Explore 29 examples of highly optimized and beautifully designed holiday landing pages to inspire your next campaign.
the author
Angela Sokolovska
Ecommerce expert
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The holiday season is crucial for e-commerce merchants, and having a well-optimized landing page can significantly impact conversions. Whether it’s Black Friday, Halloween, Cyber Monday, or Christmas, an effective landing page can drive conversions, increase average order value, and create a seamless shopping experience for customers.
Here, we explore 29 examples of well-designed holiday landing pages across the following industries:
Personalize your store for the holidays with ShogunShow different landing pages based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now
Lemme is a wellness brand known for its health supplements. The landing page for “Lemme GLP-1 Daily” promotes their metabolic health product, featuring a holiday-themed design to capture seasonal interest.
Promotion: The page features a promotion of “FREE GIFT ON ALL ORDERS OVER $75.” This offer creates a sense of urgency, encouraging customers to make larger purchases during the holiday season.
Page Highlights:
Visual Appeal: Bright, contrasting colors (lavender and neon green) make the page visually attractive. The product is centered, emphasizing its uniqueness. Graphics like the DNA helix highlight innovation, appealing to health-conscious shoppers.
Clear CTAs: The buttons “GLP-1 Daily” and “Shop All” are easy to find, simplifying the decision-making process. The limited number of CTAs reduces distraction and focuses the customer on specific actions.
Trust Elements: Messaging like “Our breakthrough innovation in metabolic health” builds trust, positioning the product as exclusive and high-quality, which is appealing for holiday shoppers seeking valuable gifts.
DripDrop is a hydration supplement brand that offers products designed to quickly replenish electrolytes. Their Halloween-themed landing page promotes a special discount, aiming to attract shoppers during the holiday season with a playful and engaging design.
Promotion: The landing page features a promotion offering “20% OFF” using the code “SPOOKY20.” This discount, with the catchy “BOO-YEAH!” message, creates a fun, festive mood while also providing a clear incentive for users to act quickly and make a purchase.
Page Highlights:
Visual Appeal: The page uses a dark background contrasted with bold yellow text to immediately grab attention. The Halloween-themed language, “BOO-YEAH!,” gives off a playful tone, making it perfect for the holiday.
Clear CTAs: The “Shop Now” button is large, centrally placed, and visually distinct, guiding users directly to the purchase process.
Value Proposition: Key benefits are highlighted below the main promotion, including “3x Electrolytes vs. Leading Sports Drinks” and “2x Faster Than Water Alone.” These value propositions are simple and easy to understand, giving customers confidence in the product’s effectiveness.
Action Items:
Use themed language and bold visuals to create a fun, festive atmosphere for holiday campaigns.
Snif is a modern fragrance brand that emphasizes a “try before you buy” model. The landing page showcases their holiday campaign, focusing on a fragrance bundle designed to attract holiday shoppers looking for unique gifts.
Promotion: The page highlights a set of “3 unique fragrances perfect for any occasion,” encouraging customers to explore the scents as a potential holiday gift. The “Smell Before You Buy” tagline emphasizes their commitment to customer satisfaction, letting buyers try the fragrances before committing.
fragrances before committing.
Page Highlights:
Visual Appeal: The page uses warm, earthy tones to create a cozy, inviting feel. Images feature smiling models and close-ups of the fragrance bottles, emphasizing a personal connection with the product. The background visuals inspire feelings of warmth, aligning well with the holiday spirit.
Clear Messaging: The headline “3 unique fragrances perfect for any occasion” is concise and helps convey the value proposition immediately. The phrase “Smell Before You Buy” stands out, reinforcing the brand’s unique selling point.
Simple Navigation: The “Shop Now” button is clearly visible, making it easy for users to proceed with their purchase. The top menu includes easy access to other product categories, such as candles and bundles, enhancing user experience.
Action Items:
Use cozy and inviting visuals to align with the holiday mood.
Highlight unique selling points such as “try before you buy” to create customer trust.
Ensure clear, concise messaging to convey product value immediately.
Place prominent CTAs for a seamless shopping journey.
Sephora is a leading global retailer for beauty products, featuring a wide range of skincare, makeup, and fragrances. Their holiday landing page showcases curated gift sets and exclusive seasonal offerings, aimed at attracting shoppers looking for holiday gifts.
Promotion: The landing page prominently features holiday gift sets with the tagline “Holiday Sets Are Here.” The messaging emphasizes urgency, encouraging customers to purchase before the products are gone. The “Beauty Under $20” section provides a value-driven offer, targeting budget-conscious shoppers.
Page Highlights:
Visual Appeal: The page uses vibrant colors and festive elements like stars to create a joyful, holiday-inspired aesthetic. High-quality images of curated beauty sets convey the variety and quality of products, appealing to both beauty enthusiasts and gift buyers.
Category Focus: The “Gifts & Gift Cards” and “Beauty Under $20” sections make it easy for customers to navigate to products that suit their needs and budget, improving the user experience.
