For ecommerce brands, there’s no shortage of ways AI can help your team work smarter.
Writing product descriptions, especially if you have a large catalog, is one task on your plate you know is important but keeps getting pushed.
That’s where product description generators come into play.
Product descriptions are a great use case to put AI tools to the test, and boy, there are quite a few to choose from these days.
Today, you’ll learn what product description generators are, when you should use them, and the best 11 tools to test for yourself.
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Product description generators use artificial intelligence to write product descriptions in seconds. These tools use natural language processing (NLP)—an interdisciplinary field at the corner of computers and human language—to do so.
The influx of artificial intelligence in ecommerce has resulted in quite a few variations of product description generators.
However, product description generators aren’t perfect.
This technology is relatively new to commercial use, and there are quite a few bugs to work out. Often, the outputs provided by product description generators need a bit of finessing.
But that doesn’t mean that these tools can’t be helpful! Product description generators are a great way to get your creativity flowing and help you find the right words.
More on that later.
As an ecommerce operator, you don’t need us to tell you your time is scarce. But, that makes product description generators all the more relevant.
You’re short on time, and these tools can help save some of it.
So, what are some use cases?
If you have a large product catalog and, quite frankly, don’t have time to write 100+ product descriptions.
Or, if your products don’t necessarily need a super hard sell in the product description—like if you sell a bookshelf or a garden hose vs a $50 candle.
It’s important to note that product description generators can’t replace human copywriters.
Sure, they can help get you started. But you’ll likely need to edit the output and inject your brand’s tone and style.
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At this point in this technology’s life, product description generators need a little help to create the output you need. Let’s look at a few ways you can generate the best results with these tools.
The key to getting the most from a product description generator (or really any AI-powered tool for that matter) is in the prompt.
Often, prompts aren’t specific enough, which makes it challenging to see the result you want.
Instead, make sure your prompts:
To illustrate my point further, let’s go through an example. Let’s say you’re a brand that sells tactical cat vests—TechCat—and you need a product description for your summer collection.
Your prompt may look something like this: “Write a product description for a tactical cat vest. This tactical cat vest is part of TechCat’s 2023 summer collection and is available in three colors: moonlight, sage, and bone.”
Here’s the output from ChatGPT:
Introducing the cutting-edge Tactical Cat Vest by TechCat, the ultimate blend of functionality and feline fashion. As a proud addition to TechCat’s remarkable 2023 summer collection, this vest is designed to provide your beloved feline companion with unparalleled comfort and style, allowing them to explore the world with confidence and flair.
Now, you may need to verify the tech specs and change some of the wording, but overall, not a bad first go!
Some product description generators allow you to add your brand style guide to your profile.
This means that whenever you ask the generator a prompt, it’ll use your brand’s tone and voice in every output.
While not a perfect solution for many new tools, it’s a great way to inject your brand’s vibe into outputs and potentially reduce the amount of finessing required.
This best practice goes for both human and AI writers.
To create high-converting product descriptions, focusing on how the product in question will help customers.
Experiment with this in your prompts and see what you get.
For example, for TechCat: “Write a product description for a tactical cat vest. This tactical cat vest will keep your cat safe and in sight, giving you peace of mind.”
With AI quickly changing how ecommerce folks run their businesses, there are tons of product description generators out there.
Here’s a list of some of the best to test out today.
Jasper is the ultimate AI content creation tool, and certainly has the hype to back it up—coupled with a newly minted partnership with Google.
Whether you need help writing product descriptions or content assets like blog posts, ads, or even art, Jasper can help.
Jasper’s browser extension makes it easy to get AI-generated content wherever you need it.
Best of all, Jasper can learn your brand’s voice and style. This means on-brand outputs every time in 30+ languages, allowing you to move even faster.
Pricing
Jasper’s pricing is on the more expensive side, starting at $49/month (billed monthly) or $39/month (billed yearly) for the basic plan.
The middle-tier plan is $125/month (billed monthly) or $99/month (billed yearly).
The highest tier, which includes unlimited words generated by AI, is custom quoted.
Similar to Jasper, Writer is another high-quality AI content generator.
However, Writer’s tech pulls from language learning model (LLM) Palmyra, which is proficient in business writing.
Writer offers several content generation templates, including a product description template.
Writer also allows you to add your brand style guide, ensuring your content is true-to-tone.
