How to Add Pages on Shopify to Build Out Your Perfect Store

November 11, 2021
Sean Flannigan

How to Add Pages on Shopify to Build Out Your Perfect Store

November 11, 2021
Sean Flannigan
Get the latest straight to your inbox
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Share on:

No matter the size of your Shopify store—be it a vast catalog of products or simply a tidy one product store—you will need to create some pages. 

There are certain pages that every store needs—a homepage, an About Us page, a Contact page, a page detailing your return policies, an FAQ page, various collection pages, and of course, product pages.

Your pages represent significant milestones in your customer’s sales journey. 

Along the way, they learn more about your brand, your products, and why it might be the right fit for them.

New Shopify stores come with a few standard pages ready to be edited for your needs, but they don’t anticipate what every store needs, and you will definitely need to start adding your own pages as you build out your store so you can start selling.

Once you have all your necessary pages in place, you will want to customize them to fit your brand and to help drive conversions for your store. 

That’s where Page Builder comes in. But, we’ll talk more about that later.

First, let’s get into how to start adding pages to your Shopify store step-by-step.

#cta-visual-pb#<cta-title>Customize your Shopify pages with Shogun<cta-title>Start creating store pages that drive conversions and increase sales by using Shogun Page Builder, no code required.Start building for free

‍How to add new pages on Shopify

‍To start building out your store, you need pages. All types of pages. 

Let’s start with the most basic of pages before moving on to product and collections pages.

Here is how you can add generic pages to your Shopify store—be it your FAQ page or your Contact Us page. 

Step 1: Log in to your Shopify dashboard

‍First things first, let’s get into the cockpit. If it isn’t already in your bookmarks, just go to and click Log in.

shopify log in

Step 2: Go to Online Store > Pages

‍Now that you are in your Shopify dashboard go to Online Store along the left side to expand your options. Then click Pages.

shopify dashboard online store pages

If you’ve already got some pages created, this is where they will show up. 

In the above screenshot, you’ll see the page I used in our guide to adding video to your Shopify store, which you should check out after finishing this post.

Step 3: Click the “Add page” button

‍In the upper right corner of the page, you’ll find a handy little button beckoning you to Add page.

Click that button, and you’ll find yourself on the page creation screen.

shopify dashboard add a page

Step 4: Title your new page and start adding content

‍Now you can start creating your new page. 

By this point, you should know what page you are creating, but Shopify gives a few helpful suggestions in the title field (“e.g. Contact us, Sizing chart, FAQs”).

shopify dashboard add page title and description

‍Once you’ve added these details, you can also edit how your page will show on search engines like Google. 

Automatically, it will pull in your title and page content, but this allows more control of your SEO by letting you edit the title, meta description, and URL handle.

shopify dashboard edit page seo

Step 5: Set the page visibility

‍Finally, you can set whether your page is Hidden or Visible on your store. 

Automatically, it will become visible once you save your page, but you could also set it to go visible later by clicking Hidden and adding the date you want it to go up.

shopify dashboard edit page visibility and theme template

‍You can also choose the theme template you want to use for the page based on your current Shopify theme and any apps that produce templates (like Shogun Page Builder).

Once finished, click Save. You’ve created a page, congrats!‍

How to add a product page on Shopify

‍Your product pages are where it all happens—they are either persuaded by your lovely images, thoughtful copy, and design decisions, or they move on.

On Shopify, each product you create gets a page automatically. So, creating product pages happens differently than your basic pages (covered above).

Here is how you create a product page on Shopify, step-by-step.

‍Step 1: Go to Products on the lefthand dashboard menu

On your Shopify dashboard, go to Products in the menu along the left. 

This is where all product data is kept and where you can keep track of inventory. For our purposes, we’ll just be adding a product and filling out its details.

shopify dashboard all products menu

Step 2: Click the “Add product” button

‍In the upper right corner, you’ll find the Add product button. Click that thing, and you’ll be transported to the world of minute product details.

shopify dashboard add product

Step 3: Add product title, description, and images

When you get to the product detail page, the first things you see are Title, Description, and Media.

Add in the name of your product for the title, build out a powerful product description, and add gorgeous product photos and other media that will drive them to click the buy button.

shopify dashboard add product title description and media

Now that you have added the info that will make up most of your product page, it’s on to the little details about your product.

Step 4: Enter all your product details

‍You can’t sell your products if you haven’t laid out all the little details. They help you organize your products, track your inventory, determine shipping costs, and much more.

