Create optimized landing pages for Google AdwordsCreate ecommerce landing page variants that adapt based on your Adwords campaigns with the segment builder in Shogun .Get started now
What Makes a Great Landing Page for Adwords
Creating high-performing Google Adwords landing pages requires a balance of design, messaging, and functionality. These pages are the critical touchpoints between your ads and potential customers, and optimizing them can significantly boost conversions. Here’s what sets the best Google Adwords landing pages apart:
1. Relevance and Message Match
Ensuring that your landing page content aligns with the ad and keywords is crucial. For example, if your ad promotes “20% off boots,” the landing page should prominently feature this offer. This consistency enhances user trust and engagement.
2. Compelling Call-to-Action (CTA)
Did you know that anchor text CTAs can boost conversions by 121%? These CTAs are embedded directly within the body of a blog post or landing page, often styled differently—like underlined or in a distinct color—to grab attention.
3. Mobile Optimization
With a significant portion of traffic coming from mobile devices, ensuring your landing page is mobile-friendly is essential. A 1-second delay in mobile load times can impact conversions by up to 20%.
4. Visual Appeal
High-quality visuals can significantly impact user engagement. 38.6% of marketers find that videos enhance landing page effectiveness, while 35.6% value imagery or graphics.
5. Social Proof
Incorporating elements like customer reviews and testimonials can build trust. Landing pages with social proof elements can see increased conversion rates.
6. Page Load Speed
Page load time is critical; 47% of users expect landing pages to load within 2 seconds or less.
Examples of Stunning Adwords Landing Pages from Ecommerce Brands
Crafting high-performing Google Adwords landing pages is a game-changer for ecommerce brands looking to turn ad clicks into actual sales. Let’s dive into nine stunning examples of ecommerce brands that have nailed the art of creating personalized landing pages designed to convert.
1. Bang & Olufsen / Premium Wireless Earbuds
Bang & Olufsen, a luxury audio brand, is known for its sleek design and high-quality sound systems. Their landing pages embody this premium branding with a focus on functionality, aesthetic appeal, and user engagement.
Page Highlights:
Ad-Driven Relevance: The page is optimized to deliver on the promise of Adwords ads by showcasing all critical details (price, colors, and offers) above the fold, ensuring alignment with ad copy.
Conversion Boosters: Features like free delivery, a 30-day trial, and a 3-year warranty reduce friction for customers arriving from paid ads.
Urgency for Quick Conversions: Countdown timers in the sticky footer highlight shipping deadlines, encouraging immediate action.
Visual Product Storytelling: Lifestyle imagery and videos engage ad-click visitors by showcasing product use cases, ensuring a seamless transition from interest to purchase.
Instant Feedback: Adding an item to the cart triggers a pop-up for a smooth, intuitive checkout experience that minimizes drop-offs.
Action Items:
Align Ad Messaging with Landing Pages: Match the details in your ads (e.g., free delivery or limited-time offers) to the content displayed on the page to ensure consistency and build trust.
Leverage Scarcity: Use urgency-driven features like countdown timers or “limited stock” notifications to prompt immediate action from ad-click visitors.
Use High-Impact Visuals: Invest in lifestyle images and videos that resonate with ad audiences and demonstrate product benefits clearly.
Optimize Above-the-Fold Content: Ensure critical details like price, benefits, and CTAs are visible immediately for visitors arriving from Google Adwords.
Enhance Checkout Simplicity: Incorporate instant cart pop-ups and sticky CTAs to reduce friction for paid traffic users ready to purchase.
2. Renzo’s Vitamins / Picky Eater Multi
Renzo’s Vitamins specializes in creating kid-friendly, healthy supplements designed to fill nutritional gaps. Their Picky Eater Multi targets parents seeking an easy solution for children who are selective about food, ensuring kids get their essential vitamins and minerals in flavors they’ll love.
Page Highlights:
Parent-Centric Design: The landing page immediately appeals to parents with bright, playful visuals and a clean design showcasing the product. The “Picky Eater” messaging resonates deeply with the target audience.
Flavor Selection: Offers multiple fun flavors (e.g., “Oh-Oh-Oh Orange,” “Lil’ Green Apple”), which helps highlight the product’s versatility and appeal to kids.
Subscription Model CTA: Prominently placed “Subscribe & Save” option with clear benefits (15% discount, cancel anytime), boosting recurring revenue potential.
Urgency with Offers: “Get 20% OFF” sticky banner motivates immediate action, and dynamic pricing highlights discounts effectively.
Trust-Building Features: Highlights certifications (vegan, sugar-free, non-GMO) and includes customer reviews with images of happy kids for authenticity.
Action Items:
Emphasize Parent Pain Points: Craft Google Adwords landing pages that focus on solutions to specific parenting challenges (e.g., nutrition for picky eaters). Use relatable messaging to resonate.
