Sparkling Success: The Top 15 Shopify Jewelry Stores You Need to Know

These days, building and running successful Shopify jewelry stores requires more than just great products.

It’s also about having an incredible online presence.

But in a saturated market like jewelry (in the US alone, the industry is valued at a casual $69 billion), it’s all the more important to design an ecommerce experience that has customers saying, “take my money!”

via GIPHY

So what makes for a stand-out Shopify jewelry store? We’ve got you covered.

Today you’ll learn:

• The foundations of a successful ecommerce jewelry store
• The components of a top Shopify jewelry store
• 15 Stellar examples of ecommerce jewelry sites

Let’s jump right in!

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Core components of a high-converting Shopify jewelry store

There are several non-negotiables in the blueprint of any high-converting ecommerce store. These non-negotiables can make or break your conversion rate.

So, before we get into the nitty-gritty of what makes a Shopify jewelry site stand out, let’s review the foundational elements of a successful online jewelry store.

Easy to navigate

First, customers should be able to explore your site without issue.

After all, you only have 50 milliseconds to make a good first impression with your site, so make it count!

From a well-organized site navigation to breadcrumbs that help customers return to a previous page, you should focus on simplicity and user experience first and foremost.

Clear calls to action

Want customers to check out a big sale you’re having? Or sign up for SMS messages to receive a discount? Make sure those calls to action stand out.

DTC jewelry brand Local Eclectic does a great job of this:

They want shoppers to check out their limited collection, so they’ve made it front and center on their site (in this case, above the fold).

Now, each time a customer visits their site, the April Diamond Capsule collection is the first thing they see, upping the chances of them exploring it.

Another great example is this subtle yet noticeable pop-up on Swarovski’s site:

The pop-up follows you as you scroll the page but isn’t in the way. Plus, it’s easy for customers to close the pop-up if they wish.

Security is a priority

With 65% of credit and credit card holders having experienced a fraudulent charge on a credit card, making security a top concern is a must.

Luckily, Shopify stores are natively equipped with PCI compliance, so you know sensitive customer data is always protected.

Lastly, there are other ways you can communicate that your site is safe, like:

• Use a TLS/SSL certificate
• Protect products with extended warranties

A simple checkout process

17% of shoppers will abandon their cart during checkout if the checkout process is too complicated or lengthy.

What’s more, 24% will abandon if they’re required to create an account.

Reducing the number of steps or asks of customers during checkout and swapping them with features that simplify their experience is key.

Luckily for Shopify customers, many of the pain points of other checkouts are largely solved with Shopify’s native checkout.

For example, instead of requiring customers to manually type in their address each time, Shopify checkout has built-in Google Autocomplete.

Customers type in the first few characters of their address, and Google does the rest.

Responsive across devices

We know shoppers are on their phones a lot. In fact, a whopping 5.22 billion people are using and making purchases from their phones.

Make sure your Shopify jewelry store isn’t just mobile-friendly but is mobile-optimized. Meaning, consider what functionality your site needs to have to feel as native to shoppers’ devices as possible.

For example, the mobile version of jewelry brand Aurate’s site maintains the look and feel of the desktop version but is designed with smaller screens top-of-mind:

On mobile, the site navigation changes from a tab menu to a hamburger menu to accommodate for a smaller screen.

Also, the product photos automatically resize for varying screen sizes.

What makes a Shopify jewelry store stand out?

We’ve got the basics of a great Shopify jewelry store down. Now, let’s cover what separates a dazzling store from a run-of-the-mill one.

There are several key pages in an ecommerce jewelry store that influence buyer decisions:

• Product pages
• Collection pages
• Returns & exchanges pages

The design of these pages (along with the rest of your site, of course) is critical to conversions and to stand out from competitors.

As customers browse your site, they’re looking for something—whether they consciously know it or not.

They might have a clear understanding of what they want (i.e., they’re searching for an engagement ring for their partner) or are browsing because something caught their eye (i.e., a big sale or interesting image or video).

It’s key to understand the intent of customers (whether that’s known consciously or subconsciously by the shopper) as they browse each page. Then, optimize your design accordingly.

Let’s look at examples of how you can design for intent on each of these key pages.

Optimizing product page design

The goal of a product page is to provide customers with as many details as possible so they convert.

It’s also a great space to answer questions—both ones that are obvious and those that are not so obvious.

Here’s a list of elements you should include on each product page:

• High-quality product images
• Detailed product descriptions and specs
• User-generated content
• Customer reviews and social proof (bonus points for reviews submitted with images!)
• Size chart

Also, it’s important to disclose any other need-to-know details about customization, warranties, shipping times, etc., and the product page is a great place to do this.

A great example of a strong product page is from Brilliant Earth.

