June 1, 2023

The 19 Best BigCommerce Themes For 2023 (And How to Pick Yours)

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Whether you’re ready to take your BigCommerce store design to the next level, are just getting started, or your current theme just isn’t cutting it for your scaling brand anymore, there are plenty of awesome BigCommerce themes to choose from. The question is, which is the right theme for you? In this post, we cover […]

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Ryan Shaw
Director of Growth

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Whether you’re ready to take your BigCommerce store design to the next level, are just getting started, or your current theme just isn’t cutting it for your scaling brand anymore, there are plenty of awesome BigCommerce themes to choose from.

The question is, which is the right theme for you?

In this post, we cover 19 of the best BigCommerce themes available today, along with other important details you need to know when choosing your next BigCommerce theme.

Go right to the list, or skip around:

How many BigCommerce themes are there?

Did you know BigCommerce has 170 themes available in the BigCommerce theme store? That’s right—even more than Shopify (93), WooCommerce (53), and Adobe Commerce (5) combined.

Credit: BigCommerce Theme Store

BigCommerce currently offers 12 free themes and ~158 paid themes, which fall between $150 – $300 each.

However, there are hundreds of other themes listed on sites like Theme Forest and Template Monster to choose from that aren’t affiliated with BigCommerce or other ecommerce platforms if you wish.

Why choosing the right BigCommerce theme is so important

Selecting a new theme for your BigCommerce store is no small task because choosing incorrectly can have significant long-term implications for your scaling ecommerce brand. It’s worth taking the time upfront to choose carefully.

Let’s look at why.

❌ The wrong theme can lead to poor customer experiences

Themes can be customized to fit your brand and vibe, but only to an extent. Some aspects of themes are built-in, and you have to take the good with the imperfect.

For example, if your BigCommerce theme has limits on how you can customize your cart or product collections (to reduce friction and optimize over time), it will be difficult to craft the shopping experience you envision 1:1. Shoppers (with high expectations!) will bear the brunt of what you can’t change easily, and you’ll limit your conversion potential.

When considering themes, be mindful of customization options—and whether the theme you like has everything you need.

Consider what custom code (and the associated developer resources) will be needed to make your vision happen and satisfy shoppers.

#cta-visual-pb#Make your BigCommerce store stand outEasily create a store that’s unique and stands out from the competition with Shogun Page Builder. Get started for free


❌ A complex/overly-customized theme can cause site performance issues

We’ve all experienced a finicky online shopping experience.

Whether that’s images or text that don’t render correctly on mobile, a non-responsive cart button, a payment window that keeps freezing, or a site that’s just too slow page-to-page.

Every second delay on a mobile page load can negatively impact conversions by up to 20%.

What’s more, shoppers who have a poor experience on a mobile site are 62% less likely to make a purchase in the future—no matter how striking your site design.

Overall, it’s critical that the BigCommerce theme you choose doesn’t require so much customization that you introduce code bloat to achieve expected functionality.

This negatively impacts potential conversions with poor site performance.

❌ The wrong BigCommerce theme can impact your search rankings

While Google doesn’t care if you use Millennial Yellow or Gen Z Pink colors across your site, it does care about whether your theme’s content elements are equipped for search.

According to Google’s John Mueller, choosing a theme that doesn’t consider how content elements like headings, text, images, structured data, and more are positioned on the site could have repercussions:

“It’s easy to consider website themes as just a splash of color on top of a finished structure. But there’s so much more involved.” — John Mueller


A “good” BigCommerce theme will help search engines crawl your content and understand what’s on your site.

And changing your theme too often can impact your SEO. In other words, it’s imperative to choose a theme that will grow with your brand as you go.

The 19 best BigCommerce themes for 2023

There are hundreds of BigCommerce themes to choose from, and as an ecommerce operator, your time is precious.


1. Cornerstone

Cornerstone is a popular BigCommerce theme for its flexibility, responsiveness, and clean design. This theme is available in three varieties: Warm, Bold, and Light.

