15 Best Shopify Email Marketing Apps For Savvy Sellers (+ Tips For Success)

April 25, 2023

15 Tools and Tips to Master Shopify Email Marketing shopify email marketing

Owning the customer relationship is a key driver of success in ecommerce.

Engaging with your customers to stay top of mind, keeping open communications, and capturing valuable product feedback are critical actions that can propel you towards further growth.

No matter where you sell, you can accomplish all of these goals through one powerful channel: email marketing.

This article focuses on Shopify email marketing and why it’s important. You’ll also discover tools and tips that can boost your email strategy.

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Why do Shopify brands need email marketing?

illustration chair email shopify email marketing
Image: IconScout

Email marketing is a highly effective tactic to attract, engage, and retain your audience.

For Shopify brands and ecommerce merchants in general, it delivers multiple concrete benefits. Let’s look at the top advantages of this valuable marketing channel.

Improved reach and conversions

Globally, there are over four billion daily email users, and email marketing lets you tap into that massive pool.

It also guides consumers’ purchasing decisions, influencing 59% of shoppers. Additionally, 50% of customers have also made a purchase at least once a month because of email marketing.

Boost revenue

Launching well-crafted, targeted email campaigns can greatly improve your brand’s earnings.

Essence of Email, for instance, helped Food to Live overhaul their email marketing strategy, which significantly boosted their income.

Their efforts to set up both templates and email funnels grew the healthy snack food brand’s email marketing revenue by 1,076%!

A powerful content distribution tool

Email marketing is an effective channel for disseminating content to your audience, making it understandably popular among marketers.

It lets you deliver valuable information such as product updates, promotions, and tips.

According to the Content Marketing Institute, up to 69% of marketers use email marketing as their main content distribution channel, making it the third-most popular behind a company’s website (90%) and blog (78%).

Better customer retention

With 66% of consumers expecting brands to recognize their individual needs, delivering personalized content is vital for your email marketing to succeed.

Not to mention, 70% of people say that how well a company understands their expectations affects their loyalty.

So, include your subscribers’ names in communications and tailor the content you deliver to their behaviors and interests.

Gain valuable feedback

Learning what customers like and dislike about your product or service is one of the best ways to improve your offering.

In this regard, email excels at extracting that information.

Send surveys to gather immediate feedback so you can act quickly on issues. Some Shopify email marketing tools even let you automate the process, which enables the continuous development of better products and services.

Superb return on investment (ROI)

An intricate and well-developed email marketing strategy can yield strong financial returns, so it’s no surprise that it’s widely adopted.

In fact, according to Litmus, you can expect an average ROI of $36 for every dollar you spend on email marketing.

What makes a strong Shopify email marketing service?

illustration checking email shopify email marketing
Image: IconScout

You’ve seen the advantages that come along with a Shopify email marketing service. But, how do you choose the right one? First, look for those with must-have features.

At a minimum, the email marketing service you pick should enable you to:

  • Manage multiple email lists
  • Create segmented lists
  • Craft branded emails with the help of pre-designed templates
  • Build email sequences and workflows

Multiple email list management

Keeping an entirely separate list instead of using a tag or segmentation may be necessary when you have audiences that you know will not overlap. As you grow, you may want to develop different subscription lists based on segmented interests.

For example, if you sell clothing, you may need separate email lists for men’s and women’s products.

Or, if you sell items across multiple categories, such as a handbag brand that also sells jewelry, you may want unique lists for each product line.

Audience segmentation and personalization

Sending personalized communications that match your audience’s interests can maximize engagement and compel them to click through your emails.

Segment your list based on audience interests and personalize your email content accordingly to keep your emails relevant and interesting.

Note that this feature is slightly different from the one above in that you can segment, tag, and otherwise personalize contacts within a single list, rather than creating an entire new one.

Email templates and design customization

Email templates let you easily deliver communications that are in line with your brand’s aesthetic and messaging and thus readily identifiable.

Being able to instill your brand impression upon first click helps subscribers recognize you quickly and encourages them to read more of your email.

Pre-built workflows and automations

The ability to deliver customer-tailored emails automatically provides the flexibility to focus on other business aspects while keeping buyers regularly engaged.

Push notifications and pop-ups

Grab and maintain customer attention by sending alerts for promos, recommendations, and other updates across devices. Many email marketing tools work with your website to capture more subscribers.

Some of the platforms we list below have features like pop-ups that appear upon exit intent, and clever ways to convince a visitor to leave their email before exiting the page.