Use Subscription-Based CTAs: Include subscription options with prominent discounts and benefits to increase lifetime customer value.
Highlight Certifications: Feature badges (non-GMO, vegan) to establish trust and reinforce the product’s credibility for conscious shoppers.
Incorporate Social Proof: Showcase reviews with visuals of happy customers and children using the product to build trust and drive conversions.
Create Dynamic Ad Group Variants: Tailor the landing page by aligning Adwords ad copy with specific product benefits like “sugar-free supplements” or “picky eater solutions,” optimizing Quality Score.
3. Gillette / ProGlide Shield Starter Kit
Gillette, a global leader in men’s grooming, has leveraged its trusted reputation to enter the subscription-based shaving market. Their ProGlide Shield Starter Kit landing page promotes a subscription service, offering convenience and value for customers with high-quality razors and shaving essentials.
Page Highlights:
Clear Value Proposition: Highlights the “Free Starter Kit” offer prominently, which includes a razor handle and blade cartridge, with the customer only paying $4 for shipping.
Subscription Options: Transparent and flexible subscription frequencies (1, 3, or 6 months) are clearly displayed, with the recommended choice pre-selected to guide decision-making.
Social Proof: A high review score (4.6/5 from 243 reviews) builds trust and credibility with potential customers.
Low Commitment CTA: The $0 price tag and “Add to Cart” CTA lower the barrier to entry, enticing customers to try the subscription risk-free.
Engaging Visuals: High-quality product images and bold text emphasize the offer’s benefits and drive attention to key details.
Supportive Details: A “Learn More” link provides additional information about the subscription, ensuring transparency while keeping the page streamlined.
Action Items:
Lead with Risk-Free Offers: Use “free” or “trial” language to minimize customer hesitation, especially when driving traffic from Google Adwords campaigns.
Simplify Decision-Making: Pre-select subscription options to reduce decision fatigue while guiding users toward the most popular choice.
Use Star Ratings for Trust: Incorporate prominently displayed customer reviews to reassure visitors and increase credibility.
Optimize for Adwords Quality Score: Align the ad copy with the landing page’s offer (e.g., “Free Razor Starter Kit—Just $4 Shipping”) to maximize ad relevance and CTR.
Leverage Low-Friction CTAs: Encourage immediate action with enticing CTAs like “Add to Cart” paired with visible benefits, such as low upfront costs or flexible commitments.
4. Marlow / Pillows
Marlow, a sleep-focused brand, offers high-quality pillows designed with cooling-infused memory foam and adjustable firmness. Their landing page for “The Pillow” reflects a blend of science-backed sleep innovation and customer-focused usability.
Page Highlights:
Dynamic Pricing Options: Offers tiered pricing based on the number of pillows purchased, encouraging bulk purchases by highlighting savings with “Most Popular” and “Best Value” labels.
High Social Proof: Features over 2,100 reviews and a prominently displayed star rating to establish trust and credibility.
Customization Options: Allows shoppers to select between Standard and King sizes, catering to diverse customer preferences.
Clear Benefits: The concise description emphasizes the pillow’s cooling features, memory foam, and firmness adjustability, directly addressing customer pain points.
Urgency and Value: Limited-time discounts and free shipping on all orders are prominently displayed to drive conversions.
User-Friendly Design: Includes easy-to-navigate tabs for materials, dimensions, and specifications, ensuring an uncluttered user experience.
Action Items:
Leverage Tiered Pricing: Incorporate bulk discounts and visually highlight the best deals to encourage higher-value purchases from Adwords campaigns.
Capitalize on Social Proof: Include reviews and ratings prominently on landing pages to reassure potential customers and increase credibility.
Highlight Core Benefits: Keep the product description concise, focusing on solving pain points and appealing to the shopper’s needs.
Use Time-Sensitive Promotions: Combine limited-time discounts with Adwords ads featuring urgency-focused CTAs, like “Save 20% Today.”
Optimize for Personalization: Use Adwords ad groups to direct specific audience segments (e.g., families or singles) to custom landing pages that highlight relevant product benefits.
Create optimized landing pages for Google AdwordsCreate ecommerce landing page variants that adapt based on your Adwords campaigns with the segment builder in Shogun .Get started now
5. Tyme / Tyme Iron Pro
Tyme is a beauty brand known for its innovative hair styling tools. Their flagship product, the Tyme Iron Pro, combines a curling iron and flat iron into a single tool, offering quick and versatile hairstyling solutions.
Page Highlights:
Strong Visual Storytelling: Features high-quality images and lifestyle shots showcasing the Tyme Iron Pro in action, helping users visualize results.