Key features:

  • Cart suggested products
  • Complex search filtering
  • Customizable BigCommerce checkout
  • Quick add-to-cart

Ideal for: Beauty, wellness and nutrition, food and beverage

Price: Free

Cornerstone Light
Cornerstone Warm
Cornerstone Bold

2. Vogue Fashion

Vogue Fashion is—as the name suggests—a tried-and-true theme perfect for apparel and fashion brands. This theme makes it easy to highlight product swatches, product collections, and more.

Key features:

  • One-page checkout
  • Product comparison table
  • Product filtering
  • Saved payment methods (PayPal)

Ideal for: Apparel, beauty

Price: $279

Vogue Fashion

3. Polaris

Polaris is a simple yet fully responsive theme great for brands looking to balance the structure of grid-like design with responsive design effects—like a mouse-over product zoom and a minimalist product carousel.

Polaris is available in four style options: Hemp, Beauty, Home, and Fashion.

Key features:

  • Cart suggested products
  • Multi-tiered sidebar menu
  • Switchable grid/list view

Ideal for: Any brand

Price: $300

Polaris Fashion
Polaris Home
Polaris Hemp
Polaris Beauty

#cta-mini-pb#See the best Bigcommerce-built storefronts we love. Learn more

4. Bespoke

Bespoke is a great theme for brands with customizable products due to its customizable product selector and opportunities for big, bold imagery.

Bespoke comes in four varieties: Warm, Classic, Cool, and Neon.

Key features:

  • Homepage slideshow
  • One page checkout
  • Product showcase and videos

Ideal for: Brands with customizable products

Price: $175

Bespoke Cool
Bespoke Warm
Bespoke Neon
Bespoke Classic

5. Clariss Fashion

The Clariss Fashion theme is an excellent choice for brands looking to highlight products in big, bold imagery—from the homepage slider to the blog.

Clariss Fashion is easily customizable with BigCommerce’s native page builder (and ours, too ).

Key features:

  • Customized checkout
  • Product comparison table
  • Homepage slideshow

Ideal for: Apparel, beauty, jewelry, and lifestyle brands

Price: $299

Clariss Fashion

6. Artisan Original

Artisan Original is a great BigCommerce theme for brands with varying-sized catalogs.

The search bar at the top of the homepage (which can be toggled on or off) makes it easy for shoppers to find what they are looking for from the start.

Key features:

  • Complex search filtering
  • Customized checkout
  • Quick add-to-cart

Ideal for: Apparel, beauty, jewelry, food and beverage, wellness, and lifestyle brands

Price: $245

Artisan Original

7. Pinnacle

If your brand sells products that fall within multiple categories—like a home decor or beauty brand—you’ll want to consider Pinnacle.

The standard navigation bar makes it easy for customers to browse different types of products. Pinnacle comes in four styles: Tech, Euro, Impact, and Sport.

Key features:

  • Free customer support
  • Fully responsive
  • Product videos and showcase

Ideal for: Brands with multi-category products

Price: $225

Pinnacle Impact
Pinnacle Sport
Pinnacle Euro
Pinnacle Tech

8. Fortune

Want to make an impact quickly with visuals? Fortune is definitely a BigCommerce theme to consider, then!

This theme stands out for its large header image, simple navigation, and eye-catching product grid. This theme is best for brands with small or medium-sized catalogs.

Fortune is available in four versions; Highlight, Minimal, Bright, and Contrast.

Key features:

  • Persistent cart
  • Product filtering
  • Saved payment methods
  • Toggle grid/list product view

Ideal for: Apparel, lifestyle, food and beverage, and beauty brands

Price: Free

Fortune Bright
Fortune Contrast
Fortune Minimal
Fortune Highlight

9. Vault

If you’re looking for a theme with a sleek design, Vault is one to consider.

This classic, balanced theme allows you to highlight new products while weaving in branded imagery. Vault is available in three versions: Cool, Bright, and Natural.

