May 5, 2023

33 Best Shopify Themes: How to Pick the Right One For Your Brand

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Whether you’re choosing your first Shopify theme or are in the market for a new one, there’s no question it can be an overwhelming process. With so many themes out there—both by Shopify and third-party developers—how do you know which will serve your business the best? Today, we’re sharing what you need to know when […]

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Ryan Shaw
Director of Growth

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Whether you’re choosing your first Shopify theme or are in the market for a new one, there’s no question it can be an overwhelming process. With so many themes out there—both by Shopify and third-party developers—how do you know which will serve your business the best?

Today, we’re sharing what you need to know when hunting for your next Shopify theme, a roundup of the best Shopify themes, and more.

Skip ahead:

#cta-visual-pb#Take your Shopify theme to new heightsTry Shogun for free and start building out your perfect store.Start building for free

What should you look for ‌in a Shopify theme?

Choosing a theme for your Shopify store is a big decision. It’s the basis on which you’ll build your entire online shopping experience.

You want to choose a theme that’ll set you up for success and grow with you—not one you’ll need to swap out in a few months due to a lack of support or features.

There are a ton of Shopify themes out there, and it can be overwhelming to determine which is right for you.

But we’ve done the research for you!

Below is a list of the most important factors to consider when choosing a Shopify theme:

✅ The theme offers a conversion-optimized checkout

Your checkout should be a top priority when searching for the right theme.

Selecting a theme with an intuitive, clear, and fast checkout not only makes for a better customer experience but can lead to more conversions.

In fact, an optimized checkout experience can lead to a whopping 35.26% increase in conversion rate—or $260 billion worth of lost orders.

The native Shopify checkout experience has become a sort of ecommerce standard over the years. If you choose a theme from a third-party developer, be sure to confirm the checkout experience is easy to customize and use and has reliable customer service.

✅ The theme is fast-loading

With only a few seconds to make a lasting impression, you want to do everything you can to keep eyes on your site.

Source: Google

Even just a 0.1 second improvement in site speed can drastically increase your conversion rate. In other words, if your site is faster, more customers will reach checkout and convert.

However, the tricky thing about themes is that the more you add to one (be it widgets, images, etc.) the slower it can get unless optimized.

A common way to combat slow site speed without compromising on conversion-driving visuals is with lazy loading. Lazy loading is when images load fully only when a customer scrolls down and can see it.

Instead of every image on a page (including those above and below the fold) loading at once whenever a site visitor lands on that page, the images load staggered, which speeds up the experience.

Although it’s fairly easy to enable lazy loading on your Shopify store, it’s best to opt for a Shopify theme that lends itself to being fast and performant from the get-go.

  Make sure you optimize those Shopify images!

✅ The theme is easily customizable

Not all themes allow you to customize your store the way you envision. Some themes are more restrictive than others, especially free vs. paid in some cases.

Make sure to choose a theme that allows you to create the online store vision you want for your brand—like changing theme fonts, colors, images, and layouts.

Shopify Liquid, Shopify’s codebase, allows you to take your theme customization to the next level. However, that requires developer support and might not be the right approach to customization for all brands.

  Alternatively, page builder tools like Shogun can help you customize your Shopify store beyond the limits of a theme (both paid and free!). 
With drag-and-drop functionality, pre-built page templates, and reusable custom code Snippets, you can ship faster without compromising on your brand's Shopify store vision.

✅ The theme includes features specific to your vertical

Some themes are better suited for different verticals based on the features they have.

For example, if you’re a clothing brand and need a color swatch toggle on a product page or a blog, make sure your theme accommodates that functionality. Most themes support mobile optimization, but it doesn’t hurt to double-check that the theme you’re interested in also does.

On each theme listing in Shopify’s theme store, you’ll see a section that calls out important theme features, like if you have a brick-and-mortar store or rely on visuals to tell your brand story.

On the Atom theme page, Shopify calls out the type of ecommerce store that may favor this theme, along with important cart and checkout features.

✅ The theme accommodates your catalog size

Not all themes can handle the same catalog size.

Some can accommodate smaller SKU numbers, while others are made for brands with larger inventories.