Clear Calls to Action: The “Shop Now” buttons are placed under each product section, making it simple for users to proceed directly to checkout. The navigation bar also provides easy access to different product categories, enhancing customer journey flow.
Action Items:
Use festive visuals to align with the holiday theme and attract customers.
Highlight curated product categories to guide users based on their budget and needs.
Kylie Cosmetics is a famous beauty brand founded by Kylie Jenner, known for its wide range of cosmetics, including lip kits, eyeshadows, and skincare products. Their Halloween-themed landing page promotes an exclusive “Free Treats” offer to entice holiday shoppers.
Promotion: The promotion encourages customers to spend $45 to pick one treat or $75 to pick two treats, offering items like lipsticks, high gloss, mascaras, and skincare. This “Halloween Exclusive” deal creates urgency and adds value, driving potential buyers to increase their purchase amount to get the bonus items.
Page Highlights:
Bold Headline and Visuals: The phrase “FREE TREATS” is prominently displayed in large, bold letters, capturing attention instantly. The dark, moody background paired with a close-up of a mascara wand evokes a mysterious Halloween vibe, perfect for the holiday promotion.
Clear Incentives: The promotion details are straightforward, clearly explaining the thresholds needed to qualify for the free products. This simplicity encourages higher spending by making the rewards easy to understand.
Effective CTA: The “shop now” button is centrally located and easy to spot, which helps facilitate immediate action from visitors. Additionally, the minimalist design keeps the page clean and focused on the offer without unnecessary distractions.
Action Items:
Use bold headlines and prominent visuals to quickly capture customer attention.
Incorporate clear incentives to drive up average order value, making the promotional offer easy to understand.
Ensure a focused CTA is visually accessible to encourage immediate shopping actions, boosting conversions during holiday events.
Personalize your store for the holidays with ShogunShow different landing pages based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now
Winc, formerly known as Club W, is a wine subscription service that aims to solve the common holiday gift dilemma: finding a universally appreciated present. Their holiday landing page highlights curated wine packs and gift cards, making it easy for shoppers to choose a reliable and enjoyable gift.
Promotion: The campaign offers “Expertly curated gift packs” and “Gift cards for Club W’s monthly wine club,” promoting wine as the ideal holiday gift. The subheading “(Hint, it’s Wine)” adds a playful touch, suggesting wine is a foolproof option for any occasion.
Page Highlights:
Clear Messaging: The headline “This year, give a gift everyone will love” effectively conveys the main value proposition, with “(Hint, it’s Wine)” adding humor and personality to the message. This type of playful copywriting connects with the audience and reinforces the idea that wine is a universally loved gift.
Gift Options: The page highlights different gift types, including curated packs and monthly wine club memberships, catering to different preferences and price ranges. This versatility makes it easier for shoppers to find the right fit, enhancing the customer experience.
Simple Layout: The visuals are clean, with product images displayed clearly, allowing customers to focus on their options without distraction. The use of white space keeps the page organized, making navigation easy.
Action Items:
Use playful and relatable messaging to connect with the audience and make the gift idea more appealing.
Offer multiple gift options to cater to a wide range of preferences and budgets.
Maintain a clean and simple layout to ensure easy navigation and minimize distractions during the shopping process.
Teapigs is a premium tea brand known for offering high-quality, sustainably sourced teas. For their holiday campaign, they feature an advent calendar packed with a variety of teas, aimed at appealing to tea lovers during the festive season.
Promotion: The featured promotion highlights the “Tea Advent Calendar” available for £9.99, inviting customers to explore 25 different teas throughout the holiday season. This is presented as a fun, budget-friendly gift option for the holidays, encouraging customers to purchase as part of their festive celebration.
Page Highlights:
Holiday-Themed Product: The advent calendar theme is perfect for the holiday season, providing an engaging experience for the buyer. The product presentation creates anticipation and excitement, with a countdown aspect that enhances the festive spirit.
Warm Visuals: The use of soft, cozy visuals, including a warm cup of tea and holiday decorations, evokes a sense of comfort and aligns well with the product’s value proposition—offering relaxation and warmth during the holidays.
Clear Call to Action: The “Shop Now” button is prominently placed, making it easy for users to proceed with the purchase. The price point of £9.99 is also clearly displayed, making it accessible and encouraging impulse buys.
Action Items:
Offer seasonal products that inspire holiday excitement, such as an advent calendar.
Use cozy, comforting visuals to align with the product’s value of relaxation.
Include a prominent CTA and clearly display pricing to encourage quick purchasing decisions.
Lindt is a famous chocolate brand, known for its high-quality Swiss chocolates. Their holiday landing page features a campaign encouraging customers to “Stock Up on your Halloween Essentials,” with a series of offers highlighted through a slider feature that cycles through different promotions and seasonal highlights.
Promotion: The primary promotion focuses on Halloween-themed gift sets, with a strong emphasis on making the shopping experience festive. The message encourages customers to prepare for the season with their luxurious chocolates, and the “Shop Now” CTA invites immediate action.
