Well, the verdict is in: Your Shopify store needs a blog!
Running an ecommerce store without a blog is kinda like creating product pages without descriptions. You could operate your store without a blog (in theory), but it can only help your conversions if you invest the time to build something special.
That said: Even though Shopify does ecommerce really well, it’s not optimized for creating an easy-to-read, easy-on-the-eyes blog for your brand.
So, what’s the best way to create a blog for your Shopify store?
This is where we can help.
Shogun Page Builder makes it easy for DTC brands to create custom Shopify blog pages that look great and are on-brand, without code.
From boutique clothing e-tailers to houseware designers to a line of eco-friendly water bottles, there are thousands of iconic brands creating Shogun-built Shopify blogs right now.
In this post, we’ll look at how some of our favorite DTC brands are using Page Builder to bring their blogs to life. But first:
You’ve probably noticed more online stores are publishing blogs—but why? What are the main benefits?
Here’s why your Shopify store needs a blog:
Among the plenty-of-good-reasons to add a blog to Shopify, increasing organic traffic is one of the biggest.
Not only do blog posts help drive organic traffic to your site (which accounts for over half of all online traffic and 43% of ecommerce visits), but high-quality blog content can also boost your site authority, ranking, and online visibility.
Creating a blog on Shopify presents a new opportunity to engage with visitors, provide context about products, and guide people towards a purchase.
Strategic blog posts incorporating your products can educate visitors and lead them to checkout.
For instance, an outerwear brand might write a blog post on the most challenging hiking trails by state (something that’s generating a lot of organic search volume) and then link to product pages for boots and other relevant outdoor gear for said hike.
Posting regular updates to your blog is a great way to build your audience as a trusted brand—and your email list.
Whenever someone subscribes to get email updates from your blog, you’ve earned a valuable opportunity for remarketing. Even if a subscriber isn’t ready to make a purchase on their first visit, you can re-engage with them down the line to share promotions and news to draw them back.
To make the most of your blog subscribers, you should be prepared to maintain your blog with regular updates and high-value content.
This means publishing original content, writing with customers in mind, and injecting as much value as possible.
When brainstorming and creating content:
With so many ways to customize your Shopify blog pages, the best way to help get those wheels of inspiration turning is to show off some real-world examples.
So, without further ado, here are some of our favorite Shopify blog examples built by real Shogun customers.
Whether you’re searching for that special piece of luxury furniture for your home, seeking the advice of a professional interior designer, or looking for inspiration, Alchemy Fine Home always delivers. They bring together the best of home design and décor from around the world.
Here’s a recent example from their blog, featuring 2021 home décor trends.
Alchemy Fine Home doesn’t just have a blog because that’s what they’re supposed to do. Rather, theirs plays an integral role in the ecommerce experience. Their posts (set up a bit like magazine editorial) highlight design trends, collections, and other inspiration for their brand fans.
We love this blog page for a few reasons.
As a bonus, this page includes tons of internal links to other blog posts and product pages on their site. Not only is this great for directing blog visitors to relevant product pages, but internal links can also give you a bit of an SEO boost.
Remember: your blog posts can act as complements to traditional product pages. In many ways, this example from Alchemy functions as more of an interactive catalogue that makes it easier for customers to discover unique pieces and get inspired.
Amandean is a DTC nutrition brand that carries a curated selection of health products, vitamins, and nutritional enhancements. They run their store on Shopify and created this educational blog post (“Mental and Muscle Fatigue: The Cost of Insomnia”) with Shogun Page Builder.
We love that they begin with an overview of the article. The bullet-point outline immediately tells visitors if they’re in the right place, sets expectations, and makes it easier to scroll to the most relevant section:.
Plus, this type of clarity can help keep readers on your page longer, because they know it contains specific information that they’re looking for.
Throughout the body of the blog post, Amandean pairs visual content with callouts to continue making it easy for readers to find answers quickly.
The image below shows how they combine photography, text, and color to draw the eye and emphasize one of the main points covered in the article.
Overlaying text onto visuals is a simple way to make your blog posts more skimmable.
As a bonus, this type of image can easily double as a social media post—ideally with a link to promote your blog post and provide more context to your followers.
The style experts at Bella Ella Boutique are known for their taste. Both the online store and blog itself feature hand-picked, high-quality, comfortable styles.
The example we’re focusing on (“Spring Cleaning Checklist: How to Organize Your Closet”) is an evergreen blog post about getting — and keeping — your closet space organized.
Considering the topic (tidying up), we really appreciate how neatly organized this page is. Each step is clearly delineated with a divider and the layout balances out the written content with one image per section.
It’s easy to pick out key pieces of information at a glance.
It’s always a good idea to close your blog post with a call-to-action or suggested next steps.
In this case, Bella Ella Boutique aims to keep visitors on the website and bring them deeper into their blog by suggesting similar content.
Rather than simply including the article title with a link or a clickable image, they use these preview blocks to display tons of details without overcrowding.
By showing off the featured image, post title, read time, and introduction to the topic, Bella Ella Boutique entices blog readers before they click—giving a reason to “Read More.”
After more than two decades of running a successful brick-and-mortar yarn shop, knitting authority Churchmouse Yarn & Teas is now 100% focused on the ecommerce experience.
For their online store, they’ve cultivated the same warm, comforting experience that brought customers into their shop, in part thanks to blog content like the Shogun Page Builder-built example featured below.
We love the feel of this entire blog post.
It shares advice on how to keep knits in good shape so you can enjoy them for longer and it’s entirely on brand for Churchmouse Yarns & Teas.
The visuals and voice are equal parts cozy and fresh, which is how your knits should be with proper care!
One of our favorite things about this page is that not all of the visuals are completely static.
Instead, some of the photographs capture motion—a spray bottle mid-spritz, a sweater swaying in the breeze.