In the Shopify theme store, you can filter by catalog size in your search, which makes it easy to browse themes you know will work for your inventory.

Why does this matter? Themes that work for larger product catalogs may display products differently to accommodate a bigger number, and vice versa for smaller catalogs (yes, even one product stores!).

If you aren’t sure what might work for your store, it’s best to explore several themes and see how those products are displayed and what customization options are available.

✅ The theme includes language translation support

If your brand is stepping into international waters, it’s important to have the language tools necessary to create a great experience for those audiences.

Even if your brand isn’t international now, but you want to get to that point eventually, you may want to consider this aspect before committing to a theme.

You can easily find themes that support language translations via the “EU translations” filter in the Shopify theme store.

What is the difference between Shopify themes and third-party Shopify themes?

Several themes in Shopify’s theme store are developed by third parties. So, how do those differ from the themes built by Shopify’s developers?

Put simply, native Shopify themes are those developed by Shopify. When you navigate to a theme page, you’ll see the name of the theme and “by Shopify” below, which indicates it’s a Shopify-created theme.

If the byline lists a different name, like Maestrooo or Clean Canvas, those are themes created by third parties.

Third-party themes are compatible with Online Store 2.0 and have varying features and price points.

But not every theme makes it into the theme store. Developers must meet a lengthy list of requirements for each theme they submit to be admitted—from theme store exclusivity to support requirements.

But that’s what makes Shopify-approved themes top-tier.

So, which is best—a Shopify-built theme or a third-party theme?

Themes from reputable third-party Shopify developers can be great, but you should do your homework before buying one. A quick Reddit search brings up several threads of merchants working with third-party theme developers sharing stressful experiences.

Because Shopify’s support team can only help so much with a third-party theme, choosing a theme from a trusted Shopify partner is critical.

Partners like Maestrooo, Archetype Themes, and Clean Canvas are leaders in the third-party Shopify theme development space. You can also check out Shopify’s list of custom theme experts to fuel your search.

Here are a few questions to consider as you research third-party Shopify theme developers:

  • What happens if your theme breaks? Does the third-party provider have a reliable customer support system?
  • If Shopify updates, will your theme support that update? How will the third-party provider roll out updates as a result?
  • Does the third-party theme you’re considering have SEO features and responsiveness built-in?

From a support and growth perspective, it makes sense for a lot of brands to stay within the native Shopify theme ecosystem.

That said, there are several reliable Shopify developers out there that build stunning themes (some of which we include in this roundup).

If you find a theme from a trusted third-party developer with excellent support, update rollout protection, and features to fit your business needs, we say go for it!

Plus, you can always use a page builder tool like Shogun to take your theme—Shopify or third-party—further.

33 Best Shopify themes for conversions in every vertical

There are so many Shopify themes to choose from, so we’ve round up the best picks on the market.

The best free Shopify themes (Shopify-developed themes)

Below are 12 free Shopify themes that will inspire you to start building.

1. Dawn

The Dawn theme is a Shopify theme classic and for a good reason.

Its minimalist design allows your brand to shine. Plus, advanced customization options and features like quick view, mega-menu, and sticky header make it ideal for various brands.

Highlights:

  • Advanced customization options to achieve your desired store vision without having to touch any code
  • Easy setup with minimal theme setup steps for quick launch
  • Designed to showcase images to support visual brand storytelling
  • Includes support for Quick view, Mega menu, Sticky header, and more

Best for: Apparel, beauty, jewelry

Pricing: Free

2. Ride

Ride is a free ecommerce website template from Shopify designed for the sports industry. It has a sleek, sports-centric design and features a darker vibe and bold typography.

Highlights:

  • Optimized for longer-form text sections and images to support brand storytelling
  • Theme setup steps are minimal so you can launch quicker
  • Unique page templates and asymmetrical layouts let you showcase products in a way that fits your brand aesthetic

Best for: Apparel

Pricing: Free

3. Refresh

Build a strong brand identity with bold titles and a balanced color scheme that highlights your products and brand with Refresh.