Comprehensive Features List: Detailed highlights such as fast heating, temperature control, titanium plates for even heat distribution, and dual voltage appeal to practical buyers.
Powerful Social Proof: Displays over 3,000 reviews and customer photos, leveraging user-generated content to build trust and highlight real-life results.
Helpful Tutorials: Includes a “How to Use” section, linking to step-by-step guides or videos, making the product accessible for new users.
Localized Pricing: Displays pricing in local currencies, ensuring clarity for international shoppers.
Action Items:
Incorporate Visual Tutorials in Adwords Landing Pages: Add links to short, actionable how-to videos directly on your landing page to reduce friction for first-time buyers.
Leverage UGC for Social Proof: Feature customer reviews and real-use images prominently on Adwords landing pages to build credibility and trust.
Localize Your Ads and Pages: Use location-based targeting in Adwords to send international customers to localized landing pages with currency and shipping details tailored to their region.
Highlight Unique Features in Adwords Copy: Emphasize standout product features like “Fast Styling in Under 55 Seconds” or “5-in-1 Hairstyling Tool” to differentiate from competitors.
6. Leesa / Original Mattress
Leesa is a premium sleep solutions brand known for its award-winning mattresses and commitment to quality sleep. Their “Original Mattress” is celebrated for combining comfort, support, and affordability, making it a popular choice for all sleep types.
Page Highlights:
Award Recognition: Prominently displays accolades from reputable sources like Wirecutter and Real Homes, leveraging third-party validation to build trust.
Exclusive Promotions: Highlights a clear offer—25% off and 2 free pillows—paired with urgency messaging about shipping times, encouraging faster conversions.
Detailed Benefits Section: Breaks down key mattress features such as superior airflow and durable foam layers, ensuring buyers understand the product’s value.
Upgrade Options: Offers upselling opportunities with hybrid options, showing price differences to guide informed decisions.
Pricing Transparency: Clearly outlines discounts, original prices, and financing options with tools like Affirm for affordability.
Lifestyle Imagery: Features warm, relatable visuals of people using the product, appealing to emotional and practical buying considerations.
Action Items:
Highlight Reviews and Accolades: Use customer reviews and external awards prominently to build credibility on Adwords landing pages.
Incorporate Upselling Strategies: Offer clear upgrade paths or premium product tiers to increase average order value without overwhelming the customer.
Use Promotions with Scarcity: Pair time-limited offers like “25% off” with bonus gifts to create urgency and improve ad performance.
Make Financing Options Clear: Display financing availability on Adwords landing pages to attract budget-conscious shoppers and reduce barriers to conversion.
Create Detailed Comparison Tables: Add sections comparing product tiers or features for clarity, especially when upselling hybrid or premium options.
7. Natural Stacks / Brain Food™ Box
Natural Stacks is a leading supplement brand focused on cognitive health and wellness. Their Brain Food™ Box is a curated bundle designed to optimize mental clarity, mood, and focus using science-backed formulas.
Page Highlights:
Clear Subscription Savings: Promotes a 20% discount for subscription purchases, paired with free U.S. shipping to boost recurring revenue.
Tiered Pricing Options: Offers multiple pack sizes (1, 3, or 6 packs) with clear labels like “Most Popular” to nudge users toward higher-value options.
Focus on Benefits: Each supplement highlights specific cognitive benefits like “Mental Clarity” and “Relaxation,” simplifying decision-making for shoppers.
Trust Signals: Features over 1,000 reviews with star ratings to build credibility and demonstrate product effectiveness.
Sticky Pricing and Subscription Options: Ensures critical purchasing details remain visible as users scroll, reducing friction in the decision-making process.
Action Items:
Match Ad Messaging to Benefits: Align the landing page content with the promises made in Adwords campaigns. For example, if the ad mentions “Boost Your Focus,” ensure the landing page headline and first few lines reinforce this benefit (e.g., “Boost Focus with Science-Backed Supplements”).
Use Subscription Discounts to Drive Conversions: Emphasize the subscription savings near the fold to convert price-sensitive Adwords traffic looking for deals.
Optimize for Speed: Ensure the landing page loads quickly, as slow load times can cause high bounce rates for paid search traffic.
Highlight Social Proof Above the Fold: Place the review count and star ratings prominently near the product image to immediately establish trust for Adwords visitors who may be unfamiliar with the brand.
8. Blundstone / Women’s Classics #585
Blundstone is a heritage footwear brand from Tasmania, Australia, renowned for its tough, timeless boots. The Women’s Classics #585 line highlights the perfect blend of style and durability, offering superior comfort and premium materials for everyday wear.
Page Highlights:
Detailed Product Information: Features comprehensive details on fit, material, and durability, addressing key customer concerns about comfort and quality.