Page Highlights:
Slider Feature: The slider feature on Lindt’s landing page is used effectively to present various seasonal offers based on trends. Each slide has distinct imagery and messaging, allowing customers to engage with multiple promotions without overwhelming the page. This feature helps draw attention to multiple products in a visually appealing way.
Seasonal Visuals: The page features festive imagery with fall-themed colors and decor, such as pumpkins, leaves, and warm tones, evoking a cozy Halloween atmosphere. This creates a visually immersive experience that aligns well with the holiday spirit.
User-Friendly Layout: The “Shop Now” button is prominently placed, making it easy for users to navigate and make purchases. The free standard shipping banner for orders over $65 adds value to the offer, making it even more enticing for customers.
Action Items:
Use slider features to highlight multiple promotions effectively, allowing for increased product exposure while maintaining a clean page layout.
Incorporate seasonal visuals to create an immersive experience that resonates with the holiday spirit.
Highlight additional incentives like free shipping to encourage higher average order values.
Milk Bar is a popular bakery brand known for its creative desserts and nostalgic treats. Their holiday landing page showcases fall-themed products, focusing on seasonal favorites like Pumpkin Coffee Cake and Cider Donut Truffles.
Promotion: The promotion includes a limited-time offer of “15% OFF FALL ORDERS” with the discount code “PUMPKIN.” Free standard shipping on orders over $100 adds further value for customers making larger purchases. This promotion encourages immediate action with both savings and a sense of urgency.
Page Highlights:
Seasonal Visual Appeal: The landing page features vivid images of the seasonal treats, including a Pumpkin Coffee Cake and Cider Donut Truffles. The images are bright and eye-catching, evoking a sense of warmth and comfort associated with fall.
Clear Messaging: The headline “FALL TREATS DELIVERED” clearly conveys the seasonal theme, while the body copy emphasizes limited availability, encouraging customers to act fast. Including shipping details and time frames reassures customers about delivery expectations.
Effective Call to Action: The “Shop Fall” button is prominently placed beneath the promotional message, directing customers straight to the fall product lineup, which helps streamline the shopping experience.
Action Items:
Use vivid, seasonal imagery to evoke emotions and draw in customers, aligning visuals with the promotion’s theme.
Highlight limited-time promotions and clear discount codes to create urgency and encourage conversions.
Ensure prominent CTAs are easily accessible to simplify the buying journey, especially during high-traffic holiday periods.
Halfords is a merchant in the UK specializing in automotive, cycling, and leisure products. Their holiday landing page highlights a range of offers and services, focusing on motoring essentials and seasonal promotions aimed at enhancing the customer shopping experience during the holidays.
Promotion: The promotion includes “Extra 10% off a range of motoring” with the use of code “PAYDAY10” and “Up to 20% off motoring & cycling gifts.” The page also promotes free £5 credit for new members of Halfords’ club, incentivizing new sign-ups.
Page Highlights:
Slider Feature for Offers: Halfords utilizes a slider to showcase different promotional offers. Each slide highlights a unique value proposition, such as discounts on motoring and cycling products, making it easy for customers to see a variety of offers in one place. This feature is effective for promoting multiple deals without overwhelming the user.
User-Centric Navigation: The page prominently displays options to help customers get what they need, such as “I need to book an MOT,” “I need new tires,” and “I need something fitted to my car.” This layout makes it easy for customers to quickly navigate to the service or product category they need.
Membership Promotion: The “Become a Premium Member” section encourages users to join Halfords’ motoring club, with incentives like £10 off their basket. This provides added value and encourages loyalty, making it an effective tool for retention.
Action Items:
Utilize slider elements to display multiple promotions in a digestible and visually engaging way, perfect for showcasing seasonal discounts.
Focus on clear navigation options that address specific customer needs, making it easy for users to find the services or products they require.
Promote membership benefits with clear value-adds to encourage new sign-ups and boost customer loyalty.
Victoria’s Secret is a well-known beauty and fashion brand that embodies glamor and femininity. Their holiday landing page showcases “The Best Beauty Gifts,” featuring 11 beautifully displayed products designed to help customers easily pick gifts for their loved ones.
Promotion: The landing page presents a curated gift guide, with products grouped under themed categories like “The New Romantic,” “The Bombshell,” and “Best Seller She’ll Love.” Each product comes with a witty description that highlights its appeal, making gift selection more engaging and straightforward.
Page Highlights:
Engaging Copy and Themed Categories: The page uses playful, themed product categories such as “The Bombshell” and “The New Romantic,” each with a catchy tagline that speaks to the personality of the gift recipient. This approach makes the shopping experience more fun, and the themed categories help narrow down the options based on the customer’s preference.
Bright Visual Appeal: The landing page uses a light pink color scheme, aligned with Victoria’s Secret’s signature branding, creating a cohesive look. High-quality images of the products, paired with floral accents, contribute to a visually luxurious and feminine experience, aligning perfectly with the holiday shopping mood.
