The 33 Best Shopify Apps to Increase Sales & Simplify Your Operations

October 12, 2021
by
Sean Flannigan

The 33 Best Shopify Apps to Increase Sales & Simplify Your Operations

October 12, 2021
by
Sean Flannigan
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Shopify has developed an excellent out-of-the-box experience for store owners, with an intuitive admin interface, powerful built-in marketing features, hosting in the platform, and more.

But, if you are only using its out-of-the-box capabilities, you are missing out on a world of added benefits from all the Shopify App Store has to offer.

Be it for automating your marketing efforts, customizing your store’s design, sourcing and shipping products, or showcasing your social proof; there’s an app for that.

#cta-paragraph-pb#If you are just getting started with Shopify, learn how to do it right with our ultimate guide to selling on Shopify and our breakdown of trending products you should be selling.

There are so many apps on the Shopify App Store that it’s a little intimidating. How do you know which Shopify plugins will help you run your store better and which will just slow you down? 

So, we put together an extensive list of the best Shopify apps for running your store more efficiently and driving those all-important sales. And, we’ve split it up by what it can do for your store.

In this post, we’ll cover the best Shopify apps for:

Why do you need Shopify apps?

Shopify apps are powerful tools for your online store, helping your market your products more effectively, design your pages to drive conversions, keep your customers coming back, and develop an exceptional post-purchase experience.

That said, you want to make sure you are choosing the absolute best apps out there. A store with too many apps is bound to be a bit sluggish. 

Understanding your operational needs and targeting them with a handful of crucial apps will cut down your workload, increase your conversion rates, and keep your store quick and responsive.

Find what apps other stores are using?

Just as you may want to spy on your favorite Shopify stores to figure out what theme they are using, you can also do a bit of spying to get a look at their app stack.

To do that, you just need to download a handy extension for your browser. Both Built With and Wappalyzer are excellent tools for finding out what’s going on with any site’s technology stack.

Once added to your browser, just click on the icon when visiting your favorite Shopify stores to find out what they’ve got brewing in their apps.

To help us understand what apps stores were using for our roundup of the top Shopify stores, we used Built With and found that these ecommerce giants were using many of the same amazing Shopify apps.

The best Shopify apps to make your store work harder for you

OK, now let’s get into the best apps for making your Shopify store operate at its absolute best. 

There are a ton of reasons you might want to add an app to your store. We’ve bucketed these top apps into what they can do for your store.

The must-have Shopify apps for store design & customization

Store design is one of the most essential parts of running an ecommerce business. 

After all, if you can’t dazzle shoppers with a beautiful and function-forward design, they may never continue shopping with you.

You want to create a super on-brand store and get visitors where they need to be when they need to be there. 

Lucky Orange

lucky orange best shopify apps

One big piece of designing a store is learning how people interact with store pages. 

Lucky Orange shows you exactly how your shoppers are scrolling, clicking, and converting. With screen recordings, heatmaps, and a live view, you can start to understand the ways you need to improve store design for increased conversions.

They even have a live chat function to help visitors in real-time and conversion optimization tools to keep visitors from abandoning their carts.

Features:

  • Screen recordings
  • Heatmaps 
  • Live view
  • Live chat
  • Behavior-triggered announcements

Free trial? Yes, they have a 7-day free trial to start any of their plans.

Cost: They have a free plan and three paid plans—Starter ($10/mo), Small Business ($20/mo), and Medium ($50/mo). There are also plans for much larger sites. 

Shogun Page Builder

shogun page builder best shopify apps

Building a Shopify store on Shopify can be a bit limiting. 

There are tons of great themes, but even with a really great one, your store can end up looking like many others. To make your theme custom, you need to start messing around with code. 

Luckily, you can customize your store pages without ever having to look at code, let alone understand it. 

Shogun Page Builder allows you to quickly create and customize your most important store pages to maximize conversions and increase sales. Just drag and drop to make your perfect pages.

Page elements that you can use include: video, images, buttons, parallax displays, icons, columns, tables, products, collections, countdown timers, accordions, and so much more. 

Save your favorite customized elements for easily repeatable pages and start quickly with one of the pre-made templates.

Features:

  • Drag and drop page elements
  • More than 30 quick-start mobile-optimized page templates
  • Optimize for conversions with A/B testing
  • Built-in lazy loading & image optimization for fast pages
  • Detailed analytics dashboard
  • Design responsively for all screen sizes
  • Create custom elements with dev-friendly capabilities
  • Create SEO-friendly content across all pages

Free trial? Yes, there is a 10-day free trial.