Key features:

  • Fully responsive
  • Grid-like layout for highlighting products
  • Large navigation bar

Ideal for: Food and beverage, wellness, and lifestyle brands

Price: Free

Vault Cool
Vault Natural
Vault Bright

#cta-visual-pb#Make the most of your BigCommerce storeAchieve more with Shogun Page Builder.Try it for free


10. Scales

Scales is another excellent BigCommerce theme for brands looking to make a bold statement with large imagery throughout the site.

This theme’s grid and color-block foundation are great for brands looking to pack a punch with product visuals. Scales is available in four styles: Minimal, Chic, Modern, and Pop.

Key features:

  • Product filtering
  • One page checkout
  • Quick add-to-cart

Ideal for: Apparel, food and beverage, and lifestyle brands

Price: $175

Scales Chic
Scales Minimal
Scales Pop
Scales Modern

11. Parts Warehouse

Parts Warehouse is a classic-looking theme (it has a standard navigation menu at the top of the page along with a categorized menu on the left-hand side).

This theme is ideal for brands with large product catalogs. Parts Warehouse is available in four styles: Champion, Classic, Light, and Dark.

Key features:

  • Customizable product selector
  • Product filtering and showcase
  • Saved payment methods

Ideal for: Beauty, lifestyle, and apparel brands

Price: $195

Parts Warehouse Classic
Parts Warehouse Dark
Parts Warehouse Light
Parts Warehouse Champion

12. Geneva

For brands looking for a modern theme, Geneva is a great consideration.

Minimal text coupled with varying-sized images and a condensed menu give this theme a modern vibe. Geneva is available in four styles: Grey, Bold, Pastel, and Colorful.

Key features:

  • Fully responsive
  • Google Analytics Enhanced Ecommerce
  • Persistent cart

Ideal for: Apparel, lifestyle, beauty, and jewelry brands

Price: $175

Geneva Bold
Geneva Grey
Geneva Pastel
Geneva Colorful

13. Runway

Runway is another excellent BigCommerce theme option for brands looking to incorporate more imagery to their shopping experience.

This theme’s gallery-like flow is equal parts eye-catching and easy to navigate—the perfect blend for an engaging ecommerce site.

Runway is available in four styles: Bright, Minimal, Bold, and Warm.

Key features:

  • Free customer support
  • Multi-tiered sidebar
  • Product comparison table

Ideal for: Brands looking to make a statement with visuals

Price: $150

Runway Bold
Runway Bright
Runway Minimal
Runway Warm

14. Capacity

Capacity is a versatile theme that can accommodate large product catalogs.

The color-blocked, crisp layouts on each version and mega navigation strike a balance between design and functionality. Capacity is available in four versions: Warm, Bright, Clean, and Cool.

Key features:

  • Storefront CSRF protection
  • Homepage slideshow
  • Saved payment methods

Ideal for: Lifestyle, wellness, and apparel brands

Price: $225

Capacity Cool
Capacity Clean
Capacity Warm
Capacity Bold

15. Atelier

For ecommerce brands looking for a BigCommerce theme with show-stopping design and functionality needn’t look further than Atelier.

The responsive scroll-over menu, collage-like collection pages, and unique navigation make for an elegant shopping experience.

Atelier comes in four styles: Minimal, Modern, Bright, and Classic.

Key features:

  • Responsive mouse-over merchandising
  • Product showcase
  • One page checkout

Ideal for: Apparel, lifestyle, beauty, wellness, and jewelry brands

Price: $225

Atelier Minimal
Atelier Bright
Atelier Modern
Atelier Classic

16. Beautica

The Beautica theme pairs modular elements with bold headers—allowing brands to pack a lot into a page without overwhelming shoppers.

This theme integrates with Google Fonts and features a mega menu for easy shopping.

Key features:

  • Advanced mega menu
  • Lookbook page
  • Product image swap

Ideal for: Beauty, apparel, home decor, and lifestyle brands

Price: $139


17. Brooklynk

Brooklynk is a dynamic theme built for apparel brands (but is a great option for brands in other niches, too).

