15 of the Best Ecommerce Landing Page Examples (+ Tips For Converting)

September 15, 2021

Emily Bauer

6153dd4d8aedf358e903c922 header Ecommerce Landing Pages ecommerce landing page examples

No matter what type of online store you run, ecommerce landing pages are kind of a big deal.

In fact, ecommerce landing page optimization can mean more for your success than how many followers you have, how many clicks you get, or even how much traffic you drive to your store.

Why?

Because without high-converting ecommerce landing pages, you won’t get the most value out of those clicks or traffic.

You won’t have anywhere intentional to send visitors when they click on your ad, email, or blog post.

If you want to convert more visitors into customers, you need landing pages that are built to do just that.

Lucky for you, there are plenty of beautiful Shopify stores out there that you can draw inspiration from.

In this post, we’ll cover:

But first, let’s make sure we’re all on the same page—yes, pun intended—in terms of what an “ecommerce landing page” actually means.

#cta-visual-pb#<cta-title>Build landing pages that convert<cta-title>Create and customize landing pages with all the vital elements for conversions—quickly and code-free.Start designing today

 

What is an ecommerce landing page, exactly?

Simply put, an ecommerce landing page is any site page designed to get visitors to take a specific action on your online store.

Most often, landing pages aren’t one of your main store pages (though they can be, as you will see).

If we’re being completely literal here, a landing page is where visitors land from specific sources—social media posts, Google Search, paid ads, email marketing, etc.—for the best chance at conversion.

In our recent post about landing page elements, we define ecommerce landing pages as one of two types of pages:

  1. A dedicated sales landing page built toward a single conversion goal
  2. A product or collections page for exploring one type of product

Let’s explore both types briefly.

Types of ecommerce landing pages

1. A sales landing page designed for one goal

This is the classic ecommerce landing page, and many of the examples in this article will fall into this category. They can encompass any part of a customer’s journey from the top to the bottom of the funnel.

Visitors click on an ad, email, SERP result, or social media post and land on a page built specifically to capture those clicks.

For example, you might create a sales landing page to:

To ensure your landing page has the best chance of converting your particular visitors, you’ll want to have a great checklist of best practices that you can follow each time you build one.

2. A product or collections page

This is your standard ecommerce product landing page, where visitors can either browse a category of products or add items to their shopping cart.

A visitor might land on a product landing page when they’re searching online for “matching yoga sets” or click on an Instagram ad that prompts them to “shop the collection.”

Not all product pages function as landing pages. 

Since landing pages are built around a single conversion goal, product pages and collections pages can fit the bill if they’re designed to get visitors to take a specific action.

For a collections page, the goal might be to get customers to click on product images for more details.

Ecommerce landing pages vs. product pages

product vs landing 6ku ecommerce landing page examples
Landing page (left) vs product page (right) for 6KU’s Urban Track Bike

What’s the difference between ecommerce landing pages and Shopify product pages?

While there is some overlap between the two, as described above, a true landing page is built expressly to drive a specific action—to get visitors to add a product to their cart or to get visitors to subscribe for future nurture email marketing.

Landing pages aren’t always designed to sell (that’s where product landing pages come in). 

They just need to accomplish their campaign goal.

That might be driving customers to a product page (and on into checkout) or capturing their email in exchange for your newsletter, a discount, product launch updates, giveaways, etc.

Ecommerce product pages, on the other hand, are purpose-built to describe and sell a product.

They might include more detailed information about things like product specs, pricing, shipping, and reviews—all the logistics that need to be communicated at the moment of purchase.

Traditional product pages aren’t always the best place to send traffic from a specific campaign. The messaging might not match the campaign, which means it won’t speak to that specific audience.

landing vs product illustration ecommerce landing page examples

To summarize their differences, let’s look at the main elements of each.

Landing pages:

  • Are designed to drive one action
  • Can use multiple CTAs that all go to the same place
  • Will often remove site navigation to funnel visitors to the CTA
  • Target a specific audience and campaign goal
  • Uses messaging hyper-focused on campaign goal
  • Not made for SEO purposes

Product pages:

  • Are designed to sell one product but also suggest others
  • Will use multiple CTAs that go to various site pages
  • Always include site navigation for easy shopping around
  • Target the brand’s general audience
  • Use general messaging that describes the product and brand
  • SEO-optimized to capture lots of traffic

#cta-paragraph-pb#You can see there are many key differences between these pages and their goals. To learn how landing pages differ from your most visited store page, check out our comparison of landing pages and homepages.