Signup forms

Forms are a great way to capture your audience’s information and give them an easy way to opt in to your relevant offers.

Tip: Shogun users can use Page Builder to insert forms across any page of your website easily, from your about page to product landing pages.

shogun form element shopify email marketing

Analytics and reporting

Keep a close eye on email analytics to gauge what works and what doesn’t.

Monitoring your campaign performance helps you determine whether you need to adjust your email strategy, copy, content, layout, or some other element.

A/B testing capabilities

A/B testing allows you to experiment with various changes and identify which ones allow your emails to perform better.


Being able to integrate with other channels along with Shopify or third-party apps allows you to maximize your email marketing capabilities.

By having more of your apps talk to each other, you can set important tasks on autopilot.

Pricing and extra features

Incredibly, some services offer these capabilities for free. Most of them, however, are priced differently.

Shopify email marketing apps typically charge a monthly subscription fee, but how much you pay increases based on:

  • How many campaigns you run simultaneously
  • Your number of contacts or subscribers
  • The inclusion of discount codes and promos
  • Dedicated live chat and email support
  • Extra SMS features
  • And more

Other services follow tiers where must-have features are only available through pricier subscriptions.

Nevertheless, some user reviews assert the added services are worth it.

What about the Shopify Email app?

shopify email shopify email marketing

Shopify has their own default email service called Shopify Email, which is what many Shopify merchants use.

The Shopify Email app lets you create and send marketing emails directly from your Shopify admin. Its core features include:

  • A drag-and-drop editor
  • Email templates
  • Pre-built automation templates
  • Customer list segmentation
  • Campaign tracking

Pros of Shopify Email

As a default app, Shopify Email has multiple upsides:

  • It’s cost-effective: You can send 10K free manual or automated emails a month, and every 1,000 emails beyond that only costs $1.
  • It’s easy to use: It’s integrated into your Shopify admin, where you can control all of its functions.
  • It provides the necessities: It has basic marketing features such as templates and segmentation options.

Cons of Shopify Email

But it has downsides as well:

  • It lacks advanced features: Other email marketing services offer A/B testing capabilities, workflows for other channels, and dedicated support, among others.
  • It still needs improvement: Some users report running into glitches, bugs, and compatibility issues.

Is Shopify Email worth it?

Shopify Email is a good option for merchants who are just getting started and lack the budget for pricier services.

But for those seeking a feature-rich app, there are better options available.

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15 of the best Shopify email marketing apps

Here are some of the best email marketing tools currently available in the Shopify App Store.

Shopify appRatingFree plan?Best forSMS?
Shopify Email3.8/5For up to 10,000 emails per monthShopify-exclusive brands looking for a simple solutionNo
Klaviyo3.9/5For up to 250 contactsBrands with large subscriber basesYes
Omnisend4.8/5For up to 250 contactsMerchants just starting out (and so will need the 24/7 support)Yes
Mailchimp3.5/5For up to 500 contactsMerchants who want to improve their buyer’s journeysNo
Seguno4.9/5For up to 250 contactsNiche small businesses with small subscriber basesNo
Automizely4.8/5For up to 300 contactsMerchants in need of email and SMS marketingYes
Privy4.6/5For up to 100 contactsBrands that want precise and customizable email designYes
SmartrMail4.9/5For up to 250 contactsMerchants looking to create highly targeted email campaignsYes
SMSBump4.9/5For up to 10K emails per monthBrands that need highly accurate communications for niche audiencesYes
OrderlyEmail4.9/5NoBrands with a global audienceNo
AVADA4.9/5For up to 500 contactsThose who need the flexibility of automated newsletters and follow-upsYes
Flowio4.9/5For up to 1,000 emailsMerchants that want a single tool for email, SMS, and live chatNo
CM Commerce4.6/5NoBrands that want to build trust with their subscribersNo
ActiveCampaign4.5/5No, 14-day free trialMerchants looking to build a strong email list with lead scoringNo
ONE5/5For up to two active campaignsMerchants looking for a lightweight and affordable email marketing toolNo
POWR4.7/5For up to 25 submissionsBrands that already have an email tool and need to collect feedback or build their subscriber listNA

1. Klaviyo

klaviyo shopify email marketing

Rating: 3.9/5 stars

Klaviyo is a popular Shopify email marketing tool that offers advanced segmentation, automation, and analytics to create targeted campaigns.