If there’s one thing you take away from the Churchmouse blog, let it be this: Your blog is an extension of your brand. It’s always worth finding ways to incorporate your brand colors, voice, and vibe into your blog posts.
Galvan London is a British fashion label designed by women, for women.
Some of their styles are available at select stores around the world, but they also have an exclusive selection that can only be found online.
Their designs embody a modern, sleek aesthetic that combines minimalism and elegance for a fresh take on formalwear—including wedding gowns.
In this blog post example (“Our guide to micro weddings”), bridal fashion takes centre stage.
The photos are editorial and certainly dominate the page, but there’s still plenty of room for written content.
By placing three vertical images in a row, Galvan London makes good use of space and creates a clean line all the way down the margins.
This helps maintain the balance between images and text that makes for a magazine-like experience—whether you choose to read all the tips or are browsing for visual inspiration for your micro-wedding.
UK-based unisex clothing brand Goose & Gander brings tons of energy to all of their online content.
So, it’s no surprise that their blog posts are filled with vibrant imagery, colorful illustrations, and Insta-worthy shots of their clothing in motion.
We were especially drawn to this blog post (“Calming Pastels 2021”) because it’s very visual and contrasts white against the various shades of pastel being featured.
It’s a very visual blog post but with enough text to provide context about the collection.
We particularly enjoy this rainbow-themed gallery section that color-coordinates button colors to clothing.
Not only does it look cool, but it serves a valuable function—because clicking on any of the photos takes visitors directly to the product page.
This whole post is a great example of how DTC brands can use visuals to elevate their blog content.
You don’t have to write a novel to put together an impressive post.
High-quality images can add plenty of value on their own, especially if they can showcase your products in action or on a model.
Ecommerce brand Healthy Human specializes in eco-friendly products that support healthy living.
This includes their line of insulated water bottles, cruiser tumblers, bento boxes, and other innovative products.
In this blog example, they share recipes for making your own rose water at home and tips for how to use it. The entire page looks cohesive, thanks in part to the rose-themed (and rose-colored) images accompanying each heading.
For a relatively short blog, there’s plenty of depth to the content—including a brief history of rose water, three different steeping methods, and four different ways to use it.
Healthy Human pulls this off by linking out to sources that support claims about the benefits of rose water and provide extra context about its use throughout history.
Although this is a genuinely helpful blog post for anyone searching for rose water recipes, Healthy Human doesn’t miss the opportunity to plug their stainless steel water bottles at the end.
Artist Lauren Dickson Clarke brings her creations to life in a collection of unique home objects.
This blog post on candle care stars her iconic line of “Moody Muse” candles, which are housed in fine bone china.
Much like the candles themselves, the header image has a ton of attitude.
We love the bold colors and photography style, which place a spotlight on the candles without looking like traditional product images.
Throughout the blog post, there are plenty of smart formatting choices to learn from.
For instance, black rectangles are used to emphasize subheadings for each section. Clear headings combined with line dividers and bullet points all make for a cleaner reading experience—and make it possible to cover a lot of content without overwhelming readers with a wall of text.
The result is this type of easy-to-follow, step-by-step guide that customers might consider bookmarking for future reference.
We love how the end of the blog post segues into a cheeky-yet-subtle sales pitch (“Oops, did we mention refills?”) and that Lauren signs off on each post personally. This strengthens the brand as an extension of the creator.
One of the main lessons here is that your blog post can support your product pages — or even act as an alternative.
Nuun’s electrolyte tablets make hydration tastier and more convenient than ever.
Their ideal customer tends to be physically active, so they blog about nutrition, fitness, and other wellness topics.
There are a couple nifty features worth mentioning in this blog post. Once you scroll down past the large, bold header, key pieces of information are shared in creative ways.
The section below completely separates the psychology and science of habit formation into two separate pieces.
Further down, there’s an interactive Q&A section that readers can either skip over or click to expand answers to questions of their choice.
Breaking information into blocks and using color to break the post up into sections helps draw attention to key points and makes it easier for the reader to digest new information.
Canadian brand Santevia specializes in alkaline water filtration.
Their products—which include water pitchers, bottles, and filters—are available at various retailers and through their Shopify website.
We decided to showcase this short but effective blog post to highlight its well-designed layout and clever use of a chart for a visual comparison.
Let’s start with the header image.
It’s hard to go wrong with a large, eye-catching visual that spans the full width of the page.
Just above the title are several tags that visitors can click to view blog posts related to that topic. This is a simple but effective way to allow readers to navigate the site and reach other relevant content.
The chart below allows visitors to skim quickly, get the information they need. Plus, it serves to nurture leads who are interested in the benefits and just need a bit more detail to nudge them towards making a purchase.
This type of direct comparison is something you might expect to see on a product page, because it can be an effective sales tool for shoppers nearing the bottom of the funnel.
But it also provides clear information that appeals to anyone who is just starting to research pitcher filters.
Information like this is more than welcome in a blog post where the goal is to inform and educate your customers.
Your blog shouldn’t be a sales pitch—but you can use your unique selling point to generate blog ideas and visual content.
Adding customized blog posts to your Shopify store has never been easier. Here’s a quick overview of how you can get started with Shogun Page Builder.
Now that we’ve toured these examples from Shogun customers who’ve each achieved amazing layouts, it’s your turn!
Whether you’re looking for ways to spruce up your existing blog or are thinking about publishing your very first post, there are plenty of cool things you can do to make your pages stand out.
Emily is a content marketer from Toronto. She helps tech companies and startups develop awesome content for their blogs, websites, and social media. When she’s not writing or thinking about writing, Emily can be found chilling on her yoga mat, loitering in bookstores, or exploring the city with her super cute (and super spoiled) corgi, Wilbert.