Cost: Plans start at $39/month. Successive plans—Measure ($99/mo), Optimize ($149/mo), and Team ($299/mo)—offer extra features for larger and more complex stores.

#cta-visual-pb#<cta-title>Ready to learn more about creating high-converting landing pages?<cta-title>Try Shogun for free and start building out your perfect store for a unique and on-brand customer experience.Start building for free


The best social proof apps for Shopify

More than any of your marketing, shoppers trust the word of their fellow shoppers and reliable publications.

So, you need to showcase all those fantastic customer reviews and ratings prominently. Social proof apps can help you obtain and display these uber-valuable marketing assets with ease.

Judge.me

judge.me best shopify apps

With Judge.me, you can accelerate your social proof marketing by automating the process of asking for reviews from your customers.

With customizable emails, you can ask your customers for reviews of your products and capture photos and videos with ease.

Their review and ratings widgets fit into your existing store design, and customer star ratings will show up in Google Search and Google Shopping.

Features:

  • Customizable emails
  • Capture photos and videos
  • Multiple review widgets for store pages
  • SEO Rich Snippets
  • Supports 34 languages

Free trial? No, but there is a free plan.

Cost: They have a Forever Free plan. Their Awesome plan costs $15/month and includes extra features.

Okendo

okendo best shopify apps

Okendo captures customer reviews, photos, and videos with automated request emails triggered by user-set actions.

Brands can use Okendo’s widgets to show off social proof throughout the customer journey. Plus, reviews and ratings can be pushed to Google, Facebook, and Instagram to drive traffic.

Then, utilize analytics to optimize your social proof campaigns for increased conversions.

Features:

  • Automated review request emails
  • Capture photos and videos
  • Showcase reviews on store pages with widgets
  • Push reviews to Google and social media
  • Analytical insights to improve future campaigns

Free trial? Yes, there is a 14-day free trial.

Cost: Plans start at $29/month with the Essential plan and increase to include more orders per month and extra features—Growth ($99/mo), Power ($299/mo), Advanced ($499/mo).

Loox

loox best shopify apps

Loox is yet another option for capturing customer reviews cleverly and efficiently.

Automate review request emails by delivery time or order status, offer extra incentives for including photos or videos, add widgets that will wow your shoppers, and include referral asks for additional conversion potential. 

Their inclusion of referral requests sets them apart from some competitors.

Features:

  • Smart and customizable review request emails
  • Discount incentives for photo and video reviews
  • Multiple widgets for showcasing reviews
  • Post-purchase referral requests
  • SEO Rich Snippets

Free trial? Yes, there is a 14-day free trial.

Cost: Plans—Beginner ($9.99/mo), Essential ($29.99/mo), Growth ($34.99/mo), Unlimited ($599.99/mo).

Yotpo

yotpo best shopify apps

Yotpo helps you find and display your customer reviews simply.

Not only does Yotpo give you the ability to request reviews, photos, and video via automated emails, they also can use SMS to capture those vital customer sentiments.

Capture information-rich reviews with photos and video, add them to your site with customizable widgets, use coupons for review incentives, and improve your SEO with Rich Snippets. 

Yotpo also integrates with Shogun Page Builder so that you can add your reviews super simply.

Features:

  • Automated request emails and SMS messages
  • Add photos and videos
  • Customizable widgets
  • SEO-friendly Rich Snippets
  • Automatically flags negative reviews for your attention
  • Coupons for extra incentive

Free trial? No, but they have a free plan.

Cost: Plans—Free, Growth 50 ($19/mo), Growth 100 ($29/mo).

#cta-mini-pb#Add your Yotpo reviews to your custom Shopify pages with Shogun Page Builder. Start your free trial here


The best Shopify apps for conversion optimization

There are many ways to increase your conversion rates in your store. 

You can’t just focus on prospective customers. You have to create a plan to both retain existing customers and entice new shoppers. These apps can help you with that.

ReConvert

reconvert best shopify apps

ReConvert is a post-purchase tool for upselling and cross-selling through your Thank You page.

Use one of the many widgets for your Thank You page to help push repeat sales. These include widgets like a discount countdown timer popup, a reorder button, post-purchase surveys, birthday capture, and more.