Top features:

  • Audience segmentation and predictive analytics
  • Back in Stock, Price Drop, and Browse Abandon Shopify automations
  • Real-time revenue data
  • Dynamic coupon codes
  • Integrations with third-party apps

What makes it special: In-depth analytics tools to measure and track your email ROI


  • User-friendly
  • Competitively priced
  • Free plan offers lots of opportunities


Who it’s best for: Brands with large subscriber bases

Price: Free to custom

Free plan? For up to 250 contacts

#cta-mini-pb#Klaviyo integrates with Shogun to create a seamless subscription experience. Learn more

2. Omnisend

omnisend shopify email marketing

Rating: 4.8/5 stars

Omnisend is a powerful email marketing automation platform designed to streamline workflows and personalize content, helping you engage with customers consistently.

Top features:

  • Professional email templates
  • Pop-ups and signup forms
  • Pre-built workflows and automations
  • 24/7 live support

What makes it special: Includes live support with the free plan



Who it’s best for: Merchants just starting out (and so will need the 24/7 support)

Price: Free to custom pricing

Free plan? For up to 250 contacts

3. Mailchimp

mailchimp shopify email marketing

Rating: 3.5/5 stars

A well-known email marketing platform, Mailchimp integrates easily with Shopify. It excels at creating professional emails and nurturing customer relationships.

Top features:

  • Forms and landing pages
  • Insights powered by historical data
  • Marketing CRM
  • A/B testing
  • Automated customer journeys

What makes it special: Robust features for enhancing customer experiences



Who it’s best for: Merchants who want to improve their buyer’s journeys

Price: Free to custom

Free plan? For up to 500 contacts

4. Seguno

seguno shopify email marketing

Rating: 4.9/5 stars

Seguno is a Shopify-exclusive intuitive email marketing tool. It provides automations, product recommendations, and more to simplify campaign creation.

Top features:

  • Unlimited email sending
  • Templates and Canva design capabilities
  • Email and chat support
  • Pre-built automations
  • Pop-ups

What makes it special: Offers unlimited sending and many design options for free



  • Users report issues with their customer email list
  • Expensive for merchants with numerous subscribers

Who it’s best for: Niche small businesses with small subscriber bases

Price: Free to $10 per 1K subscribers

Free plan? For up to 250 subscribers

5. Automizely

automizely shopify email marketing

Rating: 4.8/5 stars

Automizely is a personalized marketing automation platform that encompasses email and SMS channels.

Top features:

  • Behavior-based automated email flows
  • Templates for both email and SMS
  • A/B testing and performance monitoring
  • Pop-ups, product recommendations, and countdown timers

What makes it special: Offers SMS marketing capabilities as well



Who it’s best for: Merchants in need of email and SMS marketing

Price: Free to $179/month

Free plan? For up to 300 contacts

6. Privy

privy shopify email marketing

Rating: 4.6/5 stars

Another all-in-one ecommerce marketing platform, Privy is designed for creating targeted and personalized email and SMS campaigns.

Top features:

  • Drag-and-drop email editor with pre-built templates
  • Pop-up options for growing subscriber lists
  • Advanced automations and targeting
  • Expert onboarding, support, and coaching

What makes it special: Comes with a long list of conversion-focused email and web features



  • Expensive
  • Reviews gave pricing negative marks

Who it’s best for: Brands that want precise and customizable email design


  • Free
  • $30 for up to 1,000 contacts
  • $45 for up to 2,000 contacts
  • For larger contact lists, use Privy’s calculator

Free plan? For up to 100 contacts

7. SmartrMail

smartrmail shopify email marketing

Rating: 4.9/5 stars

With the SmartrMail email marketing platform, you’ll enjoy exceptional personalization options for your automated workflows.

Top features:

  • Machine learning
  • Drag-and-drop automated flow builder
  • Simple setup and one-to-one onboarding
  • One-click integrations
  • A/B testing

What makes it special: Advanced automations produce unique customer journeys


  • Buyer’s journey customizations
  • AI personalized product recommendations
  • Affordable


Who it’s best for: Merchants looking to create highly targeted email campaigns


  • Free
  • $19/month for up to 1,000 subscribers, plus $0.0075 per extra subscriber
  • $99/month for up to 5,000 subscribers, plus $0.01 per extra subscriber

Free plan? For up to 250 subscribers

8. SMSBump

yotpo smsbump shopify email marketing

Rating: 4.9/5 stars

SMSBump is primarily focused on SMS marketing but offers powerful features for email campaigns as well.

