Whether you’re ready to take your BigCommerce store design to the next level, are just getting started, or your current theme just isn’t cutting it for your scaling brand anymore, there are plenty of awesome BigCommerce themes to choose from.
The question is, which is the right theme for you?
In this post, we cover 19 of the best BigCommerce themes available today, along with other important details you need to know when choosing your next BigCommerce theme.
Go right to the list, or skip around:
Source: BigCommerce Theme Store
BigCommerce currently offers 12 free themes and ~158 paid themes, which fall between $150 - $300 each.
Selecting a new theme for your BigCommerce store is no small task because choosing incorrectly can have significant long-term implications for your scaling ecommerce brand. It’s worth taking the time upfront to choose carefully.
Let’s look at why.
Themes can be customized to fit your brand and vibe, but only to an extent. Some aspects of themes are built-in, and you have to take the good with the imperfect.
For example, if your BigCommerce theme has limits on how you can customize your cart or product collections (to reduce friction and optimize over time), it will be difficult to craft the shopping experience you envision 1:1. Shoppers (with high expectations!) will bear the brunt of what you can’t change easily, and you’ll limit your conversion potential.
When considering themes, be mindful of customization options—and whether the theme you like has everything you need. Consider what custom code (and the associated developer resources) will be needed to make your vision happen and satisfy shoppers.
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We’ve all experienced a finicky online shopping experience. Whether that’s images or text that don’t render correctly on mobile, a non-responsive cart button, a payment window that keeps freezing, or a site that’s just too slow page-to-page.
Every second delay on a mobile page load can negatively impact conversions up to 20%. What’s more, shoppers who have a poor experience on a mobile site are 62% less likely to make a purchase in the future—no matter how striking your site design.
Overall, it’s critical that the BigCommerce theme you choose doesn’t require so much customization that you introduce code bloat to achieve expected functionality. This negatively impacts potential conversions with poor site performance.
While Google doesn’t care if you use Millennial Yellow or Gen Z Pink colors across your site, it does care about whether your theme’s content elements are equipped for search.
According to Google’s John Mueller, choosing a theme that doesn’t consider how content elements like headings, text, images, structured data, and more are positioned on the site, could have repercussions:
“It’s easy to consider website themes as just a splash of color on top of a finished structure. But there’s so much more involved.” — John Mueller
A “good” BigCommerce theme will help search engines crawl your content and understand what’s on your site. And changing your theme too often can impact your SEO. In other words, it’s imperative to choose a theme that will grow with your brand as you go.
There are hundreds of BigCommerce themes to choose from, and as an ecommerce operator, your time is precious.
Check out our top picks of the 19 best BigCommerce themes, or skip ahead:
Ideal for: Beauty, wellness and nutrition, food and beverage
Description: Vogue Fashion is—as the name suggests—a tried and true theme perfect for apparel and fashion brands. This theme makes it easy to highlight product swatches, product collections, and more.
Ideal for: Apparel, beauty
Description: Polaris is a simple yet fully responsive theme great for brands looking to balance the structure of grid-like design with responsive design effects—like a mouse-over product zoom and a minimalist product carousel. Polaris is available in four style options: Hemp, Beauty, Home, and Fashion.
Ideal for: Any brand
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Description: Bespoke is a great theme for brands with customizable products due to its customizable product selector and opportunities for big, bold imagery. Bespoke comes in four varieties: Warm, Classic, Cool, and Neon.
Ideal for: Brands with customizable products
Description: The Clariss Fashion theme is an excellent choice for brands looking to highlight products in big, bold imagery—from the homepage slider to the blog. Clariss Fashion is easily customizable with BigCommerce’s native page builder (and ours, too 😉).
Ideal for: Apparel, beauty, jewelry, and lifestyle brands
Description: Artisan Original is a great BigCommerce theme for brands with varying-sized catalogs. The search bar at the top of the homepage (which can be toggled on or off) makes it easy for shoppers to find what they are looking for from the start.
Description: If your brand sells products that fall within multiple categories—like a home decor or beauty brand—you’ll want to consider Pinnacle. The standard navigation bar makes it easy for customers to browse different types of products. Pinnacle comes in four styles: Tech, Euro, Impact, and Sport.
Ideal for: Brands with multi-category products
Description: Want to make an impact quickly with visuals? Fortune is definitely a BigCommerce theme to consider, then! This theme stands out for its large header image, simple navigation, and eye-catching product grid. This theme is best for brands with small or medium-sized catalogs. Fortune is available in four versions; Highlight, Minimal, Bright, and Contrast.
Ideal for: Apparel, lifestyle, food and beverage, and beauty brands
Description: If you’re looking for a theme with a sleek design, Vault is one to consider. This classic, balanced theme allows you to highlight new products while weaving in branded imagery. Vault is available in three versions: Cool, Bright, and Natural.
Ideal for: Food and beverage, wellness, and lifestyle brands
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Description: Scales is another excellent BigCommerce theme for brands looking to make a bold statement with large imagery throughout the site. This theme’s grid and color-block foundation are great for brands looking to pack a punch with product visuals. Scales is available in four styles: Minimal, Chic, Modern, and Pop.
Ideal for: Apparel, food and beverage, and lifestyle brands
Description: Parts Warehouse is a classic-looking theme (it has a standard navigation menu at the top of the page along with a categorized menu on the left-hand side). This theme is ideal for brands with large product catalogs. Parts Warehouse is available in four styles: Champion, Classic, Light, and Dark.
