BigCommerce Tutorial for Beginners

November 17, 2019

So, you’ve decided to join the 40,000+ other businesses that use BigCommerce as their e-commerce platform.

As with any new piece of technology, it can be a little overwhelming when you’re just starting out.

Don’t worry, we’re here to help. In this BigCommerce tutorial, we’ll break down all the processes that are involved with setting up your store.

Create customized pages in BigCommerce with ShogunBuild dynamic pages that convert shoppers into customers. Get started now

Creating Your Account

To create your BigCommerce account:

1. Go tobigcommerce.com and select “Log In”.

 

602ab11bf516c046ea610843 5e9e7316764d086b8d65e337 5d88889508e53e866bfc2c1b DKyVJJ9fd0zUtjEPQzy UXkmZJ5L3ldoYTW6b0okl7h Qm1fGGiTsV RL3otQfF4cSSql3jJeL7TYWbED974 Jzs7BXuMoG2afSiZip7DyDBCw13Dn s9x

 

2. Select “Get started”.

 

602ab11b31c4272e3e644010 5e9e731669e4ff3584a44a10 5d8888964a6557d915674736 RFBZn2PS

 

3. Select “Start Your Free Trial”. This will give you access to BigCommerce for 15 days with no strings attached – you don’t even need to enter your credit card information.

 

602ab11b4765f5accba03573 5e9e7316908fa9cc27db0a8e 5d88889611bed55da962ca6b XMBkT8oJHrXZbOoTnOkD XtrfxnJa4B0euD3v0FeQ RbZRfmJ2zZaEmIPk7EZsCuFRgXOI0sGyHgfFNxhE

 

4. Enter your email address and select “Continue to Store Details”.

 

602ab11b9114f6ff8c29d14d 5e9e7316babce65627d0a112 5d88889611bed53ddf62ca6c Yd4KVJum WOPBd42NjyAhgiRKQfAUYt 8brr2afsY7v91ccQqu023nDECfaN z0CgQijo0yR7H6f7rGpa4q4qwEVx1mTXKKgDGNmpLu9fzJv3ptarr5AEh2u1LPg gjlRqnRhUpu

 

5. Enter your store name, password, first name, last name, phone number, and the size of your business. Then, select “Create Your Store”.

 

602ab11b6e51f58e7a9530d3 5e9e7316fb4ffcc9611e42b0 5d88889608e53e64a5fc2c23 wEB9Mg5SVeLOquOJ5Wf7zZRb7ZYn 427 ShKccQXyfGOAE d8DVeEo14yk479JnedvUQNvhibM8co7IC OAAulvphclnBNpWXu2Sq2PrE GHY0fT

 

6. Enter whether or not you have an existing website, what you’re going to be selling, and how you sell your products. Then, select “Finish”.

 

602ab11b8ccaa15f88195a4c 5e9e7316764d08acc265e336 5d888896ad1d4b625d0d2fe8 kOXOyHy2p8ABbqkuT7rZza iMGMjHmiILdJ12OtO0H W1Jixsu8Yf5h K1GO3MPjMAwoX1Lco9VrHnL691USDvgO2roU5ht99IQpIpOFeTauncvDKmWt uM98Lf OsAO5T6KGoe

 

The BigCommerce Dashboard

Now that your trial has started, let’s take a look at which key features are contained within the main sections of the BigCommerce dashboard:

 

602ab11b9114f6198729d14e 5e9e731669e4ff0067a44a11 5d88889608e53ee6e9fc2c24 IrtFur6TvE8Xb0K3IP7 QaPtx0hSPAE1 H1Pj4rxvJYF 5 CA6FEnq9iJfkZpi5LYyoRvfoYBJn74 f1lkD12n6DIndnw3IfJXCChRyBimdlgKCZLWywTyUvO3aQZLkVdoI3P Q

 

1. Orders: View orders, view shipments, import tracking numbers, and manage gift certificates.

2. Products: Manually add products, import products with a CSV file, create product categories, and manage reviews.

3. Customers: View customers, manually add customers, and create customer groups.

4. Storefront: Browse the theme marketplace, customize your theme, add your logo, set up social media links, add new pages, add blog posts, create email templates, and create gift certificate templates.

5. Marketing: Create banners, create coupon codes, create cart-level discounts, and set up abandoned cart notifications.

6. Analytics: Review real-time statistics including revenue, items sold, orders, and visits. You can also keep track of the percentage of visitors who looked at a product, put an item in their cart, abandoned their cart, or completed a sale.