Features:

  • A selection of widgets for your Thank You page
  • Drive upselling and cross-selling
  • Capture data for future email marketing campaigns
  • Create different Thank You pages based on triggers

Free trial? Yes, there is a 30-day free trial.

Cost: Plans—Free, Pro ($7.99/mo), MVP ($14.99/mo), VIP ($29.99/mo).

Frequently Bought Together

frequently bought together best shopify apps

Frequently Bought Together is an apt name for this app, which uses a tried and true method for driving upsells.

Using an AI algorithm, this app shows product recommendations based on the product being viewed. It can also create automatic discounts for product bundles to increase AOV and conversion rates.

Features:

  • Continuously trained product recommendation AI algorithm
  • Automatic, manual, or random recommendations
  • Bundle discounts
  • Fully customizable UI

Free trial? Yes, there is a 30-day free trial.

Cost: Plans—Starter (free) and Professional ($9.99/mo).

Free Shipping Bar

free shipping bar best shopify apps

Free Shipping Bar is yet another app that essentially describes itself.

One of the most significant selling points for any online store is the promise of free shipping. Given that shoppers are even willing to pay more to get it, it’s a great way to increase your average order value.

This free shipping bar displays as a banner at the top of your store, signaling the order value that will unlock free shipping. As the cart value increases, the bar changes to show how close they are to free shipping.

Features:

  • Progressive messaging as cart value changes
  • Customizable bar display
  • Track performance of different bars
  • Target based on location and page type

Free trial? No, but there is a free plan.

Cost: Plans—Basic (free) and Premium ($9.99/mo).

Justuno

justuno best shopify apps

Justuno uses popups to drive upsells and email capture.

Display product recommendations, upsell promotions, and special offers in popups throughout your store. Gather insights through A/B testing and analytics to help create more effective campaigns going forward.

Get the right messaging in front of your shoppers at the right time with these targeted conversion tactics.

Features:

  • Customizable popups for upselling and email capture
  • Create specialized promotions and timed sales
  • A/B testing to help create better campaigns
  • Integrates with SMS apps for broader reach

Free trial? Yes, there is a 14-day free trial.

Cost: Plans—Free, Pro Plan 1 ($29/mo), Pro Plan 2 ($49/mo), Pro Plan 3 ($99/mo).

The top Shopify apps for an excellent customer experience

Your customers are what it is all about. Without them, your business would just be an expensive hobby.

So, you want to create the best possible experience for them. Let’s look at some apps that can help with that.

Tidio

tidio best shopify apps

Tidio helps you keep your customers informed and engaged with live chat and chatbots.

Chatbots can track behaviors (like cart abandonment) and engage with shoppers to help increase conversion rates and answer their more common questions.

For the more complex questions, you can use live chat to connect directly with your customers and get them to checkout faster. Plus, your channels (email, messenger, live chat) can be seen in one place. 

Features:

  • Live chat for immediate customer help
  • Chatbots to support customer support efforts
  • Automations for chatbots to answer biggest questions
  • Combine all communication channels into one

Free trial? No, but there is a free plan.

Cost: Plans—Free, Communicator ($15/mo), Chatbots ($39/mo), Mailing ($25/mo).

Gorgias

gorgias best shopify apps

Gorgias is your customer support hub, helping you to keep your customers happier more efficiently.

As your business grows, you need to scale your customer service operations so that you can answer all their most important questions in a timely fashion. 

Gorgias centralizes your customer support efforts and helps you automate your efforts with templates, automated responses, and inbox rules. Stay on top of your ticket backlog with a more ingenious system.

Features:

  • Manage messages from email, chat, phone, and social media in one place
  • Live chat for instant messaging
  • Use pre-made templates for common questions
  • Automated responses for common tickets
  • Trigger live chats for particular behaviors

Free trial? Yes, there is a 7-day free trial.

Cost: Plans—Basic ($60/mo), Pro ($300/mo), Advanced ($750/mo).

Oxi Social Login

oxi social login best shopify apps

Oxi Social Login enables your shoppers to sign up and log in to your store with minimal friction.

Using one of their existing accounts with Google, Facebook, Twitter, and more, users are registered in seconds, and no password was required.

Now they can shop and buy with you more easily! 

Features:

  • Easy login and registration with existing accounts
  • Reduce friction for better UX
  • Capture customer information more easily
  • Easy installation

Free trial? Yes, there is a 15-day free trial.

