Like many ecommerce brands, site speed was a major concern for Nomad.
Shoppers have come to expect a sub-second page load time. And there's only so much you can do about it on a typical ecommerce platform, especially with the presence of third-party apps.
Nomad explored different options to improve site efficiency and functionality. But, ultimately, nothing really moved the needle.
Then, the team discovered progressive web apps (PWAs) and learned more about headless commerce. These newer technologies can boost page speed and load times, improving store performance and creating better customer experiences.
“Choosing an all-in-one frontend platform really allowed us to imagine the next true evolution of our storefront and, what we believe to be, the future of ecommerce.” — Reese Hammerstrom, former Director of Ecommerce at Nomad
Nomad started evaluating different vendors that offered headless commerce solutions. And then, having already been a satisfied Shogun Page Builder user for two and a half years, the team learned about all-in-one frontend platform Shogun Frontend.
Shogun Frontend offers instant page load between pages via progressive web app (PWA) tech, an intuitive experience manager, a robust content management system (CMS) and a visual integrated development environment (IDE), enabling marketing teams to build pages quickly.
“When we saw the vision Shogun had for Frontend, we knew it was the only logical option for us,” says Hammerstrom.