7. Channel Manager: Connect your BigCommerce store to channels such as eBay, Facebook, Amazon, and Instagram.

8. Apps: Browse the app marketplace and access apps that you’ve already added to your store.

9. Store Setup: Add your contact information, payment methods, and shipping information.

10. Advanced Settings: Add conversion tracking code from Google and Facebook to your BigCommerce store, edit your checkout settings, edit your inventory settings, edit your comments settings, add a gift wrapping option, and create account signup forms.

11. Server Settings: Purchase or add a custom domain, add an SSL certificate, view a log of the actions that have taken place in the control panel of your store, and access the file storage of your store.

12. Account Settings: Add new users who can access the control panel of your store, update your profile, change your password, and upgrade your BigCommerce plan.

13: Help: Whenever you run into any BigCommerce issues, there are many ways to find your solution. There’s a community message board and a help center/knowledge base as well as live chat, email support, and phone support.

14. Select a Plan: As your trial draws to an end, you’ll need to select a plan to continue using BigCommerce. Your options are:

  • Standard ($29.95 per month): The most basic plan gives you access to the majority of BigCommerce’s features (more than enough to run a successful store), and you also get real-time shipping quotes, sitewide HTTPS, and dedicated SSL. This plan allows up to $50,000 in annual sales – if you make more than that, you’ll need to upgrade.
  • Plus ($79.95 per month): Everything included in the Standard plan, plus the abandoned cart saver and customer groups/segmentation features. Allows up to $150,000 in annual sales.
  • Pro ($249.95 per month): Everything included in the Standard plan, plus the custom SSL, Google customer reviews, and product search filtering features. Allows up to $400,000 in annual sales with an extra charge of $150 per month for each additional $200,000 in annual sales.
  • Enterprise (price varies depending on the size of your business, you’ll need to contact BigCommerce for a quote): Everything included in the Pro plan, plus custom fields for product search filtering, priority support, and unlimited API calls.

 

Choosing Your Theme

To change the theme of your BigCommerce store:

1. From the BigCommerce dashboard, go to “Storefront”.

 

 

2. Select “Theme Marketplace”.

 

602ab11b05a0875a4dc16bb1 5e9e731667941abf5f1681d5 5d888897ad1d4b38a80d2fea cK647QnL0rgtGyRBtm2mL3NxkKKCph38JPkorHeU4x75wyDxDQ

 

3. There are about a dozen free themes to choose from. If you’re willing to pay for a theme, you’ll have over 100 additional options (paid themes cost between $100 to $300). When you’ve made a decision, click on the theme you want to use.

 

 

4. You can preview the theme or view a demo before committing to it. Whenever you’re ready, select “Add Theme”.

 

602ab11b35702be1cf7cec0d 5e9e7316764d088f6a65e338 5d8888978de89ce9dda95b76 2uZdUW81LewgckXEZH7 26B wkBjGGH7D9nGYBCy23jYL1xz6qnxch28jmvZhwcyso2SHm1CsfiLpazLWx WcsELgR6dOdlnD89zu5 YIW2T1n0a PJTvbt1m3Rf5E87MfKJ0U7w

 

Adding Your Logo

Adding a logo makes your store appear more trustworthy to customers and improves brand recognition.

To add your logo to your BigCommerce store:

1. Go to “Storefront”.

 

 

2. Select “Logo”.

 

 

3. You can create a text logo in this section, or you can upload a custom image to use as your logo (we recommend that you use an image, as this is more memorable).

 

602ab11ccbf0904f483ee5c4 5e9e731601c9f47d3eb3249e 5d88889708e53e206efc2c26 KEOtRoexhMEHzQo6TsGkTa6Fi3Bd6LdOkT7ExhIRSVvYw6UU Spn z8W9tfdxegAxs7uk2nGGl2PlSJOIOLuyYEfd4rojYdLGpFojVV9kr5r4WFTDBs9mIdGjZtCV49 KpL3madi

 

This section is also where you can customize your site’s favicon, which is the small image that’s displayed next to your page’s title in browser tabs.

When you’re done making your changes, select “Save”.