Effortless Navigation: By presenting gift options in a single, easily scannable layout, the landing page simplifies the decision-making process for customers, making it easier to choose the right products without unnecessary complexity.
Action Items:
Use playful copy and themed gift categories to create an engaging shopping experience that resonates with the brand’s personality.
Incorporate bright and cohesive branding elements to reinforce the brand identity and make the page visually attractive.
Keep the layout simple to help customers make decisions faster, reducing the effort required to choose a gift.
Personalize your store for the holidays with ShogunShow different landing pages based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now
Anthropologie is a lifestyle and fashion retailer known for its vibrant, eclectic style. Their holiday landing page embodies a festive, whimsical theme, featuring a concierge concept designed to guide shoppers through gift selection.
Promotion: The landing page promotes a gift guide, with clearly marked gift categories based on price—”Gifts Under $25,” “Gifts Under $50,” and so on—making it easy for customers to find presents within their budget. The page also includes a “Shop All Gifts” button to funnel shoppers into the broader gift selection.
Page Highlights:
Vibrant Color-Coded Categories: Each price-based gift category is color-coded, making navigation visually intuitive and fun. The bright colors draw attention and help users quickly identify gift options that fit their budget, making the page user-friendly.
Promotional Video: A short video adds an interactive element, effectively conveying the “Merry Concierge” theme and making the page more engaging. The video acts as a virtual guide, adding a personal touch that enhances the shopping experience.
Concierge-Themed Layout: The “Merry Concierge” concept helps create a unique, festive feel, inviting users into a curated shopping experience. This playful approach differentiates the brand and adds an element of delight for holiday shoppers.
Action Items:
Utilize vibrant, color-coded categories to make budget navigation simple and visually appealing.
Include promotional videos to add an engaging, interactive component that enhances the shopping experience.
Create a thematic, concierge-style guide to personalize the shopping journey and make it feel curated, adding value for holiday shoppers.
Macy’s is a well-known department store brand that uses its holiday splash page effectively to promote its Cyber Week Specials, offering a range of discounts across various categories.
Promotion: The landing page promotes the “Cyber Week Specials” with discounts of up to 40% off. The page also offers multiple discount options across different product categories, making it easy for customers to find relevant deals.
Page Highlights:
Attention-Grabbing Design: The use of a Santa image, along with a bold red background, immediately draws shoppers’ attention and sets a festive holiday mood.
Key Information in Large Fonts: The “20% OFF” and “Ends Wednesday” messages are prominently displayed in large fonts, ensuring that shoppers can quickly grasp the main offers.
Multiple Product Categories: The landing page provides easy navigation across various categories, like women’s clothing, men’s clothing, jewelry, and more, making it easy for shoppers to explore the deals they’re interested in.
Action Items:
Use a splash page for major events like Cyber Week to catch shoppers’ attention without altering the main website.
Communicate key offers using large, bold fonts to ensure important information is easily noticeable.
Provide multiple product categories on the landing page to offer shoppers a variety of choices and encourage browsing.
Express is a popular apparel brand known for offering trendy clothing for both men and women. Their holiday landing page for Cyber Monday 2021 featured a vibrant, graphic-rich gift guide, making it easy for customers to find deals during the holiday season.
Promotion: The landing page promoted various discounted products, with large visuals showcasing deals like “$35 All Jeans” and “$25 Women’s Sweaters.” The page highlighted diverse categories, covering both men’s and women’s apparel, and focused on discounted prices to create urgency for holiday shoppers.
Page Highlights:
Large, Colorful Product Graphics: Each product category is represented by a distinct, large image, which makes navigation easier for users. The visuals effectively highlight different apparel categories, such as coats, sweaters, and jeans, all accompanied by their sale price, making the shopping experience visually appealing and intuitive.
Eye-Catching Sale Prices: Prominent sale prices and savings are displayed on each product, with specific calls like “$9 Underwear” and “$129 Coats.” This pricing strategy encourages impulse buying, leveraging the discount appeal, especially during the high-traffic holiday period.
Broad Product Coverage: By including both men’s and women’s options, the landing page appeals to a wide audience, making it convenient for shoppers to find gifts for multiple recipients in one place.
Action Items:
Use large, colorful graphics to clearly differentiate product categories and make navigation simple.
Highlight sale prices prominently to capitalize on the urgency of limited-time holiday discounts (especially when doing flash sales).
Provide a comprehensive selection of gifts for different demographics to ensure convenience and broaden the appeal of the gift guide.
Gymshark, a well-known fitness apparel brand, has crafted a comprehensive holiday gift guide that caters to different segments of fitness enthusiasts. Their holiday landing page provides curated collections to make the gift-giving season less stressful for customers looking to shop for athletic wear and accessories.
Promotion: The page offers categorized gift guides such as “Gifts for Her,” “Gifts for Him,” and more specialized guides like “Gifts for the Gains” and “Gift Them More Than a Runner’s High.” Each section is designed around different fitness goals, making it simple for customers to find the perfect gifts that match their needs.