Cost: Plans—Essential ($1.99/mo) and Pro ($4.49/mo).

The best SMS & email marketing apps for Shopify

Selling your products isn’t just about moving shoppers through your site and getting them to push your lovely buy button. 

Sometimes it just starts with a conversation facilitated by that email or phone number capture. Once you’ve got their details, you can set about proving why they should buy your unique wares. 

A good app will help you in this endeavor.

Postscript

postscript best shopify apps

Postscript is your app for SMS marketing. Because it isn’t all about email anymore.

Build your SMS list with landing pages, popups, forms, and more, then automate your SMS marketing with Postscript triggered by actions like new purchases and abandoned carts to keep them engaged.

You can then track it all to optimize your future SMS marketing campaigns.

Features:

  • Collect TCPA-compliant list of SMS subscribers
  • Build automated SMS marketing campaigns
  • Segment customers based on shopping history
  • Easy tracking of results

Free trial? Yes, there is a 30-day free trial.

Cost: Plans are based on credits (at a cost of one cent each), starting at 2,500 credits at $25/month.

Omnisend

omnisend best shopify apps

Omnisend helps you efficiently manage your email, SMS, and push notification marketing campaigns.

Using their responsive and customizable popups, signup boxes, and landing pages, you can start collecting email and SMS opt-ins quickly and easily.

Then, let Omnisend take the wheel to help convert those abandoned carts, lost customers, and new subscribers. Plus, you can send out regular newsletters and request reviews and feedback from your customers.

Features:

  • Email and SMS capture
  • Pre-built messages and workflows
  • Segmentation for targeted messaging
  • Combine email, SMS, and push notifications
  • Dashboard with detailed analytics

Free trial? No, but there is a free plan.

Cost: Plans—Free, Standard ($16/mo), Pro ($59/mo).

Privy

privy best shopify apps

Privy helps drive conversions by growing your email list, delivering timely popups, and displaying free shipping offers across your store.

Including spin-to-win wheels, flyouts, banners, embedded forms, popups, and more, Privy drives sales and email capture on-site. With your email list in place, automate your email marketing to drive further sales.

The addition of a free shipping bar sets Privy apart from their competition. 

Features:

  • Popups and flyouts for email capture and conversions
  • Free shipping bar
  • Email marketing automation
  • SMS marketing
  • Advanced targeting
  • A/B testing

Free trial? Yes, there is a 15-day free trial.

Cost: Plans—Free, Conversion + Email ($15/mo), Privy Text ($10/mo).

Klaviyo

klaviyo best shopify apps

Klaviyo is a top-rated email marketing platform. So many of the biggest Shopify stores we featured in our top Shopify stores roundup use them to help drive sales.

Create a robust email list and collect important customer information quickly by adding dynamic forms to your store. Then automate your most important email campaigns to drive conversions.

Add SMS marketing to your plan to talk to people wherever they are. With smart targeting, you can send them the right message for where they are in their purchase journey.

Features:

  • Pre-built forms, templates, and automations
  • Integrated with over 100 tools
  • Email capture forms
  • Segmentation for targeted messaging
  • SMS marketing capabilities

Free trial? No, but there is a free plan.

Cost: Plans—Free, Email ($20/mo), SMS ($5/mo).

The best Shopify apps for product management & fulfillment

Finding and shipping out your super cool products is one of the most essential parts of running an ecommerce business. 

You can’t be a success without an excellent supply chain and a reliable way to ship.

Here are some powerful apps to help you manage your products—from sourcing to merchandising to delivery. 

#cta-paragraph-pb#As a bonus to this section, you can check out our guide to the best Shopify inventory management apps.

Recharge

recharge best shopify apps

Recharge is your go-to app to enable the increasingly popular subscription model in your business.

There are plenty of products for which people just want to keep clicking the reorder button. Save them the step by creating a subscription functionality for your product pages and payments.

With Recharge, your customers can easily choose to save money by subscribing for regular orders, skip orders as needed, and edit orders quickly. 

Simple for your customers, recurring payments for you.

Features:

  • Quick setup with Shopify Payments
  • Customers manage their own subscriptions
  • One-time product upsells
  • Easy to skip or reschedule deliveries
  • Measure and optimize subscription performance

Free trial? No, but there is a free-to-install plan.