Highlights:

  • Build a strong brand identity with bold titles and a balanced color scheme that highlights your products and brand
  • Easily add testimonials, product ingredients, product details, and more with adaptive section layouts
  • Flexible design and merchandising features like size charts, lookbooks, and product galleries position your brand to build the best online shopping experience possible

Best for: Apparel, beauty, jewelry, food and beverage

Pricing: Free

4. Sense

Sense is a clean, minimally-designed theme packed with features to help merchants create an engaging shopping experience.

Sense has a wide range of customizable options and features including header image options, customizable page layouts, a live search bar, advanced navigation, and more.

Highlights:

  • A fresh color palette and soft gradients gently guide buyers through your store
  • Ample space for adding testimonials, videos, and product details to educate customers and establish trust
  • Merchandising features like size charts, lookbooks, and product galleries help tell your brand story while also providing helpful context for conversions

Best for: Apparel, beauty, jewelry

Pricing: Free

5. Origin

For ecommerce brands looking for an easy way to stand out, consider the Origin theme. Packed with images and big, bold fonts, Origin will help you convey quality and your brand ethos.

Highlights:

  • A neutral color palette paired with fun typography offers a unique visual experience
  • Unique page layouts call attention to product details
  • Merchandising features like image rollover, slideshows, and product galleries help tell your brand story while also providing helpful context

Best for: Apparel, beauty, jewelry, home goods

Pricing: Free

6. Studio

Studio is a light, elegant theme perfect for artistic brands looking to stand out.

Highlights:

  • Collection-based navigation, creator filters, featured collections for product galleries, and more make for a visually-stunning ecommerce experience
  • Minimal text allows your images and videos to do the talking, which is great for brands looking to emphasize their visual storytelling

Best for: Apparel, jewelry, home goods

Pricing: Free

7. Crave

For vivacious brands looking for an equally eye-catching Shopify theme, look no further than Crave.

This bold, balanced theme features fun colors and shadows to create a can’t-look-away ecommerce experience.

Highlights:

  • Mobile-optimized layouts and dynamic checkout features allow you to catch your customers wherever they are
  • Advanced customization capabilities allow you to cater this theme’s boldness factor to your brand’s vibe
  • Streamline your checkout experience with features like cart notes, quick buy, and recommended products

Best for: Food and beverage, jewelry

Pricing: Free

8. Taste

For Shopify merchants with specialty products, look no further than the Taste theme. This clean, bright theme is perfect for brands looking to make an instant impression.

Highlights:

  • Optimized for editorial and visual storytelling with bold text and vibrant imagery
  • Put your best foot forward with all the marketing bells and whistles you’ll need, like promo banners, quick view, recommended products, and more

Best for: Food and beverage, jewelry, home goods, beauty

Pricing: Free

9. Craft

Another great theme for brands with specialty products, the Craft theme blends elegance and craftsmanship.

Highlights:

  • Highlight your brand and its values using sections and templates made for dynamic and persuasive stories
  • Aid customers in product discovery with a mega-menu, sticky header, product filtering and sorting, and more features.

Best for: Jewelry, home goods

Pricing: Free

10. Publisher

For the innovators out there, Publisher is an excellent theme choice with its moody design and streamlined navigation.

Highlights:

  • Contemporary typography and subtle gradients along with immersive product cards and dark product imagery make for a avant-garde vibe
  • Page layouts favor visuals, which is perfect for telling your brand’s story and providing product detail
  • Ample merchandising and product discovery tools like slideshows, enhanced search, a sticky header, image zoom, and more make this theme ideal for showing and telling

Best for: Jewelry, home goods, apparel, beauty

Pricing: Free

#cta-visual-pb#Take your Shopify theme furtherTry Shogun for free and build your perfect store today.Start building for free

11. Colorblock

The Colorblock theme from Shopify is a modern and minimalistic template that meets the needs of any online store.

Highlights:

  • A bold, eye-catching design and responsive layout looks great on any device
  • A powerful homepage slideshow, optimized product pages, customizable product filters, and a range of options for displaying products in your store allow you to show off your products
  • Built-in SEO tools to help you maximize your store’s visibility, as well as social media integration for increased customer engagement

Best for: Jewelry, home goods, apparel, beauty, food and beverage

Pricing: Free

12. Spotlight

Spotlight is a modern, professional theme from Shopify’s theme store. With its modern design, it’s perfect for any online store looking to make a powerful statement.