Page Highlights:
Tailored Gift Guides: The landing page categorizes gifts in a way that meets the needs of different fitness audiences, including runners, gym-goers, and general fitness enthusiasts. This segmentation ensures that customers can find the right products for the people they’re shopping for, making the shopping process more efficient and targeted.
Bold Visuals and Engaging Copy: The page features high-quality images of Gymshark apparel and accessories laid out in visually appealing spreads. The copy is playful, with headings like “Gifts for the Gains” that speak directly to the fitness community. This makes the page not only functional but also engaging.
Simplified Navigation: With clear sections for different demographics, shoppers can easily navigate to the specific category they are interested in, minimizing hassle and improving the shopping experience.
Action Items:
Create specific gift categories to appeal to different customer segments and ensure tailored shopping experiences.
Use bold visuals paired with engaging copy to draw in target audiences and build excitement around your products.
Simplify navigation by offering segmented guides, making it easier for customers to find what they need quickly during busy holiday periods.
Mulberry, a well-known British luxury brand, showcases a vibrant holiday landing page with a focus on their leather goods, including handbags and accessories.
Promotion: The landing page presents a “Gift Collection” that highlights a range of leather handbags in festive colors, perfect for holiday gifting. The use of a bold, colorful backdrop makes the products stand out, appealing to shoppers looking for sophisticated, high-quality gifts.
Page Highlights:
Striking Red Background: The landing page features a striking red background, symbolizing festivity and luxury, which aligns perfectly with Mulberry’s brand identity.
Minimalist Layout: The minimalist layout focuses entirely on the product, with clean typography and a clear CTA—“Explore”—inviting users to browse the collection. This simplicity adds to the overall elegance and sophistication of the page.
Vibrant Colors and Product Presentation: The vibrant colors and luxurious product presentation make it appealing for both loyal customers and new visitors. Mulberry’s design ensures that shoppers are drawn to the high-quality craftsmanship and timeless appeal of their bags.
Action Items:
Use vibrant, festive colors to align with the holiday spirit and draw attention.
Keep page design simple to maintain focus on the product and convey a sense of luxury.
Include a clear and enticing CTA to encourage exploration of the collection.
Stanley, known for its iconic drinkware, has rolled out a holiday landing page that is visually rich and targets gift shoppers looking for practical, high-quality products.
Promotion: The landing page showcases multiple holiday-themed gift collections, such as the “Pumpkin Spice Quenchers,” “Black Chroma Collection,” and “Gifts for the Entertainer.” Each collection is highlighted with vibrant images and enticing descriptions to help holiday shoppers pick the perfect gift.
Page Highlights:
Themed Gift Collections: The page presents various product categories such as seasonal favorites like “Pumpkin Spice Quenchers” and crowd-pleasers like “Gifts for the Entertainer.” These themed collections cater to a wide range of preferences, simplifying the selection process for holiday gifts.
Carousel Design: The landing page features a carousel that rotates through different gift options. This not only provides a dynamic viewing experience but also ensures that customers are exposed to more products, increasing the likelihood of making a purchase.
Clean Visual Layout: The images are vivid and set against a simple, minimalist background, allowing the products to shine. Each product comes with a short tagline, such as “The flavor of the season,” which helps to add a personal and fun touch to the browsing experience.
Action Items:
Develop seasonal product collections to appeal to gift shoppers and create a sense of urgency tied to specific themes.
Utilize carousel features to rotate through different offerings, making it easy for customers to explore multiple products.
Keep a clean and minimalist design to ensure the focus stays on the product, enhancing the user experience.
Venus et Fleur is a luxury floral brand known for its iconic preserved roses that last over a year. Their holiday landing page emphasizes the uniqueness of their Mini Le Plein arrangements, making it an ideal luxury gift.
Promotion: The landing page highlights the “Mini Le Plein” gift collection, showcasing the luxury and elegance of preserved roses. The headline, “5 Reasons the Mini Le Plein Makes the Perfect Gift,” clearly conveys the benefits and makes it easy for shoppers to understand why this product is a great choice for the holidays.
Page Highlights:
Focus on Product Benefits: The landing page uses a bullet-point list to highlight key product benefits, such as “Fresh roses that last over a year” and “Made to order by skilled floral artists.” This simple approach makes it easy for customers to quickly grasp what makes each product stand out.
Luxury Visuals: The product images are vibrant and luxurious, showcasing different color options and high-quality packaging, which appeals to customers looking for an elegant and lasting gift.
Clear Pricing and CTA: The pricing is clearly displayed along with a “Shop Now” button, making the purchasing process simple and straightforward. The option to “Schedule Exact Delivery Date” adds convenience, enhancing the overall user experience.
Action Items:
Highlight key product benefits in bullet-point format to make the information easily digestible for shoppers.
Use high-quality visuals that convey the luxury aspect of the product.