Size Guide Integration: Includes an interactive size guide tailored to US Women and Men, reducing sizing-related purchase hesitation.
Visual Appeal: High-resolution images with color swatches make it easy to visualize the product, enhancing purchase confidence.
Clear Pricing and Flexible Payments: Prominently displays the price with an option for PayPal’s “Pay in 4” plan, catering to diverse customer budgets.
Action Items:
Match Keywords to Messaging: Use keywords like “durable Chelsea boots” and “classic women’s boots with free shipping” in your Adwords campaigns to align with the page content.
Emphasize Payment Flexibility: Highlight “interest-free payments” in Google ads to attract price-sensitive customers and encourage clicks.
Optimize for Seasonal Campaigns: Tailor ad copy and landing page elements for winter or rainy season promotions, focusing on weather-resistant features.
Leverage Trust Signals: Promote free shipping and returns in Adwords text and ensure the landing page reiterates these policies.
Personalize Sizing Guides: Direct traffic from ads targeting “true-to-size boots” to this page, emphasizing the detailed fit guide as a unique selling point.
9. Zalando / Tom Tailor Jumper Dress
Zalando is one of Europe’s leading online fashion platforms, offering a wide range of clothing, footwear, and accessories. This landing page promotes the “Deep Black Jumper Dress” by Tom Tailor, targeting style-conscious shoppers seeking versatile winter essentials.
Page Highlights:
Clear Branding and Product Display: The Tom Tailor brand is prominently displayed alongside high-resolution images that showcase the dress from multiple angles.
Fast Shipping and Returns Information: Shipping time (1-3 working days), free delivery, and a generous 100-day return policy are clearly outlined, building trust and reducing hesitation.
Straightforward Size Selector: The size dropdown is user-friendly and provides immediate availability updates, ensuring a smooth shopping experience.
Compelling CTA Placement: The “Add to Bag” button is bold and strategically placed, driving users toward completing their purchase.
Action Items:
Highlight Fast Delivery in Adwords Copy: Incorporate phrases like “1-3 Days Delivery” or “Fast Shipping Guaranteed” in ad headlines to entice users who value quick service.
Focus on Returns Policy: Mention “100-Day Free Returns” in ad descriptions to reduce barriers for first-time shoppers.
Target Intent-Driven Keywords: Use terms like “buy black jumper dress online,” “Tom Tailor dresses,” or “winter jumper dresses Zalando” to attract highly motivated searchers.
Utilize Localized Campaigns: Tailor Adwords campaigns to regions where fast shipping is available to emphasize localized convenience.
How to Use Shogun to Set up Adwords Landing Pages for Ecommerce
Shogun helps ecommerce merchants to create highly customized and high-converting Google Adwords landing pages using its advanced tools like URL segmentation and personalized experiences. These features allow you to dynamically tailor content to specific audiences based on the parameters defined in your Adwords campaigns, ensuring relevance and maximizing ROI.
Here’s a step-by-step guide on how to set up optimized landing pages for Google Adwords with Shogun:
1. Leverage URL Segmentation for Precise Targeting With Shogun’s URL segmentation capabilities, you can serve highly relevant landing pages to specific Adwords audiences. By appending custom UTM parameters to your Google Adwords campaigns, you can segment visitors based on ad groups, campaigns, or even specific keywords.
2. Define Custom UTM Parameters in Google Adwords
When setting up your Adwords campaigns, append UTM parameters to your URLs to identify the source, medium, and campaign.
3. Create Segments in Shogun Based on UTM Parameters
In Shogun, you can create visitor segments by targeting specific UTM parameters:
Navigate to the Personalization section in Shogun.
Select the page you want to personalize from the drop-down menu.
Click on “Create and edit variants.”
On the right side of the dashboard, click on the personalization icon.
Select “Referrer” from the segment shoppers drop-down menu.
Set conditions based on UTM parameters (e.g., utm_campaign equals summer_sale).
Name your segment appropriately, save it and publish.
This setup ensures that visitors arriving through specific Adwords campaigns are grouped into corresponding segments.
3. Design Customized Landing Page Variants
With segments defined, create personalized content for each:
Open the landing page you wish to personalize in Shogun.
Enable Personalization and add a variant for the targeted segment.
Modify the page content to align with the Adwords campaign’s message—adjust headlines, images, and calls-to-action to resonate with the specific audience.
For instance, a “summer_sale” campaign can feature seasonal products and promotional offers relevant to that theme.
By following these steps, you can leverage Shogun’s capabilities to deliver targeted, effective landing pages for your Google Adwords campaigns, enhancing user experience and driving higher conversions.
Create optimized landing pages for Google AdwordsCreate ecommerce landing page variants that adapt based on your Adwords campaigns with the segment builder in Shogun .Get started now