#cta-visual-pb#<cta-title>Create better landing pages<cta-title>Create and customize landing pages with all the vital elements for conversions—quickly and code-free.Start designing today

 

Does your store need landing pages?

Yes! The most successful brands use ecommerce landing pages to capture leads, drive traffic to a specific store page, and, of course, make sales.

If your product page provides a close-up look at the item being sold, your landing page is more like your storefront.

When someone clicks on a message that resonates with them and ends up on your site, they want to see that same messaging reflected in the landing page.

Your landing page needs to be optimized for that specific visitor from that specific traffic source. Then, from there, they can choose to go deeper into your shop, browse specific products, and see what you have to offer.

Landing pages are also the ideal candidate for some good old-fashioned A/B testing—so you can find out what works best for your store and your audience without messing around with your core web pages.

Benefits of using ecommerce landing pages

OK, but what are the advantages of creating these landing pages? Let’s quickly go through the top benefits of using landing pages on your ecommerce site.

  • Marketing teams can quickly design and launch landing pages for unique campaigns
  • Paid ad campaigns can have a higher return on investment with focused messaging
  • A/B testing on individual landing pages can reveal highest converting elements
  • Brands gain extra insights into their target audiences and what they like
  • Targeted landing pages have higher conversion rates than core store pages
  • Visitors get the best possible introduction to your brand with focused messaging

Ecommerce landing page best practices to follow

What makes a good ecommerce landing page?

As unsatisfying as it can be to hear it, the truth is that it depends. It depends on your intention behind the page and what next steps you want visitors to take.

The content, design, and conversion goal of your landing pages can differ based on your audience, industry, and campaign type.

But there are a few best practices that you should always keep in mind.

Let’s talk about best practices for creating great ecommerce landing pages. When it comes to optimizing your Shopify store pages, there’s a mix of art and science involved.

Here’s what some of the best ecommerce landing pages tend to have in common:

  • A single call to action. In order to maximize conversions, each landing page should focus on one goal and include one main CTA—whether it’s sales, clickthroughs, signups, or something else that serves your campaign.
  • Minimal distractions. If there’s too much happening on your page, visitors might get lost on their way to converting. Limit on-page distractions (like competing links or multiple CTAs) to keep the focus on your core offer and conversion goal.
  • An immediate impact. Don’t wait for visitors to scroll before giving them a reason to stick around—or you might lose them before you can say “bounce.” Use above-the-fold real estate smartly to quickly grab visitors’ attention.
  • Compelling copy. Give your visitors something to get excited about. Communicate clear value in an interesting way. What’s your product or offer and why should customers want it? What’s the unique selling point?
  • Consistent messaging. Relevant, specific messaging is key to an effective ecommerce landing page. Make sure your landing page messaging matches that of the overall campaign.
  • Eye-catching visuals. High-quality images, GIFs, and video content play a vital role in bringing your ecommerce landing pages to life.
  • An easy-to-skim layout. When you’re browsing for ecommerce landing page ideas, you might notice that F-pattern and Z-pattern layouts are quite popular. There’s a good reason for this—these layouts follow the most common scanning patterns of website visitors. (Your favorite restaurant might use one of these layouts for their menus, too!).
f pattern z pattern ecommerce landing page examples
F-pattern and Z-pattern for easy landing page scanning
  • Strategic information hierarchy. Use headings, subheadings, bullet points, page dividers, and different font sizes to make your landing pages easy for visitors to read, understand, and respond to.
  • Social proof. The more credible your social proof, the better it is for your conversion rate. That means using reviews from real customers, full names, and photos when possible. Likewise, using the names and logos of well-known brands can make a powerful statement and add clout to your store.
  • Battle-tested elements. To make sure you’re getting the absolute most from your ecommerce landing page, consider using A/B testing to optimize your store. With Shogun Page Builder, it’s easy to swap out low-performing elements for those that bump up conversions.

