We’ve gathered 10 of the best free themes available to Shopify users in 2020.
Whether you sell clothing, electronics, furniture or sports goods, there’s bound to be at least one theme on this list that fits your needs.
Here are several sleek-looking options for your store. Best of all, they all cost $0.
Brooklyn is a free Shopify theme aimed at apparel brands with medium to large product catalogs. It has a clean design with a modern feel.
With Brooklyn, the focus is on brand imagery and showcasing your products in the best possible light. The theme comes in two different styles: Classic and Playful. The Classic version of the theme has a minimalistic look, while the Playful variant is more colorful and vibrant.
Brooklyn is fully responsive and works amazingly well on both desktop and mobile devices. It’s also optimized for search engines.
It features a slide-out cart and a dynamic product grid, as well as a homepage slideshow that allows you to showcase your most popular products. There’s also a section for adding a video to your homepage to tell your brand story or announce a new product.
Debut is a flexible Shopify theme designed for brands with small product catalogs. It’s simple and clean design allows it to be used by online stores in a variety of different industries.
While it can be customized extensively, Debut looks quite polished out-of-the-box. It comes in two distinct styles: Default and Light.
The theme is optimized for mobile devices and SEO-friendly. It supports multi-level menus and advanced product filtering.There’s also a predictive search feature that allows you to display live search results with quick links to product pages.
Debut comes with a dedicated customer testimonial and product recommendation sections, as well as a promotional header bar.
Minimal is a free Shopify theme with a simple and clean look.
It comes in three styles: Vintage, Modern and Fashion. The Vintage variant of the theme has a very simple and understated feel, while Modern and Fashion are a bit bolder — though they still stay true to the minimalistic aesthetic.
Minimal comes with advanced product sorting and filtering options, a homepage video slideshow and a zoom feature that allows customers to take a better look at your products.
The theme is fully responsive and looks great on screens of all sizes. It’s also SEO-ready and includes a built-in related products section that helps you have an easier time upselling or cross-selling to customers.
Narrative is a sleek Shopify theme designed for visual storytelling. It comes in three different styles: Warm, Cold and Light.
While it can be used by online stores of any size, Narrative is best suited for ecommerce businesses with a smaller product catalog. It features a wide layout that enables you to show off your high-resolution product photography in the best possible way. There’s also a vertical slideshow for showcasing products, videos, or blog posts.
The theme uses a fixed navigation system. It’s optimized for mobile devices and SEO-ready.
Boundless is a free Shopify theme with a minimalistic design. It’s best suited for online stores with medium to large product catalogs.
It comes in two styles: Black & White and Vibrant. The Black & White variant of the theme is rather conservative, while Vibrant has a more playful feel.
Both versions of the theme put product photography at the center of attention. They’re perfect for brands that want to showcase their stunning product imagery.
Boundless looks great on both desktop and mobile devices thanks to its responsive design. The theme supports an image zoom feature and includes a built-in related products section. The homepage features a slideshow with video support and a sticky navigation menu.
Supply is a free Shopify theme with a simple and clean design. It’s suitable for online stores of all sizes but aimed at those with large product catalogs.
There are two styles you can choose from: Blue and Light. Blue uses a simple white-and-blue color scheme suitable for electronics stores, while Light takes advantage of neutral colors to achieve a different look that might be more suited for retailers in the fashion industry.
Supply features a homepage slideshow and a sticky navigation menu. It also comes with advanced product filtering and sorting capabilities that allow shoppers to have an easier time finding the products they need.
Venture is a minimalistic Shopify theme designed for ecommerce businesses with large product catalogs.
The theme comes in three different styles: Boxing, Outdoors and Snowboards. As the style names imply, Venture is aimed at ecommerce businesses selling sports and outdoor equipment.
The theme was designed to be fully responsive and look great on both desktop and mobile devices. It features a homepage slideshow, advanced product filtering and a promotional banner that enables businesses to advertise sales, promotions and special offers.
Simple is a free Shopify theme with a minimalistic design. It’s SEO-friendly and fully responsive.
You can choose from two different styles when using Simple: Light and Beauty. Both styles use plenty of white space, which allows your product photos to stand out on each page.
Simple comes with a sidebar drop-down menu that enables shoppers to navigate through your product offering more easily, and a zoom feature that helps them take a closer look at your products.
There’s also a dedicated related products section which you can use to showcase other products that might interest shoppers and an announcement bar for promoting deals, offers and new products.
Multifly is a free Shopify theme designed for ecommerce businesses in the fashion industry. It features a responsive design that helps it look amazing on both desktop and mobile devices.
It’s optimized for search engines and comes with multi-language and multi-currency support, as well as advanced product filtering and sorting options. The theme also features a homepage slideshow with video support, as well as featured products, blog and testimonial sections.
There’s also a lookbook section fashion brands can use to showcase different styles and then link to all the products featured in each look, as well as an Instagram feed section that can be used to display a brand’s latest Instagram posts.
Multifly includes support for promotional banners, which can be used to advertise deals, sales and special offers. It also enables brands to use videos on product pages to give shoppers a better look at the products they sell.
Hurst is a Shopify theme designed for ecommerce businesses in the furniture industry.
It comes with drop-down and sticky navigation menu support, and includes promotional banners and custom product tabs.
Hurst enables ecommerce businesses to create a website that suits their every need with the help of custom sections, such as those for related products and product reviews. There’s also a blog section that businesses can use to post news related to their products or publish blog posts on topics that interest their customers.
Hurst is a fully responsive theme and looks amazing on both desktop and mobile screens.
Should you opt for a free Shopify theme or purchase a paid theme instead? This depends on the stage your business is in, your specific needs and your budget.
There’s nothing inherently wrong with using a low- or no-cost theme. Some of the best Shopify themes are completely free.
A free theme could be good starting point for ecommerce businesses still in their early stages. By not spending money on website design, you can invest in other aspects of the business, such as marketing.
However, once your business and needs start growing, you might want to consider a more advanced, paid Shopify theme to better suit your needs better in terms of both design and functionality. Paid themes usually come with more customization options and built-in functionality compared to free themes. While you can use Shopify apps to mimic most of the features included in paid themes, that will often end up being more costly than simply purchasing a paid theme in the first place.
You should also keep in mind that almost all paid themes come with dedicated support, which means the developer will be available to assist you with any issues. This will help you reduce the chances of losing sales due to website issues and give you some peace of mind. Most free themes, on the other hand, don’t offer this kind of support.
If you decide to go with a paid theme, you’ll have two options to choose from: purchasing a ready-made theme from places like the Shopify theme store and ThemeForest, or hiring a developer or agency to create a custom-made theme for you.
Buying a theme from a theme marketplace will almost certainly be the more affordable option. However, you might want to consider a custom theme if the existing ones don’t fit your needs or you simply want your website to stand out from the competition.
Boris Mustapic is a writer and content marketing specialist with a decade of experience in the digital marketing industry. Having built his own successful ecommerce business, Boris likes to share his knowledge with ecommerce enthusiasts. Apart from writing about marketing and ecommerce, Boris also enjoys a good book and a glass of red wine.
Boris Mustapic is a writer and content marketing specialist with a decade of experience in the digital marketing industry. Having built his own successful ecommerce business, he likes to share his knowledge with ecommerce enthusiasts. Apart from writing about marketing and ecommerce, Boris also enjoys a good book and a glass of red wine.