For many ecommerce brands, learning how to make an About Us page on Shopify isn’t at the top of their to-do list.
It doesn’t seem important, it can be hard to create, and it’s easy to assume that no one reads them anyway.
In actuality, a well-designed About Us page can bring several benefits to your online store by helping with a lot of brand-building tasks.
It can improve organic search rankings, build trust through displaying testimonials, and let your customers know what your brand values and mission are.
Done right, it’s a conversion booster.
In another post, we covered how to write a great About Us page. If you haven’t gotten to the writing part yet, just go back to that post. We’ll wait.
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Now that you’re back, let’s talk about adding that stellar About Us page to Shopify.
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The About Us page is a page on your Shopify store that reflects your brand and your values—answering your visitor’s questions when they come across your website and want to learn more.
It shows:
And customers want to know who they’re doing business with and what they’re spending their money on.
In fact, you need an About Us page.
Yes. Definitely.
Every ecommerce business, whether large or small, needs to have an About Us page if they want to display their originality and stand out.
And building an About Us page is the perfect opportunity to tell your authentic story.
Research shows that 86% of consumers say that authenticity is a key factor when deciding what brands they like and support—and 57% of consumers think that less than half of brands create content that resonates as authentic.
Your About page will help nudge customers closer to making a purchase.
Not just that, but HubSpot found that 31% of surveyed shoppers think an About Us page is one of the most important parts of a website.
There’s no one-size-fits-all approach to writing a company About Us page.
What you include will depend a lot on your industry or even what products or services you offer. However, Shopify stores will want to include a few key elements:
Now, exactly what you’ll decide to include will vary.
But as you write your store’s About Us page, you want to think about your customers’ needs as well as their pain points.
Once you think through those questions, you’ll want to get started writing an About page that fits your brand.
#cta-paragraph-pb#Don’t forget about updating your footer! Remove ‘Powered by Shopify’ in a few simple steps and replace it with something more on-brand.
Creating an About Us page for your Shopify store can be done in a few steps.
Here’s how.
First, you’ll want to go to your Shopify dashboard and log in.
Once there, navigate to your admin dashboard and, on the left-hand menu, click on Online store > Pages.
If you’re creating your first About Us page in Shopify, click the green Add page button to create the new page.
As you’ll see, Shopify’s editor has limited functionality with only a few fields you can use to create your About Us page.
From here, you can add the basic content to your page.
You can write your title and add the content. You’re also able to determine the visibility of your page on the right side by setting the date it’ll be published.
Next, use the search engine listing preview to edit the meta content for your About Us page in Shopify.
Once finished, click Save so you don’t lose your changes.
Now you need to make sure your About Us page is visible to your store visitors.
In other words, you need to add your newly created About Us page to your store’s menu.
To do this, click on Navigation on the left menu. Then choose which menu you want to edit. Your About Us page typically goes in your Main menu, but you can also add it to your Footer menu as a preference.
On the menu page, you’ll see menu items currently visible in your navigation. Click Add menu item to add a new link or page to your store’s main menu.
When adding a menu item, you’ll want to enter what you want to name your About Us page. This is the name that’ll be used for the link in your menu.
The Link field allows you to choose the page you want to link to.
When you click on this field, you’ll be given a list of active pages in your store. You can either choose an internal page or type in a link to an internal or external page.
When visitors click the menu item, they’ll be taken to the specified page or link.
Click Add, then Save menu to make the new menu item visible in your store.
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With how much an About Us page can influence customers, you want as much control as possible over the visual experience.
In short, your About Us page design matters a lot.
Shogun’s landing page builder lets you create gorgeous About Us pages that won’t bore your would-be customers to sleep.
Shogun allows you to build custom landing pages in Shopify with its simple drag-and-drop tools.
Once you integrate it with your Shopify store (a one-click process) you get instant control over a ton of page design elements that you can customize and use to create your winning About Us page.
Different page elements let you add videos, images, or even testimonials so you can create an About Us page that really tells the story of your brand with engaging visuals that inspire trust.
Oh, and did we mention you can do all of this without touching a single line of code?
Let’s walk through a short example.
This first part is easy. You can do it in two ways:
Once you click on the Shogun Page Builder app, click Create new > Page button.
Next, you can choose to Create new page from scratch or use a template. To get to the About Us templates, just select the About and info pages category.
We’ll start with a blank page in this example, as that way, we can test out all the different drag-and-drop page elements that Shogun has to offer.
To finish creating your page so that it’s ready for building, enter the Page name, Path, and whether you want to include your original theme’s header and footer (or go without for a classic landing page style).
