Explore a database of the most common ecommerce personalization tools on the market.
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Angela Sokolovska
Ecommerce expert
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E-commerce is highly competitive, and the brands that stand out with unique, meaningful shopping experiences are the ones that succeed and drive much more sales. Merchants need to do more than just offer product recommendations and discounts—they must personalize every touchpoint throughout the customer’s buying journey for a truly tailored experience.
By using the right personalization tools, you can build deeper connections with your customers and enhance their entire shopping experience.
In this article, we’ve compiled a ridiculously comprehensive database of 50 personalization tools that can help merchants take their personalization to the next level in the following categories:
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Customer Data Platforms (CDPs)
Customer Data Platforms are a key component for gathering and organizing customer information. These platforms take customer data that’s scattered in multiple sources and unify as well as segment them in one place. Below are the most popular CDPs that can help provide a personalized experience:
Overview: One of the most popular CDPs for ecommerce is Klaviyo, which allows merchants to collect customer data from multiple sources and use it for email, SMS and in-app customer personalization. This way, merchants can deliver targeted emails and texts based on consumer behavior and preferences.
Key Features: Advanced segmentation, automation workflows, and detailed analytics.
Overview: Segment by Twilio is a central hub that gathers, analyzes and manages customer data. Merchants can integrate it with hundreds of other tools from different categories, such as CRM, analytics, BI, advertising, helpdesk, email and many more.
Key features: Data integration, customer profiles, and real-time analytics.
Overview: Bloomreach is an entire suite built for teams for customer data management. It uses real-time customer data to enable personalized experiences like conversational shopping, content, and product discovery all together.
Key features: Omnichannel marketing, customer insights, and automation.
Overview: What makes Blueshift stand out as a CDP is utilizing the power of AI. By leveraging it, merchants can create even more personalized marketing experiences across all marketing channels (mobile, email and web).
Overview: Treasure Data provides a robust platform for collecting and analyzing customer data. By integrating various data sources, it helps ecommerce businesses deliver highly personalized experiences, from targeted product recommendations to customized email campaigns.
Key Features: Data unification, real-time analytics, and personalized marketing automation.
Overview: Listrak enhances personalization with customer data through automated email and SMS campaigns. Its platform enables merchants to create segmented audiences and send personalized messages at the right time to drive higher engagement and conversions.
Key Features: Behavioral triggers, segmentation, and multi-channel marketing.
Overview: This all-in-one CDP provides merchants with a deeper understanding of their customers’ buying journeys, based on behavior, preferences, and interactions across various touchpoints. Its advanced analytics and segmentation capabilities enable brands to design more effective, personalized marketing campaigns.
Key Features: Customer journey mapping, segmentation, and predictive analytics.
Overview: The Netcore Cloud Suite offers solutions that help personalize the customer’s experience to enhance conversions, retention and omnichannel communication.
Key Features: Customer journey mapping, segmentation, and AI-driven customer experience.
Email and SMS Marketing
According to SmarterHQ, 70% of millennials feel irritated when they receive irrelevant emails from a brand. The key to reducing this frustration is by delivering messages that align with their interests and needs. This can be achieved through e-commerce personalization tools for email and SMS marketing. Continuing the list with:
Overview: Yotpo is a customer retention marketing platform. Merchants can manage email and SMS under one roof instead of creating them separately. This way, they can receive connected insights in order to enhance their communication strategy and shorten time to ROI.
Key Features: Customer reviews, SMS marketing, and dynamic product recommendations.
Overview: Omnisend specializes in automated email and SMS marketing, providing tools for creating personalized campaigns based on customer data. Its platform supports advanced segmentation, dynamic content, and omnichannel communication. Omnisend claims that there is a 47.7% increase in conversions when SMS is combined with email.
Key Features: Email automation, SMS marketing, and personalized workflows.
Overview: ActiveCampaign uses AI to automate suggestions, personalization and validation of campaigns. They provide over 250+ email templates with advanced segmentation for highly-converting emails.