Here are all the things you can add to your product data so you can start selling:

  • Pricing and cost per item
  • SKU number, barcode, and inventory tracking
  • Shipping weight and customs information
  • Product variations (called Options here)
  • Vendor, product type, product collections, and tags
  • Theme template and SEO details
shopify dashboard product details
shopify dashboard product vendor type collections tags

With all your product details added, click Save to add the product and its page to your store. Now, do this for all your products, and you’re set!

#cta-visual-pb#<cta-title>Build better product pages with Shogun<cta-title>Start creating store pages that drive conversions and increase sales by using Shogun Page Builder, no code required.Start building for free

How to add a collection page on Shopify

‍Just like with product pages, collection pages are created through the creation of a new product collection.

Collections are groups of products assembled based on your own criteria. That may be all products with the product tag “knits,” all your giftable products that are $50 or less,  or a newly launched line of products. 

Whatever you want.

They can be created by manually adding the products one by one or by automating the process based on certain rules you create.

Collection pages on Shopify show off a particular product collection. They include a title, a description, and an optional image (which acts as the background for the title in the header).

Instead of individually assessing numerous product pages, shoppers can look through your collection pages to narrow down what they want.

Adding a collection page on Shopify is easy, and we cover it in detail in our deep dive guide to Shopify collections.

In short, here are the steps:

  1. Go to Products > Collections and click Create collection
  2. Add collection title, description, and image
  3. Edit collection page SEO
  4. Choose your collection type (manual or automated)
  5. Add your products
  6. Click Save

‍When you are finished, your initial page could look something like this.

shopify collection page example

Of course, you can make it look so much better by customizing it to reflect your brand.

For instance, PANGAIA’s collection pages manage to be stunning and user-friendly while still remaining rather minimalistic.

pangaia collection page

It fits their brand and makes it easy to navigate straight to a desired product.

How to add new Shopify pages with Shogun Page Builder

‍Adding pages to your Shopify store is simple with Shogun. If you don’t have Page Builder yet, it’s so easy to get started.

Now, here’s how to add pages with Shogun Page Builder.

Step 1: Navigate to your Page Builder app from Shopify

With Page Builder added to your store, just go to Apps on your Shopify dashboard, and you’ll find all of your Shopify apps.

Click on Shogun Page Builder.

shopify dashboard apps shogun page builder

Step 2: Click “Add page”

From your Page Builder dashboard, you’ll click the Add page button. 

shogun page builder add page

This will take you to the template menu.

Step 3: Choose your page template or start from scratch

Shogun has over 30 pre-made templates that you can use, for About Us pages, Contact pages, collection pages, product pages, and more.

You can choose to go with a template or start from scratch. 

If you want to build a particular product or collection page, you just need to navigate to the Product or Collection tabs to import those pages to Shogun.

shogun page builder templates

Whatever you choose, it will take you to the editor page.

Step 4: Start customizing your Shopify page

In the editor, you will have full access to a library of page elements that you can use to build store pages that will drive conversions.

shogun page builder visual editor customize shopify pages

#cta-mini-pb#Start customizing your Shopify store pages with Shogun. Start your free trial today

Customizing your Shopify pages with Shogun

Along the right side of your editor, you will find page elements to use for structuring your page, adding lush content, pulling over Shopify product details, driving lead capture, and more.

Drag any element directly onto your page and see what it looks like as you build.

shogun page builder page elements structure content
shogun page builder page elements Shopify forms social

With each element, you get complete control of how it functions and looks on the page. 

No matter what Shopify theme you are using, you can make it look exactly how you envision it.

Create a powerful Shopify store with custom pages

Creating new pages on Shopify is simple, whether you do it on your Shopify dashboard or go the more custom route with Shogun Page Builder.

Building from Shopify, you are limited by the theme you’ve chosen and the capabilities of their editor. To take your page to the next level, you can customize each page to create a unique experience for your customers.

With Shogun Page Builder, you have total control over how your store pages look and feel in less time and without having to bother with code.

Your store will be looking incredible in no time.

#cta-visual-pb#<cta-title>Customize all your Shopify pages with Shogun<cta-title>Start creating store pages that drive conversions and increase sales by using Shogun Page Builder, no code required.Start building for free

Sean Flannigan

Sean is one of Shogun's tireless content marketers. When he isn't creating exciting ecommerce content, he's probably biking or at the park.