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Optimizing your pages with Targeted Experiences
Optimizing your pages with Targeted Experiences

Optimize conversion rates with personalization natively available within Shogun.

Updated over a week ago

Drive higher conversion rates and delightful shopper experiences with Targeted Experiences. Deliver personalized experiences at the right time to turn shoppers into repeat buyers.

Learn more about building targeted experiences below.

Launch a Targeted Experience

Ready to implement personalization on your store to drive higher conversion rates? Great. Here is how you can launch a targeted experience with Shogun in just a few minutes.

  1. Enable targeted experiences for your page

  2. Build a Segment

  3. Customize your page variants

  4. Publish and analyze

Enable targeted experiences for your page

Navigate to the targeted experience dashboard, click "Get started", select one of your pages, and click "Create variants".

Next, toggle on targeted experiences and now you are ready to create your segments and start to personalize your page for different shoppers.

You can also open the targeted experiences panel from the editor menu here.

Build a segment

To create a targeted experience, you first must define the segment of your shoppers you would like to target.

Shogun provides a variety of targeting capabilities and a robust segment builder. From the Editor, click "Create your first segment..." to open up the segment builder.

Next, give the segment a Name and add some conditions that you would like to include in this segment. In this example, this segment is for all shoppers that are browsing from California in the United States. Read more about all our targeting options below.

Targeting conditions

Here is a summary of our current targeting capabilities and how you can use them.

Type

Options

How to use

Location

Country, Region, City

Deliver hyper-localized experiences throughout your global audience.

Target your top cities with relevant images, promote products to the right province, or run a localized promotion based a regional holiday.

Referrer

Came directly from

Use 'came directly from' targeting to create a unique experience for all traffic that is coming from a certain domain.

For example, you can personalize all traffic that comes from "google.com" to deliver a unique offer or special messaging.

Referrer

UTM

Use 'UTM' targeting to personalize your landing pages to match your Paid Ads and Email campaigns.

UTM targeting supports targeting against the following UTM parameters:

  • utm_campaign, utm_content, utm_medium, utm_source, utm_term

Klaviyo

List or segment

Klaviyo has all your customer data in one place, and now you can deliver powerful unique online experience to different Klaviyo segments.

Treat your VIP's like VIP's, cross-sell relevant products based on past purchases, or give your email subscribers a special offer.

Connect your Klaviyo account to start incorporating Klaviyo lists and segments in your Shogun segments.

Other

Coming soon

We are continuing to develop additional segment types. Contact us if there is a segment type that you are looking for.

Using targeted experiences with Klaviyo

Shogun syncs your Klaviyo lists and segments and surfaces them within the segment builder to use when creating your segments.

To connect your Klaviyo account, select the Klaviyo targeting type in the segment builder, and you will be prompted to authenticate your account.

Once you are authenticated, you will see your Klaviyo lists and segments become available.

This integration with Klaviyo for targeted experiences is powered by Klaviyo's new Customer Data Platform (CDP) functionality. If your account does not have access to Klaviyo's CDP, you will see this message and need to get access to Klaviyo's CDP in order to continue using targeted experiences for your Klaviyo segments. Contact us if you need any support.

Customize your page variants

Now we have created our first segment, and created a variant associated with that segment. In this example, we are targeting our shoppers in California.

Once you have enabled targeted experiences on your page, you will see this variant navigation menu to jump between each of your page variants. Click on a variant to customize the experience for that segment.

In this example, let's add a personalized hero image of the Golden Gate Bridge which will resonate with shoppers in California. When editing a variant, you can make any change to your page's layout or content that you wish.

Publish and analyze

Once you have made your desired changes to your page variants, you are ready to launch your targeted experience.

Simply click Publish All and your personalized experience will go live.

When your targeted experience is live, you will find a link in the targeted experience panel to view detailed analytics of how each shopper segment is performing. Click "View analytics" to see the breakdown.

You can see how much revenue each variant is driving, along with other key metrics like conversion rate, clickthrough rate, and more.

Still need some help? Book a call with our Product team to provide any feedback or get support.

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