Cost: Plans—Standard (free to install/per-transaction fees) and Pro ($300/mo).

Oberlo

oberlo best shopify apps

Oberlo is the app for dropshippers of any size. Don’t want to stock your inventory at your house? You don’t have to.

Find all types of great products to sell from AliExpress and add them to your Shopify store to sell, all without keeping stock. Oberlo has data to help you find products that will sell.

When you’ve found your products, start selling them in your store and only pay when your customers have purchased. Then, the suppliers will handle shipping for you. Easy!

Features:

  • AliExpress product catalog
  • Sell first, pay later
  • Product suppliers ship to your customers
  • Learn for free with Oberlo’s free plan
  • Chrome extension for adding products
  • Auto-updating stock levels and pricing
  • Bulk order automation
  • Order tracking

Free trial? No.

Cost: There is a free plan that includes educational content to get started. Their Boss plan costs $29.90/month when you are ready to start using it.

Printful

printful best shopify apps

Printful is a powerful tool for selling print-on-demand products without having to stock or ship anything yourself.

Create your own designs with built-in tools and print them on apparel, home goods, accessories, and more. Then start selling. They charge you for production, and you set your retail price. 

Don’t worry about stocking inventory, buying products upfront, or shipping to your customers. Printful takes care of warehousing and shipping, and you only pay when your products are purchased.

Features:

  • Print-on-demand service
  • High-quality products (apparel, home goods, accessories, etc.)
  • Create your own designs
  • Warehousing and fulfillment included
  • Products are printed to order, so no waste

Free trial? The app is free.

Cost: You only pay production costs for the products you sell.

#cta-mini-pb#Build a custom store for those custom printed products with Page Builder. Start your free trial here


Aftership

aftership best shopify apps

Aftership keeps your customers in the know after they’ve completed their purchase.

Your existing customers are a goldmine for future sales, so you want to make sure you create a fantastic post-purchase experience for them. Now that they’ve bought your product, they are eager to receive it.

Keep them updated with regular tracking updates through email and SMS. Customize the tracking page with your logo and store URL for better SEO and brand awareness.

Features:

  • Automatic order tracking for retailers
  • Effortless order tracking for customers
  • Email and SMS tracking updates
  • Customizable tracking page

Free trial? Yes, there is a 7-day free trial.

Cost: Plans—Free, Essentials ($11/mo), Essentials Plus ($35/mo), Pro ($119/mo).

Easyship

easyship best shopify apps

Easyship is a cloud-based shipping platform with access to more than 250 shipping services. 

By offering your customers multiple shipping options at checkout, you can ensure they get the post-purchase experience they want. With pre-negotiated rates with the biggest carriers, you can save up to 70% on shipping costs.

Labels will be automatically generated based on what your customers choose, making fulfillment a breeze.

Features:

  • Pre-negotiated rates with over 250 shipping solutions
  • Rates available on your checkout page
  • Use shipping rules to automate tasks
  • Sync order and quickly print labels
  • Ship globally with automatically generated customs documents
  • Branded order tracking

Free trial? The app is free to install.

Cost: Free to install; just pay for what you ship.

The top loyalty & referral apps for Shopify

Your existing customers are a valuable asset, not only for future sales but also as ambassadors for your brand.

Leverage their love for your brand by launching loyalty, referral, and affiliate programs that expand your marketing team to include your amazing customers. Check out these apps to help you get it started.

Growave

growave best shopify apps

Growave does a lot. 

You can use it to create loyalty and referral programs, source product reviews and user-generated content, enable customer wishlists, make signing up easy with social login, and create a shoppable Instagram feed.

Make your customers part of your marketing team by developing robust loyalty programs for spreading the good word about you. 

Features:

  • Loyalty and rewards programs
  • Referral programs
  • Customer review sourcing
  • Build wishlists
  • Social login
  • Create shoppable Instagram feeds
  • Gift cards for easy rewards

Free trial? Yes, there is a 14-day free trial.

Cost: Plans—Starter ($19/mo), Small ($29/mo), Medium ($49/mo), Growth ($99/mo).

Smile

smile.io best shopify apps

Smile makes building a loyalty and rewards program simple.

Your customers can earn points for completing specific actions in your store (like creating an account and placing an order) and get rewards for referring friends. 

They can even work up to your VIP program, earning even more perks and netting you those important upsells and referral revenue. 

