The 25 Best Ecommerce Blogs to Level Up Your Ecommerce Sales Strategy

There are many different strategies and facets to running a successful ecommerce brand, from acquisition to retention, through the entire customer experience.

With so many different ways to “win” at ecommerce, it’s imperative to continuously study the industry and shifts in consumer sentiment.

One of the greatest ways to do this is by taking advantage of all the free knowledge that top professionals freely share on some of the best ecommerce blogs around.

In this post, I’ll take you through several blogs you can bookmark to stay on top of the latest trends and foundational tactics. Plus, I’ll highlight some of the best ecommerce articles from each.

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The best ecommerce blogs from online selling platforms

These are blogs run by the specific sales channels and selling platforms.

As such, you can expect more platform-specific bias from them, but they are also great resources for merchants using their technology.

Unless stated otherwise, all screenshots were taken from their corresponding blog pages.

Ecommerce Marketing Blog (Shopify)

The main Shopify blog is targeted toward new and growing brands, with categories such as:

• Start a Business
• Write a Business Plan
• Print on Demand
• Start a Podcast
• Affiliate Marketing

This blog is great for merchants who want practical ecommerce tips and advice to launch and optimize their online store.

Readers can learn about the latest tools and software, new business ideas, and the basics of running a successful ecommerce brand.

A few of their top posts:

• How to Start an Ecommerce Business: Build an Ecommerce Store
• 26 Best Small Business Ideas to Start in 2022
• What Is Dropshipping?

Shopify Enterprise Blog (Shopify Plus)

In addition to their regular blog, Shopify also maintains an enterprise blog for their Shopify Plus audience.

This blog has categories such as:

• Omnichannel
• Supply Chain
• Ecommerce Fraud Protection
• Global Commerce
• Ecommerce Shipping
• Sustainability
• Inventory Management
• Social Commerce
• B2B Ecommerce
• International Warehouse
• Headless Commerce

As this blog focuses on larger enterprise brands, readers can look forward to learning more advanced selling strategies designed for established merchants.

Looking at topics like headless commerce and omnichannel, we can see that their articles are tailored to address the concerns and questions of larger ecommerce operations.

A few of their top posts:

• Ecommerce Localization: How to Localize Currency, Language, and Pricing for International Shoppers
• Omnichannel Marketing Guide: Everything You Need to Know to Get Started
• Supply Chain Trends That Will Shape the Future of Ecommerce

The BigCommerce Blog

The BigCommerce Blog provides an excellent overview of industry insights combined with selling strategies for merchants of all sizes.

A few of their blog categories include:

• Ecommerce Research
• Enterprise Ecommerce
• B2B Ecommerce
• How to Sell Online
• Omnichannel Strategies

Readers can expect to learn from industry experts and BigCommerce’s own original research.

This blog does a good job of compiling different perspectives from experienced professionals, while also sharing what they’ve seen trending in their own data.

A few of their top posts:

• 2022 Global Ecommerce Report: Fashion and Apparel
• Industry Experts’ Top Tips for Scaling Your Ecommerce Business
• Breaking Down Omnichannel Commerce Trends with BigCommerce’s Sharon Gee

The WooCommerce Blog

The WooCommerce Blog’s tagline describes their content fairly well:

“Tips, tricks and eCommerce inspiration from WooCommerce experts.”

Like the other platform-owned blogs, their content is ideal for sellers who use WooCommerce as a sales channel.

Their blog categories include:

• Sell Online
• Marketing
• Shipping
• Customer Stories
• Business Ideas

Readers can expect to learn about ecommerce basics such as customer retention, logistics, and how to build and run a business with WordPress and WooCommerce.

A few of their top posts:

• Ten Customer Retention Strategies to Boost Revenue for eCommerce Stores
• Eight Ways to Use Coupons and Discounts without Sacrificing Profits
• Clicks to Bricks: Successfully Merging In-Person and Online Sales

Wix eCommerce Blog

The Wix blog shares lessons in online marketing, founder stories, and long-form guides. In addition, they have a series of Pro Blogs that are organized by trade.

For example, the Photographer Blog, Writers Blog, and Creative Blog are all compilations of relevant articles to help advance certain skills.

Their categories include:

• Sell Online
• Dropshipping
• Marketing
• Best Sellers
• Guides

Wix blog readers can expect to find in-depth guides to different aspects of running a business, with a particular focus on acquisition, profitability, and skills.

A few of their top posts:

• 8 ways to offer discounts without killing your profits
• How to handle overstock inventory—today’s $1 trillion problem
• Hitting $1 million: two founders describe what it took

The best ecommerce blogs for insights from top industry players

These are ecommerce professionals who run agencies, SaaS tools, incubators, and more within the ecommerce world.