Ideal for: Beauty, lifestyle, and apparel brands
Description: For brands looking for a modern theme, Geneva is a great consideration. Minimal text coupled with varying-sized images and a condensed menu give this theme a modern vibe. Geneva is available in four styles: Grey, Bold, Pastel, and Colorful.
Ideal for: Apparel, lifestyle, beauty, and jewelry brands
Description: Runway is another excellent BigCommerce theme option for brands looking to incorporate more imagery to their shopping experience. This theme’s gallery-like flow is equal parts eye-catching and easy to navigate—the perfect blend for an engaging ecommerce site. Runway is available in four styles: Bright, Minimal, Bold, and Warm.
Ideal for: Brands looking to make a statement with visuals
Description: Capacity is a versatile theme that can accommodate large product catalogs. The color-blocked, crisp layouts on each version and mega navigation strike a balance between design and functionality. Capacity is available in four versions: Warm, Bright, Clean, and Cool.
Ideal for: Lifestyle, wellness, and apparel brands
Description: For ecommerce brands looking for a BigCommerce theme with show-stopping design and functionality needn’t look further than Atelier. The responsive scroll-over menu, collage-like collection pages, and unique navigation make for an elegant shopping experience. Atelier comes in four styles: Minimal, Modern, Bright, and Classic.
Ideal for: Apparel, lifestyle, beauty, wellness, and jewelry brands
Description: The Beautica theme pairs modular elements with bold headers—allowing brands to pack a lot into a page without overwhelming shoppers. This theme integrates with Google Fonts and features a mega menu for easy shopping.
Ideal for: Beauty, apparel, home decor, and lifestyle brands
Description: Brooklynk is a dynamic theme built for apparel brands (but is a great option for brands in other niches, too). One particular feature that stands out about this Theme Forest theme is the mega menu, which allows brands to add images and even videos to different menus.
Ideal for: Apparel brands
Description: Revo is a responsive theme from Theme Forest that offers merchants features like product pages optimized for showcasing additional product details, a dynamic search bar, discount countdowns, and more. This is a great theme option for BigCommerce brands looking for a modular design that’s easily customizable. Revo has four different homepage layouts available and is regularly updated.
Ideal for: Any brand
Description: Razor is a Theme Forest theme suitable for brands in a variety of industries with its clean design. This theme is easily customizable to match your branding—from fonts to colors to images.
Ideal for Any brand
Phew! With so many themes to choose from, how do you know which theme will work for your brand? Let’s go over a few factors to consider when shopping for your new BigCommerce theme:
While BigCommerce themes run between $150 - $300 each initially, you’ll want to consider the added work associated with changing up or customizing your theme.
These things add up quickly and are important to consider, especially if you’re deciding between a few themes in a shortlist.
This leads us to our next point…
When sizing up themes, take into account how much customization work will be needed to craft your site into the one you envision.
As a mid-market brand, you’re acutely aware of the implications site design can have on your revenue—and the tradeoffs between design and performance.
Take into account the level of customization your new BigCommerce theme will need and if it’s worth exploring alternative technology to achieve the ecommerce experience you want. Headless commerce, for example, is an option for those seeking to future-proof their stores. It allows scaling merchants to customize their ecommerce site without restrictions.
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If you have a large product catalog—or have plans to expand your catalog in the future—you’ll want to be cognizant of a theme’s catalog structure.
Look for themes that can accommodate merchants with large SKUs. From this list, Parts Warehouse, Capacity, and Artisan Original all accommodate big product catalogs.
BigCommerce-built themes use Stencil—the ecommerce platform’s theme engine and language. Stencil is used by devs to connect designs to BigCommerce’s system.
Stencil supports both themes and frameworks; it’s important to know which one you’re after. Let’s look at the differences between the two:
Themes are completely-built stores. Once installed, you can begin using the store without needing any development work. Themes are ideal if you want a fast solution with minimal development.
Frameworks, on the other hand, are more like a blueprint that serves as your store’s foundation. Frameworks include templates for main site pages like product pages but require developers to bring the design to life.
Depending on the route you take with frameworks (there are three options: SaaS, open source, or headless framework) will determine how you’ll approach setting up your framework. Some require more developer help than others, so you’ll need to assess your resources, budget, and goals to make sure you select the right framework.
Brands that use frameworks are typically looking for an ecommerce solution that’s more customized and can accommodate growth.
Frameworks are used with solutions like Shogun Frontend, so merchants can take their BigCommerce store headless.
Changing up your store’s theme is a big undertaking—site migration, QA, sourcing the right dev help…the list goes on!
Many scaling brands are finding success in investing in different technology altogether—like headless commerce via a progressive web app (PWA).
Headless sites have a separate frontend and backend, which communicate through APIs. This separation allows you to make changes to the frontend of your site (the customer-facing side) without impacting the backend.
By investing in headless commerce, you won’t need to change up your site’s theme every few years as you grow. Rather, you can make changes to your site (like adding high-quality visuals, unique CSS effects, robust shopping tools, and more) without worrying about whether or not your theme can handle those changes.
With Shogun Frontend, you can keep your BigCommerce backend and take your storefront headless.
#cta-visual-fe#<cta-title>Not sure if headless is the right solution for your scaling brand?<cta-title>See how Shogun Frontend helps brands future-proof their growth. Learn more
Kaitlyn works on all things content at Shogun. ⚡