November 7, 2024

19 Stunning Examples of Dynamic Landing Pages [And Takeaways]

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In this guide, we cover 19 examples of dynamic landing pages across industries like beauty, automotive, apparel (and many more).

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Angela Sokolovska
Ecommerce expert

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Today’s shoppers expect personalized experiences that speak directly to their needs, whether they’re browsing from a mobile device in one city or a desktop in another. Here’s where dynamic landing pages step in.

While static landing pages remain the same for every visitor, dynamic landing pages adjust content based on specific data points. These pages can change in real-time to display unique messages, product recommendations, or visuals based on factors like location, browsing history, and even past purchases. The result? A more engaging, personalized experience that resonates with each visitor and drives better conversion rates.

In this article, we will explore examples from the following industries:

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Dynamic Landing Pages Defined

Dynamic landing pages are ersonalized, data-driven pages that adapt content in real time based on who’s visiting, where they’re from, and what they’re interested in. Unlike static landing pages—which remain the same for every visitor—dynamic pages use variables like location, device type, browsing behavior, and even purchase history to create a personalized experience for each shopper.

What Makes Dynamic Landing Pages Different?

Static landing pages can feel one-size-fits-all, which may lead to a lower engagement rate, especially for today’s discerning ecommerce shopper. Dynamic landing pages, on the other hand, can provide a personalized touch that feels like it was made just for the visitor. By dynamically adjusting elements like headlines, product suggestions, or imagery, brands can significantly improve engagement and conversion rates.

Here are some key elements that often appear on dynamic landing pages:

  • Personalized Headlines: Catch the visitor’s attention with a headline that speaks directly to them, whether through a name, location, or a special offer based on past interactions.
  • Real-Time Product Recommendations: Showcase products that align with the visitor’s browsing history or past purchases, making it easier to find relevant items.
  • Location-Based Content: Use geolocation data to display the nearest store, show region-specific promotions, or localize language and currency.
  • Countdown Timers: Increase urgency by displaying a timer specific to the visitor’s time zone for limited-time offers or next available shipping options.

With dynamic elements, these pages don’t just inform—they engage. Throughout this article, we’ll look at industry-specific examples of how brands are leveraging dynamic landing pages to drive high-impact results. Each example will include insights into the dynamic elements in play, specific page highlights, and action items you can apply to your own landing pages.

Beauty

1. Olay

Olay is a leading skincare brand known for its science-backed products that address a variety of skin concerns.

Olay's product finder quiz

Dynamic Element: Olay features a Product Finder quiz in the navigation, providing tailored product recommendations based on skin concerns and skin type. For a deeper dive, the Skincare Quiz gathers detailed information to offer even more personalized solutions.

Page Highlights:

  • Quick and accessible Product Finder tool for on-the-spot recommendations.
  • In-depth Skincare Quiz that collects data on customer concerns, enhancing personalization.
  • Both quizzes help create detailed customer profiles, allowing for improved product suggestions over time.

Pro Tip: Add a quiz to your welcome emails to build customer profiles early and improve recommendations.

Action Items:

  • Use a quick product finder for immediate recommendations.
  • Incorporate an in-depth quiz for customers seeking highly personalized solutions.
  • Leverage quiz data to refine email marketing and retargeting efforts.

2. iRestore

iRestore is a beauty brand specializing in hair growth devices and products that use advanced technology to address hair thinning and promote hair regrowth. Their range includes laser caps and complementary hair care products designed to improve hair health.

iRestore's customized kit-builder.

Dynamic Element: iRestore enhances the shopping experience with a customized kit builder. Customers can select from different device options and add recommended hair growth products, like thickening shampoo and serums, for faster results. The page also offers options for extended warranties with savings highlighted to encourage bundle purchases.

Page Highlights:

  • Product Bundle Options: Customers are encouraged to build a personalized growth kit, with savings shown for bundled items, enhancing the perceived value and promoting additional purchases.
  • Warranty Choices: Clear warranty options with limited-time savings encourage customers to consider extended coverage, adding peace of mind and incentivizing higher spending.
  • Before & After Gallery: Real customer testimonials with before-and-after images build trust and provide social proof, making the product’s effectiveness tangible.

