Choosing a new Shopify theme for your clothing store is no small feat.
With so many themes to choose from, features to check for, and the pressure of delivering incredible shopping experiences, how do you know which theme to choose?
This guide shares 13 of the best Shopify fashion themes for scaling clothing brands.
When searching for a Shopify theme for your clothing or apparel store, keep these six features in mind.
The Shopify Theme Store is home to over 100 unique themes. However, not all of these listings were created with fashion ecommerce brands in mind.
Fashion businesses have additional things to think about when choosing a theme, including support for:
The best fashion ecommerce websites deliver incredible experiences to website visitors—regardless of how they’re accessing the online store. This is where responsive Shopify themes come into play.
Shopify themes with a responsive design automatically resize the page’s content depending on the screen size of the device it’s loaded on.
Shoppers who buy through their mobile device—who’ll account for 10% of all ecommerce sales by 2025—get slightly different experiences than desktop customers. They aren’t burdened with zooming into tiny text and clicking small buttons.
They have the same friction-free experience—one automatically tailored to their device.
Did you know that 94% of all first impressions of a website are design-related?
While the Shopify Theme Store is a great starting point for designing online experiences, sometimes you need to go the extra mile.
“For picking the perfect theme for our fashion brand we evaluated the look, native possibilities to change the look without coding and speed. For us the most important factor was a look that corresponded the best with our brand.”
— Atelier Madre, founder of Manuel Dreesmann
Shortlist fashion themes that offer advanced customization options. That means the ability to:
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The checkout experience you’re delivering to shoppers has a huge impact on their likelihood of buying.
Baymard found that up to 70% of all online shopping carts are abandoned. Reasons range from a complicated checkout process to not trusting the website with sensitive payment information.
Choose a Shopify clothing theme that builds upon Shopify’s already-powerful checkout experience. Ideally, the theme should support several payment options, one-click checkout (like Shop Pay), and customizable options to add social proof in the cart.
Speed is likely the last thing you’d think about when starting an online clothing store. You’re excited to get your apparel out there, make sales, and produce more pieces, right?
That’s not to say loading speed should be ruled out of the theme decision-making process.
Page load speeds impact your ability to drive traffic to your Shopify fashion store. Search engines like Google reward fast-loading sites with higher rankings.
Plus, once fashion shoppers arrive at your website, slow loading times contribute to a poor user experience. It’s why ecommerce websites that load within one second have a 2.5 times higher conversion rate than one that loads within five seconds.
Shopify’s biggest advantage is that you can sell to customers all over the world from a single storefront. That job is made easier if the fashion theme you choose supports internationalization.
Look for a Shopify fashion theme that offers the following international ecommerce features to make global growth easier:
Now that you know what a good theme includes, let’s explore different Shopify themes built for fashion brands. We’ll cover the type of brand each theme is best suited to, its most impressive features, and how much it costs.
The Studio theme is a great option for fashion business owners looking for a new Shopify theme. It uses a light and elegant design—great for minimalistic apparel brands.
Highlights of this theme:
Best for: Fashion and apparel brands with a minimalist brand style
Built by: Shopify
Price: Free
The Prestige Shopify theme is a monochromatic theme ideal for fashion brands.
As Albina Mataj, co-founder of Bonheur Jewelry, says: “The theme provides ample space for high-quality product images, allowing us to showcase our jewelry effectively.”
Highlights of this theme:
Best for: Scaling fashion ecommerce stores with lots of page content that run time-sensitive deals
Built by: Maestrooo
Price: $350 USD
Shopify’s Spotlight theme is a basic theme geared towards newer ecommerce brands. It’s especially suited to streetwear brands where the products themselves do the talking.
Highlights of this theme:
Best for: New streetwear fashion brands
Built by: Shopify
Price: Free
Colorblock is a bold theme designed for high-end fashion brands. It uses pops of color to draw a shopper’s attention to key product features—such as size charts, product categories, and care information.
Highlights of this theme:
Best for: Fashion brands with a vibrant personality
Built by: Shopify
Price: Free
Looking for a Shopify fashion theme that’s bold—but not too in your face? The Origin theme does exactly that.
Highlights of this theme:
Best for: Creative apparel brands that use fun typography in their branding
Built by: Shopify
Price: Free
The Cascade theme is a great option for fashion and jewelry brands. It comes with three presets—classic, modern, and elegant. Each offers its own unique color scheme and typography.
“When developing my website, I decided on the look and the features that I wanted before starting. I then sorted through the themes to see which would require the least amount of custom development work. That’s how I ended up selecting Cascade.”
— Alexis Jay, founder of Alexis Jae Jewelry
Highlights of this theme:
Best for: Apparel and jewelry brands that like the asymmetrical pattern
Built by: Switch
Price: $320 USD
The Publisher theme uses a moody, avant-garde design to showcase fashion products. It showcases products on a dark background, allowing the product to take a user’s full attention.
Highlights of this theme:
Best for: Fashion brands with a dark and moody brand identity
Built by: Shopify
Price: Free
Symmetry is a top-selling Shopify theme—for good reason. It’s designed for high-volume online stores and those with a physical storefront.
Highlights of this theme:
Best for: Fashion ecommerce brands with a large product catalog or physical retail location
Built by: Clean Canvas
Price: $320 USD
Designed for luxury fashion brands, add Broadcast to your shortlist if you’re a Shopify fashion brand looking for a sleek, modern design.
Highlights of this theme:
Best for: Luxury fashion brands that sell internationally
Built by: Invisible Themes
Price: $300 USD
Impulse is a premium Shopify theme that helps fashion brands showcase their products through a visually impressive online storefront.
Highlights of this theme:
Best for: Apparel brands with hero products or collections
Built by: Archetype Themes
Price: $350 USD
The Influence theme is a smart, sleek Shopify theme for fashion brands. It comes with storytelling and product discovery features to help customers find what they’re looking for.
Highlights of this theme:
Best for: Fashion and apparel brands with smartphone shoppers and large product catalogs
Built by: Eight Themes
Price: $180 USD
The Palo Alto theme is a superb choice for Shopify fashion brands that put the emphasis on product photography. It has space for large collection and product images—letting your clothes do the talking.
Highlights of this theme:
Best for: Fashion brands that prioritize imagery and storytelling
Built by: Presidio Creative
Price: $300 USD
Looking for a clean Shopify theme for your fashion store that offers the functionality you need to deliver incredible online experiences? Retina does exactly that.
Highlights of this theme:
Best for: Fashion brands with lots of product variants
Built by: Out of the Sandbox
Price: $220 USD
While the Shopify Theme Store is a great starting point when designing your storefront, the unfortunate reality is: themes are popular.
There’s a good chance another fashion ecommerce brand has the same out-of-the-box design as your own store.
Here’s how you can use Shogun Page Builder to differentiate your fashion store from other brands with the same Shopify theme:
Atelier Madre, founder of Manuel Dreesmann, adds: “We are using a handful of plugins to get the functionalities for the best user experience for our customers—especially on the product pages we made a couple of changes.”
“Shogun helped us a lot to enrich product pages with further information below the line.”
The best Shopify fashion themes deliver incredible user experiences to your customers.
From drop-down menus to upselling opportunities, use the checklist to shortlist potential themes—like those we shared here.
Need extra customization?
Take your clothing store to the next level with Shogun Page Builder. Complete with an intuitive drag-and-drop editor that removes the need for a development team, you can optimize to your heart’s content.
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