They have boots on the ground and can tell you exactly what they are seeing first-hand in ecommerce.

The Klaviyo Blog: Learn about email and SMS marketing

Klaviyo is known for having outstanding email and SMS tools specialized for ecommerce businesses.

Their blog features categories such as:

• Email Marketing
• SMS Marketing
• Acquisition
• Retention
• Ecommerce
• Benchmarks

Readers can expect to learn about the latest marketing strategies for ecommerce brands, particularly around lifecycle marketing and customer communications.

A few of their top posts:

• The ultimate guide to compelling email subject lines: data-driven best practices + 21 examples
• What you need to know about advertising for ecommerce in a privacy-first world
• How to develop an effective email marketing strategy from email list acquisition through retention

Gorgias blog: Learn about customer experience and support

Gorgias is a customer communication tool that allows merchants to centralize 1:1 interactions in one dashboard, from live chat to voice calls.

Their blog features categories such as:

• Customer Experience
• Email Marketing
• Live Chat
• Phone Support
• SMS
• Social Media
• Voice Support

Readers can expect to learn about how to optimize the customer experience through seamless support and communication channels.

A few of their top posts:

• 17 Customer Support Metrics Your Team Should Be Measuring [+ How to Calculate Them]
• Shopify vs Shopify Plus: Which Version is Right for You?
• Full Guide to Customer Service Messaging: How To Use SMS + Templates

LoyaltyLion blog: Learn about customer retention and loyalty

LoyaltyLion is a customer loyalty tool that enables merchants to build unique reward programs to boost retention and reward loyal customers.

Their blog includes categories such as:

• Advice
• eBooks
• Ecommerce
• Events
• Loyalty and Retention
• Loyalty Program Tours

As you might expect, their blog is laser-focused on covering the world of loyalty programs and tactics to increase customer loyalty.

A few of their top posts:

• From brand loyalty to e-loyalty: Customer satisfaction and loyalty online and offline
• Customer community KPIs: How to measure your customer community
• Defining an ROI-positive customer community (with examples)

The Exceptional Ecommerce Blog (Shogun): Learn about ecommerce best practices

Shogun, the brand behind The Exceptional Ecommerce Blog (which you are reading right now), enables merchants to create exceptional ecommerce experiences with a lightning-fast headless frontend platform and a comprehensive drag-and-drop page builder for Shopify stores.

Topics we cover include:

• Building Customer Experiences
• Founder Stories
• Headless Commerce
• How to Sell Online
• Conversion Optimization
• Scaling Your Store

Readers can learn how to grow their online stores from acquisition to post-purchase. The Shogun blog covers actionable strategies and advice to attract, convert, and retain customers.

A few of our top posts:

• 15 of the Best Ecommerce Landing Page Examples & Why They Convert So Well
• 4 Key Signs it’s Time to Go Headless (and Which Brands Will Benefit the Most)
• 34 Top Shopify Stores to Imitate to Boost Sales & Customer Happiness

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ManyChat blog: Learn about social selling

ManyChat is a customer communication tool that allows merchants to automate their chats across different platforms and sales channels.

They work with Instagram direct messages, Facebook Messenger, SMS, and WhatsApp.

Their blog categories include:

• Chat Marketing
• Facebook Marketing
• Messenger Marketing
• Instagram Marketing
• SMS Marketing
• Social Media Marketing
• Email Marketing
• Omnichannel Marketing

Readers can learn more about social selling and communication from the ManyChat blog, which often covers social platforms such as Facebook, Instagram, and more.

A few of their top posts:

• 16 Ways Businesses are Using Automation
• How Instagram Went From an Instant Content Sharing Platform to a Marketing Machine
• The Power of Automated Text Messages in eCommerce

Oberlo blog: Learn about dropshipping

Oberlo helps merchants start dropshipping online, with guides to get started and tools like a business name generator, traffic calculator, and profit margin calculator.

Their blog has categories such as:

• Dropshipping
• Design and Branding
• Marketing
• Business Ideas
• Build Your Business
• Productivity

Oberlo blog readers can expect to learn about the basics of selling online, particularly if you want to utilize dropshipping for your business.

A few of their top posts:

• Buyers Guide: How to Create One for Your Online Store
• Sales Channel Strategy: A Guide for Ecommerce Businesses
• How to Make Money Online: 28 Real Ways to Earn Money Online

Influencer Marketing Hub blog: Learn about influencer marketing and partnerships

Influencer Marketing Hub is, as the name suggests, a hub of resources for influencers and agencies to learn about the industry through courses, ebooks, reports, and articles.

