The 74 Best Email Subject Lines For Stellar Email Marketing Results
November 17, 2022
Capturing consumer email addresses is an excellent retention strategy—it ensures you have a direct line to your customers without going through any external sales channel or platform.
Due to this advantage, many merchants put painstaking effort into growing their email lists and converting leads to their newsletters.
However, none of that effort will matter if those newsletter subscribers don’t open their emails.
Your email subject line gets your foot into the customer’s front door and determines whether or not a recipient bothers to open your email.
Subject lines present you with limited real estate to convince a reader your email is worth their time—over the thousands of other brands vying for their inbox attention.
Fail to present a compelling subject line, and you risk wasting the time, effort, and resources spent on all of the content inside your email.
In this article, we’ll present multiple email subject line examples and share what makes them so good so that you can use them to inspire your own email subject lines that convert.
Read on to see stellar examples of email subject lines for various messaging:
- Thank you or confirmation
- Abandoned cart
- Product launch
- Sales and offers
- Seasonal events
- Customer appreciation
- Subscription and retention
- Loyalty or rewards
- Product recommendations
- Back-in-stock notice
- Feedback request
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The real value of email marketing
Email marketing is a powerful digital marketing tool that enables ecommerce businesses to nurture and convert their audience directly.
Emails newsletters can help brands reach some of the world’s 4 billion daily email users to increase sales and brand recognition.
In fact, 59% of people say that marketing emails influence purchase decisions and 50% make a purchase from a marketing email at least once a month.
Emails are cost-efficient, too.
The Direct Marketing Association found merchants can get an average return of £42 for every pound spent on email marketing campaigns.
Six Barrel Soda, for instance, generated an average of NZ$1,426 per email campaign from December 2021 to April 2022.
Why your email newsletter subject lines are so important
Your subject line delivers the first impression of your email and is the deciding factor in whether or not 64% of recipients will open it.
To reach that end, HubSpot states that your subject lines should attract curiosity, incorporate promotional offers, and be tailored to each person’s interests.
A really good email subject line may be just the thing to boost your email open rates, which gets you one step closer to driving more clicks to your website.
Pro tip: Ensure what comes next matches why your email was opened.
If your subject line promises a seasonal offer, a CTA in your email should take customers to an appropriate landing page, making it easy for them to claim.
Additionally, doing some QA, A/B, and spam testing can increase your ROI by up to 28%.
74 Great email subject line examples to consider when crafting your own
Now, to help you get started, here are some examples used by different companies—all of which are sorted according to the email’s function and intent.
I’ll also briefly explain what makes them work.
Thank you/confirmation emails
These emails thank customers for purchasing or completing an activity, such as subscribing to your newsletter.
They usually include information pertinent to the accomplished activity, like an order confirmation number.
1. “Your Home Try-On Kit Order #1234567”
From: Classic Specs
Classic Specs uses a typical example, stating your order and confirmation number.
2. “40 million views on your Unsplash photos ✨🏅”
Unsplash entices you to open the email by saying your photos received millions of views—a real ego booster.
3. “Last Chance: A 20% Off Thank You”
Bombas creates a sense of urgency, saying it’s your last chance to redeem a discount code.
4. “Not A Marketing Email.”
Brooklinen lures you into verifying the email’s contents when they say it isn’t email marketing.
5. “Thanks for coming to Design+ Ethics! Check out professional shots from the event”
Invision informs you that professional photos—which you could be in—were taken, urging you to open the email.
These emails welcome readers and introduce them to your company.
It’s the best opportunity to deliver a solid first impression, so it should be warm and inviting yet informative. Try to build trust and effectively show them what your company is all about.
6. “Welcome to Harvest, [Your Name]!”
Harvest follows a common approach, then its email gives you a breakdown of what comes next.
7. “Hi there—here’s how to get started on your first prototype”
Framer welcomes you by immediately meeting a need: showing you how to build your first prototype.
8. “Your free guide for setting up Jira Software”
Atlassian welcomes you by helping you set up Jira Software, something new users would appreciate.
9. “To succeed with YNAB, you just need to…”
YNAB shows you what any new customer wants: how to succeed with the company’s services.
10. “👀 Get more visibility over your team’s creative.”
Niice highlights why you would sign up—more visibility over your team’s creative efforts.
Abandoned cart emails
These aim to reduce shopping cart abandonments via automated reminders.