First up, this product page includes all the heavy-hitting components you’d expect from a high-quality product page mentioned above, along with a few extras:

• Metal color toggle that updates the product imagery as you select between metal color
• Shipping information and estimated delivery time

But this page takes things a step further by providing other contextual information customers would want or need to know to make a purchase.

For example, this interactive feature lets shoppers toggle between skin colors on a hand model to see what the product would look like on varying skin tones.

What’s more, the page includes details on Brilliant Earth’s production process and their sustainability practices, which may be important to shopper values.

The page also includes plenty of user-generated content and reviews, which can be a make-or-break factor when purchasing a product of this price point online.

After all, 95% of customers rely on reviews to evaluate or learn more about a product.

Lastly, the page includes an Order Details section at the bottom.

This quick snapshot of what customers can expect with their purchase eliminates any confusion on what they “get” and clearly articulates shipping times, warranty information, and more.

It’s a great way to wrap the page up in a neat little bow 🎀

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Optimizing collection page design

Collection pages serve an important role on any ecommerce site. Their primary purpose is to help customers browse and compare similar products within a category.

Customers should be able to filter products by price, size, color, brand (if applicable), and more. In short, collection pages should help customers find what they’re looking for faster.

Collection pages are also a place for brands to highlight new products, unique features, and more.

So how might you optimize a collection page with design elements?

Take this beautiful collection page from Anthropologie, for example:

The grid layout on this page is easy to navigate and browse, but that’s not all that makes it great.

Shoppers can filter products by type as noted above the grid, allowing them to narrow their search even more from the start:

Plus, the breadcrumb navigation at the top (Accessories / Jewelry) makes it easy for shoppers to return to the previous page.

After selecting a main category, like necklaces, shoppers can narrow down their search even more with the filters on the side:

This page design and info hierarchy make for an easily browsable shopping experience.

Plus, it speaks volumes about Anthropologie’s prioritization of making their massive SKU collection streamlined for customers to explore.

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Optimizing returns & exchanges page design

This page may not be the most glamorous page on your site, but the information on this site could be a make or break for customers.

Clearly communicating your returns and exchanges policies is not only an act of transparency, but it can save you a lot of headaches down the road.

If customers aren’t aware of or are confused about your policies and would like to make an exchange or return, a messy customer service inquiry might ensue.

To avoid this, keep your returns & exchanges page simple and easy to locate, like in the footer of every page.

A great example of this is, again, from Brilliant Earth:

This returns & exchanges page not only includes a detailed overview of Brilliant Earth’s policies but it also includes step-by-step instructions on how to start a return or exchange.

In terms of writing a great return policy, err on the side of simplicity and provide visuals wherever it makes sense.

15 Best Shopify jewelry stores

We’ve covered the fundamentals of a strong ecommerce jewelry store. Now, let’s dive into 15 of the best jewelry stores on the web!

1. Mejuri

Fine jewelry brand, Mejuri, uses a combination of bold yet simple fonts and stunning imagery to tell their brand story and simplify their shopping experience.

What we love about this site:

• It uses sleek, high-quality images throughout to convey quality and provide visual context for shoppers.
• It has a clean and modern web design that is not only visually appealing and easy to navigate but nods to their minimalist jewelry. The layout is intuitive, helping customers find what they’re looking for quickly and easily.
• The product pages include extra details on how the jewelry materials were sourced along with their Smart & Fair pricing structure showing how much customers save shopping at Mejuri.

2. Dinosaur Designs

This Australian brand uses Shogun Page Builder to showcase their unique resin jewelry and home goods.

What we love about this site:

• Ambient product imagery and colors used throughout the site nod to the materials used to create these beautiful products.
• Dinosaur Designs uses Shogun elements like text, image, separator, map, and more to customize each of their Shopify pages.
• The brand also uses snippets in Shogun Page Builder to create new landing pages quickly and consistently.

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3. Electric Picks

Electric Picks’ pride themselves on being “Not just another gold chain” jewelry brand and conveys how they’re different in their elegant online shopping experience.

What we love about this site:

• It uses big, bold imagery to show product detail.
• It includes model details to provide extra context on product pages.
• It leverages UGC via Instagram directly on product pages to draw attention to real customers.

4. SASAI Jewelry

SASAI Jewelry knows how to draw instant attention with unique scroll effects, moody imagery, and fun micro-animations throughout their ecommerce site.

What we love about this site:

• Unique scrolling effects coupled with big, bold fonts make for a visually appealing and interesting shopping experience and says a lot about their brand ethos.
• A non-traditional site layout keeps eyes on and moving around the site.
• Consistency with their product imagery creates balance and elegance.

5. OXB

Life-proof jewelry? OXB shows us the way with their Shogun-customized Shopify store.

What we love about this site:

• The sport-nature of this brand is seen throughout the site—like font choices nodding to that of a collegiate athletic team, images of the jewelry being worn while being active, and collabs with athletes.
• OXB uses Shogun elements like columns, containers, and more to customize site pages to meet their needs.
• OXB offers shoppers a Buy Now, Pay Later payment option. Always good to offer payment options!