They have a collection of influencer marketing platforms and agencies to search through, and publish industry reports on the latest trends and strategies.

Their website is separated into categories like:

• Influencer Marketing
• Affiliate Marketing
• Social Media
• eCommerce
• eMail Marketing
• Creator Economy

Readers can look forward to learning about the industry trends in comprehensive “state of” reports using proprietary research and data.

A few of their top posts:

• The State of Influencer Marketing 2022: Benchmark Report
• The State of TikTok Influencer Marketing: 2022
• The State of the Direct-to-Consumer (DTC) Industry – 2022

ShipBob blog: Learn about logistics and fulfillment

ShipBob is an ecommerce fulfillment solution that supports merchants from supply chain through to last mile delivery. They integrate with storefronts and marketplaces, store and manage inventory, and get items to your customers lightning fast.

Their blog categories include:

• Amazon
• 3PL – Third Party Logistics
• Fulfillment
• Inventory
• Order Management
• Shipping
• Supply Chain
• Warehouse Management

Readers can expect to learn about supply chain optimization, ecommerce fulfillment strategies, and logistics management.

A few of their top posts:

• Value Chain vs. Supply Chain: Understanding the Differences to Grow Your Business
• Amazon Inventory Placement Service: Is It the Right Choice for Sellers?
• Warehouse Putaway: How to Optimize Your Inventory

Clearco blog: Learn about finances and business ops

Clearco provides growth capital for ecommerce businesses to boost their supply chains, inventory supply, marketing and advertising, and more.

According to Senior Partner Marketing Manager Tori Piccin:

“The Clearco blog focuses on hot topics and education for ecommerce founders and beyond. Their expert articles focus on finance, marketing, inventory, business operations, the latest news, and much more.”

Their blog categories include:

• Marketing
• Operations
• News
• Financing

A few of their top posts:

• Want to raise funds during a bear market? Here’s how
• 12 Inventory management mistakes and how to avoid them
• How Tushy leveraged marketing capital to become number one

Tinuiti blog: Learn about performance marketing

Tinuiti is a performance marketing agency with services such as conversion rate optimization, Amazon ad management, paid search and social management, affiliate marketing, and more.

They also have proprietary technology that collects performance data to help guide strategies and leverage opportunities.

Their blog categories include:

• Affiliate Marketing
• Amazon & Marketplaces
• Influencer Marketing
• Lifecycle Marketing
• Paid Search
• Paid Social
• SEO

The Tinuiti blog helps equip readers with the knowledge they need to optimize their paid acquisition efforts across Amazon and beyond.

A few of their top posts:

• How Retail Buyers Need to be Thinking About Retail Media [From the Perspective of a Former Buyer]
• The Top 12 Retail Media Networks (Besides Amazon) Compared [2022 Update]
• Amazon Interactive Ad Options To Look Out For

The Refersion Blog: Learn about affiliate marketing

Refersion is an affiliate and partner marketing tool that helps brands find, manage, and reward affiliates, influencers, and ambassadors.

Their blog categories include:

• Magento
• Affiliate Marketing
• Strategy
• Influencer Marketing
• BigCommerce
• WooCommerce
• Ecommerce
• Shopify

Readers can expect to learn about marketing through partners, such as running an affiliate program with influencers, or a referral program with existing customers.

A few of their top posts:

• How to Create a B2B Affiliate Program From the Ground Up
• Tips for Recruiting Top Affiliates to Your Affiliate Program
• How Influencer Marketing Helps Ecommerce Brands Reach New Audiences

Bold Commerce Blog: Learn about subscription and retention

Bold provides a headless checkout solution, APIs to build subscription programs, and pricing and discounting rules.

According to Co-Founder Jay Myers:

“Bold powers around 100,000 commerce brands and has great insight into what works and what doesn’t.”

They share their learnings on their blog, with categories such as views from their founder, different brand stories to learn from, and partner spotlights.

A few of their top posts:

• Why a one-click checkout experience must be different on mobile vs desktop
• Staying on top of offboarding: How subscription brands can bring back cancelling members
• Word of clout: How subscription brands can optimize their referral programs

Yieldify blog: Learn about conversion rate optimization

Yieldify is a website personalization platform that enables merchants to customize their buyer experience from user to user.

You can use Yieldify to customize your visitors’ shopping experiences, utilize AI to A/B test different personalization options, and monitor results.

Their blog doesn’t have set categories to filter through, but they write extensively about tools, conversion rate optimization, marketing, and personalization.

A few of their top posts:

• The 12 Best CRO Tools To Consider [2022 Update]
• 17 List Building Tools to Rapidly Grow Your Email List
• The Best B2C Lead Generation Tools (2022)

A Better Lemonade Stand: Learn about growing your business

A Better Lemonade Stand provides resources to grow your ecommerce brand, from a blog to guides and ebooks.