Highlights:

  • Designed to highlight your products with prominent images and clear product descriptions, making it easy for customers to find what they’re looking for
  • Packed with features like customizable homepage sections, built-in product filtering, and customizable product pages
  • A versatile blog section and social media integration

Best for: Jewelry, home goods, apparel, beauty, food and beverage

Pricing: Free

The best paid Shopify themes (third-party themes)

Here’s a collection of the most impactful, stunning paid themes from reputable third-party Shopify developers.

13. Impulse

Impulse is a modern and stylish Shopify theme designed to help ecommerce businesses create an impressive store.

Highlights:

  • A unique and bold design that stands out and creates a strong first impression
  • Sections like featured products, collections, customer testimonials, and plenty of customization options let you create a unique look and feel for your brand
  • Mobile-friendly and optimized for speed
  • Integrates with Shopify’s powerful marketing tools, making it easier to promote your store and reach more customers

Best for: Jewelry, home goods, apparel, beauty, food and beverage

Pricing: $350 USD

14. Prestige

The Prestige theme is a sleek, modern theme designed to provide a sophisticated online shopping experience. This theme comes in three styles: Allure, Couture, and Vogue.

Styles: Allure, Couture, and Vogue

Highlights:

  • Customizable options for product display, navigation menus, and homepage sections
  • A full-width image slider, featured collections, easy checkout, and a newsletter signup form
  • Optimized for SEO and mobile devices

Best for: Jewelry, home goods, apparel, beauty,

Pricing: $350 USD

15. Impact

Make a—dare we say—impact with the Impact theme created by Maestrooo.

Styles: Sound, Home, and Shape.

Highlights:

  • A modern, professional design that’s both visually appealing and easy to navigate
  • A customizable homepage, full-width slider, product grid and collection filters, customizable product pages, and built-in SEO optimization
  • A wide range of customization options, including the ability to customize fonts, colors, and images
  • Compatible with multiple languages and currencies, making it an ideal choice for international businesses

Best for: Jewelry, home goods, apparel, beauty, food and beverage

Pricing: $350 USD

16. Symmetry

Symmetry is a minimal, modern Shopify theme designed to help businesses create ‌beautiful online stores.

Styles: Salt Yard, Beatnik, Chantilly, and Duke.

Highlights:

  • A modern, professional design that’s both visually appealing and easy to navigate
  • A customizable homepage, full-width slider, product grid and collection filters, customizable product pages, and built-in SEO optimization
  • A wide range of customization options, including the ability to customize fonts, colors, and images
  • Compatible with multiple languages and currencies, making it an ideal choice for international businesses

Best for: Jewelry, home goods, apparel

Pricing: $320 USD

17. Warehouse

The Warehouse theme is the perfect choice for any ecommerce store looking to make a bold statement.

Styles: Wood, Fabric, and Metal.

Highlights:

  • A modern, industrial design, complete with a striking color palette to highlight your unique brand
  • Fully responsive and optimized for mobile devices
  • A variety of customization options, including multiple product page layouts, a range of font and color choices, and the ability to add custom code.

Best for: Home goods, apparel

Pricing: $320 USD

18. Be Yours

Be Yours is a contemporary and minimal Shopify theme designed to help small businesses create a modern online store.

Styles: Sweet, Peace, Dark, Beauty, and Trendy.

Highlights:

  • A clean, minimalist design with bold typography and a striking color palette
  • Fully responsive and optimized for mobile devices
  • Features like a currency converter and multi-currency support—perfect for global brands

Best for: Home goods, apparel, jewelry, beauty, food and beverage

Pricing: $280 USD

19. Pipeline

Pipeline is a modern, minimalist Shopify theme designed to help merchants create a unique online store.

Styles: Bright, Dark, Light, and Clean.