Pro Tip: Use bundle savings and extended warranty options to encourage customers to invest more in their purchase while reinforcing the product’s value with social proof.

Action Items:

  • Create customizable product bundles to increase average order value and enhance personalization.
  • Offer extended warranty options with limited-time discounts to encourage higher spending.
  • Display real customer results to build credibility and encourage conversions.

Health and Wellness

3. Babyganics

Babyganics is a popular brand for parents seeking safe, eco-friendly products for babies and young children. Their product line includes skincare, cleaning supplies, and other essentials tailored to infants and toddlers.

Babyganics personalizes its navigation by displaying recommended products based on browsing habits and popular items.

Dynamic Element: Babyganics personalizes its navigation by displaying recommended products based on browsing habits and popular items, allowing parents to quickly find what they need without overwhelming choices.

Page Highlights:

  • Categorized navigation by age group (baby, kids), which aligns with the specific needs of shoppers.
  • Displays the most popular items directly in the navigation, reducing search time and simplifying the shopping experience.
  • By understanding customer browsing behavior, Babyganics cuts down cognitive load and helps shoppers find products faster.

Pro Tip: Use popular and frequently bought products in your navigation menu to streamline the shopping journey and make relevant items immediately accessible.

Action Items:

  • Organize navigation based on your target customer’s specific needs.
  • Highlight popular products directly in the navigation to reduce search time.
  • Use browsing data to keep recommended items relevant and customer-centric.

4. California Baby

California Baby is a skincare brand specializing in natural and plant-based products for sensitive skin, particularly for babies and young children. Their focus on safe, effective formulas has made them a trusted choice among parents.

 California Baby offers a “Frequently Bought Together” bundle that groups complementary products, allowing customers to add a set to their cart with one click.

Dynamic Element: California Baby offers a “Frequently Bought Together” bundle that groups complementary products, allowing customers to add a set to their cart with one click. This feature combines personalization with persuasive social proof, showing customers popular product combinations like a cream, shampoo, and calendula lotion.

Page Highlights:

  • The bundled product selection showcases commonly purchased items together, encouraging customers to buy a complete set for better results.
  • A discounted bundle price sweetens the deal, making it more appealing to add multiple items.
  • This setup reduces decision fatigue by presenting proven product combinations, adding both convenience and value for the shopper.

Pro Tip: Consider adding a countdown timer on bundled discounts to create urgency, e.g., “Snag it for a flat $X off before XX:XX.”

Action Items:

  • Create “Frequently Bought Together” bundles with complementary products to boost average order value.
  • Include a discount to make purchasing the bundle more appealing.
  • Add a countdown timer to amplify urgency and drive conversions.

5. Keeko

Keeko is an Australian oral care brand that focuses on eco-friendly, plastic-neutral products designed for healthy teeth and gums. They offer a range of innovative products that cater to holistic oral care.

Keeko uses a quiz popup to engage visitors, asking them what they’d like to change about their smile.

Dynamic Element: Keeko uses a quiz popup to engage visitors, asking them what they’d like to change about their smile. This interactive quiz offers a 10% discount incentive and helps Keeko gather insights into customer needs, enabling them to personalize recommendations based on preferences like whiter teeth, healthier gums, or fresher breath.

Page Highlights:

  • Personalized Quiz: The quiz identifies customer preferences (e.g., whiter teeth or better breath), setting the stage for personalized product recommendations.
  • Discount Incentive: Offering 10% off upon quiz completion encourages customers to participate, helping Keeko convert first-time visitors into buyers.
  • Eco-Friendly Messaging: Reinforces Keeko’s brand values, appealing to eco-conscious customers looking for sustainable oral care.

Pro Tip: Use a quiz with a discount incentive to engage new customers, gather insights, and personalize recommendations based on their preferences.

Action Items:

  • Implement an interactive quiz to learn customer preferences and needs.
  • Offer a discount as an incentive to increase engagement and conversions.
  • Use quiz responses to personalize future product recommendations and marketing.

Accessories

6. BabyBjorn

Baby Bjorn is a trusted brand known for its ergonomic baby carriers and other baby products that prioritize safety and comfort. With a focus on quality and user-friendly design, Baby Bjorn has become a favorite among parents worldwide.

Baby Bjorn offers a selection of personalized accessories that customers can add to their baby carriers.