 

602ab11c6d3b4082bf5977a0 5e9e7316f28ec5248d3b3291 5d88889708e53e5604fc2c27 l0x54pkdbNA7 7tMnmpvEICCPn1 UrRmsxFe0 GxJtFLuYILIvowSvI7BzZTM8JDPz NErzJFR1FJnbcSXBbFEkmMMcrbcw2lllLVQh2Py tjPIm3dcQuXbc 6usJ5V2VH47wdmu

 

Adding Your Products

To add products to your BigCommerce store:

1. From the BigCommerce dashboard, select “Products”.

 

602ab11c145e13e2c714a690 5e9e731767941ac8a91681d8 5d8888978de89c6363a95b77 gdiQCdntnDvUt UiJ0aytYTweLm00KhPVpbojzf Qr P6OevW5OeCH2hnP9MWPdv3IY4yD87EpBciVZNWsxz1ajrI7GLsxa08rxn4GAzyPW4vfn 1zj1DyFdDWzS36zabHYwrfH

 

2. Select “Add” (you’ll notice that there are already about a dozen sample products in this section – we recommend that you delete these before adding your actual products to avoid confusion).

 

602ab11cd368de37abfdb099 5e9e73176b5a8ef84ad8b5ff 5d8888974a6557573c674738 PjBAPzSJPUfKi7QnLKKb00sIklHZqpJXgBM9Tz 0nM0b03PHY8jRZlwcxRFKGSvwVt0A8TnvFgmTgpiMJPXDsyWOHqtdhpQpVkytB0nEyi9N5v Flq Lx2LpieDXT3 l5p1f8Jan

 

3. You must enter the product name, price, weight, and category to add the product to your store. You can (and should) enter additional information such as a description and images of your product as well.

When you’re done, select “Save”.

 

602ab11c6d3b402f8d5977a1 5e9e7317babce6f8a3d0a113 5d8888978de89ca221a95b78 b1XYXa7xv3YXFKHPsOk qOcFqFXcLJEydMmzTyj5dmlSrMx9g6fXVsLHQTf8yt2I382qJFEvv N1Dr7J9p03 GC951XGs5Utsaib0pMGuJS60N8CIG5o7P TK365kZD536 StSRV

 

Adding Other Pages

There may be pages that you want to add to your store that aren’t about specific products, such as a general FAQ page. To do so:

1. Go to “Storefront”.

 

 

2. Select “Web Pages”.

 

602ab11c18963110af9ae244 5e9e7317908fa9ce04db0a90 5d888897f0c5f3d56198b130 bZsITkUMKopQTRic0juTgwFElcK1CKZhmzVUq4ealnM0uMiISx7Pq9aiOPIJObNpBv ZQ9LZHHtprFnRp4Efp01VPAZNYXHxf1T96Dd364NfthyZWhiXLJNw3E3U00q6 O3NaWD3

 

3. Select “Create a Web Page”.

 

602ab11c818234621198db7b 5e9e7317fb4ffcba221e42b3 5d88889811bed5a81362ca70 e2T39nev8TAF0OrhDezkFMLsjQUOIXAwGy1PJaCci7 n6V6heMbKrbPNqyIcz3DmHnNLUJMM0pxFREHO fr rnQEJ2txcStK7Z 7UxFxWWnZZSxBgKWHFFQiLuXLMq 0EpUWjhfb

 

4. There are several options for creating your page. You can use BigCommerce’s built-in editor to create a page from scratch, and you can also link directly to another page or document, display an RSS feed, add a contact form, or enter raw HTML.

 

602ab11c882e8d79cdc728a3 5e9e731767941a7f0c1681d9 5d88889808e53e0be6fc2c28 nK0GzSFwQjPflC2 caU

 

In the “Navigation Menu Options” section, you can decide whether the page will be featured in your store’s navigation menu. You also have the option to attach it to a parent page.

 

602ab11c5144cec26efcdd07 5e9e7317e2658eeeb65dfb28 5d8888984a65576c66674739 xNhRMBDqfKlr8sEMBBVOgKsSICT4PXtfSMZpe BOeGwQJLVn

 

In the “Advanced Options” section, you can add search engine optimization (SEO) elements such as your page title, meta keywords, meta description, and search keywords. We recommend that you take the time to fill out these fields for each of your pages, as they’ll help you attract more traffic to your store.

 

 

You can also use an alternate template file for the page, set the page as your home page, and restrict the page to customers only.

When you’re done, select “Save & Add Another”.