Highlights:

  • A clean, fully-responsive design, allowing customers to easily browse and shop regardless of the device they are using
  • Custom sections for featured products, collections, and blog posts, as well as customizable settings for colors, fonts, and layouts
  • An AJAX-powered cart and a flexible checkout system, allowing customers to easily purchase products

Best for: Home goods, apparel, jewelry, beauty, food and beverage

Pricing: $320 USD

20. Stiletto

Stiletto is a modern theme designed to bring out the best in your brand.

Styles: Chic, Vogue, Organic, and Craft.

Highlights:

  • A mobile-friendly design, customizable slideshow, dynamic product grid, and custom page templates
  • Great for brands looking to double-down on editorial content with longer-form text sections and large images
  • Optimized for SEO and speed

Best for: Home goods, apparel, jewelry, beauty, food and beverage

Pricing: $300 USD

#cta-visual-pb#Take your Shopify theme to new heightsSee what you can achieve with Shogun Page Builder and Shopify.Start building for free

21. Focal

Focal is a modern, clean, and responsive Shopify theme designed to boost your conversion rate.

Styles: Carbon, Ivory, Quartz, and Sapphire.

Highlights:

  • A full-width homepage slider, product grid layout with multiple product columns, product quick view, mega menu support, and an advanced filtering system
  • A unique product page layout with full-width images and a product description block
  • A powerful set of customization options to help you tailor the look and feel of your store

Best for: Home goods, apparel, jewelry, beauty

Pricing: $320 USD

22. Palo Alto

Palo Alto is a stylish and modern Shopify theme created to help ecomm brands stand out and attract customers.

Styles: Palo Alto, Stanford, and Vibrant.

Highlights:

  • Simple, minimalist design and full-width product images make it easy to showcase your products
  • Intuitive navigation and customizable homepage layout help customers quickly find what they’re looking for
  • Powerful filtering, product quick view, and product customization options
  • Built-in features to help generate sales, like currency conversion, trust badges, and product recommendations

Best for: Home goods, apparel, jewelry, beauty

Pricing: $300 USD

23. Expanse

The Expanse theme from Shopify’s theme store is a modern, bright theme designed to help businesses create an impactful online shopping experience.

Styles: Classic, Modern, and Contemporary.

Highlights:

  • A full-width layout with customizable color palettes and typography
  • Mobile-friendly to ensure customers can access your store from any device
  • A powerful product filtering system, allowing customers to easily find the right products
  • A built-in blog that allows you to share your brand story and showcase new products

Best for: Home goods, apparel, jewelry, beauty, food and beverage

Pricing: $350 USD

24. Broadcast

Broadcast is a modern, multi-purpose theme.

Styles: Modern, Clean, Bold, and Bright.

Highlights:

  • A variety of features like a unique homepage layout, a product grid, full-width banners, parallax effects, custom animations, and more
  • A selection of color and font options to customize your store’s design
  • A variety of features designed to help you engage with customers, like wishlists, reviews, and product bundles

Best for: Apparel, jewelry, beauty

Pricing: $300 USD

25. Showcase

Showcase is a sleek and modern theme designed to give an elegant look to any store.

Styles: Native, Betty, Beard, Luna, and Mila.

Highlights:

  • Customizable sections that allow you to organize and showcase your products the way you see fit
  • A responsive design that looks great on any device, making it easy for customers to shop on the go
  • A minimalist aesthetic gives a contemporary look that’ll help you stand out
  • A built-in search bar that helps customers find what they’re looking for quickly

Best for: Apparel, jewelry, beauty

Pricing: $300 USD

26. Reformation

The Reformation theme is a sleek, modern ecommerce theme designed to help store owners create a beautiful and engaging shopping experience.

Styles: Default, Sunshine, Mono, Reinvent, and Glamour.

Highlights:

  • Optimized for an effortless, intuitive shopping experience across all devices
  • A flexible product page layout, customizable homepage sections, and the ability to showcase featured products and collections
  • Easily add a newsletter signup and connect your social media channels

Best for: Apparel, jewelry, beauty, home decor, lifestyle

Pricing: $300 USD

27. Venue

Venue is a modern, stylish theme designed to help ecommerce brands create a unique online store.