#cta-visual-ps#<cta-title>Not Your Average Shopify Store: 25 Gorgeous Custom Landing Pages<cta-title>See how custom pages make these 25 beautiful Shopify stores drive conversions and get inspired to elevate your store’s customer experience.Grab your free copy

15 examples of ecommerce landing pages that convert

To give you an idea of what these best practices look like in action, let’s look at some examples.

The following ecommerce landing pages are built by Shogun customers who know how to create pages that convert.

1. TKEES – Visually dynamic product landing page example

This example is a collections page from the ever-stylish sandal brand TKEES. They likely use this page to capture traffic interested in their newest sandal styles—the Emma and the Senna.

​​What we like best about this ecommerce landing page:

tkees video header ecommerce landing page examples

  • The sleek design uses white space to make the product stand out.

tkees full ecommerce landing page examples

  • A clear and simple CTA. Even though there are four CTA buttons (two linking to the Emma product page and two to the Senna), the entire page is built to serve a singular goal: getting customers to shop the new style—a.k.a., visit the product pages.

tkees emma senna side by side ecommerce landing page examples

See the full page here

2. First Day Inc – A special offer landing page that creates urgency

First Day created this colorful limited-time offer page to promote their new vitamins with a back-to-school sale.

What we like best about this ecommerce landing page:

first day countdown ecommerce landing page examples

  • Repetition of the 100% satisfaction guarantee puts buyers’ minds at ease and removes a common sales objection.

first day guarantee ecommerce landing page examples

  • A personal story from one of the founders (accompanied by baby photos). This builds trust in the brand and connects to parents on a personal level.

first day founder story ecommerce landing page examples

3. Olipop – A powerful product comparison landing page example

​​This landing page boldly contrasts the benefits of Olipop against the drawbacks of zero-sugar sodas.

The messaging directly challenges the assumptions of visitors who currently drink diet or low-sugar beverages as a “healthier” alternative to sugary sodas.

What we like best about this ecommerce landing page:

  • The whole page provides a direct comparison between Olipop and their competition. The message is clear: “Ditch the zero” and “switch to Olipop.”

olipop dark header ecommerce landing page examples

  • A side-by-side visual of Olipop and a zero-sugar soda helps emphasize the health benefits of leaving the dark side (including 9g of fiber per can).

olipop compare ecommerce landing page examples

  • Identical CTA buttons that invite visitors to “Shop Now” are shown just below the fold and again at the bottom of the page to convert shoppers as soon as they’re ready to buy.

olipop switch ecommerce landing page examples

See the full page here

4. Utz – A striking brand launch landing page

Next up, this promotional page by Utz introduces a new brand—Good Health Organic—and debuts a range of cheesy snacks.

Unlike a traditional product page, this landing page provides a quick overview of several new products all in one place.

What we like best about this ecommerce landing page:

  • Space above the fold is used extremely well. They manage to announce the brand, incorporate package design into the page itself, show us all three variations of the cheese puffs, and convey that the snacks are gluten-free and organic.

utz yellow snacks ecommerce landing page examples

  • Clear next steps for customers to get their hands on the product (“Add to cart,” “Request in your store”)
  • Z-shaped layout and color blocks make it easy to skim for details.

utz full page ecommerce landing page examples

See the full page here

5. Nuun – A loyalty program landing page with visual flair

Bursting with emojis, an animated header, and tropical fruits, this colorful promotional page gets Nuun customers excited about their loyalty program.

What we like best about this ecommerce landing page:

  • Attention-grabbing visuals at the top that look cool and get the main message across (i.e., “More Nuun = More Points = More Rewards”).

nuun header ecommerce landing page examples

  • Engaging, positive copy that matches the message and the brand. (“Fun stuff starts right now!”)

nuun free stuff ecommerce landing page examples

  • One conversion goal. There are multiple action-focused CTAs, but the CTA buttons all lead to the same place.

#cta-visual-pb#<cta-title>Your store could look this good<cta-title>Try Shogun for free and start building out your perfect store to create a totally unique customer experience.Start building for free

 

6. Helix – A special offer page that emphasizes customer savings

Helix Sleep uses this special offers page to inform shoppers about all of their active promotions and deals.

