Book an onboarding call with a Shogun Product Manager to get support or learn more.
Starting your audit
When you click the “start audit” button, Shogun will begin the process of analyzing which organic keywords your domain currently ranks for. This process can take up to 5 minutes, and you can work in Shogun while the process finishes. Once your audit is complete we’ll notify you with an in-app notification.
Understanding the results of your audit
Once your audit has finished running, we’ll provide you a list of the keywords currently driving organic traffic to your domain. You can sort the results of your audit by ranking, name or volume. For each keyword, you will see the following data:
Ranking: where you rank in search for a given keyword. If you ranking is 1, your result is the first organic result displayed in search.
Volume: the average number of searches per month for a keyword.
CPC: An estimate of what it would cost to rank for a term via a CPC ad.
Difficulty: An estimate of how difficult it would be to rank organically for a keyword. The higher the score, the more difficult it is to rank highly.
URL: The page on your site being shown in search results for a specific keyword search.
Intent: What a searcher is trying to accomplish with a given search. A keyword with a “transactional” intent means the searcher is looking to purchase, while a keyword with an “informational” intent means the searcher is looking learn more. Some keywords can have multiple intents.
Keyword Clusters
In addition to providing you with keyword-level data, Shogun Keyword Analyzer automatically groups like keywords into clusters in order to give you a sense of the total search volume for a group of similar terms. For example, Keyword Analyzer will group terms like “Men’s watches” and “Watches for Men” into a single cluster, since the intent of those searches is the same, even if the phrasing is different. Building content for a cluster of similar terms can help improve your ranking
Generating AI Blog pages
Beginning the workflow and writing a description
Once you’ve identified which keyword cluster you want to rank more highly for (or solidify your positioning), you can easily create a new SEO-optimized blog article directly within Shogun by clicking the “generate content” button.
Once you click generate content, Shogun will take the keywords in your cluster and generate a description of the blog you want to create. You can edit the description to specify things like the tone, length or focus of the blog.
Structuring your content and mentioning products and collections
Once you've added a description, Shogun will generate the outline of your blog including which sections and product references the article will contain. You can specify which products and collections you would like your blog article to reference by using the "@" sign to mention a specific product or collection from your store. You can also add, delete or edit any of the sections within the blog outline.
Editing content and generating a page
After editing the outline of the blog post you can make changes to the content of the blog in a rich text editor. At this step you can make any final needed tweaks or go back and regenerate a new outline entirely. Once you're happy with the content of your blog just click "generate page" and we'll create your blog post with your website's currently styling.
You can also choose to have AI generate the layout of your page, by clicking the "Generate AI layout" slider at the bottom of the rich text editor. Selecting this option will use AI to generate a layout for your blog that AI believes is the optimal layout based on your content. This is a great option if you're looking to introduce some variation into your blog post layouts.
Frequently Asked Questions
What is the timeframe on the data in the keyword audit? Can I change the timeframe?
The data we show related to your organic keywords (ranking, CPC and difficulty) are all as of your last audit date, which is displayed at the top of the screen. Volume is the average number of searches for a given term per month over the previous year. We pull this information from a range of sources, which are typically updated monthly.
Right now we don't allow you to look back at your ranking for a keyword at some point in the past, but we will track your ranking for all of your keywords going forward from the time of your first audit. Every month you run an audit we'll record your new ranking for a given keyword and persist that information on your SEO dashboard so you can track your progress.
If you run into any issues or have feedback about this feature, please book a call with a product manager.