Top features:

  • Personalization options
  • A/B testing
  • Narrowly targeted segmentation
  • Revenue attribution and tracking

What makes it special: Advanced targeting features allow for more precise campaigns



Who it’s best for: Brands that need highly accurate communications for niche audiences


  • For plans: Free to $199/month
  • For emails beyond 10K limit: $1.50 per 1,000 for next 90K, $1 per 1,000 beyond 100K

Free plan? For up to 10K emails per month

9. OrderlyEmails

orderly emails shopify email marketing

Rating: 4.9/5 stars

This email template tool was made primarily for maximizing the customization of your communications.

Top features:

  • Professional email templates
  • Countless design options
  • Post-purchase discounts, upsells, and product recommendations
  • Quick translation and multi-currency support

What makes it special: Numerous customization options, multiple currencies, and translation ease international marketing


  • Customizability
  • Templates are regularly updated in line with Shopify updates
  • Good for international audiences


  • Must be supplemented with other email marketing apps
  • Some users find it expensive

Who it’s best for: Brands with a global audience

Price: $99/year per theme

Free plan? No


avada shopify email marketing

Rating: 4.9/5 stars

AVADA is a marketing automation platform for omnichannel communications.

It provides powerful functionalities for email, SMS, form builders, and even offers a “spin to win” game that can be played by entering an email.

Top features:

  • Workflow automations
  • Newsletter campaigns and monitoring
  • Lead capturing
  • Email templates
  • Audience segmentation and personalization

What makes it special: Actively engage and follow up with your audience through automations



Who it’s best for: Those who need the flexibility of automated newsletters and follow-ups

Price: Free to custom pricing

Free plan? For up to 500 contacts

11. Flowio

flowio shopify email marketing

Rating: 4.9/5 stars

Flowio cuts down on your workload by automating email marketing workflows and streamlining customer experiences.

Top features:

  • Personalized content
  • Drag-and-drop editor
  • Actionable insights
  • Contact list management and segmentation
  • SMS and live chat features

What makes it special: All-around solution for multiple communication channels



  • Lacks advanced email marketing features
  • Some issues with customer support

Who it’s best for: Merchants that want a single tool for email, SMS, and live chat

Price: Free to custom pricing

Free plan? For up to 1,000 emails

12. CM Commerce

cm commerce shopify email marketing

Rating: 4.6/5 stars

CM Commerce’s offering combines email marketing with user-generated content (UGC) tools to improve customer engagement and trust.

Top features:

  • Pre-built automated journeys
  • Drag-and-drop email builder
  • Behavior-based segmentation
  • Reporting and analytics

What makes it special: Lets you incorporate product reviews and ratings into your emails



Who it’s best for: Brands that want to build trust with their subscribers

Price: $9 to $2,399/month

Free plan? No

13. ActiveCampaign

activecampaign shopify email marketing

Rating: 4.5/5 stars

ActiveCampaign provides numerous automations for not only email marketing but also lead generation, SMS marketing, and more.

Top features:

  • Email marketing automations
  • Personalized communications
  • Contact and lead scoring
  • Landing pages
  • Built-in CRM
  • Site and event tracking

What makes it special: Contact and lead scoring lets you assess individuals in your email list



Who it’s best for: Merchants looking to build a strong email list with lead scoring

Price: $29/month to custom pricing

Free plan? 14-day free trial

14. ONE

one upsell shopify email marketing

Rating: 5/5 stars

ONE is an affordable email marketing tool that personalizes customer journeys and improves store speed.

Top features:

  • Optimized Async Post Script, page speeds, and SEO
  • Email marketing automations
  • A/B testing
  • Integrations with third-party applications
  • Conversion tools

What makes it special: Besides email marketing, this app also pays attention to website performance



Who it’s best for: Merchants looking for a lightweight and affordable email marketing tool

Price: Free to $12/month

Free plan? For up to two active campaigns

15. POWR

powr shopify email marketing

Rating: 4.7/5 stars

A versatile form builder tool, POWR helps you easily collect information from customers. It can be used for surveys or building a subscriber list.

Important to note, you cannot send emails through the POWR platform alone—you can use it alongside one of the email platforms mentioned above in this list.

Top features:

  • Conditional logic for addressing different customer segments
  • Abandoned cart emails
  • Autoresponder emails
  • Dashboard for centralized information
  • Design options and templates

What makes it special: Customization options for collecting information from various segments



Who it’s best for: Brands that already have an email tool and need to collect feedback or build their subscriber list

Price: Free to $89.99/month

Free plan? For up to 25 submissions

3 Tips to make your Shopify email marketing even more powerful

To cap things off, I’m sharing a few extra tips to help you take your Shopify email marketing to the next level.