What we like best about this ecommerce landing page:

  • Value is emphasized by using the dollar amount of savings offered as headings for each section of the page.
  •  Bright CTA buttons stand out against the background.

helix sale block ecommerce landing page examples

  • Lead capture form at the bottom of the page only requires one field, which makes it easy to sign up and builds out Helix’s email list.

helix signup ecommerce landing page examples

See the full page here

7. 6KU – An action-packed product landing page example

This ecommerce sales page from 6KU provides a high-energy overview of their new model, the Urban Track, and then links to the traditional product page when you click “shop.”

What we like best about this ecommerce landing page:

  • Action-packed video tells a story of cycling through the city on your new set of wheels and shows customers what they’ll look like riding it.
  • A mix of lifestyle photos and product close-ups showcase the bike from every angle.

6ku landing ecommerce landing page examples

8. Flower Moxie – A step-by-step wedding package landing page

This example is part landing page, part wedding to-do list.

Flower Moxie uses this page to guide brides in customizing their flower package—with plenty of information, resources, and “Add to Cart” buttons.

What we like best about this ecommerce landing page:

  • Bright and beautiful photos. The colorful images really pop against the plain white background.

flower moxie header 2 ecommerce landing page examples

flower moxie header ecommerce landing page examples

  • Awesome shopping experience. The step-by-step customization flow gets customers invested in the product, ensures they get what they want, and guides them towards checking out.

See the full page here

9. Alala – A colorful collection-centric ecommerce landing page example

This collections page gives shoppers an overview of all the matching set styles and colors available from Alala.

What we like best about this ecommerce landing page:

  • Powerful header image and cool copy. Everything from the model’s stance ( a power pose if we’ve ever seen one) to the copy (“Match like you mean it”) tells visitors this page is all about feeling confident.

alala header ecommerce landing page examples

  • Images organized by color. Just like the sets, the page itself is color-coordinated, with bright colors at the top of the grid and more neutral colors as you scroll down.‍

alala scroll ecommerce landing page examples

10. Active Doodie – An on-brand collection landing page example

This ecommerce page is focused on Active Doodie’s all-natural beard grooming products, including a gift set.

What we like best about this ecommerce landing page:

  • Gruff-sounding copy without any fluff—which is super on-brand and complements Active Doodie’s promise of all-natural “no crap” beard care.

active doodie header ecommerce landing page examples

  • Simple four-quadrant layout makes it easy to view all the products at once without much scrolling.

active doodie collection ecommerce landing page examples

  • Product photos act as CTA buttons, giving visitors the option to click through to the product page for the gift set or the individual items it includes.

11. Kodiak Cakes – A product launch landing page that builds excitement

This landing page by Kodiak Cakes introduces their new nut butter syrups, gets visitors excited about the flavor combinations, and then directs them to Target where they can buy the product.

What we like best about this ecommerce landing page:

  • Mouth-watering header image that visualizes the flavors (maple + peanut and maple + almond) and shows the syrups in use.

kodiak header ecommerce landing page examples

  • The CTA invites visitors to “find a bottle” and redirects them to a product page on Target’s website.

kodiak target cta ecommerce landing page examples

  • The “How Will You Top It?” section provides tons of inspiration for how to best enjoy the nut butters.

kodiak top it ecommerce landing page examples

See the full page here

12. The Ridge – A slick product line introduction landing page

This page from the Ridge provides a sleek overview of their sleek product line: RFID-blocking wallets that still look stylish.

What we like best about this ecommerce landing page:

  • The bold header image gives visitors a glimpse inside the wallet and a peek at the core features, inviting them to learn more.

the ridge header ecommerce landing page examples

  • Contrasting white and black sections give the page structure while allowing the product to really stand out.

the ridge featured products ecommerce landing page examples

13. IdeaPaint – A discount landing page with three product funnels

On this promotional landing page, IdeaPaint attracts visitors with a discount code and then funnels them to the most relevant product page depending on their use case.

What we like best about this ecommerce landing page:

  • Three clickthrough buttons to qualify visitors based on intent. Are you shopping for your home, office, or kids’ activities? Although these are technically competing CTAs, it works here because the traffic could be coming from any number of sources.

ideapaint three cta ecommerce landing page examples

  • Tabs to organize information. The page covers a ton of product details (what it is, why use it, and dry era bundles) without making the visitor feel lost.

ideapaint who we are ecommerce landing page examples

See the full page here

14. Hamama – An informative product introduction landing page

Hamama uses this landing page to preview some of their most popular microgreens and invite customers to purchase their own Microgreen Kit Sample Pack.