Dynamic Element: Baby Bjorn offers a selection of personalized accessories that customers can add to their baby carriers, allowing parents to customize their carrier with items like bibs, covers, and winter inserts.

Page Highlights:

  • The page allows shoppers to customize their carrier by adding recommended accessories, creating a tailored experience that enhances the product’s value.
  • By displaying a curated set of accessories instead of an overwhelming selection, Baby Bjorn taps into the “endowment effect,” making customers feel a deeper connection to a product they’ve personalized.
  • Accessories are shown alongside the main product in a clear, organized layout, guiding customers without overwhelming them.

Pro Tip: Avoid overwhelming shoppers with too many accessory options. Limiting recommendations to around 3–4 items can help prevent choice paralysis and make it easier for customers to decide.

Action Items:

  • Offer customization options that allow customers to build a product that feels uniquely theirs.
  • Limit accessory recommendations to prevent choice overload and keep the selection manageable.
  • Display accessory options alongside the main product to streamline the shopping experience.
Personalize your store with ShogunShow different versions of your store pages based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now

Toys, Hobby, Arts and Crafts

7. HobbyCraft

Hobbycraft is a leading retailer in the arts and crafts space, offering everything from DIY kits to art supplies. Known for its community-driven approach, Hobbycraft inspires creativity by helping customers turn ideas into tangible projects.

Hobbycraft shows personalized DIY project recommendations based on the products a customer views.

Dynamic Element: Hobbycraft shows personalized DIY project recommendations based on the products a customer views. For example, if a customer is looking at embroidery threads, the site suggests related projects—like an embroidery pattern kit—to inspire and encourage them to buy additional supplies.

Page Highlights:

  • Displays completed projects by Hobbycraft experts, serving as both inspiration and social proof that can increase buyer confidence.
  • A ‘You Will Need’ section lists all required tools and materials, making it easy for shoppers to add everything to their cart and start their project right away.
  • This seamless integration of project ideas with products encourages customers to buy multiple items to complete a full project, boosting average order value.

Pro Tip: Consider hosting shoppable live streams or tutorial videos for more engagement. By inviting viewers to comment or ask questions, you create a 1:1 channel to personalize the experience even further.

Action Items:

  • Show project ideas and completed examples to inspire customers and drive additional purchases.
  • Provide a clear list of necessary materials alongside products to simplify the shopping experience.
  • Explore live streams or video tutorials as a way to interact with customers in real time.

8. Coco Village

Coco Village provides stylish, high-quality toys and furniture for children, focusing on aesthetically pleasing wooden designs.

Coco Village showcases an “Our Favorites from Instagram” section with customer photos, building trust and inspiring buyers.

Dynamic Element: Coco Village uses social proof and cross-selling to personalize the shopping experience. They showcase an “Our Favorites from Instagram” section with customer photos, building trust and inspiring buyers. For products like dollhouses, they offer complementary furniture sets, encouraging customers to complete the look.

Page Highlights:

  • Instagram Integration: User-generated content from Instagram adds authenticity and social proof, showing products in real homes.
  • Cross-Selling: Suggests related items like themed furniture sets on product pages to encourage a complete purchase.
  • Wishlist and Rewards: Visible wishlist and rewards options promote loyalty and repeat purchases.

Pro Tip: Use UGC to build trust and encourage cross-selling with a “Complete the Set” feature for relevant product add-ons.

Action Items:

  • Add Instagram photos or UGC for social proof.
  • Cross-sell complementary products to boost cart value.
  • Include wishlists and rewards to drive customer loyalty.

Food and Beverage

9. Petco

Petco is a well-known pet retailer offering a wide range of pet essentials, from food and accessories to seasonal and holiday-themed products. Petco uses data-driven personalization to ensure customers find items that match their pet’s needs and preferences.

Petco provides holiday-themed product recommendations personalized to each customer’s past purchases and browsing history.

Dynamic Element: Petco provides holiday-themed product recommendations personalized to each customer’s past purchases and browsing history. For example, customers with puppies might see a curated selection of holiday toys, treats, and accessories suited for their young pets, aligning with the festive season and the pet’s age and needs.

