Run A/B Tests directly in Shogun and start optimizing your storefront today.

Ready to start optimizing your pages? Great. Here is how you can launch your test with Shogun in just a few minutes.

Navigate to the Page you want to test in Shogun's Visual Editor. You will see a new button where you can open up the AB testing panel:

Here is where you can add a name for your A/B test, configure its objective, and add page variants.

Now it's time to make the changes between each page variant that you want to test.

Once you have enabled A/B testing on your page, you will see a new tab at the top of the editor for each page variant. Use these tabs to quickly jump between your page variants within Shogun's Visual Editor.

When editing a Page Variant, you can make any change to your page's layout that you wish. You can test a full page redesign, or a simple text change.

Note: Autosave currently is not compatible when A/B Testing is enabled, so please Save your changes manually.

Shogun supports the ability to control the traffic distribution so that you can test bold ideas safely and with control.

Simply toggle off the "Split traffic evenly between variants" option and enter define much traffic you want each variant to receive.

Once you have made your desired changes to your page variants, connected Google Analytics, and set up your GA4 Audiences, you are ready to launch your test.

Simply click Publish Test and your test will go live.

On the Dashboard, add a Page Type filter to quickly find all your pages that have a test in progress.

If you need to make a modification to your page while you have a test in progress, Shogun will allow this. However, please be mindful that any update to a test can impact the validity of your test results.

There are multiple spots within Shogun where you can review the results of your A/B tests.

Shogun will automatically track the performance of your A/B tests and display the results in your dashboard. When clicking the "A/B tests" menu item in the left sidebar of your Shogun dashboard, you'll see an overview of all A/B tests. Click on the "View Analytics" button next to any test to view detailed results for each page.

The results of A/B tests can also be accessed through the "Page Analytics" section of your Shogun dashboard.

When viewing an active A/B test in the visual editor, click the A/B test icon to open the test's settings.

Once the A/B test menu is open, click on the "Publish & Analyze" tab. The bottom of this view will contain an overview of the test's performance since publishing. Click on the "View detailed analytics" button to see the full metrics on how each page variant has been performing over time.

You can also view the results of your A/B test inside Google Analytics by connecting your Shogun account to GA4. To do this, go to the Settings section of your Shogun dashboard then click the "Enable" button next to the "Google Analytics Oauth" integration option.

This will open a new tab where you'll be prompted to authorize the connection between Shogun and Google Analytics.

After connecting Google Analytics, Shogun will automatically create GA4 Audiences and configure event tags so that you can analyze the performance of your tests in Google Analytics.

Please note: Google imposes is a limit of 100 Audiences for each GA4 property. If you have reached the limit, please archive Audiences you no longer need and then publish your test.

Seeing an error when authenticating? Please review the following requirements:

After you publish your first test, watch the video below to ensure analytics have been connected successfully and how to add GA4 Audiences to your Reports to analyze your test.

Need help building a Report in GA4? You can learn more about building reports with custom Audiences here.

When you are ready to complete your test, open the A/B test menu in the Shogun editor. Go to the "Publish and Analyze" tab and click the "End test now" button.

Then, you will be presented with the following model, which you will need to pick the variant you want to move forward with.

You can find the details here

Event data takes GA4 24 - 48 hours to become available in your reports. While you wait for GA4 to process your event data, you can view the Realtime view to see your events coming in.

When you visit a live page with a Shogun A/B Test running, Shogun updates your browser's localstorage so that your shoppers have a consistent experience when visiting your store. To see a random version of your page, add ?cache=false at the end of your live page URL and you will be served a random page variant.