After launching in 2004, Demandware experienced extraordinary growth and became a leader in enterprise cloud commerce solutions.
In 2016, Demandware was purchased by Salesforce in a transaction valued at $2.8 billion, and the company was rebranded as Salesforce Commerce Cloud.
As of 2019, many top brands utilize Salesforce Commerce Cloud. This solution offers an extensive suite of services in one convenient package. Below, we'll show you specific examples of how companies are using Salesforce Commerce Cloud (aka Demandware) to improve their online presence.
Examples of Salesforce Commerce Cloud (Demandware) Stores
#1 - Adidas
Adidas has been a Demandware user since 2011. Since Salesforce’s acquisition, Adidas expanded their use to multiple Salesforce products such as Marketing Cloud and Service Cloud. The company acknowledges that the most important store is no longer a physical place; it’s their online store and overall digital presence.
Adidas also integrates the Salesforce Service Cloud with its 1,000+ customer care agents to deliver customer service and better understand customer need. Examining Adidas’ primary direct to consumer webstore we can see a powerful use of imagery, a clean user experience, and straightforward product pages. Adidas fully utilizes their online store by letting customers custom design products and order on a multiple of integrated platforms such as mobile, online and social media.
Digital eCommerce is huge for business at Adidas. In 2016 the company saw a 59% increase in eCommerce sales, reaching markets that would normally be beyond the reach of their traditional brick and mortar stores.
#2 - Godiva
Godiva is a classic example of a company using eCommerce to target multiple industries across the B2C and B2B sectors.
Since 2014, Godiva’s used Commerce Cloud to launch a highly tailored experience for corporate clients. They launched 78 microsites for a corporate gifting plan. Godiva realized that they could revamp the customer order process. They eliminated the time-intensive, manual labor of submitting spreadsheets, and created individualized customer microsites that automated the process. This saved time, money and eliminated potential error.
“Automation allows our account managers to manage and generate more corporate accounts,” said Erica D’Aloia, ecommerce manager at Godiva. “The other piece is being able to tailor the content on our microsites based on the market, season, and customer needs.” Interestingly, increasing the B2B capacities of its current commerce platform was a strong move. This is because Godiva can utilize the source code, changes, and customizations used on their primary B2C website. For a company of its size, Godiva done a notably ‘sweet’ job leveraging the power of their eCommerce platform to strongly aid their B2B and B2C efforts simultaneously.
#3 – L’Oreal
L’Oreal has used Demandware/Commmerce Cloud since 2013 to expand its brand portfolio on a global scale. This was a powerful move from L’Oreal who used Demandware to centralize the organization of online sales and digital consumer engagement.
What’s fascinating is how they used this on such a large scale – across all channels including digital, mobile, retail and social media for more than 25 brands in their portfolio. Vincent Stuhlen, Global Head of Digital at L’Oréal Luxe noted that “At L’Oréal, our mission is to put the best of beauty within everyone’s reach. We have a very exciting vision for moving the company and our brands forward in this digital revolution and it’s imperative that we have the best commerce platform underpinning our strategy.”
As you may figure, L’Oreal treats eCommerce as essential to their growth strategy. They plan to increase eCommerce to improve their operational efficiencies, time-to-market, digital customer experiences and global brand uniformity.
#4 – UGG
This is an interesting one that truly highlights the important of utilizing an efficient mobile shopping experience.
According to Adweek, 46% of consumers in 2018 actually preferred to use mobile to make purchases. Mobile has quickly become an imperative for B2C brands. According to Salesforce, 59% of shoppers have used their phones in-store to compare prices, research different brands and buy online.
UGG has embraced the rise of mobile while using Salesforce Commerce Cloud features. Part of this entailed mastering mobile design via features such as the Einstein AI app, helping retailers optimize product & search recommendations. UGG used Commerce Cloud to create a mobile-first shopping experience that was streamlined for the purchase process via mobile.
#5 – Benetton
Benetton is another fashion brand that has benefited from focusing on the development of their eCommerce strategy. Recently, they have expanded and updated their eCommerce platforms in a nod to their smart omni-channel approach.
As part of their digital push, the company has consolidated their website with greater functionality and usability for mobile devices. In all, it's a perfectly suited set of principles for Commerce Cloud's platform. Creating intuitive, integrated buying processes across all channels - web, mobile, social, and store.
#6 – Billabong
The Australian fashion brand Billabong moved to Salesforce Commerce Cloud platform in 2018. CEO Neil Fiske said that "This is an important milestone in our program; we now have the tools and the team to quickly accelerate e-commerce revenue."
Billabong spent much of 2018 deploying its eCommerce strategy globally after starting in Australia. "The future of retailing lies in being seamlessly omni-channel - with stores, e-commerce, social media and customer database marketing all connected together to give us one integrated view of our customers while allowing them to shop the way they want to shop." Fiske added.
#7 – Columbia
Columbia utilizes Commerce Cloud to bring a superior mobile eCommerce experience. This is perfect for consumers who don’t live near Columbia’s retail partner stores.
Using Commerce Cloud, Columbia launched support for mobile in only 6 weeks. This new storefront gives customers access to a full product catalog, product detail pages, customer reviews, store locator, and a speedy checkout process. Columbia combines operations of its eCommerce website and mobile storefront via a single, unified environment. This decreases site maintenance, duplicate changes, and updates. Using Commerce Cloud’s integrated development environment (IDE), Columbia personalizes and extends the abilities of its mobile store.
#8 – Ralph Lauren
Ralph Lauren switched to Commerce Cloud in 2017 to focus on customer experience and leave the heaving lifting of eCommerce technicalities to Salesforce. Not to mention cost reduction and streamlining online operations and customer resource management. The company uses Commerce Cloud’s Customer Success Platform to connect commerce on multiple levels, from virtual merchandising, to order automation, to a personalized shopping experience for customers online.
#9 – Callaway Golf
Callaway Golf maintains a delightfully clean UX-focused eCommerce store. It’s a strong mix of high impact visuals, product search functionality, and quick site speed. Their website has a superior search function and neatly laid-out product pages. Integrating the online and offline worlds is with Commerce Cloud is a powerful way for Callaway to enable customers to look at the products, videos, user reviews, and prices — all from their mobile devices or computer.
#10 – Birkenstock
Birkenstock went from having no eCommerce presence four years ago to having online stores in over 20 countries and 8 languages. This entire infrastructure was set up in 9 months using Commerce Cloud.
This setup process included scaling an entire global eCommerce strategy for the web and mobile. They recognize that digital online sales are a crucial factor in global growth. As a result, Birkenstock’s mobile and web sales have grown by double digits.
The company uses Salesforce Marketing Cloud to personalize email marketing and campaigns based on customer data and journeys. Overall, results have shown an increase in open rates and conversion rates. Birkenstock’s program will expand to customer acquisition and a loyalty program aimed at improving customer lifetime value. For Birkenstock, digital has become the driving force of their global growth strategy.
The Ultimate Store Design Tool for Salesforce Commerce Cloud
There's no better tool for designing a Salesforce Commerce Cloud store than the Shogun page builder app.
Shogun has a large library of elements that you can use to create your pages. There are pre-made blocks for image galleries, customer reviews, forms, and much more. And with Shogun's drag-and-drop interface, it's easy to make your pages look exactly the way you want them to look.