Pricing
Writer has two pricing plans:
Anyword is an AI content generator that focuses on tracking your writing’s performance.
Once connected with your website, social channels, ads, and more, Anyword analyzes all copy and offers insights on how to improve.
What’s more, Anyword’s Copy Intelligence tool will show you how your copy stacks up against your KPIs and if it resonates with your target audience.
The Anyword product description generator makes it easy to populate aligned, impactful product descriptions in seconds.
Pricing
Anyword’s pricing falls in line with Jasper and Writer.
The basic plan starts at $49/month billed monthly or $39/month billed annually and includes predictive performance analytics and high-performing talking point suggestions.
The middle tier is $99/month billed monthly or $79/month billed annually. This plan includes everything from the first tier plus features like more brand rules and custom copywriting formulas.
Finally, the highest tier is priced per quote and includes features like unlimited custom scoring models and website conversion copy campaigns.
You can now use AI to help you write product descriptions while you’re designing in Shogun Page Builder!
In April, we announced the launch of AI Text by Shogun AI.
This feature allows you to select any text or header element on a Shogun-built page, add a prompt, and get contextual, first-draft copywriting for your brand.
Use AI Text for your store’s headlines, hero banners, and product descriptions. Writing page copy while you design? It’s never been easier with AI Text!
Caption: AI Text by Shogun AI allows you to create AI-generated content in seconds, and includes prompts to help you yield the best results.
Pricing
Shogun Page Builder is an intuitive drag-and-drop visual page builder that allows ecommerce brands to create high-converting shopping experiences.
From advanced forms, an ‘add to cart’ button, sliders, accordions, countdown timers, and even Instagram embeds, Shogun has a huge selection of drag-and-drop page elements available for modern storefronts.
All paid Shogun Page Builder plans include AI Text.
Writesonic uses cutting-edge technology to output high-quality, SEO-optimized written content.
Powered by GPT-4, Writesonic can help you write product descriptions as well as blog posts, essays, Facebook ads, and more.
Writesonic will ensure your copy and content are optimized for Google search with its Surfer integration. Run your product descriptions through Surfer and see where you can improve.
Pricing
Writesonic offers three pricing tiers: Free, Pro, and Enterprise.
But what’s interesting about Writesonic’s pricing is that you can choose your plan based on the GPT model (and subsequent quality of the output you receive).
The Pro plan starts at $12.67/month for both Premium (GPT-3.5) and Superior (GPT-4 and GPT-4 32K). From there, you can choose your GPT quality and the number of words and users you’d like to create a custom plan.
The Enterprise pricing is custom.
Copy.ai is an AI generator that can not only help you write product descriptions that move the needle for your brand but can help you write blog posts, emails, and social media posts.
Copy.ai is SOC 2 Type II compliant with the American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations.
With questions about AI and morality popping up in discussions everywhere, knowing your data is safe with Copy.ai goes a long way.
Pricing
Copy.ai’s pricing is similar to the others in this list.
Their Free plan offers many features so you can get a true feel for the tool.
The Pro plan clocks in at $36/month (billed annually) or $49/month (billed monthly) and includes features like 25+ language outputs and the Blog Wizard tool.
Enterprise access includes features like API access, a prebuilt workflows library, and more.
Copysmith is an AI content generator with a focus on ecommerce.
In addition to product description generation, Copysmith allows ecommerce brands to import your product catalog into their system, making it even easier to create AI-assisted product content.
Additionally, with Copysmith, you can assign team members to content assets for review and approval—speeding up your workflow.
Copysmith also integrates with Shopify, BigCommerce, Amazon, and other ecommerce platforms.
Pricing
Copysmith’s Starter Plan is $19/month (billed monthly) or $228/year. This plan comes with Copysmith’s plagiarism detection, basic analytics, and more.
The Pro Plan is $49/month (billed monthly) or $490/year and includes features like bulk content creation and product catalog management.
AISEO includes a suite of free and paid AI generation tools that can help you create on-brand copy for your ecommerce brand in seconds.
AISEO offers free tools relevant to ecommerce brands like a product page generator and an ad copy generator.
It also offers unique tools like a pain-benefit-solution generator to help you succinctly convey how your product solves customer problems.