Key Features: Email automation, SMS campaigns, segmentation, and predictive sending.
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Overview: Postscript uses features like SMS marketing, SMS sales and cashback to increase revenue through SMS messages. They also use AI that merchants can train to simulate their brand voice.
Overview: ActiveCampaign uses AI to automate suggestions, personalization and validation of campaigns. They provide over 250+ email templates with advanced segmentation for highly-converting emails.
Key Features: Email automation, SMS campaigns, segmentation, and predictive sending.
Overview: Drip focuses on delivering personalized email and SMS marketing campaigns through its automation and segmentation capabilities. It enables ecommerce businesses to engage customers with relevant messages and increase conversion rates. Easily integrates with Shopify stores.
Key Features: Email automation, SMS marketing, and behavioral segmentation.
Overview: Moengage helps merchants build stronger relationships with their customers across multiple channels. Their features include SMS campaigns, email, push notifications and in-app messaging.
Key Features: SMS campaign, in-app messaging and email.
Overview: Attentive is an AI-powered SMS and email platform that helps collect subscribers over social media and offers advanced audience segmentation, analytics and A/B testing.
Key Features: SMS and email campaigns, segmentation and A/B testing.
Storefront Personalization
Ecommerce personalization isn’t just a perk—it’s a must. According to The Next in Personalization Report, 71% of consumers expect personalization. Consumers want brands to see them as individuals, not just another face in the crowd. Below we continue the list with tools that help merchants leverage personalization to the next level, creating a one-on-one tailored experience:
Overview: Shogun allows merchants to effortlessly segment their customers by location, referral source, URL, returning status, specific data, time of day, day of the week, and Klaviyo data. Its seamless integration with Klaviyo CDP ensures tailored experiences for various customer segments.
Create tailored experiences by utilizing Shogun’s Visual Editor tool. Access advanced analytics to gather key performance data such as add-to-carts, sales, and sessions. Merchants use this data to test various variants within the same segments and determine which performs best.
Overview: Dynamic Yield also offers personalization of ecommerce storefronts. They feature tools that help to create promotions, targeted content and product recommendations.
Key Features: Personalization, product recommendation, and dynamic content.
Overview: Kibo’s Composal Platform features solutions for both B2C and B2B ecommerce. Kibo helps with product recommendation, personalization and testing.
Key Features: Recommendations, personalization and A/B testing.
Overview: Adobe Target helps merchants connect with their customers through omnichannel personalization, multivariate testing and automation powered by AI.
Key Features: Personalized search results, analytics and AI recommendations.
Overview: Coveo offers a product badging feature to help guide customers to product discovery. It also utilizes learning models for personalization and boosts AOV with product recommendations.
Key Features: Product badging, personalization and product recommendations.
Overview: Convert has many tools to choose from that provide A/B testing, full-stack experimentation, Shopify testing, targeting and more.
Key Features: A/B testing, personalization, and analytics.
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Site Search Personalization
Ecommerce personalized search takes traditional search to the next level, transforming it into a highly tailored, user-focused experience. Instead of just matching keywords and ranking products by keyword relevance, personalized search considers various factors like the user’s location, browsing and purchase history, as well as seasonality and trends. The following tools will not only improve your shopping experience but also make it much more efficient:
Overview: Searchspring provides AI site search that displays the precise products that shoppers are looking for. They also help with scaling merchandise through targeted product optimization.
Key Features: AI site search, scalable merchandising and ML-powered personalization.
Overview: Klevu implements natural language processing technology to learn to display products that customers desire in any language. Through clickstream data, Klevu offers customers personalized search results.
Key Features: Machine learning, natural language processing and personalization.
Overview: Swiftype delivers an intuitive search experience that helps customers quickly move from search to checkout, streamlining the shopping process.
Key Features: Machine learning, natural language processing and personalization.