Page Highlights:

  • Holiday Favorites Section: Petco highlights “Holiday Favorites for Your Pet” as a dedicated section, showcasing items like holiday-themed toys, treats, and apparel for both dogs and cats. This seasonal selection appeals to pet owners looking to celebrate with their pets.
  • Age-Appropriate and Relevant Suggestions: By using data from previous purchases, Petco tailors the recommendations. For instance, a customer who previously bought puppy products will see items relevant to young dogs, such as gentle toys or festive treats.
  • Cross-Selling Opportunities: Alongside seasonal products, Petco also suggests practical items frequently purchased by similar customers, such as stain removers or pet beds, making it easy to add both festive and functional items to the cart.

Pro Tip: Enhance seasonal recommendations by including a limited-time discount or a countdown to build urgency. Consider segmenting holiday items by pet age or type for a more tailored experience.

Action Items:

  • Create holiday-themed product sections to engage customers during seasonal events.
  • Use past purchase and browsing data to recommend age-appropriate holiday items.
  • Add practical items alongside seasonal recommendations to encourage cross-selling and increase cart value.

10. Grass Roots

Grass Roots Farmers’ Co-op is a farmer-owned cooperative that provides high-quality, grass-fed, pasture-raised meats with a focus on sustainability and ethical sourcing.

Grass Roots offers personalized product recommendations in a “You May Also Like” section.

Dynamic Element: Grass Roots offers personalized product recommendations in a “You May Also Like” section. This feature suggests related cuts of meat based on the customer’s browsing history, making it easy for shoppers to explore and add complementary items to their cart.

Page Highlights:

  • Product Recommendations: The “You May Also Like” section encourages customers to explore similar or complementary items, increasing the likelihood of additional purchases.
  • Discount Prompt: A visible “Get 15% Off” tag offers an incentive for new customers, enhancing engagement and encouraging conversions.

Pro Tip: Use related product recommendations to drive cross-sell opportunities and highlight items that pair well with the main product.

Action Items:

  • Display related products to increase cross-sell opportunities and average order value.
  • Add discount prompts to attract new customers and boost conversions.
  • Tailor recommendations based on browsing history to create a personalized experience.

11. Perfect Keto

Perfect Keto offers health-focused, keto-friendly snacks and supplements designed to support low-carb lifestyles. Their products help customers maintain a ketogenic diet with ease and convenience.

On the checkout page, Perfect Keto provides two personalized elements—a free shipping progress bar and a subscription discount option.

Dynamic Element: On the checkout page, Perfect Keto provides two personalized elements—a free shipping progress bar and a subscription discount option. The progress bar shows how close the customer is to earning free shipping, encouraging additional purchases to meet the threshold. Additionally, customers are offered a subscription discount, which incentivizes repeat purchases at a lower price.

Page Highlights:

  • Free Shipping Progress Bar: This dynamic feature motivates customers to add more to their cart to unlock free shipping, helping to increase average order value.
  • Subscription Option: The “Subscribe and Save” button offers a 15% discount, promoting customer loyalty and repeat purchases by encouraging customers to subscribe for regular shipments.

Pro Tip: Add dynamic checkout elements like a free shipping progress bar to boost cart value, and offer discounts on subscriptions to encourage repeat orders.

Action Items:

  • Use a progress bar to encourage customers to reach a free shipping threshold.
  • Offer a subscription discount to drive long-term customer retention.
  • Display dynamic offers directly on the checkout page to increase conversions.

Furniture

12. Branch Furniture

Branch Furniture specializes in ergonomic office furniture designed for comfort, functionality, and style. Their range includes desks, chairs, and accessories ideal for creating a professional workspace at home or in the office.

Branch Furniture uses a “Complete Your Office” section on product pages to recommend complementary items.

Dynamic Element: Branch Furniture uses a “Complete Your Office” section on product pages to recommend complementary items. For instance, when viewing an ergonomic chair, customers see matching desks and other office essentials to create a cohesive, professional setup.

Page Highlights:

  • Color Options: Branch allows customers to select color variations, helping them visualize how each item would look in their space.
  • Cross-Selling Recommendations: The “Complete Your Office” section encourages customers to consider other furniture pieces, increasing the likelihood of a multi-item purchase.
  • Discount Tags: Visible savings on select items make recommendations more appealing, especially for customers looking to furnish their office on a budget.