Features:

  • Point-based loyalty program
  • Word of mouth marketing via referrals
  • VIP program for loyal customers
  • Build urgency with bonus points and reward expirations
  • Matches your store design
  • Easy setup and customization

Free trial? No, but there is a free plan.

Cost: Plans—Free, Starter ($49/mo), Growth ($199/mo), Pro ($599/mo).

Referral Candy

referral candy best shopify apps

With Referral Candy, you can build referral programs like some of the biggest DTC brands.

Customers can enroll in the program quickly and start sharing with their friends to earn rewards quickly. And, customers who have their own personal brand can become affiliates to earn sales commissions.

With cash payouts instead of points, your referral and affiliate programs are sure to catch their attention. 

Features:

  • Referral program for rewarding word of mouth marketing
  • Affiliate programs with quick commission payouts
  • Cash payout via PayPal
  • A/B testing for post-purchase emails
  • Detailed tracking in the dashboard

Free trial? Yes, there is a 30-day free trial.

Cost: The Premium plan costs $49/month plus referral commissions.

Refersion

refersion best shopify apps

To build a powerful affiliate program, you need a powerful app like Refersion.

They help you find, track, and pay notable influencers and affiliates through their intuitive platform. Using their marketplace, you can find the right affiliates for your brand and start that revenue engine.

Easily equip your affiliates to share out your products with unique coupon codes they can use wherever they talk to their audience.

Features:

  • Affiliate and influencer marketplace
  • Affiliate dashboards for a personalized experience
  • Invite customers with a post-purchase widget
  • Unique affiliate coupon codes
  • Quick setup with Shopify

Free trial? Yes, there is a 14-day free trial.

Cost: Their Professional plan costs $89/month, with custom plans for larger brands.

You can’t deny the power of a great paid marketing plan. You can easily determine the short-term return on investment and adjust spend to maximize its effect. But, it isn’t always easy to get started.

That’s why having a dedicated paid marketing tool can go a long way to growing your business. Let’s look at a couple that can help.

sixads

sixads best shopify apps

sixads is the all-in-one paid advertising manager that can help you get your paid marketing plan off the ground.

Connect your Google and Facebook ad accounts into your sixads dashboard (or have them help you set them up in minutes) and use their advanced algorithms to create high-converting ads for your product line.

With powerful analytics and automated ad management, sixads can help you get the best ads to the right people to drive sales.  

Features:

  • Automatically add product photos
  • Target visitors to reduce budget waste
  • Centralize your ad accounts into sixads
  • Update ads automatically with product changes
  • Quick account setup with Facebook and Google

Free trial? No, but the app is free to install.

Cost: Free to install; plans start at $14.99 based on features added.

Shoelace

shoelace best shopify apps

Shoelace is a paid marketing agency in an app.

The lowest cost plan includes pre-built ad templates and audiences to get you started with your paid marketing plan. With the higher-level plans, you get a dedicated account strategist to help you build a paid strategy that drives sales.

Depending on your needs, Shoelace can tailor a strategy that fits your advertising budget and drives conversions.

Features:

  • Pre-built ad templates
  • Retargeting
  • Robust reporting in-app
  • Dedicated account strategists
  • Keyword and competitor research
  • Performance analysis
  • Integrations with biggest Shopify apps

Free trial? No.

Cost: Plans—Automations ($79/month), Retargeting ($420+/mo), Prospecting ($1,200+/mo), Google ($1,400+/mo).

#cta-visual-pb#<cta-title>Direct your paid traffic to high-converting custom landing pages<cta-title>Start building for free with Shogun Page Builder to create truly custom landing pages that really convert.Get started now


The best SEO apps for Shopify

Building a Shopify store that visually wows your customers and seamlessly guides them through the sales journey is an accomplishment. But, don’t forget to wow the search engines too!

Creating an SEO-friendly online store will reward you in the long run. Being super visible on Google will net you shoppers you wouldn’t otherwise get. To help you do that, there are apps.

SEO Manager

seo manager best shopify apps

SEO Manager helps you create a super SEO-friendly Shopify store without researching and implementing the changes on your own.

Scan your store for SEO issues like broken links, duplicate titles, 404s, slow pages, missing alt text, and more. Then you can go about making targeted fixes that can improve your searchability on the biggest search engines.

You can edit your meta attributes (titles, descriptions, etc.), simulate Google results, test for mobile-friendliness, create redirects for out-of-stock items, manage your sitemap, fix 404 issues, and much more.