Overview: Addsearch offers seamless integration with many ecommerce platforms and minimal technical knowledge for implementation. Its ‘superior crawler’ adapts to any CMS and delivers a personalized search experience across all platforms.
Key Features: AI search, relevance tuning and personalization.
Overview: Lucidworks identifies queries in order to end zero-result search. Machine learning models are integrated to personalize the customer experience.
Key Features: AI search, relevance tuning and personalization.
Overview: Elastic search uses generative AI to optimize running RAG workloads and has the most used vector database. It also provides highly precise data retrieval, next-gen semantic search and flexible deployment.
Key Features: Personalized search, generative AI, and relevance tuning.
Overview: Sparq is a powerful tool that augments site search for Shopify by leveraging AI algorithms to boost product discovery and increase conversions.
Key Features: Intelligent search, multiple filter criteria and custom filters.
Overview: Yext helps merchants maximize their conversions by connecting customers with products relevant to their preferences. Their features include AI ranking, product suggestions and AI merchandising.
Key Features: AI search, product recommendations and AI merchandising.
Overview: Prefixbox is an AI personalized search that increases conversions based on data-driven results. Some of their features include AI navigation to refine search intent, AI product recommendations to show more relevant products to customers, advanced analytics and A/B testing.
Key Features: AI search, product recommendations and A/B testing.
Localization
Localizing helps merchants adapt their online stores to meet the needs of customers worldwide. By implementing the right localization tools, customers can feel at home—no matter where they are. These ecommerce localization tools help handle automated translations, currency conversions, and region-specific content, which allow merchants to scale effortlessly in their desired region. Here are some of the best localization tools leading ecommerce brands are using:
Overview: Weglot provides merchants with high-quality machine translation, multilingual SEO, workflow management and a fully localized customer journey.
Key Features: Translation, multilingual SEO and website localization.
Overview: Localize utilizes AI to help accurately translate websites, emails, help documentations and more. Its automated content detection software ensures constant translations that are always up-to-date.
Key Features: AI-content translation, multilingual support and localization.
Overview: Smartling helps manage multilingual content complexities to help merchants launch in their desired market faster. Smarling does quick and accurate translations, flexible workflows and an AI-powered management software.
Key Features: Translation management, multilingual support and localization.
Overview: Phrase features AI-led translation that is trainable. It can learn to incorporate brand terms and score content quality. Phrase also automates brands entire localization workflow and provides advanced insights for future success.
Key Features: Translation management, integration and localization.
Overview: Gengo has a network of over 21,000+ certified translators across different time zones that provide fast turnaround for website copy, branding materials, reviews, product descriptions and more.
Key Features: Human translation, quality control and fast turnaround.
Overview: Crowdin is a localization management tool that offers AI translation, collaborates and assigns tasks to human translators, creates reports and manages multilingual content in one centralized space.
Key Features: Translation management, localization, and integrations.
Overview: Lokalise provides 8 times faster translation with their AI tool and helps developers localize websites by reducing their manual tasks, which are time-consuming. They offer seamless integration with development workflows on Git, GitLab and Figma. They also have SDKs and OTA for translating apps.
Key Features: Translation management, localization, and collaboration.
Overview: Transifex is a cloud-based localization platform designed to help ecommerce businesses translate and manage content across multiple languages with ease. It offers a robust set of tools that enable real-time collaboration, automatic translation suggestions, and seamless integration with your existing workflows.
Key Features: Automatic translation suggestions, real-time collaboration, and integration.
Overview: Langify is a Shopify app that enables merchants to localize their stores by adding multiple languages without altering their original setup. This user-friendly tool supports SEO-friendly translations, ensuring that your localized content ranks well in search engines.
Key Features: Translation management, multilingual support, and integration.
Overview: OneSky is a translation management platform that helps merchants localize their ecommerce website and apps. It supports over 500 languages, making it ideal for merchants looking to expand into diverse markets.
Key Features: Translation management, localization, and quality control.
Personalize your store with ShogunShow different versions of content based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now