Pricing
Pricing for AISEO starts at $15/month (billed annually) or $19/month (billed monthly) and includes features like access to short-form copywriting templates and generation in 26 languages.
For the middle-tier plan, pricing is $29/month (billed annually) or $34/month (billed monthly) and includes unlimited SEO documents and SERP analysis, unlimited paraphrasing, and more.
Lastly, the top-tier plan is $69/month (billed annually) or $79/month (billed monthly) and includes four user seats plus the features of the lower and middle-tier plans.
Frase is an AI tool with a focus on analyzing and producing content from an SEO lens. Frase allows you to analyze your SEO competitors’ content and recommends optimizations.
In addition, Frase enables teams to create full-length optimized content briefs in seconds, making content creation easy.
Pricing
Frase has three pricing tiers: Solo, Basic, and Team. You can sign up for their 5-day trial for $1 before committing to a plan.
The Solo plan is $14.99/month (billed monthly) or $12.66/month (billed annually) and includes writing and optimizing four articles per month and generating 4,000 AI words per month.
The Basic plan is $44.99/month (billed monthly) or $38.25/month (billed annually) and includes writing and optimizing for a whopping 30 articles per month and 4,000 AI words per month.
The Team plan is $144.99/month (billed monthly) or $97.75/month (billed annually) and includes unlimited article writing and optimizing and 4,000 AI words per month.
Rytr is one of the more affordable AI content generator tools out there, but it doesn’t skimp on features.
With Rytr, create engaging ecommerce site content in seconds using their four-step process:
Once you’ve got your output, tweak as needed, and you’re on your way.
Pricing
Rytr’s free plan offers a suite of features, including a built-in plagiarism checker, access to 40+ use cases, and their community.
The Saver plan, which is only $9/month (or $90/year with two months free when you sign up). This plan includes everything in the free plan along with the ability to create your own custom use cases that fit your brand’s needs.
The Unlimited plan is $29/month (or $290/year with two months free when you sign up), and includes everything in the other two plans plus a dedicated account manager and priority email and chat support.
Now for one of the OG’s of AI-generated content. ChatGPT doesn’t include all the bells and whistles of other tools, but it’s the tech that started it all.
If you haven’t taken ChatGPT for a test ride yourself yet, it’s a conversation-style AI generator created by OpenAI.
You can ask it any question or prompt (like “write five product descriptions for TechCat about the tactical cat vest product”), and it’ll provide outputs in seconds.
The launch of GPT-4 (available in the ChatGPT Plus plan) means this tech is only getting smarter, and brands who know how to create quality prompts are seeing great results.
Pricing
ChatGPT offers a free plan, which is available when demand is low and includes regular model updates.
ChaptGPT Plus is $20/month and is available even when demand is high, includes a faster response time, and gives subscribers priority access to new features, like access to live URLs and integrations with services like Zapier and Wolfram.
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Product descriptions are elevator pitches for your products. You want to emphasize how your products solve customer pain points and make their lives easier.
All great product descriptions answer questions like:
– What’s the story behind your product?
– Who is your product for?
– Why is your product different (and better) than the rest?
Writing the best product descriptions for your brand takes practice, so use tools like the ones listed above to get you started.
Yes! AI is a helpful tool for writing product descriptions. However, you may find that you need to edit the outputs of AI to match your brand voice and tone best.
At the very least, AI is a great jumping-off point.
There are several product description generators to choose from:
– Jasper
– Writer
– Anyword
– Shogun AI Text in Page Builder
– Writesonic
– CopyAI
– Copysmith
– AISEO
– Frase.io
– Rytr
– ChatGPT
There’s no correct or “best” length for a product description. However, it’s best to base the length of your product descriptions on what your customers need.
Depending on how familiar shoppers are with your product will determine how much context they’ll need. Generally, though, one or two paragraphs that speak to the big benefits of your product work best.
The answer to this question likely depends on who you ask 😜. Robots won’t be using your products, so only humans know best what’ll help them fly off your shelf.
But the robots can help your copywriters move faster, which is a huge win for all.
Whether your ecomm team is five or 50 people, saving time wherever you can is always welcome.
With the advancement of AI tech, tools that help ecommerce brands do more in less time are coming out of the woodwork.
But this tech isn’t perfect. To create quality AI-generated content, even product descriptions, you’ll need to fine-tune with your human eyes and mind.
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