 

602ab11d5c43cc1ddfd2f895 5e9e7317af4cb36e7b24c163 5d88889808e53ee4a9fc2c29 PPJ40 YlnvPJm0wEhTm9CmvyPPo6Z92DVOnAbdADMVJqFXiCNacNjnwYSOQc059w9MR3jOp1jXRM99O65LMX2t

 

#cta-visual-fe#<cta-title>Fast and Flexible CMS For BigCommerce<cta-title>Gain full control over your site without sacrificing page speed with Shogun Frontend.Learn more

Adding Blog Posts

You may be just setting up your site, but it’s never too early to start thinking about SEO.

No matter what it is that you’re planning on selling, you can bet that there are already dozens (if not hundreds or even thousands) of other stores online that sell similar products.

So, there’s a lot of competition, and there are only so many customers to go around.

This is what makes SEO so important. Most traffic to online stores comes through search engines, and the majority of search traffic for any given query goes to thetop five results.

To break into the top results, you’ll need to include the keywords that customers are searching for in the content of your site. But you can’t include them without any context, or else Google will penalize you.

Maintaining an active blog on your BigCommerce store is an excellent way to include lots of relevant keywords without getting penalizing. With a little imagination, you’ll find that there areendless topics to write about, and this provides you with endless opportunities for adding keywords to your store and improving SEO.

Research keywords that are relevant to your industry, add them to your site via blog posts, and before long you should see your traffic and sales figures rise significantly.

To add a new blog post:

1. Go to “Storefront”.

 

 

2. Select “Blog”.

 

602ab11df966792f5ef1648e 5e9e73176b5a8e2cc8d8b600 5d888898ad1d4b376e0d2fee ZEKwZxodAuwUr TjI0BPyHHe2j2 iSbmGQcsgQNghqQkNGSYJZO0tEPG7gL1TX3qaLI5BZPYZ LCrakgoTik

 

3. Click on the plus sign icon.

 

602ab11d1a1ef9c453dd66ec 5e9e73176363606981296065 5d8888998de89c756fa95baf qJiKC4vs9LQ3XpdZvWpkv sR70aF3WbKtgJlmL6aoNS57ng6SuCOFDgO5 R n958a9cFiF1DjYUo8siR7V9xUpZGZXi5Vl2biBN68UyQ16m 3c2PSio KkhDfHkn0 SnmlyXpHhN

 

4. In the built-in text editor, you have eight formatting options (normal text, quote, code, header 1, header 2, header 3, header 4, and header 5) and five font options (Arial, Helvetica, Georgia, Times New Roman, and Monospace) to work with. It’s easy to add images, video, and tables as well.

 

602ab11d693bd23aa666c36f 5e9e7317babce65c26d0a114 5d88889808e53e62b6fc2c2a 6yzvD4qw9C2N6BSleLRlP6QMdfpVwgYwKAvQ8ae5LnaEI6N0WR5zgrhO5tQ7vwzyID3xYQKQjDdjjxGNZlgX7zcIBSY 0 vzdcYXNHXJIlHJCM9hPK zMaW42 IMvvBKz8iSdn5a

 

In the “SEO (Optional)” section, you can customize the post’s URL and add a meta description.

Whenever you’re targeting a keyword, remember to include it in the post’s title, URL, meta description, and at least one heading. This will help you outrank your competitors.

 

Setting Up Your Payment Options

Of course, your customers must be able to pay you for your store to be successful. To set up your payment options:

1. Go to “Store Setup”.

 

602ab11da27494fca076d5a8 5e9e731763636069d8296066 5d888899ad1d4b16510d3006 QMk54KFSGH3334T4LcOR0VNaBE2AxFpoXsbTnqUNAX7xvKsJV0ofCxkzqNHOi82FhJBntZfQQu4rGX7PKuOyZ G2jZv 0lfhvmn8X L6kxfUtY1xJFTxysH EzMnHCbQ vsnvRb

 

2. Select “Payments”.

 

602ab11d1a1ef939c1dd66ed 5e9e7317fb4ffc0f071e42b4 5d8888994a6557505b67474d ncIpNmIFpR7IThqEufSMMkrODtIzwWOCPpaocaLFPKDUCRVcwCTtU1TIGCOLxZQ aYs4EGQ8ZNA8qzOiK377msusdZX4Mp9owYGazZ5UlDXugAZ JiSR1wFDQ6qUWdrQgeaj5sks

 

3. For stores in the US, the “PayPal Powered by Braintree” option is automatically enabled. This allows you to accept payments from major credit cards and PayPal. After you complete the setup, you’ll be able to receive payments from your store.

