15 of the Best Ecommerce Landing Page Examples (+ Tips For Converting)
No matter what type of online store you run, ecommerce landing pages are kind of a big deal.
In fact, ecommerce landing page optimization can mean more for your success than how many followers you have, how many clicks you get, or even how much traffic you drive to your store.
Why?
Because without high-converting ecommerce landing pages, you won’t get the most value out of those clicks or traffic.
You won’t have anywhere intentional to send visitors when they click on your ad, email, or blog post.
If you want to convert more visitors into customers, you need landing pages that are built to do just that.
Lucky for you, there are plenty of beautiful Shopify stores out there that you can draw inspiration from.
In this post, we’ll cover:
But first, let’s make sure we’re all on the same page—yes, pun intended—in terms of what an “ecommerce landing page” actually means.
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What is an ecommerce landing page, exactly?
Simply put, an ecommerce landing page is any site page designed to get visitors to take a specific action on your online store.
Most often, landing pages aren’t one of your main store pages (though they can be, as you will see).
If we’re being completely literal here, a landing page is where visitors land from specific sources—social media posts, Google Search, paid ads, email marketing, etc.—for the best chance at conversion.
In our recent post about landing page elements, we define ecommerce landing pages as one of two types of pages:
- A dedicated sales landing page built toward a single conversion goal
- A product or collections page for exploring one type of product
Let’s explore both types briefly.
Types of ecommerce landing pages
Let’s look at these two types of ecomm landing pages in a bit more detail.
1. A sales landing page designed for one goal
This is the classic ecommerce landing page, and many of the examples in this article will fall into this category. They can encompass any part of a customer’s journey from the top to the bottom of the funnel.
Visitors click on an ad, email, SERP result, or social media post and land on a page built specifically to capture those clicks.
For example, you might create a sales landing page to:
- Promote a limited-time special offer or launch a new product
- Educate potential customers about subscription program (like Copper Cow Coffee did)
- Drive traffic to an existing collections page or product page
- Generate leads by getting visitors to register for your email list or sale event
- Create buzz for your brand’s launch
To ensure your landing page has the best chance of converting your particular visitors, you’ll want to have a great checklist of best practices that you can follow each time you build one.
2. A product or collections page
This is your standard ecommerce product landing page, where visitors can either browse a category of products or add items to their shopping cart.
A visitor might land on a product landing page when they’re searching online for “matching yoga sets” or click on an Instagram ad that prompts them to “shop the collection.”
Not all product pages function as landing pages.
Since landing pages are built around a single conversion goal, product pages and collections pages can fit the bill if they’re designed to get visitors to take a specific action.
For a collections page, the goal might be to get customers to click on product images for more details.
Ecommerce landing pages vs. product pages
What’s the difference between ecommerce landing pages and Shopify product pages?
While there is some overlap between the two, as described above, a true landing page is built expressly to drive a specific action—to get visitors to add a product to their cart or to get visitors to subscribe for future nurture email marketing.
Landing pages aren’t always designed to sell (that’s where product landing pages come in).
They just need to accomplish their campaign goal.
That might be driving customers to a product page (and on into checkout) or capturing their email in exchange for your newsletter, a discount, product launch updates, giveaways, etc.
Ecommerce product pages, on the other hand, are purpose-built to describe and sell a product.
They might include more detailed information about things like product specs, pricing, shipping, and reviews—all the logistics that need to be communicated at the moment of purchase.
Traditional product pages aren’t always the best place to send traffic from a specific campaign. The messaging might not match the campaign, which means it won’t speak to that specific audience.
To summarize their differences, let’s look at the main elements of each.
| Landing pages | Product pages |
|---|---|
| Are designed to drive one action | Are designed to sell one product but also suggest others |
| Can use multiple CTAs that all go to the same place | Will use multiple CTAs that go to various site pages |
| Will often remove site navigation to funnel visitors to the CTA | Always include site navigation for easy shopping around |
| Target a specific audience and campaign goal | Target the brand’s general audience |
| Uses messaging hyper-focused on campaign goal | Use general messaging that describes the product and brand |
| Not specifically made for SEO purposes | SEO-optimized to capture lots of traffic |
#cta-paragraph-pb#You can see there are many key differences between these pages and their goals. To learn how landing pages differ from your most visited store page, check out our comparison of landing pages and homepages.
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Does your store need landing pages?
Yes! The most successful brands use ecommerce landing pages to capture leads, drive traffic to a specific store page, and, of course, make sales.
If your product page provides a close-up look at the item being sold, your landing page is more like your storefront.
When someone clicks on a message that resonates with them and ends up on your site, they want to see that same messaging reflected in the landing page.
Your landing page needs to be optimized for that specific visitor from that specific traffic source. Then, from there, they can choose to go deeper into your shop, browse specific products, and see what you have to offer.