What we like best about this ecommerce landing page:

  • Time-lapse video of greens sprouting shows visitors how it works and gets them excited about growing their own.

hamama easiest way ecommerce landing page examples

  • Emphasis on how easy it is to get started. Growing microgreens might sound intimidating for those new to gardening, but Hamama provides plenty of reassurance and information about exactly how it works.

hamama cta ecommerce landing page examples

  • Multiple opportunities to convert are placed throughout the page. Every section of this landing page contains a bright red CTA button with unique copy—all of which add the sample pack to your cart.

See the full page here

15. DMOS Collective – A product landing page rich with social proof

DMOS Collective built this landing page with Shogun to showcase the Alpha Driveway Shovel.

What we like best about this ecommerce landing page:

  • Emphasis on benefits. The bulk of the page focuses on the ergonomic design, versatility, and durability of this two-in-one tool.
  • Prominent CTA above the fold that doesn’t beat around the bush: “Get Yours Now.”

dmos header ecommerce landing page examples

  • Loads of social proof from top to bottom. A powerful quote from Maxim below the header image makes an immediate impact on visitors.

dmos quote maxim ecommerce landing page examples

  • Near the bottom of the page, there’s a section on press with logos from well-known publications. (Not to mention testimonials from customers around the country and a mention of 400 five-star reviews.)

dmos social proof ecommerce landing page examples

See the full page here

#cta-visual-ps#<cta-title>Not Your Average Shopify Store: 25 Gorgeous Custom Landing Pages<cta-title>See how custom pages make these 25 beautiful Shopify stores drive conversions and get inspired to elevate your store’s customer experience.Grab your free copy

 

Ecommerce landing page FAQs

How do I create an ecommerce landing page?

Creating an ecommerce landing page is easy once you’ve identified the goal of your campaign.

If you are trying to introduce and sell a new product, you build your messaging around that product’s features and how it will solve your customers’ pain points.

When trying to increase email signups, you describe all the benefits visitors will get from your newsletters—like exclusive offers, presale opportunities, and enriching content.

With a tool like Shogun Page Builder, your landing page can come together in a matter of minutes by dragging and dropping pre-built page elements into place and adding your content and media.

What makes a great ecommerce landing page?

A really powerful landing page needs to include a few essential elements:

  • Above-the-fold content that wows
  • Copy that gets at their pain points
  • Stunning visuals to keep them scrolling
  • Compelling CTAs that go to a single place
  • A well-designed layout for easy skimming
  • Inclusion of powerful social proof
  • A lack of distracting elements (like navigation bars)

Can you sell a product on a landing page?

Yes! Ecommerce landing pages are often built to sell products. These product landing pages help educate and persuade potential customers before pushing them to the product page.

We’ve got really great examples of product landing pages that use the format extremely well.

What is a product landing page?

A product landing page is merely a landing page whose goal is to sell a product.

While this sounds like a product page, these landing pages are not built to encourage immediate clicks of the buy button but to instead educate a targeted audience on why this product is right for them.

This type of ecommerce landing page can spend more time exploring potential objections, battling common pain points, and defining key features of a product.

How will you use ecommerce landing pages in your store?

Ecommerce landing pages can play a key role in the success of your store—as long as they’re customized for your brand, goals, and audience.

Wondering how to create an ecommerce landing page of your own? 

With Shogun Page Builder, you can build ecommerce landing pages for your store without a developer or designer.

Need more inspiration for your next landing page?

Get loads of ecommerce landing page ideas to inspire your own from our Shopify store showcase. Then, use our Page Builder to bring your vision to life.

 

#cta-visual-pb#<cta-title>Create better landing pages today<cta-title>Create and customize landing pages with all the vital elements for conversions—quickly and code-free.Start designing today

Emily Bauer

Emily is a content marketer from Toronto. She helps tech companies and startups develop awesome content for their blogs, websites, and social media. When she’s not writing or thinking about writing, Emily can be found chilling on her yoga mat, loitering in bookstores, or exploring the city with her super cute (and super spoiled) corgi, Wilbert.

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