Provide clear pricing and convenient options like delivery scheduling to enhance user experience and drive conversions.
Personalize your store for the holidays with ShogunShow different landing pages based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now
Well Told is known for its unique, personalized gift offerings, including drinkware and home accessories. Their holiday landing page helps shoppers find the perfect personalized gift in just a few simple steps.
Promotion: The landing page promotes personalized gifting with a headline that reads, “Find the Perfect Gift.” The page includes a simple quiz that helps shoppers choose the ideal gift by answering a few questions, making the process easy and interactive.
Page Highlights:
Interactive Gift Finder: The landing page features an interactive quiz that guides customers in finding the right gift. By answering a few simple questions, shoppers receive tailored product recommendations, enhancing the personalization aspect of the shopping experience.
Personalization Focus: The emphasis on deeply personalized gifts is clear, with copy that highlights the uniqueness of the products. The page also showcases examples of custom items, which helps to inspire customers and give them ideas.
Simple and Clean Design: The page maintains a clean, uncluttered layout, which helps keep the focus on the product and the interactive elements. The “Find the Perfect Gift” banner is prominently displayed, setting the tone for the entire shopping experience.
Action Items:
Incorporate an interactive gift-finding tool to make the shopping experience more engaging and personalized.
Highlight the uniqueness of products to appeal to shoppers looking for one-of-a-kind gifts.
Keep the landing page design simple to ensure that customers can easily focus on the interactive and product elements.
World Market offers a diverse range of home goods, furniture, and unique holiday decor. Their holiday landing page, titled “In Merry Mode,” provides inspiration for shoppers looking to elevate their home decor for the festive season.
Promotion: The landing page encourages customers to “Shop Christmas” and highlights the various holiday decorations available, including ornaments for every room and personality. There is a strong focus on creating a cozy, festive atmosphere, which aligns with World Market’s diverse product range.
Page Highlights:
Festive Imagery: The page uses imagery of beautifully decorated living spaces, which helps customers visualize how the products can enhance their own homes. The festive decor, including lit-up Christmas trees and garlands, evokes a warm and inviting holiday spirit.
Category Highlights: By offering specific calls to action like “Shop Now” under different decor categories, World Market makes it easy for customers to find what they need without navigating through multiple layers.
Member-Exclusive Promotions: The landing page promotes special savings for members, such as “Members Save 20%,” which adds an incentive for joining their rewards program and increases customer loyalty.
Action Items:
Use festive imagery to inspire customers and help them imagine how your products can fit into their holiday decor.
Provide clear CTAs under different categories to simplify navigation and guide customers directly to the items they’re interested in.
Highlight member-exclusive promotions to encourage sign-ups and build customer loyalty.
Furniture brand Wayfair’s holiday landing page is fully dedicated to Black Friday, highlighting a variety of promotions across different product categories.
Promotion: The entire homepage is transformed into a “Black Friday Sneak Peek” promotion, with offers like up to 70% off select items and limited-time holiday steals. The landing page showcases deals across categories like lighting, furniture, and entertaining essentials, making it easy for shoppers to find discounts on the products they need.
Page Highlights:
Full Homepage Takeover: Wayfair dedicates its entire homepage to holiday sales, ensuring that customers are immediately aware of the ongoing promotions. This approach aligns the entire website with the festive shopping period, creating a sense of urgency and exclusivity.
Category-Specific Promotions: The page includes sections like “Limited-Time Holiday Steals” and “Pre-Black Friday Doorbuster Deals,” each with visually appealing banners and clear CTAs, making it simple for customers to navigate to their desired product category.
Engaging Visuals and Clear CTAs: The use of bright colors, festive imagery, and large “Shop Now” buttons helps to draw attention and guide users to take action, enhancing the overall shopping experience.
Action Items:
Use a full homepage takeover during major sales events to emphasize promotions and create a sense of urgency.
Incorporate category-specific promotions to make it easy for shoppers to find the deals they are looking for.
Include bright visuals and clear CTAs to engage users and drive conversions.
Overstock is a well-known online retailer offering a wide selection of home goods, furniture, and decor. Their holiday landing page focuses on the “Holiday Kickoff Sale,” with big discounts and festive promotions that make it easy for shoppers to find great deals.
Promotion: The landing page showcases multiple holiday promotions, such as up to 65% off during the “Holiday Kickoff Sale” and 50% off specific categories like kitchen and dining. The emphasis is on making holiday shopping convenient and affordable, with various discounts across popular categories.
Page Highlights:
Eye-Catching Promotional Banners: The page features large promotional banners with clear discount labels, such as “Up to 65% Off” and “Up to 50% Off,” making it easy for customers to spot deals. The bold visuals and large fonts help convey the value propositions instantly.
Category-Specific Offers: Overstock includes distinct sections for various categories, such as kitchen, decor, and bedroom furniture, allowing customers to quickly navigate to their desired product type. This segmentation helps create a more personalized shopping experience.