One particular feature that stands out about this Theme Forest theme is the mega menu, which allows brands to add images and even videos to different menus.

Key features:

  • Mega menu
  • Popup size chart
  • Dropdown shipping cart
  • Product hover

Ideal for: Apparel brands

Price: $159


18. Revo

Revo is a responsive theme from Theme Forest that offers merchants features like product pages optimized for showcasing additional product details, a dynamic search bar, discount countdowns, and more.

This is a great theme option for BigCommerce brands looking for a modular design that’s easily customizable. Revo has four different homepage layouts available and is regularly updated.

Key features:

  • Mega and vertical menus
  • Product quick view
  • Product list and grid toggle

Ideal for: Any brand

Price: $139


19. Razor

Razor is a Theme Forest theme suitable for brands in a variety of industries with its clean design. This theme is easily customizable to match your branding—from fonts to colors to images.

Key features:

  • Ajax add-to-cart
  • Quick view popup
  • Vertical mega menu
  • Fully responsive

Ideal for Any brand

Price: $139


Considerations for choosing a BigCommerce theme

Phew! With so many themes to choose from, how do you know which theme will work for your brand? Let’s go over a few factors to consider when shopping for your new BigCommerce theme:


While BigCommerce themes run between $150 – $300 each initially, you’ll want to consider the added work associated with changing up or customizing your theme.

  • Will you need to hire an agency, freelancers, or in-house developers familiar with BigCommerce to add store functionality?
  • Will you need to factor in the cost of adding extra integrations and plugins?

These things add up quickly and are important to consider, especially if you’re deciding between a few themes in a shortlist.

This leads us to our next point…


When sizing up themes, take into account how much customization work will be needed to craft your site into the one you envision.

As a mid-market brand, you’re acutely aware of the implications site design can have on your revenue—and the tradeoffs between design and performance.

Take into account the level of customization your new BigCommerce theme will need.

Tools like Shogun Page Builder can simplify your customization needs without worrying about development resources.

#cta-visual-pb#Build your dream BigCommerce storeMake it happen with Shogun Page Builder.Get started for free


Catalog structure

If you have a large product catalog—or have plans to expand your catalog in the future—you’ll want to be cognizant of a theme’s catalog structure.

Look for themes that can accommodate merchants with large SKUs. From this list, Parts Warehouse, Capacity, and Artisan Original all accommodate big product catalogs.

Are you searching for a theme or a framework?

BigCommerce-built themes use Stencil—the ecommerce platform’s theme engine and language. Stencil is used by devs to connect designs to BigCommerce’s system.

Stencil supports both themes and frameworks; it’s important to know which one you’re after. Let’s look at the differences between the two:


Themes are completely-built stores. Once installed, you can begin using the store without needing any development work. Themes are ideal if you want a fast solution with minimal development.


Frameworks, on the other hand, are more like a blueprint that serves as your store’s foundation. Frameworks include templates for main site pages like product pages, but may require developers to bring the design to life.

Depending on the route you take with frameworks (there are three options: SaaS, open source, or headless framework) will determine how you’ll approach setting up your framework.

Some require more developer help than others, so you’ll need to assess your resources, budget, and goals to make sure you select the right framework.

Brands that use frameworks are typically looking for an ecommerce solution that’s more customized and can accommodate growth.

Make your BigCommerce theme better with the right page builder

There are tons of great BigCommerce themes to choose from, as you’ve seen above!

But, it’s hard to stand out when all your competitors also have those same great themes. The fix is to use a powerful page builder app to use everything you love from your favorite theme and take it to the next level with minute customization.

Shogun Page Builder does just that.

Use drag-and-drop elements, pre-built and custom page templates, readymade blocks, AI Text, free Unsplash imagery, and so much more to make your brand look totally custom.


#cta-visual-pb#Grow your BigCommerce storeUnlock the power of Shogun Page Builder.Try it for free today

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