#cta-mini-pb#Ready to start building your own About Us page?Start for free now.
As you drag and drop your favorite page elements for your About Us page, you can create columns, tables, add videos, create tabs for different content, or even completely new page containers.
Spend some time playing around with each element until you create a brand page that makes sense visually.
You’ll want to start with the Structure elements first to build out your About Us page bones first, before moving on to the content pieces that’ll talk about your rad brand.
Shogun Page Builder now has an AI Text feature that can help you get your first draft on the page before you dig in to add your personal touch. Avoid blank page syndrome by spinning up an AI-enabled template.
If you prefer watching a video on how to create an About Us page for your Shopify store, we’ve got you covered.
With Shogun, you can make them as fancy or as simple as you want your brand to be. The sky’s the limit in terms of page design for your About Us page.
But what if you don’t want to create your About Us page from scratch?
Thankfully, Shogun comes with many Shopify About Us page templates for you to choose from.
Let’s have a look at four of them.
Let’s take a look at four Shogun About Us page templates you can use to build a personality-filled page.
Why it works: As soon as you land on this About Us page you’re met with big bold writing and visuals.
Instead of having a standalone heading at the top, it’s complemented by a background image.
As you scroll towards the bottom, you get to catch a glimpse of the brand’s team, which gives it a human touch.
Why it works: This About Us page is beautifully designed in three main sections that include their story, who they are, and what we do.
To top it all off, there’s a CTA at the bottom to join the email list as well as an invitation to check out their gallery.
It brilliantly hits on the most important elements an About page should have.
Why it works: This About Us page works with all the best elements incorporated in one appealing design.
There’s a section for the brand mission, merit, promise, and impact. Along with a “meet the team” section and clear contact information at the bottom, there’s no getting lost on this page.
It sells the brand as trustworthy from top to bottom.
Why it works: This About page works because it includes the brand values, a clear CTA at the bottom, and images of the humans behind the brand.
By showing a bit about themselves, shoppers build trust with their brand.
If you didn’t already get everything you need from the post thus far, here are some quick FAQs that should answer anything left unanswered.
To create a Shopify About Us page, follow these steps:
1) From the Shopify dashboard, click Online Store in the left-hand menu.
2) Click the Add page button.
3) Enter a title for your About Us page, such as About Our Team or About Us.
4) In the content section, provide information about your business, including its history, mission, values, and any other relevant details.
5) Customize the layout and formatting of the page using the Shopify Theme Editor.
6) Add images, videos, or other media elements to enhance the visual appeal of your About Us page.
7) Once you are satisfied with the content and layout, click the Save button to publish the About Us page on your Shopify store.
8) Alternatively, you can quickly build a vibrant About Us page in Shogun by dragging and dropping all the necessary elements together. You can even use the AI text feature to get a great first draft, overcoming any writer’s block from the start.
When creating an About Us page on Shopify, consider including the following information:
Brand background. Share the story behind your business, including how it started, who founded it, and what inspired its creation.
Mission and values. Explain the purpose and values that drive your business and differentiate it from others.
Product or service highlights. Highlight your key products and explain why they are unique or beneficial to customers.
Team members. Introduce your team members to add a personal touch and build trust with your audience.
Customer testimonials. Include positive testimonials or reviews from satisfied customers to showcase social proof and build credibility.
Awards or achievements. If your business has received any notable awards, certifications, or achievements, mention them to establish credibility.
Community involvement. Describe any community initiatives, charitable activities, or sustainability efforts your business is engaged in to show your commitment beyond profits.
Contact information. Provide clear contact details, including email addresses, phone numbers, and links to social media profiles, so customers can easily reach you.
Yes, as we’ve covered in this post, you can easily create an About Us page on Shopify. With the built-in page editor, you can customize the content, layout, and design of your About page to match your branding and style. Or you can use a powerful design tool like Shogun to create a truly custom About Us page.
A Shopify About Us page gives brands the platform to talk about their brand, mission, values, and history. It is an opportunity to establish trust and credibility with potential customers, showcase the uniqueness of the business, and convey the brand’s story.
As you build your ecommerce brand, never underestimate the power of having an accessible identity that’s available to everyone—in the form of a beautifully written and designed About Us page.
While there are lots of ways to create your About page, some are easier than others.
Though there isn’t a magical high converting one-size-fits-all About Us page, with Shogun, you don’t have to worry about hiring developers or trying to code to create stunning pages.
Instead, you can build an About Us page that’ll capture and hold your visitor’s attention all on your own.
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