Festive Design Elements: The page uses festive imagery, such as Christmas trees, holiday decor, and vibrant colors, which helps set the holiday mood and encourages seasonal shopping.
Action Items:
Use bold promotional banners to make discounts stand out and attract attention.
Organize category-specific offers to make navigation easier and shopping more personalized.
Incorporate Christmas-inspired images to evoke a holiday atmosphere and enhance the shopping experience.
Bloomscape is an online plant retailer known for providing a wide variety of potted plants and gardening accessories. Their holiday landing page, “Plant It Forward,” encourages customers to spread holiday cheer through plant gifting, featuring an offer where purchasing a large plant includes a smaller plant as a gift.
Promotion: The campaign titled “Plant It Forward” features a buy-one-get-one offer: order a large or XL plant and get a small plant gift for free. The messaging emphasizes the joy of giving and the idea of “paying it forward,” aligning with the festive season’s spirit of generosity.
Page Highlights:
Seasonal Imagery and Messaging: The page uses cozy, holiday-themed imagery, including a Christmas tree adorned with lights and a family-friendly setting to evoke warmth and seasonal joy.
Focused Campaign Offer: The offer is clearly presented, highlighting the incentive of gifting a free plant with purchase, which appeals to customers looking for thoughtful and meaningful gifts.
Festive Product Categories: Below the main hero image, the page also showcases easy-care plants, tools, accessories, and gifts, helping customers find everything they need for the holiday season in one place. The “Shop Plants” and “Learn More” buttons provide a simple and direct way to explore and make purchases.
Action Items:
Incorporate Seasonal Imagery: Use holiday-themed photos and cozy, festive elements to evoke a sense of warmth and joy.
Highlight Campaign Offers Clearly: Ensure the key offer stands out, making it easy for customers to understand and take advantage of special holiday promotions.
Add Festive Categories and CTAs: Create specific product categories for the holiday season and use festive call-to-action buttons to boost engagement and conversions.
Melissa & Doug, a well-loved toy brand, creates timeless, imaginative play products for kids. Their holiday landing page is designed to capture the joy of giving gifts that provide lasting fun.
Promotion: The landing page presents a cheerful holiday-themed banner, “Toys to Spread Cheer All Year,” with a bright and colorful design that resonates with the spirit of the season. The offer of 20% off sitewide is clearly displayed, encouraging purchases.
Page Highlights:
Cheerful Visuals: The landing page features vibrant, engaging visuals that appeal to parents and kids alike. The festive imagery, including a large pizza truck playset next to a Christmas tree, creates a sense of fun and excitement.
Holiday Gift Guide Section: The page includes a specific “Holiday Gift Guide” section that highlights popular toys, each marked as a “Best Seller” where applicable. This guide helps shoppers find top products quickly, enhancing convenience.
Encouraging Exploration: Simple CTAs like “Shop Now” make navigation easy, while product images provide visual cues that invite customers to explore further.
Action Items:
Use vibrant visuals to capture the spirit of the holiday season and appeal to the target audience.
Create a gift guide section to help shoppers easily find popular items, improving the overall shopping experience.
Provide clear promotional offers to create urgency and drive conversions.
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Seoul Gage is known for its creative and high-quality handcrafted slimes. Their Halloween-themed collection showcases unique seasonal slimes, creating an exciting and visually vibrant shopping experience for their customers.
Promotion: The landing page features the “Halloween Collection,” with a range of creatively designed slimes, each with festive themes like pumpkins and spooky motifs. The headline, “Halloween Collection,” paired with a prominent “Shop Now” CTA button, encourages visitors to explore the seasonal products.
Page Highlights:
Seasonal Visual Appeal: The landing page is filled with vibrant colors, Halloween-themed imagery, and pumpkin decorations, setting a festive tone that draws in shoppers. The playful visuals help create a sense of excitement and anticipation.
Curated Product Section: Below the main hero image, the page includes a curated product section labeled “SG Hand’s Choice,” showcasing a variety of unique slimes. The products are visually distinct and labeled with tags like “New” or “Sold Out,” adding a sense of exclusivity and urgency.
Engaging Copy and Clear CTA: The use of festive, themed headlines like “Halloween Collection” paired with direct “Shop Now” buttons provides a straightforward path for customers to start shopping.
Action Items:
Incorporate seasonal imagery and decorations to capture the spirit of the holiday and engage visitors.
Use curated product sections to highlight featured or seasonal products, making them more accessible for shoppers.
Include clear labels and urgency indicators (e.g., “Sold Out” or “New”) to boost interest and drive conversions.
Homesick is known for its scented candles inspired by places and experiences, making them a popular choice for sentimental gifts. Their holiday landing page incorporates a pop-up to capture customer emails and encourage purchases.
Promotion: The pop-up offers a free car freshener as a gift with purchase for customers who sign up for emails. This incentive aims to grow their email list while providing extra value to shoppers, encouraging them to complete their purchases.
