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Optimizing your pages with Personalized Experiences
Optimizing your pages with Personalized Experiences

Optimize conversion rates with personalization natively available within Shogun.

Updated over a week ago

Drive higher conversion rates and delightful shopper experiences with Personalized Experiences. Use personalization to deliver unique experiences to different segments of your audience.

You can learn more about building Personalized Experiences below.

Launch a Personalized Experience

Are you ready to implement personalization in your store to drive higher conversion rates? Great. You can launch a personalized experience with Shogun in just a few minutes.

  1. Enable personalized experiences for your page

  2. Build a Segment

  3. Customize your page variants

  4. Publish and analyze

Enable personalized experiences for your page

Navigate to the personalized experience dashboard, click "Get started", select one of your pages, and click "Create variants".

Next, toggle on personalized experiences. Now, you can create your segments and personalize your page for different shoppers.

You can also open the personalized experiences panel from the editor menu here.

Build a segment

To create a personalized experience, you first must define the segment of your shoppers you would like to target.

Shogun provides various targeting capabilities and a robust segment builder. Click "Create your first segment..." from the Editor to open the segment builder.

Next, give the segment a Name and add some conditions that you would like to include in it. In this example, this segment is for all shoppers browsing from California in the United States. You can read more about all our targeting options below.

Targeting conditions

Here is a summary of our current personalization capabilities and how you can use them.



How to use


Country, Region, City

Deliver hyper-localized experiences to your global audience.

You can target your top cities with relevant images, promote products to the right province, or run a localized promotion based on a regional holiday.


Came directly from

Use 'came directly from' to create a unique experience for all traffic from a certain domain.

For example, you can personalize all traffic that comes from "" to deliver a unique offer or special messaging.



Use 'UTM' to personalize your landing pages to match your Paid Ads and Email campaigns.

UTM personalization supports targeting against the following UTM parameters:

  • utm_campaign, utm_content, utm_medium, utm_source, utm_term


URL contains

Use URL to personalize content based on strings of text within a URL.

For example, you can display variations of pages based on query parameters appended to a URL.

Returning Visitors

Within or after the provided time

Use Returning Visitors to define when a visitor is considered returning or not, and deliver them a personalized experience.

Day of Week

Visitor's or Store's day is or is not given day

Personalize content based on the day of the week.

This can be your own day of the week or the visitors.

Time of Day

Visitor's or Store's time is before or after given time

Personalize content based on the time of day.

This can be your own time of day or that of your visitors.


List or segment

Klaviyo has all your customer data in one place, and now you can deliver a powerful, unique online experience to different Klaviyo segments.

Treat your VIPs like VIPs, cross-sell relevant products based on past purchases, or give your email subscribers a special offer.

Connect your Klaviyo account to start incorporating Klaviyo lists and segments in your Shogun segments.


Coming soon

We are continuing to develop additional segment types. Contact us if there is a segment type that you are looking for.

Creating a Returning Visitor Segment

You can now create personalized experiences for anonymous visitors who are returning to your store. When creating a Returning Visitor segment in Shogun, you will observe a “start” date. This is the date either Shogun introduced this feature or your store installed the Shogun app.

You are able to deliver returning visitor personalized experiences only to any shopper who visited any page on your store since that date.

Using personalized experiences with Klaviyo

Shogun syncs your Klaviyo lists and segments and surfaces them within the segment builder to use when creating your segments.

To connect your Klaviyo account, select the Klaviyo targeting type in the segment builder, and you will be prompted to authenticate your account.

Once you are authenticated, you will see your Klaviyo lists and segments become available.

This integration with Klaviyo for personalized experiences is powered by Klaviyo's new Customer Data Platform (CDP) functionality. If your account does not have access to Klaviyo's CDP, you will see this message and need to get access to Klaviyo's CDP in order to continue using personalized experiences for your Klaviyo segments. Contact us if you need any support.

Customize your page variants

Now we have created our first segment, and created a variant associated with that segment. In this example, we are targeting our shoppers in California.

Once you have enabled personalized experiences on your page, you will see this variant navigation menu to jump between each of your page variants. Click on a variant to customize the experience for that segment.

In this example, let's add a personalized hero image of the Golden Gate Bridge, which will resonate with shoppers in California. When editing a variant, you can make any change to your page's layout or content that you wish.

Publish and analyze

Once you have made your desired changes to your page variants, you are ready to launch your personalized experience.

Click Publish All, and your personalized experience will go live.

When your personalized experience is live, you will find a link in the personalized experience panel to view detailed analytics of how each shopper segment is performing. Click "View analytics" to see the breakdown.

You can see how much revenue each variant drives, along with other key metrics like conversion rate, clickthrough rate, and more.

Still need some help? Reach out to our support team at

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