Styles: Morning, Evening, Weekend, and Twilight.

Highlights:

  • Custom headers, full-width banners, and an easy-to-use drag-and-drop page editor
  • Optimized for mobile devices and includes built-in SEO functionality

Best for: Apparel, home decor, lifestyle

Pricing: $320 USD

28. Canopy

Canopy is a bright, elegant Shopify theme designed to leave a lasting impression on shoppers.

Styles: Natural, Light, Fresh, Elegant, and Glow.

Highlights:

  • A minimalist design, allowing customers to focus on product images and descriptions
  • Built-in sections make it easy to customize your store and create unique layouts without any coding
  • Advanced features like product filters, powerful search, and built-in blog

Best for: Beauty, food and beverage, lifestyle

Pricing: $300 USD

29. Local

The Local theme store is a modern, responsive theme that balances minimalistic design with a touch of whimsy.

Styles: Lively and Light.

Highlights:

  • Multiple page layouts and customization options, including a shop page, collection page, product page, blog page, and more.
  • Supports multiple payment and shipping options,
  • A built-in newsletter subscription form and social media integration allowing brands to build their online presence easily

Best for: Food and beverage, lifestyle, home decor

Pricing: $300 USD

30. Flow

Flow is a modern and versatile theme perfect for ecommerce brands looking to double down on visual storytelling.

Styles: Byron, Queenstown, and Cannes.

Highlights:

  • An intuitive interface with a minimal design
  • Responsive and optimized for mobile
  • A range of customization options, priming your brand for rich content building and product storytelling

Best for: Home decor, apparel, lifestyle

Pricing: $350 USD

#cta-visual-pb#Take your Shopify theme to new heightsTry Shogun for free and start building out your perfect store.Start building for free

31. Shapes

The Shapes theme offers an retro yet elegant design with a focus on product photography.

Styles: Muted, Pastel, and Neon.

Highlights:

  • A full-width homepage slider with customizable banners and text, a sidebar-style dropdown menu, and a built-in blog
  • Optimized for mobile, speed, and SEO
  • Social media integration, an intuitive product page design, and a secure checkout process allow you to connect with customers and put your best foot forward
  • Easy to customize, which allows you to create a unique online store that suits your brand’s needs

Best for: Apparel, beauty, home decor, lifestyle, food and beverage

Pricing: $320 USD

32. Icon

The Icon theme is a modern and stylish ecommerce theme designed to help ecommerce brands create an attractive and easy-to-navigate online store.

Styles: Dolce, Yves, Christian, and Vera.

Highlights:

  • A full-width homepage slider with customizable banners and text, a sidebar-style dropdown menu, and a built-in blog
  • Optimized for mobile, speed, and SEO
  • Social media integration, an intuitive product page design, and a secure checkout process allow you to connect with customers and put your best foot forward
  • Easy to customize, which allows you to create a unique online store that suits your brand’s needs

Best for: Apparel, beauty, home decor, lifestyle, food and beverage

Pricing: $260 USD

33. Baseline

Baseline is a modern, typography-focused theme for bold and vibrant ecommerce brands.

Styles: Modern, Minimal, and Bold.

Highlights:

  • A full-width homepage banner, sleek product filters, and a customizable product grid
  • Several preset styling options, enabling users to create a unique and stylish store quickly
  • Optimized for mobile and has built-in SEO features
  • A streamlined checkout process helps customers quickly and easily complete their purchase

Best for: Apparel, beauty, jewelry, home decor, lifestyle

Pricing: $320 USD

How to take your Shopify theme further with Shogun

No matter the theme you choose, you can use Shogun Page Builder to expand on it. Shogun is compatible with essentially all Shopify themes, so you can get building ASAP!

Here’s how ⤵️

Create beautiful, custom site pages to fit your brand’s vibe

Shogun’s no-code builder allows you to spin up pages quickly without needing to touch any code.

With Shogun elements, adding columns, images from Unsplash, videos, countdowns, product collections, and more is as easy as dragging and dropping onto your page.

To add an element to a page, simply select that element from the side panel and drag it to where you’d like to place it.