Page Highlights:
Eye-Catching Pop-Up Design: The use of festive colors and holiday-themed graphics, like a wreath and pumpkins, aligns perfectly with the season and draws attention to the promotion.
Incentive for Engagement: Offering a free gift in exchange for an email sign-up helps Homesick gather valuable customer information while increasing engagement.
Clear Call to Action: The pop-up features a straightforward email input field and a clear “Sign Up for Email” button, making it easy for customers to participate.
Action Items:
Use a seasonal-themed pop-up to promote special offers and capture customer emails during holiday periods.
Provide incentives, like a free gift with purchase, to encourage customers to take action.
Ensure the call to action is simple and direct to maximize conversions.
Best Buy, a well-known electronics retailer, offers a comprehensive holiday landing page that aims to help customers find the perfect gift for anyone on their list.
Promotion: Best Buy’s landing page is organized into various segments, such as “Featured Gift Lists,” “Gifts by Price,” and “Gifts by Recipient.” This layout makes it simple for shoppers to navigate and find gifts based on their budget or who they are shopping for. The page also includes timely reminders for holidays like Christmas and Kwanzaa, making it easy for customers to plan their purchases.
Page Highlights:
Segmented Gift Lists: The landing page is organized into clear categories, such as “Gifts by Price” (e.g., “Gifts under $25,” “Gifts $25-$50”) and “Gifts by Recipient” (e.g., “Gifts for Kids,” “Gifts for Parents”). This segmentation simplifies the shopping process and ensures customers can easily find suitable gifts within their budget or for specific people.
Featured Gift Collections: Best Buy also includes curated lists like “Top Tech Gifts” and “Stocking Stuffers,” making it easier for shoppers to find trending or unique items. This curated approach helps build excitement and provides inspiration for those unsure of what to buy.
Festive Branding and Navigation: The page is branded with holiday-themed visuals and colors that evoke a festive atmosphere. The navigation is simple and intuitive, ensuring users have a seamless experience while browsing through different gift options.
Action Items:
Create segmented gift lists based on price and recipient to make it easier for customers to navigate and find what they need.
Include curated gift collections to inspire shoppers and highlight popular or trending items.
Use festive branding to align your landing page with the holiday season and create an engaging atmosphere for visitors.
Energy solutions merchant Renogy uses a Halloween-themed landing page to engage customers with festive discounts on solar panels and related products.
Promotion: The landing page features a “Spooktacular Halloween Fest” sale, offering up to 50% off. The theme plays on the Halloween spirit, with visuals like jack-o’-lanterns and spooky backgrounds to set the tone for the promotion.
Page Highlights:
Themed Imagery: The use of Halloween-themed graphics, such as pumpkins and haunted backgrounds, creates a festive and engaging atmosphere, making the sale more appealing to customers looking for seasonal deals.
Clear Discount Messaging: The “Up to 50% Off” message is prominently displayed, immediately informing customers of the available discounts. This transparency helps to quickly capture attention and motivate shoppers.
Countdown Timer: A countdown timer displayed at the top of the page builds a sense of urgency, motivating customers to act fast and make a purchase before the deal expires. This feature effectively drives conversions by tapping into customers’ fear of missing out.
Action Items:
Use themed imagery to create a festive and engaging landing page that aligns with the holiday.
Feature prominent discount messaging to ensure customers are immediately aware of promotions.
Home security brand Ring launched an innovative Halloween-themed campaign that encouraged customers to share spooky sightings captured on their Ring devices for a chance to win prizes.
Promotion: The landing page promotes a contest titled “Turn Your Ghost into a Grand Prize,” offering up to $100,000 for the best ghost sightings captured by Ring devices. This creative approach ties into the Halloween spirit and encourages user engagement.
Page Highlights:
Creative Engagement: The campaign encourages customers to share their spooky footage, turning it into a community-driven event. This helps build a sense of fun and engagement around the Ring product.
Clear Prize Messaging: The headline “$100,000 Up for Grabs” immediately informs visitors of the potential reward, capturing attention and incentivizing participation.
User-Generated Content: By encouraging customers to participate and share footage, Ring creates a buzz and generates user content that further promotes the brand and its products.
Action Items:
Use creative contests to engage customers and create a community-driven experience around your products.
Highlight prizes and incentives clearly to capture attention and encourage participation.
Encourage customers to share their own content to generate excitement and boost your brand’s visibility.
Personalize your store for the holidays with ShogunShow different landing pages based on shopper location, referring domain, time of day, date and more with Personalized Experiences.Get started now
Conclusion
These examples show just how important it is to get your holiday landing pages right. By combining clear promotions, festive visuals, and tailored navigation, you can connect with your customers more effectively during the most important shopping season of the year.
Think about incorporating some of these strategies—like limited-time offers, themed visuals, or interactive tools—to make your holiday campaigns stand out and keep shoppers excited to engage with your brand.
With a little creativity and timely planning, your landing page can be the perfect gateway to a successful holiday sales season.