They also have a collection of tools like a business loan calculator, product evaluator tool, URL builder, and platform recommender.

Their blog categories include:

• Product & Niche Selection
• Sourcing Suppliers
• Branding & Design
• Conversion Optimization
• Shipping & Fulfillment
• Operations & Customer Service
• Accounting, Finance & Legal

Readers can learn about the fundamentals of starting and managing a brand, such as how to enhance your store with new features or get your logistics set up.

A few of their top posts:

• The Beginner’s Guide to Offering Click and Collect for Your Ecommerce Store
• How to Sell Digital Products Online: Digital Products vs. Physical Products
• 10 Fulfillment Warehouses with Low or No Minimums for Small Businesses

Coach’s Corner (Common Thread): Learn about direct-to-consumer strategies

Common Thread is a full-service ecommerce growth agency that can manage all of your brand growth activities, such as ad buying, creative, customer communications, and more.

They don’t have published blog categories, but they specialize in in-depth guides and how-tos for merchants that cover growth strategies.

A few of their top posts:

• Customer Lifetime Value for Ecommerce: A New Definition Beyond LTV:CAC for Limitless Scale
• How to Scale Facebook Ads Profitably for Your Shopify Ecommerce Store: Cheat Sheet, Structure & 27 Examples
• Antifragile Ecommerce: 7 Metrics, 21 Tactics & One Scorecard to Thrive Amid DTC Disruption

EcommerceFuel: Learn about enterprise sales strategies

eCommerceFuel maintains a community of 7- and 8-figure ecommerce merchants, with an active forum and regular events where sellers can learn from and consult with others in the industry.

Their categories include:

• Case Studies
• Drop Shipping
• Lifestyle & Growth
• Team/Management

Although this blog doesn’t appear to post regularly, merchants can find valuable industry insights and advice in their forum, podcast, and trend reports.

A few of their top posts:

• Overcoming the Limitations of Shopify Plus
• How to do Cashflow Forecasting
• Shopify vs Shopify Plus: 6 Key Differences

The best ecommerce blogs for industry news

These blogs are dedicated to industry insights without any products to sell. Keep your finger on the pulse with these impartial reporters.

PracticalEcommerce

PracticalEcommerce provides independent analysis and strategies for ecommerce merchants.

Their articles cover a wide range of topics, ranging from inbound marketing, conversion rate optimization, business best practices, and more.

A few of their top posts:

• For Global Unicorns, It’s Growth and Volatility
• Charts: Global AI Stats and Trends
• Does Ecommerce Need a New Payment System?

Marketplace Pulse

Marketplace Pulse is, as the name suggests, an excellent blog to stay abreast on the pulse of the industry.

They publish data-driven insights, in-depth research on various marketplaces, industry reports, and more.

Marketplace Pulse is an excellent blog to follow to understand the state of marketplaces such as Amazon, Walmart, and more.

A few of their top posts:

• Shopify Breaks The Fourth Wall
• Gold Rush To Fund Amazon Aggregators Dries Up
• Resetting E-Commerce Expectations

Digital Commerce 360

Digital Commerce 360 features industry research, news, and success stories merchants can learn from.

Their blog posts often draw insights from marketplace data and share useful statistics for merchants to boost their business.

Merchants should follow Digital Commerce 360 to hear about new research and data that can drive growth strategies.

A few of their top posts:

• Construction companies need to raze their ecommerce sites and rebuild
• Top 1000 retailers heighten marketplace participation
• The Retailer Speaks: 66% of retailers have increased their digital marketing budgets in 2022

EcommerceBytes

EcommerceBytes started off as an eBay-focused news outlet that has expanded to cover various other marketplaces, such as Amazon and Etsy.

Their reporting-style stories are investigative and thoughtful, covering everything from security to taxes and shipping.

EcommerceBytes is a good blog to follow to stay abreast of the latest marketplace news, particularly for eBay sellers.

A few of their top posts:

• What Happened to eBay Voices for Collectibles?
• eBay to Hold ‘Open Studio’ Events for Sellers in September
• eBay Helps Sellers in Asia Pacific Sell Overseas via FedEx

Invest in continuous education with the best ecommerce blogs

Ecommerce is growing and changing at a rapid pace, and there are new strategies, tactics, and tools to discover every day.

Keeping up with the latest in the industry can help you gain an edge over competitors, improve your business operations, and boost your customer experience in exciting ways you never considered before.

Utilize the blogs mentioned above to learn and grow your knowledge, business, and resources.

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