 

602ab11dea3702d644dfb9a2 5e9e731767941a6c4d1681da 5d8888998de89c43dca95bb0 BUnspYi7cu4SzZk6BCgtx78r YBpCi9wNic1Rlg6Fs0X FC1NoKXcIcf UY eodo97S1RFVWLs19Ig89cIhWbEC04SUTH98qvlljSCaJqemo

 

In the “Online Payment Methods” section, you can add other payment options such as Amazon Pay and Square. A potential customer might leave your store without making a purchase solely because their preferred payment method is not available, so it’s a good idea to enable multiple options for your store.

With the options in the “Digital Wallets” section, you can enable digital wallets such as Apple Pay and Masterpass. And with the options in the “Offline Payment Methods” section, you can add traditional payment methods such as checks and pay in store.

 

For more information, check out our complete guide to BigCommerce payment gateways.

Setting Up Your Shipping Options

Finally, let’s go over how to set up your shipping options:

1. Go to “Store Setup”.

 

602ab11da27494fca076d5a8 5e9e731763636069d8296066 5d888899ad1d4b16510d3006 QMk54KFSGH3334T4LcOR0VNaBE2AxFpoXsbTnqUNAX7xvKsJV0ofCxkzqNHOi82FhJBntZfQQu4rGX7PKuOyZ G2jZv 0lfhvmn8X L6kxfUtY1xJFTxysH EzMnHCbQ vsnvRb

 

2. Select “Shipping”.

 

602ab11d98d117052f4ead96 5e9e7317764d084e7a65e339 5d88889911bed5648c62ca88 mxTVJHLwYTgpnc9LBknuyVEzWQR0sGCWnYupXEdtSiUET0IoS3hVYYzlUw4m2Lq9H41AP9vVLOYBHHNASVI sQrKG3lqx6mOORnn3XLUcvaZ3CR2zHXfn3iX8Ph4YgXEJxvo 0Kq

 

3. Select “Set up shipping”.

 

602ab11d6e51f5bac49530dc 5e9e731775b7f5fef24f876c 5d8888994a65573d1a67474f 21Fk4C4VvqimmyW9RqLlyrnjaCM55jLanvhPY TGaUsobDRfBXAEDK5JScMHs

 

4. Enter the address where your products will be shipped from and select “Next”.

 

 

5. At this point, you just need to set up your shipping service with a BigCommerce app.

 

602ab11d8ccaa1684e195a4e 5e9e731701c9f432e5b324a3 5d88889a4a65579962674755 7N3vBAiWiFVCJkfhI2CZHaPDVwkDPCP uWcHq7aDUgvzACizZAcO1tAaoAgUrTg CcDuB63oZTsXqRVIfLTRAtmQ0a3s8xX i TzLmsK

 

The BigCommerce Shipping app is free, and it gives you special discount rates for USPS, DHL, and FedEx. It also allows you to add a carrier of your choice, and it displays real-time shipping costs in your cart.

 

What To Do After Completing This BigCommerce Tutorial

After reading this guide, you’ll know everything you need to know to get your store up and running.

But that’s not where you should stop with your store. You can take advantage of the app marketplace to add new features that will help you improve customer experience and make more sales.

For example, Shogun makes it easy to create custom pages for your store. Shogun has an intuitive drag-and-drop interface and a large library of elements (headings, text blocks, images, video, forms, add to cart buttons, social media sharing buttons, countdown clocks, customer reviews, etc.) that you can use to build your pages.

Each element is highly customizable, and you can adjust how the elements are arranged on the page and how much space is between each element as well.

Shogun allows anyone to create whatever kind of pages they want. It’s much more affordable than hiring a designer.

Create customized pages in BigCommerce with ShogunBuild dynamic pages that convert shoppers into customers. Get started now

Adam Ritchie

Adam Ritchie is a writer based in Silver Spring, Maryland. He writes about ecommerce trends and best practices for Shogun. His previous clients include Groupon, Clutch and New Theory.

The latest ecomm tips sent to your inbox

share this post

You might also like

Advanced Multi-store Discounts

[go_pricing id="pba-discounts"]