Build a strong list

Your newsletter is useless if it fails to reach the right people—and that requires you to build your list. Here are some ways to do that:

  • Strategically place forms in prominent locations across your website and other owned channels to capture the right audience.
  • Use pop-ups to capture your visitors’ attention.
  • Provide lead magnets, which are free resources like ebooks or white papers offered in exchange for visitors’ email addresses.

#cta-mini-pb#Add forms to any page of your website with Shogun and build your list efficiently with multiple angles and CTAs. Learn more


Make signing up worth it

Retain subscribers through engaging emails that have something relevant and interesting to offer. To provide your audience with valuable communications:

  • Personalize your emails: Tailor your campaigns, offers, and content to their interests and behaviors.
  • Segment your list: Create more targeted campaigns by sorting your list into specific segments. Base them on factors like location, purchase history, and engagement level.
  • Offer incentives: Grow your audience and compel them to subscribe by offering discounts, early access to new products, helpful tips, and other rewards.

Test and optimize

Continually experiment with your emails’ voice, tone, offers, and more to see what works best. For maximum effectiveness, test the following as well:

  • Subject lines: These are your best opportunities to make a strong first impression and capture attention. Try different subject lines and see which ones are opened most.
  • Send times: Audience segments behave differently at various times of the day. Sending communications at different times will determine when people open and click through your emails the most.
  • Content: Include different types of content, such as videos, GIFs, and product images. This shows you what resonates with your subscribers.
  • Calls to action (CTAs): Play around with various CTAs to pinpoint which ones produce the highest conversion rates.

Shopify email marketing FAQs

What is the best email provider for Shopify?

This is subjective, as the right provider depends on your specific needs and budget.

So, make sure you thoroughly research your options, paying special attention to their features and pricing, and make your decision from there.

How do I add email marketing to Shopify?

shopify app store shopify email marketing

Adding email marketing capabilities to your Shopify store is simple. All you have to do is integrate a third-party app or use Shopify’s default email marketing service.

I’ve broken down the specific steps below:
1. Visit the Shopify App Store
2. Navigate to Apps by category at the top
3. Select Marketing and conversion
4. Choose the Email marketing category
5. Pick an app
6. Click Add app on your chosen app’s page

Can you send marketing emails with Shopify?

Yes, you can. Simply choose between a third-party email marketing service or Shopify’s default one (I gave a quick rundown of how to do it in the previous question).

What’s the most popular email marketing software?

Some of the most popular services for email marketing are:
1. Klaviyo
2. Omnisend
3. Privy
4. Mailchimp

Is Shopify email marketing free?

Shopify’s default email marketing service isn’t completely free: You get 10K emails per month at no cost, but every one exceeding that limit will cost you $1.

As for third-party apps, these offer free plans.

However, they charge more for advanced features, larger contact and subscriber lists, and a higher number of simultaneous campaigns, among other perks.

Is Klaviyo better than Shopify Email?

Klaviyo boasts more advanced segmentation and automation options, which is advantageous for those with narrower audiences.

On the flip side, it’s more expensive than Shopify Email, and its $20 subscription only accommodates up to 500 contacts (and you’ll need to upgrade as you grow).

It also has a learning curve, meaning it may require more expertise to use it effectively.

The choice between Klaviyo and Shopify Email will largely depend on your needs and finances. If you can afford its more advanced features, go for Klaviyo.

If you only need the necessities and have a tight budget, opt for Shopify Email.

Boost your business with a Shopify email marketing tool

Shopify email marketing helps you engage more with your customers, drive sales, and grow your business.

With a wide variety of tools available on Shopify’s app store, you’re sure to find an option that fits your needs.

During your search, remember to take into consideration:

  • Your budget
  • The features you need
  • The level of expertise necessary to set up and gain the most from the app

Incorporate the tips outlined in this article as well to find your next marketing asset.

Armed with this knowledge, you can create effective email campaigns and achieve results that further your business goals.


#cta-visual-pb#<cta-title>Make the most of your email click-throughs<cta-title>Create a website that turns newsletter clicks into conversions with Shogun Page Builder.Start building for free

Rachel Go

Rachel is a remote marketing manager with a background in building scalable content engines. She creates content that wins customers for B2B ecommerce companies like MyFBAPrep, Shogun, and more. In the past, she has scaled organic acquisition efforts for companies like Deliverr and Skubana.

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