They’re sent to those with unfinished transactions, typically an hour or more after leaving their purchase incomplete.
These emails usually include follow-up steps to help get recipients back on the path to purchase.
11. “Nomad Gear is Selling Out Quick”
Nomad creates a sense of urgency by telling you that inventory is running out.
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12. “Price drop on your favorites!”
From: Columbia Sportswear
Columbia Sportswear urges you to finalize your purchase through price drops.
13. “Get Them for 15% Off!”
From: Alex Mill
Alex Mill offers you a tempting opportunity to buy items in your cart at discounted prices.
14. “Don’t let free shipping go to waste”
From: Rudy’s Barbershop
Rudy’s Barbershop creates a fear of missing out (FOMO) on free shipping and adds a bit of urgency.
15. “Your basket is having abandonment issues… :(“
From: Jack Wills
Jack Wills uses a humorous and engaging line to remind you of your incomplete purchase.
Typically, these are sent after any vital point of the customer’s journey.
They’re designed to collect information from readers, such as why they unsubscribed from recurring purchases, then reconnecting with them.
16. “Get an extra life and keep your emails going”
From: Return Path
Return Path captures attention by making your newsletter subscription seem like a game.
17. “Do you know what you’re getting into?”
From: Rock Candy Media
Rock Candy Media engages by checking if you know what working with them entails.
18. “Looks like you tried to collect this email, but it didn’t work. Maybe we can help…”
From: Really Good Emails
Really Good Emails effectively follows up by bringing up an issue and offering a helping hand.
Product launch emails
These emails aim to engage consumers and inform them about a recent or upcoming product launch.
For example, you may have an email that builds anticipation for a new item, inviting consumers to pre-order to ensure they get their item before it sells out.
19. “Apple M1 chip for Mac. This changes everything.”
To create excitement, Apple highlights the major shift its new M1 chip can bring about.
20. “You Asked For It, You Got It… 🍑”
From: Austin Eastciders
Austin Eastciders piques interest by saying it’s given in to customers’ demands for a new flavor.
21. “Meet the new collection 🎉”
Puzz leaves it a little vague, dropping news of a new collection and making you yearn for more.
22. “Let us do the work you hate”
Asana effectively appeals to a user’s desire for automation to make their work life easier.
23. “Our biggest launch ever, literally”
Burrow piques your curiosity by playing up the magnitude of its new product launch.
Sales and special offer emails
Emails concerning sales and promos are all about making customers feel like they can’t miss out on attractive deals, which can involve limited-time discounts, buy-one-get-one deals, or events that provide a chance to win prizes.
24. “Organic Tees: Three for $45”
Everlane follows a standard approach, directly stating the product and its accompanying offer.
25. “All FX Engines are 30% Off 💥”
Output follows a similar strategy: telling you all its FX engines are now discounted.
26. “New Deals. Old Colors.”
From: Chrome Industries
Chrome Industries uses only four words to drop news of old colorways available at lower prices.
27. “Pre-order Disney+ for just £49.99 for 12 months”
Disney+ creates urgency through a low-priced one-year subscription available for a limited time.
28. “Protect your home without breaking the bank”
Better.com directly tells you that home security can be obtained without hurting your wallet.
29. “Restore Your Internet Freedom Today”
Namecheap compels action via a limited window to ensure your internet privacy at lower prices.
30. “Win a wellness trip for two to Costa Rica!”
Misfit straightforwardly introduces its giveaway, a relaxing trip to a beautiful destination.
31. “Win all of our masks 💆”
From: Apto Skincare
Apto Skincare lures you in by offering an enticing chance to win its entire collection of masks.
32. “Enter Our Giveaway to Honor the Real MVPs 🧡🏆”
Aftershokz attracts attention through a giveaway to support COVID-19 frontliners.
33. “We have a gift waiting for you…”
From: System On Grid
System on Grid motivates you to open its email by saying that a present awaits.
Seasonal events emails
These emails not only pertain to events during summer, spring, fall, or winter but also holidays such as Christmas, New Year’s, Mother’s Day, and those in between.
They’re meant to draw attention to specific offerings only available during such occasions, creating urgency.
34. “Limited Summer Sale – Save ¼”
To compel you to read, Avocode showcases how much you can save through its Summer Sale.
35. “Bundle Up With The Chilly Collection”
Allbirds introduces its new collection through naming and wording that matches the season.