Landing pages are also the ideal candidate for some good old-fashioned A/B testing—so you can find out what works best for your store and your audience without messing around with your core web pages.
Benefits of using ecommerce landing pages
OK, but what are the advantages of creating these landing pages? Let’s quickly go through the top benefits of using landing pages on your ecommerce site.
- Marketing teams can quickly design and launch landing pages for unique campaigns
- Paid ad campaigns can have a higher return on investment with focused messaging
- A/B testing on individual landing pages can reveal highest converting elements
- Brands gain extra insights into their target audiences and what they like
- Targeted landing pages have higher conversion rates than core store pages
- Visitors get the best possible introduction to your brand with focused messaging
10 Ecommerce landing page best practices to follow
What makes a good ecommerce landing page?
As unsatisfying as it can be to hear it, the truth is that it depends. It depends on your intention behind the page and what next steps you want visitors to take.
The content, design, and conversion goal of your landing pages can differ based on your audience, industry, and campaign type.
But there are a few best practices that you should always keep in mind.
Let’s talk about best practices for creating great ecommerce landing pages. When it comes to optimizing your Shopify store pages, there’s a mix of art and science involved.
Here’s what some of the best ecommerce landing pages tend to have in common:
- A single call to action. In order to maximize conversions, each landing page should focus on one goal and include one main CTA—whether it’s sales, clickthroughs, signups, or something else that serves your campaign.
- Minimal distractions. If there’s too much happening on your page, visitors might get lost on their way to converting. Limit on-page distractions (like competing links or multiple CTAs) to keep the focus on your core offer and conversion goal.
- An immediate impact. Don’t wait for visitors to scroll before giving them a reason to stick around—or you might lose them before you can say “bounce.” Use above-the-fold real estate smartly to quickly grab visitors’ attention.
- Compelling copy. Give your visitors something to get excited about. Communicate clear value in an interesting way. What’s your product or offer and why should customers want it? What’s the unique selling point?
- Consistent messaging. Relevant, specific messaging is key to an effective ecommerce landing page. Make sure your landing page messaging matches that of the overall campaign.
- Eye-catching visuals. High-quality images, GIFs, and video content play a vital role in bringing your ecommerce landing pages to life.
- An easy-to-skim layout. When you’re browsing for ecommerce landing page ideas, you might notice that F-pattern and Z-pattern layouts are quite popular. There’s a good reason for this—these layouts follow the most common scanning patterns of website visitors. (Your favorite restaurant might use one of these layouts for their menus, too!).
- Strategic information hierarchy. Use headings, subheadings, bullet points, page dividers, and different font sizes to make your landing pages easy for visitors to read, understand, and respond to.
- Social proof. The more credible your social proof, the better it is for your conversion rate. That means using reviews from real customers, full names, and photos when possible. Likewise, using the names and logos of well-known brands can make a powerful statement and add clout to your store.
- Battle-tested elements. To make sure you’re getting the absolute most from your ecommerce landing page, consider using A/B testing to optimize your store. With Shogun Page Builder, it’s easy to swap out low-performing elements for those that bump up conversions.
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15 examples of ecommerce landing pages that convert
To give you an idea of what these best practices look like in action, let’s look at some examples.
The following ecommerce landing pages are built by Shogun customers who know how to create pages that convert.
1. TKEES – Visually dynamic product landing page example
This example is a collections page from the ever-stylish sandal brand TKEES. They likely use this page to capture traffic interested in their newest sandal styles—the Emma and the Senna.
What we like best about this ecommerce landing page:
- The video header makes smart use of that crucial above-the-fold real estate.
- The sleek design uses white space to make the product stand out.
- A clear and simple CTA. Even though there are four CTA buttons (two linking to the Emma product page and two to the Senna), the entire page is built to serve a singular goal: getting customers to shop the new style—a.k.a., visit the product pages.
2. First Day Inc – A special offer landing page that creates urgency
First Day created this colorful limited-time offer page to promote their new vitamins with a back-to-school sale.
What we like best about this ecommerce landing page:
- The countdown timer urges customers to take advantage of the offer before it expires.
- Repetition of the 100% satisfaction guarantee puts buyers’ minds at ease and removes a common sales objection.
- A personal story from one of the founders (accompanied by baby photos). This builds trust in the brand and connects to parents on a personal level.
3. Olipop – A powerful product comparison landing page example
This landing page boldly contrasts the benefits of Olipop against the drawbacks of zero-sugar sodas.
The messaging directly challenges the assumptions of visitors who currently drink diet or low-sugar beverages as a “healthier” alternative to sugary sodas.
What we like best about this ecommerce landing page:
- The whole page provides a direct comparison between Olipop and their competition. The message is clear: “Ditch the zero” and “switch to Olipop.”
