How to Use the Shogun Sync Feature Across Multiple Online Storefronts

February 24, 2021
by
Adam Ritchie

How to Use the Shogun Sync Feature Across Multiple Online Storefronts

February 24, 2021
by
Adam Ritchie
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Many ecommerce businesses find it useful to operate multiple online storefronts rather than a single site. And there are many reasons why you might want to pursue this approach.

For example, if your customer base is spread out across different regions or speaks different languages, creating a custom site for each group should improve your overall user experience. And even if all your customers live relatively close together and speak the same language, you still may benefit from a multi-site setup. 

This is especially true for stores that have a large inventory. In that case, users might need to jump through multiple pages just to get to the product they want to buy, which is far from ideal.

Then, there are SEO considerations — with the more streamlined and personalized user experience that the multi-site setup provides, your visitors are encouraged to stay for longer periods of time. The average amount of time that visitors stay on your site (also known as dwell time) is one of the most important factors considered by search engine algorithms. So, using multiple sites can lead directly to higher positions on search engine results pages.

The Complexities of Managing a Multi-Site Online Store Setup

But a multi-site setup can be difficult to manage.

Specifically, whenever you want to make the same change to multiple sites, it can take forever to do this manually. Not only is this task frustratingly tedious, it also takes time away from everything else you could be doing to improve your storefronts and expand your business.

Thankfully, there’s no need for you to do this task manually. With Shogun’s Sync feature, you can copy content from one store to another with just a couple clicks.

How to Use the Shogun Sync Feature

First of all, it should be noted that page syncing is only available on the Measure and Optimize Shogun plans — if you’re using the Build plan and you want this feature, you’ll need to upgrade. 

Also, both the store you’re copying content from and the store you’re copying content to will need to be on a plan that has the Sync feature available, and you’ll need to be using the same verified email address on both accounts.

To access and use this feature, all you need to do is follow these two steps:

1. After logging in to your ecommerce platform and opening the Shogun app, open the account dropdown menu and select “Site manager.” 

site manager in the shogun app

2. After selecting the store you want to transfer content from and the store you want to transfer content to, you’ll be able to choose exactly what you want to sync. 

sync feature in the shogun app

You can sync the following types of content:

  • Blog articles
  • Product pages
  • Collection pages
  • Snippets
  • Custom elements
  • Data collections

After pages have been synced, they will automatically be set to draft status, so you’ll still need to publish them manually.

Troubleshooting the Shogun Sync Feature

Having trouble with the Sync feature? Here are solutions to some of the most common problems:

  • Content is not syncing: This issue can often be resolved by simply attempting to sync the content again. If that doesn’t work, you’ll need to contact Shogun support (all plans have access to email support, while the Optimize plan also offers live chat support).
  • Page is not displayed in “Sync Your Stores” list: This should only mean that the page has already been transferred from the origin store to the destination store — contact Shogun support if this is not the case.
  • "Missing product in destination store": This error message will pop up when you’re trying to sync a product page from one store to another, but the latter store doesn’t have the product in its catalog. Once you add a product with a matching handle to the destination store’s catalog, you’ll be able to sync the page.
  • "Missing product collection in destination store": As you may have been able to guess, the solution to this problem is essentially the same as the "Missing product in destination store" error message. Once there are products with matching handles in the catalog of your destination store for all the products that are in the original product collection, you’ll be able to sync the page.
  • “Missing blog in destination store”: If you’re trying to sync a blog post from one store to another, the destination store will need to have a blog section with the same name. 
  • “Destination page is newer”: This error message means that the destination page has been updated more recently than the copy you’re trying to replace it with.

The Shogun Advantage

In addition to the Sync feature, there are many other ways that you can use Shogun to improve your storefronts, including:

  • Page builder: Shogun’s core feature is its drag-and-drop page building tool, which allows anyone to easily create their own custom landing pages, product pages, and blog posts. You can start from one of 30+ templates for maximum convenience, or take the time to design your page entirely from scratch. The available page-building elements include advanced add-ons such as countdown timers, maps, and forms.
  • Version history: If you accidentally make a mistake when publishing changes to a page’s design or content, you should be able to reverse that change immediately. The longer the mistake remains live on your site, the more damage it does to your reputation. Shogun’s version history feature (available on all plans) makes it easy to correct such mistakes, as you can instantly revert back to a previous version of any page.
  • Content scheduling: This feature, which is available for Measure and Optimize users, allows you to set a date and time for pages to go public in the future. This is quite convenient, as you might not be available at the time when you would most want to publish a particular page. You can schedule a page to revert from published to draft status at a predetermined time as well (this is useful for limited-time sales).
  • Analytics: For each page created in Shogun on the Measure and Optimize plans, you can track metrics such as total sessions, sales conversions, bounce rate, top clickthrough destinations, and top outside referrers. This will help you determine which areas of your site are performing at a high level, as well as which areas still need to be improved. 
  • A/B testing: Let’s say you decide to improve one of your pages. After you make your changes, the page might start to perform better or worse — either way, how do you know whether it’s a direct result of the changes you made or just a coincidence? With Shogun’s A/B testing feature (available on the Measure and Optimize plans), you can compare the performance of the original version of a page against the performance of the version with changes over the same period of time. This will show you whether your changes are having their intended effect or not. 

With all these features, you’ll be able to attract more visitors, convert a greater share of your visitors into customers, and ultimately gain a serious advantage over your competitors.

Adam Ritchie

Adam Ritchie is a writer based in Silver Spring, Maryland. He writes about ecommerce trends and best practices for Shogun. His previous clients include Groupon, Clutch and New Theory.