To take your Shopify theme customization even further, you can save styles like font, color, spacing, etc. This not only ensures your store is consistent at every touchpoint, but it saves you time when building.

Build pages faster with templates and Snippets

Shipping net-new pages in Shogun is easy, too.

Our pre-built page templates give you a strong starting point to which you can customize to your vision.

Browse by page category like homepages, landing pages, and more.

You can also use Snippets to easily reuse an element, section, or an entire page across your Shogun pages.

Simply select what you’d like to turn into a Snippet, and select the “Create Snippet” button.

Build faster with Page Builder Sections for Shopify

With Page Builder Sections for Shopify, you can create custom content once and reuse that content across multiple pages of your Shopify store automatically.

Here’s how:

  • Create a custom section using Page Builder’s drag and drop editor
  • Publish that section so it’s available in your Shopify theme editor
  • Use the Theme Editor to apply the PB Theme Section to any or all of your page templates.

Then, in the Shopify Theme Editor, you can add the new section you created in Page Builder to any page template!

  For more information on how to use this feature, check out Page Builder Sections for Shopify.

#cta-visual-pb#Supercharge your Shopify theme with ShogunTry Shogun for free and start building your perfect store.Start building for free

Shopify themes frequently asked questions

What is a Shopify theme?

A Shopify theme is a template that can be used to create a store on the Shopify ecommerce platform.

Themes are available in the Shopify Theme Store and can be customized to meet the needs of the store.

What is the difference between free and paid Shopify themes?

The main difference between free and paid Shopify themes is the level of customization and features available.

Free themes typically have limited design options and features, while paid themes usually come with more customization options, such as color and font choices, as well as additional features like ecommerce-specific widgets and page layouts.

What is the highest converting Shopify store theme?

The highest-converting Shopify themes depend on the needs of your store. It’s important to consider factors like speed, customization, and catalog size when choosing a theme.

Additionally, look for themes with features like product filtering and product comparison, as these can help to increase conversions.

Which Shopify theme loads fastest?

There isn’t just *one* fast-loading theme in the Shopify Theme Store. But some are definitely primed for speed over others, like Dawn.

Look for a theme that’s designed to load quickly and has a minimal number of scripts. If you rely heavily on images to tell your brand story, make sure you compress those images.

What is the most popular free Shopify theme?

Dawn is the most popular Shopify theme.

How much is the average Shopify theme?

The average cost of a paid Shopify theme is between $99 and $299, depending on the features and complexity of the theme.

Is it better to buy a Shopify theme?

This depends on your brand’s particular needs.

Generally speaking, if you plan to buy a theme, it’s best to purchase a theme from the Shopify Theme Store because they are compatible with Shopify’s features and design guidelines.

Unlicensed themes aren’t eligible for support or updates when new features are released. To learn more about licensing and themes, see Shopify’s Terms of Service.

Can I change my Shopify theme without losing content?

Yes! Swapping out your Shopify theme without losing content is possible.

You can also edit your theme’s files to build a truly custom ecommerce experience.

Do I need a custom Shopify theme?

It depends on your specific needs. A custom Shopify theme can be beneficial if you need more unique design features or functionality.

Using a tool like Shogun Page Builder can help you customize your Shopify theme even further. Ultimately, it depends on your budget and how much customization you need.

Does Shopify theme affect SEO?

Yes, Shopify themes can impact your SEO. Your theme will affect how quickly your site loads, how it’s structured, and how it’s optimized.

Additionally, certain themes may include features that can help you improve your SEO, such as built-in meta tags and custom page titles.

Reviewing the features of each theme to determine which one is best for your SEO needs is highly recommended.

Stretch your Shopify theme with Shogun

The Shopify theme store has hundreds of stellar options for ecommerce businesses. But sometimes, you need a little extra flexibility to fully realize your store’s vision.

Page builder tools like Shogun can help take your Shopify theme to the next level.

Our drag-and-drop editor, custom elements, Snippets, pre-built templates, and more help your team work smarter without compromising consistency or innovation.

#cta-visual-pb#Take your Shopify theme to new heightsTry Shogun for free and start building your perfect store. Start building for free

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