What is Shogun Personalization?
Shogun Personalization allows you to create customized shopping experiences for different customer segments on your Shopify store. Rather than displaying the same content to all visitors, you can tailor pages, templates, or even entire themes to match who’s viewing your store.
What Are The Key Features Of The App
Page Personalization – Customize individual pages for specific audiences
Template Personalization – Create variations that apply across multiple pages
Theme Personalization – Implement store-wide changes by segment
Audience Targeting – Define customer segments using multiple conditions
Performance Tracking – Monitor how each personalization performs
How To Get Started
From your dashboard, click "Personalize" to create your first personalization.
Choose what you want to personalize:
Page – e.g., homepage, product page
Template – affects multiple pages, like all product pages
Theme – applies to store-wide elements and styles
Creating Audience Segments
You can personalize content based on:
Device Type – Desktop or mobile visitors
Location – Country, region, or city
Customer Status – Logged-in vs. guest customers
Visitor Type – New vs. returning visitors
URL Parameters – Serve content based on URL
Referral Source – Customize based on referral traffic
How to Create a Personalization
1. Select Your Target
Choose the page, template, or theme
Give a name to your Personalization
2. Create Variants
Click "Add variant" to build a new version
Edit variants in Shopify’s editor
Assign each variant to a specific audience segment
3. Set Up Audience Rules
Choose from pre-built or custom segments
Use Match Any or Match All logic
Order variants to control which is shown first
4. Review and Publish
Preview each variant
Publish when ready to go live
How To Monitor Performance
Track performance through your dashboard:
Sessions
Page views
Clickthrough rates
Conversion rates
Add to cart rates
Revenue metrics
Best Practices
Start Simple
Begin with 1–2 clear audience segments
Test small changes first
Use Clear Naming
Label each personalization and variant for easy tracking
Monitor and Adjust
Regularly review performance
Retire or tweak underperformers
Test different variations
Consider Priority
Order matters - the highest Personalisation in the list is evaluated first, with the default version showing when no rules match.
Managing and Understanding Personalizations
Draft – Means the work is in progress
Running – Personalization is Live and Visible to your audience
Ended – Personalization has stopped, but can be restarted
Finished – Personalization has been completed with final results logged
Top Tips for Success
Create focused, data-driven audience segments
Test before going live
Monitor regularly and iterate
Start with high-traffic pages
Use specific metrics to define success
Keep a log of strategies and outcomes
Need Help?
Reach out to us at support-pe@getshogun.com.