Pro Tip: Use cross-selling to showcase items that complete a set or theme, and consider highlighting discounts to increase conversions.

Action Items:

  • Recommend related items to encourage complete setup purchases.
  • Allow color customization for a more personalized shopping experience.
  • Highlight discounts on complementary products to attract budget-conscious buyers.

13. MADE

MADE is a modern furniture brand known for its stylish and innovative designs. They offer a wide range of high-quality, contemporary furniture and home accessories, tailored to fit various aesthetics and lifestyles.

 Made allows customers to filter by categories, colors, styles, and availability for delivery before Christmas, helping them quickly find pieces that match their preferences and timeline.

Dynamic Element: MADE enhances the browsing experience with a customizable filter system and color options directly on product listings. Customers can filter by categories, colors, styles, and availability for delivery before Christmas, helping them quickly find pieces that match their preferences and timeline.

Page Highlights:

  • Filter Options for Personalization: Customers can filter products by color, category, and delivery availability, allowing for a highly personalized shopping experience tailored to both style and urgency.
  • Color Preview: Color swatches below each item provide a preview of available finishes, helping customers visualize and select items that align with their existing decor.
  • Seasonal Messaging: Featuring a “Furniture In Time For Christmas” section taps into holiday urgency, appealing to customers seeking quick delivery for the holiday season.

Pro Tip: Use seasonal messaging to create urgency and a well-organized filter system to help customers easily find products that suit both their aesthetic and timeline needs.

Action Items:

  • Implement customizable filters to allow customers to search based on specific criteria, like color and style.
  • Add color swatches to product listings to offer a visual preview of options.
  • Use seasonal and delivery-focused messaging to capitalize on timely needs, especially around the holidays.
Personalize your store with ShogunShow different versions of your store pages based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now

Electronics

14. SURI

SURI offers eco-friendly, sustainable electric toothbrushes designed for longevity and minimal environmental impact. Their products combine innovative technology with sustainable practices.

SURI enhances the checkout experience with personalized upsell recommendations under “Other things you might like,” showing items like replacement heads and chargers that complement the main purchase.

Dynamic Element: SURI enhances the checkout experience with personalized upsell recommendations under “Other things you might like,” showing items like replacement heads and chargers that complement the main purchase. They also include a free gift note option and a clear message about the benefits of the purchase, including free shipping and carbon footprint offsetting.

Page Highlights:

  • Complementary Upsells: Suggestions for relevant accessories like replacement heads encourage customers to add useful items, boosting order value.
  • Gift Note Option: A free “Add a gift note?” feature appeals to gift buyers, adding a personal touch to the shopping experience.
  • Sustainability Messaging: A message about carbon offsetting and a 100-day money-back guarantee reinforces SURI’s eco-friendly values and builds trust.

Pro Tip: Include a gift note option to attract gift buyers and display sustainability messages to align with eco-conscious customers’ values.

Action Items:

  • Offer complementary upsells for products customers may need over time.
  • Add a gift note option to enhance the gifting experience.
  • Highlight sustainability initiatives and guarantees to build customer confidence.

15. Unit1Gear

Unit1Gear designs innovative safety products, particularly for cyclists, such as advanced smart lights that enhance visibility and provide crucial signals on the road. Their products are aimed at ensuring safety with style and functionality.

Dynamic Element: Unit1Gear’s product page includes a comparison tool to help customers choose between the “Smart Light” and “Smart Light Pro Dual.” This side-by-side comparison highlights key features and differences, such as dual light modes, additional mounts, and extended battery life, allowing customers to make an informed decision based on their needs.

Page Highlights:

  • Comparison Tool: The “Which is best for you?” feature guides customers in selecting the right model by clearly presenting each option’s features and benefits, catering to different riding styles and needs.
  • Key Feature Highlights: The tool points out unique benefits of each model, such as the extra charging case and dual mount in the Pro version, encouraging customers to consider premium options.
  • Guided Decision-Making: By offering this comparison, Unit1Gear simplifies the decision-making process, reducing potential buyer hesitation and enhancing customer confidence in their choice.

Pro Tip: Use a comparison tool to highlight key differences in product models, helping customers find the option that best suits their specific needs.

