What's the first thing you do when you wake up in the morning? If you're like most people, you pick up your smartphone and start scrolling.
Mobile devices have revolutionized the way we communicate, learn, and even shop. In fact, more than half of all internet traffic comes from a mobile device.
If you have an ecommerce store, a mobile-friendly site is your path to reaching a wider audience — and making more sales.
Mobile responsiveness used to be a nice-to-have website feature. Not anymore.
If you want to succeed in today's mobile environment, having a mobile-friendly site is essential. Here are the top reasons reasons why your online store needs to work well on all devices.
More and more of us are shopping from our phones.
In 2021, nearly 54% of all ecommerce sales are forecasted to happen via mobile devices, or m-commerce. Younger generations are especially leaning into shopping on mobile, which means major retailers and brands need to adjust if they want to compete online. And not just compete, but offer fast, exceptional store experiences.
If you want to cash in on the rise in ecommerce sales, your store needs to look good and work well on smartphones and tablets, not just desktop computers.
Happy customers spend more money; it's true.
Websites that are not optimized for mobile devices often have higher bounce rates, driving would-be customers away. If you want customers to convert, your site needs easy-to-click buttons, a streamlined check-out process, and pictures that display well even on a small mobile screen.
Here's a list of other ways you can optimize your checkout flow for your online store.
Google is the world's largest search engine. So when Google shows a preference for specific features, brands need to pay attention.
In 2020, Google moved to mobile-first indexing, meaning its crawlers look at all websites as a mobile device. That means using a mobile-responsive Shopify theme can help your ecommerce store rank higher in Google.
Having a mobile-responsive store improves the customer experience and can drive sales. So, how do you make sure your site is mobile-friendly?
One of the simplest ways is by using a mobile-responsive Shopify theme that comes with all the features you need built in.
There are thousands of different Shopify themes out there. So, how do you know which one is right for your ecommerce store?
Let's take a look at the top mobile-friendly Shopify themes and what they have to offer.
Emigo is a flexible ecommerce Shopify theme that works for just about any type of store. It offers a fashionable interface, five homepage layouts, and six different header options. You can also customize your Shopify theme further with page builder apps to add additional text and image boxes, and more.
The theme comes responsive-ready, which means you don't have to do anything extra to have a fully functional mobile store.
Nautica is a mobile-responsive theme designed specifically for fashion and apparel brands. It features 37 shop layouts, advanced navigation features, and smart-product quick view. Other features include powerful customization options, multiple layout variations, and responsive design.
Wokiee is a powerful — and flexible — mobile-friendly Shopify theme with dozens of skins and more than 80 homepage layout options to choose from. That makes it ideal for pretty much any ecommerce store, no matter what you sell.
Features include six product page layouts, several footer combinations, numerous header options, support for video and 3D models, filters, custom product tags, and AJAX filter.
Gemini is another strong option for stores specializing in fashion and apparel. It boasts more than 360 customization options, a drag-and-drop editor, and personalization features ideal for shopping sites like a wish list, quick shop, product recommendations, and full-featured product detail pages. Gemini is also mobile-optimized, so your site will look great on any device your shoppers use.
Active is a premium Shopify ecommerce theme designed to help site owners get their site online fast. Features of note include three layout presets, responsive design, support for Google Fonts, and the ability to customize with ease.
Unlike other themes, which are designed for specific niches, Active works well for most product-based ecommerce stores.
Universe is a multipurpose Shopify theme designed to help you launch a responsive ecommerce store in just a few minutes. It's a lightweight, but still customizable, theme that works well for just about any type of ecommerce store.
With this theme, you get full customization, advanced page edits, a powerful mega menu for better UX, built-in cookie bar, GDPR compliance features, and a slide-out cart. It's also 100% mobile-optimized, so shoppers get a full experience no matter what device they use.
Porto is a responsive Shopify theme with just about everything you need to build a fast, responsive Shopify store. It offers more than 20 niche layouts and styles, so it works for just about any industry.
Standout features include four theme options, tons of collection and product detail page variations, and well-organized source code in case you want to add further customization. Like the others on this list, it's also 100% mobile-friendly, so your site displays perfectly on any device.
Lezada is a multipurpose Shopify theme designed with more than 250 different homepage designs. It boasts lightweight code, and over 200 ready-made pages so you can sell just about any type of product. Lezada also provides tutorials, documentation, and support to make setup as easy as possible.
This theme includes mobile-optimization features, over 40 drag-and-drop sections, multiple banner options, and the ability to add customer testimonials. You can also take advantage of a countdown timer feature and sync your Instagram feed to your store.
Having a mobile-friendly website is crucial for ecommerce success. Thankfully, there are plenty of themes for your Shopify store that you can use to build a beautiful, mobile-friendly storefront — and depending on the theme you choose and customization you want, you can get your store website up and running in little to no time.
No matter what type of ecommerce store you want, there's a theme to fit your needs and your budget.
Danielle Antosz is a Chicago-based freelance writer specializing in automation, tech, SaaS and digital marketing. Her work has appeared on several industry sites, including ClearVoice, Search Engine Journal, Digital.com and Contently.