Run A/B Tests directly in Shogun and start optimizing your storefront today.

Welcome to Shogun A/B Testing. Watch this video to see a demo of how to build, launch, analyze, update, and complete a test.

Ready to start optimizing your pages? Great. Here is how you can launch your test with Shogun in just a few minutes.

Connect Google Analytics in a few clicks with the Google Authorization flow. After connecting Google Analytics, Shogun will automatically create GA4 Audiences and configure event tags so that you can analyze the performance of your tests in Google Analytics. Watch the video below to learn more.

Seeing an error when authenticating? Please review the following requirements:

Navigate to the Page you want to test in Shogun's Visual Editor. You will see a new menu item where you can open up the AB testing panel:

Here is where you can create new page variants to test against one other. When you create a new variant, Shogun will duplicate your Original page design.

Note: when creating, removing, and deleting variants, you may observe a slight delay before your variant is updated. We have improvements to the loading experience releasing on December 6th.

Now it's time to make the changes between each page variant that you want to test.

Once you have enabled A/B testing on your page, you will see a new dropdown in the top menu to quickly jump between your page variants within Shogun's Visual Editor.

When editing a Page Variant, you can make any change to your page's layout that you wish. You can test a full page redesign, or a simple text change.

Note: Autosave currently is not compatible when A/B Testing is enabled, so please Save your changes manually.

Shogun supports the ability to control the traffic distribution so that you can test bold ideas safely and with control.

Simply toggle off the "Split traffic evenly between variants" option and enter define much traffic you want each variant to receive.

Once you have made your desired changes to your page variants, connected Google Analytics, and set up your GA4 Audiences, you are ready to launch your test.

Simply click Publish Test and your test will go live.

On the Dashboard, add a Page Type filter to quickly find all your pages that have a test in progress.

After you publish your first test, watch the video below to ensure analytics have been connected successfully and how to add GA4 Audiences to your Reports to analyze your test.

Need help building a Report in GA4? You can learn more about building reports with custom Audiences here.

If you need to make a modification to your page while you have a test in progress, Shogun will allow this. However, please be mindful that any update to a test can impact the validity of your test results.

When you are ready to complete your test, disable A/B testing for your page.

Then, you will be presented with the following modal where you need to pick the variant you want to move forward with. Don't worry, your other variants will remain available if you'd like to access them in the future.