- A side-by-side visual of Olipop and a zero-sugar soda helps emphasize the health benefits of leaving the dark side (including 9g of fiber per can).
- Identical CTA buttons that invite visitors to “Shop Now” are shown just below the fold and again at the bottom of the page to convert shoppers as soon as they’re ready to buy.
4. Utz – A striking brand launch landing page
Next up, this promotional page by Utz introduces a new brand—Good Health Organic—and debuts a range of cheesy snacks.
Unlike a traditional product page, this landing page provides a quick overview of several new products all in one place.
What we like best about this ecommerce landing page:
- Space above the fold is used extremely well. They manage to announce the brand, incorporate package design into the page itself, show us all three variations of the cheese puffs, and convey that the snacks are gluten-free and organic.
- Clear next steps for customers to get their hands on the product (“Add to cart,” “Request in your store”)
- Z-shaped layout and color blocks make it easy to skim for details.
5. Nuun – A loyalty program landing page with visual flair
Bursting with emojis, an animated header, and tropical fruits, this colorful promotional page gets Nuun customers excited about their loyalty program.
What we like best about this ecommerce landing page:
- Attention-grabbing visuals at the top that look cool and get the main message across (i.e., “More Nuun = More Points = More Rewards”).
- Engaging, positive copy that matches the message and the brand. (“Fun stuff starts right now!”)
- One conversion goal. There are multiple action-focused CTAs, but the CTA buttons all lead to the same place.
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6. Helix – A special offer page that emphasizes customer savings
Helix Sleep uses this special offers page to inform shoppers about all of their active promotions and deals.
What we like best about this ecommerce landing page:
- Value is emphasized by using the dollar amount of savings offered as headings for each section of the page.
- Bright CTA buttons stand out against the background.
- Lead capture form at the bottom of the page only requires one field, which makes it easy to sign up and builds out Helix’s email list.
7. 6KU – An action-packed product landing page example
This ecommerce sales page from 6KU provides a high-energy overview of their new model, the Urban Track, and then links to the traditional product page when you click “shop.”
What we like best about this ecommerce landing page:
- Action-packed video tells a story of cycling through the city on your new set of wheels and shows customers what they’ll look like riding it.
- A mix of lifestyle photos and product close-ups showcase the bike from every angle.
8. Flower Moxie – A step-by-step wedding package landing page
This example is part landing page, part wedding to-do list.
Flower Moxie uses this page to guide brides in customizing their flower package—with plenty of information, resources, and “Add to Cart” buttons.
What we like best about this ecommerce landing page:
- Bright and beautiful photos. The colorful images really pop against the plain white background.
- The header image is actually a slider, which allows visitors to see various bouquet options before scrolling down.
- Awesome shopping experience. The step-by-step customization flow gets customers invested in the product, ensures they get what they want, and guides them toward checking out.
9. Alala – A colorful collection-centric ecommerce landing page example
This collections page gives shoppers an overview of all the matching set styles and colors available from Alala.
What we like best about this ecommerce landing page:
- Powerful header image and cool copy. Everything from the model’s stance ( a power pose if we’ve ever seen one) to the copy (“Match like you mean it”) tells visitors this page is all about feeling confident.
- Gallery of matching sets that drives clicks right to the relevant product page.
- Images organized by color. Just like the sets, the page itself is color-coordinated, with bright colors at the top of the grid and more neutral colors as you scroll down.
10. Active Doodie – An on-brand collection landing page example
This ecommerce page is focused on Active Doodie’s all-natural beard grooming products, including a gift set.
What we like best about this ecommerce landing page:
- Gruff-sounding copy without any fluff—which is super on-brand and complements Active Doodie’s promise of all-natural “no crap” beard care.
- Simple four-quadrant layout makes it easy to view all the products at once without much scrolling.
- Product photos act as CTA buttons, giving visitors the option to click through to the product page for the gift set or the individual items it includes.
11. Kodiak Cakes – A product launch landing page that builds excitement
This landing page by Kodiak Cakes introduces their new nut butter syrups, gets visitors excited about the flavor combinations, and then directs them to Target where they can buy the product.
What we like best about this ecommerce landing page:
- Mouth-watering header image that visualizes the flavors (maple + peanut and maple + almond) and shows the syrups in use.
- The CTA invites visitors to “find a bottle” and redirects them to a product page on Target’s website.
- The “How Will You Top It?” section provides tons of inspiration for how to best enjoy the nut butters.
12. The Ridge – A slick product line introduction landing page
This page from the Ridge provides a sleek overview of their sleek product line: RFID-blocking wallets that still look stylish.
What we like best about this ecommerce landing page:
- The bold header image gives visitors a glimpse inside the wallet and a peek at the core features, inviting them to learn more.
- Contrasting white and black sections give the page structure while allowing the product to really stand out.