Action Items:

  • Add a comparison tool for product variations to assist customers in choosing the right model.
  • Highlight unique features in each option to encourage consideration of higher-end choices.
  • Use guided questions or prompts to simplify complex purchase decisions.

Automotive

16. Goodyear

Goodyear is a leading tire manufacturer known for quality, innovation, and reliability. They provide a range of tires for various vehicles, from standard cars to heavy-duty trucks, ensuring a fit for every driver’s needs.

Goodyear’s site offers a personalized tire search tool, allowing customers to enter their vehicle’s make, model, year, and trim to find compatible tires.

Dynamic Element: Goodyear’s site offers a personalized tire search tool, allowing customers to enter their vehicle’s make, model, year, and trim to find compatible tires. This feature simplifies the selection process, ensuring that customers find tires perfectly suited to their specific vehicle.

Page Highlights:

  • Vehicle-Specific Search: The tool allows users to enter details like vehicle year, make, model, and trim, or search by license plate or VIN, making it easy to find the right tires without guesswork.
  • Enhanced UX: By requiring specific vehicle details, Goodyear minimizes the chance of incorrect purchases, improving customer satisfaction and reducing returns.
  • Convenient Location-Based Options: Users can enter a zip code or address to find nearby stores or service options, making it easy to complete the purchase locally.

Pro Tip: Implement a vehicle-specific search tool to streamline the product selection process and enhance customer confidence in compatibility.

Action Items:

  • Use a detailed search tool to guide customers toward compatible products.
  • Offer location-based options to connect customers with nearby stores or services.
  • Allow alternate search methods, such as license plate or VIN, to make it user-friendly.

17. SimpleTire

SimpleTire offers a wide selection of tires with a focus on making the buying process easy and personalized. Their platform provides personalized recommendations based on vehicle specifications and driving style through their “guided search” feature. 

SimpleTire’s guided search experience allows customers to input their exact vehicle make, model, and driving style (e.g., “Road Warrior” or “Urban”).
SimpleTire “SimpleScore” allows customers to quickly understand the quality and compatibility.

Dynamic Element: SimpleTire’s guided search experience allows customers to input their exact vehicle make, model, and driving style (e.g., “Road Warrior” or “Urban”). Based on this information, they receive a curated list of tires suited to their specific needs, with each option rated by the “SimpleScore” for a quick understanding of quality and compatibility.

Page Highlights:

  • Driving Style Selector: Customers can identify with a driving persona (e.g., “Road Warrior” or “Lead Foot”), helping SimpleTire recommend tires that fit their driving habits and environment.
  • SimpleScore Ratings: Each tire recommendation is accompanied by a “SimpleScore,” making it easy for customers to compare options based on quality and user satisfaction.
  • Top Picks by Vehicle Model: Recommendations are tailored to the exact car model, ensuring compatibility and enhancing customer confidence in their selection.

Pro Tip: Incorporate a “driving style” selector in product searches to deliver hyper-relevant recommendations and improve customer satisfaction.

Action Items:

  • Use a driving style quiz to personalize recommendations based on user preferences.
  • Include a quality score or rating system to simplify comparisons for customers.
  • Tailor product suggestions by vehicle model for precise compatibility and increased trust.

Apparel

18. Sene Studio

Sene Studio is a clothing brand known for offering custom-fitting to blend style with a perfect fit. They specialize in made-to-measure clothing, allowing customers to get their ideal size without visiting a physical store.

Sene Studio provides a quick, interactive fit quiz, allowing customers to create their unique fit profile in just 60 seconds.

Dynamic Element: Sene Studio provides a quick, interactive fit quiz, allowing customers to create their unique fit profile in just 60 seconds. This personalization tool helps customers find their perfect size remotely, eliminating the need for traditional sizing or in-store fittings.

Page Highlights:

  • Fit Quiz: The 60-second quiz collects data to create a precise fit profile, enhancing the shopping experience by ensuring each piece is tailored to the customer’s body measurements.
  • Custom Sizing Without In-Store Visits: The quiz offers a convenient alternative to traditional dressing rooms, appealing to online shoppers seeking the perfect fit without the hassle.
  • Social Proof: Messaging such as “hundreds of thousands of people” have used this tool builds credibility and trust, encouraging new customers to try the custom fit experience.