Features:

  • Edit meta fields
  • Create redirects and repair 404s
  • Test page speed and mobile-friendliness
  • Get keyword suggestions
  • Manage sitemap
  • JSON-LD data support
  • Structured data
  • Integrated with Google Trends, Search Console, and more

Free trial? Yes, there is a 7-day free trial.

Cost: $20/month.

Plug In SEO

plug in seo best shopify apps

Plug In SEO is another contender for fulfilling your store’s SEO needs.

With periodic SEO audits sent to your inbox, you can stay on top of any outstanding issues keeping your store from ranking on Google and other search engines.

Create SEO-friendly store pages with keyword suggestions, bulk edit templates for meta fields, structured data to show up in Rich Snippets, 404 and broken link fixes, and many other features.

Features:

  • Regular SEO audits
  • Bulk editing of meta fields
  • 404 and broken link detection
  • Keyword suggestions
  • Structured data/schema markup
  • Training videos

Free trial? Yes, there is a 14-day free trial.

Cost: Plans—Free Forever and Plug In SEO Plus ($20/mo).

The best Shopify apps for social media marketing

Getting the word out about your products is vital to the future success of your store. More traffic means more potential conversions.

To get traffic, you need to turn to social media. It’s where your target audience is hanging out, waiting to hear about you. Let’s look at some apps that can help your social media marketing efforts.

Instafeed

instafeed best shopify apps

Instafeed brings your Instagram content to your store to help you sell more.

Automatically pull in new Instagram content to your store as it posts to get your Instagram discovered by store visitors, create social proof, and improve your store design.

Customize how your images display, make your posts shoppable, filter by hashtags, and publish multiple feeds—all in a responsive and lightweight way.

Features:

  • Add your Instagram feed to your Shopify store
  • Shoppable posts
  • Customizable layout
  • Slider and grid options
  • Filter by hashtags
  • Enable multiple feeds in one store
  • Compatible with all themes

Free trial? No, but there is a free plan.

Cost: Plans—Instafeed Free, Instafeed Pro ($4.99/mo), Instafeed Plus ($19.99/mo).

Outfy

outfy best shopify apps

Outfy is your social media marketing assistant, automating your process and letting you focus on your business.

Create videos, GIFs, collages, ads, and promos quickly, then automatically push them out to your social media accounts. Save time while doing more!

Reach your audience across your social media footprint without making it your day job.

Features:

  • Create collages, videos, GIFs, and more
  • Share automatically across Facebook, Instagram, Twitter, Pinterest, and others
  • Autopilot feature does the posting for you
  • Smart hashtags
  • Customized templates

Free trial? Yes, there is a 7-day free trial.

Cost: Plans—Free Forever, Starter ($15/mo), Pro ($30/mo), Ultimate ($60/mo).

Recart FB Messenger Marketing

recart fb messenger marketing best shopify apps

Recart helps you take advantage of yet another communication channel that people use every day—Facebook Messenger.

Using their two-tap popup, you can more easily capture customer information without them having to fill anything out. Then, their pre-built workflows can automate important conversations (abandoned carts, welcome, discounts, shipping notifications, etc.).

With Messenger marketing, you get higher open rates and engagements for better conversion potential. So, get started!

Features:

  • Two-tap popups
  • Email and phone capture with no form fills
  • Automated Messenger workflows to increase conversion rates
  • Drag and drop editor for workflows
  • Pre-built workflows
  • A/B testing

Free trial? Yes, there is a 28-day free trial.

Cost: Plans—Pro ($29/mo), Scale ($499/mo).

Outfit your store with the best apps

Now that you’ve got the lowdown on the best Shopify apps on the market, you can make the best decisions for creating your perfect store.

There are many aspects to a successful store, as you have seen. Assembling the all-star app team for your store can help you run your store smarter and scale your business more efficiently.

We at Shogun think that the top stores start with a truly unique store design, custom-built to your specifications. Page Builder can help. Then, you can build out the rest of the app stack.

#cta-visual-pb#<cta-title>Create a custom storefront with the Shogun Page Builder app<cta-title>Build custom store pages that convert with our drag and drop builder—no code required.Start building for free

Sean Flannigan

Sean is one of Shogun's tireless content marketers. When he isn't creating exciting ecommerce content, he's probably biking or at the park.