Pro Tip: Implement a fit quiz or similar tool to collect sizing information and provide customers with a more personalized shopping experience.

Action Items:

  • Use a quick quiz to gather sizing data and provide a tailored fit.
  • Highlight the convenience and accuracy of online fit tools to convert hesitant shoppers.
  • Include social proof to build trust in the custom-fit experience.

19. Universal Standard

Universal Standard is a clothing brand committed to size inclusivity, offering a wide range of sizes to ensure a perfect fit for every body type. They design each piece with quality, comfort, and accessibility in mind.

Universal Standard’s product pages include a Fit Recommendation tool and a unique sizing guide.

Dynamic Element: Universal Standard’s product pages include a Fit Recommendation tool and a unique sizing guide. Customers can see a slider indicating whether the garment runs small, true to size, or generous, along with a model size reference for added context. Additionally, they offer styling suggestions with a “Wear It With” section to complete the look.

Page Highlights:

  • Fit Recommendation Tool: The dynamic slider helps customers find their correct size by indicating fit adjustments, reducing uncertainty about sizing.
  • Inclusive Sizing Approach: The brand’s commitment to inclusivity is highlighted with their sizing model, which starts from a sample size 18 and is scaled to ensure an accurate fit across the range.
  • Styling Suggestions: The “Wear It With” section provides cross-selling opportunities, encouraging customers to consider complementary pieces to complete an outfit.

Pro Tip: Use fit recommendations and model references to help customers visualize how products will fit. Offer styling suggestions to boost cross-sell potential.

Action Items:

  • Implement a fit guide or slider to assist customers in choosing the right size.
  • Highlight inclusive sizing to resonate with a diverse customer base.
  • Provide styling suggestions to encourage additional purchases and outfit-building.

Using Shogun to Create Dynamic Landing Pages for Ecommerce

Dynamic landing pages are powerful tools for ecommerce brands to engage customers with highly personalized experiences, and Shogun offers a robust platform to make this process simple and effective. Shogun’s personalized experiences allows merchants to easily create, test, and optimize dynamic pages that meet specific user needs and drive conversions. Here’s how Shogun can be used to implement dynamic elements on landing pages:

Location Segmentation

Shogun enables ecommerce brands to create pages that adjust based on a visitor’s geographic location. For instance:

  • Region-Specific Content: Showcase local shipping options, highlight region-specific products, or display localized messaging, such as “Fast Delivery Available in [City].”
  • Currency Adjustments: Automatically adjust currency based on the visitor’s location to eliminate any confusion and improve user experience.

Marketing Campaigns with URL Segmentation

URL segmentation allows brands to create unique URLs that correspond to specific marketing campaigns, such as:

  • Personalized Promotions: Launch targeted offers for specific user segments (e.g., “VIP Customers” or “New Subscribers”) by embedding promotional codes or exclusive product bundles directly on the page.
  • Campaign-Specific Content: Tailor landing page content to reflect the messaging of a particular campaign, ensuring that customers have a seamless experience from the ad to the landing page.

Dynamic Content Blocks

Shogun’s content blocks allow you to insert dynamic elements that adjust based on visitor behavior:

  • Recommended Products: Display recommended products based on user preferences, browsing history, or previous purchases, creating a unique shopping experience for each visitor.
  • Dynamic Hero Sections: Adjust the hero section to reflect recent browsing history or demographic information, making the landing page feel personally relevant to each user.

A/B Testing for Optimization

Shogun provides tools to test different dynamic elements and optimize pages for better engagement through ecommerce A/B testing:

  • Test Headlines and CTAs: Create variations of headlines and calls-to-action, targeting different user groups to see which combinations lead to higher conversions.
  • Personalized Visuals: Experiment with different hero images or colors to match user segments and preferences.

Integrations with Personalization Tools

Shogun integrates seamlessly with personalization tools like Klaviyo, Yotpo, and other customer data platforms, enabling brands to leverage data from these tools to further personalize landing pages:

  • Behavior-Driven Pop-Ups: Use integrations to trigger pop-ups based on customer behavior or segment-specific discounts.
  • Data-Driven Product Suggestions: Pull data from CRM tools to dynamically update product recommendations and drive sales based on customer data insights.
Personalize your store with ShogunShow different versions of your store pages based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now

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