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6. Blok Watches

This super-fun, colorful site sets the bar high for jewelry brands across the board.

What we love about this site:

• Brilliant scroll effects make for a fun, youthful, and engaging first impression upon landing on the homepage. The playfulness of this effect nods to their primary audience: Kids! Check it out for yourself.
• Interactive product pages feature plenty of imagery but also walk shoppers through what makes these watches tick—and perfect for kids. Check out this product page to see what we mean.
• Blok Watches makes it easy to start shopping right from the get-go. Customers can hover over a watch above the fold and quickly add to cart.

7. Fionna

Fionna uses bolded sans-serif fonts and grids to highlight their stunning collection of everyday fine jewelry.

What we love about this site:

• A minimalist layout and color palette allow Fionna’s products to shine.
• Fionna calls out their made-in-house differentiator and a lifetime guarantee on each product page, ensuring all customers see this valuable information.
• A Care + Repair page tells customers how to care for their Fionna pieces and what to do if something breaks or isn’t up to standard.

8. Wolf Circus Jewelry

Jewelry as unique as this calls for a unique name, and Wolf Circus nailed it.

What we love about this site:

• High-resolution product imagery makes the items look near 3D and shows ample detail for shoppers.
• Product pages use a horizontal tab menu to save space on the page and not overwhelm customers with information.
• A subtle yet eye-catching CTA for customers to sign up for their newsletter in exchange for 10% off their first order and other benefits is included on most pages to maximize signups.

9. Bearfruit Jewelry

Minimalism shines through every page of this simple, elegant jewelry brand.

What we love about this site:

• Curved edges and abstract shapes throughout this site walk the line between style and playfulness.
• A soft color palette communicates Bearfruit Jewelry’s friendly, feminine energy.
• Personalization is easy with dropdown menu selections on product pages. It’s easy to design the perfect piece for your loved one, or for yourself!

10. Beepy Bella

Eclectic jewelry + early 2000s internet nostalgia = Beepy Bella in a nutshell.

What we love about this site:

• Fun interactions like the Manifest button on the homepage that generates a new phrase, a behind-the-scenes background video, and micro-animations of products throughout the site instantly show the funkiness of this brand.
• Beepy Bella includes important care, shipping, and production information upfront on product pages, leaving nothing to question.

11. Automic Gold

Automic Gold strays from the typical light, airy design aesthetics used in many popular jewelry brands in exchange for bold blues and light pinks to highlight their radically inclusive brand ethos.

What we love about this site:

• Additional categories on each collection page help customers narrow down their search even further—from chains and stones to unique pieces.
• Side-by-side comparisons of products in different metals (like in this Bee Ring product image carousel) helps customers pare down the right piece.
• Automic Gold puts an emphasis on customer reviews with a dedicated section on each product page that flows with the rest of the page design.

12. Rara Jewelry

Color, pattern, and style. Rara Jewelry has all three and more in their ecommerce experience.

What we love about this site:

• Rara’s product categories are a bit different than what you’d normally see from a jewelry brand. Instead, “Plain,” “Rough,” “Confetti,” and “Drops” line the navigation bar, inspiring a new kind of product discovery and keeping shoppers interested.
• The “Drops” tab on the nav bar is where shoppers can browse newly released, limited edition products. This emphasis on “drops” encourages Rara superfans to keep checking back or to subscribe to their newsletter to be the first to know about a new release.

13. Please Repeat

Please Repeat’s core focus on inspiring customers to be unapologetically themselves through self-expression is evident through the site’s design.

What we love about this site:

• A blend of background video, grainy and high-resolution imagery, and bold statements communicate Please Repeat’s brand and values.
• Microcopy (e.g., in the footer) and small surprise-and-delight animations throughout the site further convey Please Repeat’s brand and make for a delightful customer experience.

14. Hitched

Hitched is on a mission to make finding the perfect wedding band easy, and all from the comfort of home.

What we love about this site:

• Hitched makes it easy for couples to design and order their custom wedding bands together with their Build a Custom Kit page. Their Home Try-On Kits also offer an easy route for couples who aren’t sure of their ring style just yet.
• A blend of product images and “what’s inside” images show customers the type of quality they can expect from Hitched.
• Ring Education pages on the site provide additional details and resources for shoppers, positioning Hitched as a reliable source of information as well as being a high-quality retailer.

15. Aurelie Gi

The timeless yet modern look and feel of Aurelie’s Shopify jewelry store makes for a unique and seamless online shopping experience.

What we love about this site:

• Interactive page features like the Shop the Look section on the homepage help customers find product information quickly and in a unique way.
• Aurelie Gi displays their many product collections in a dedicated tab in the main nav bar, making it easy for shoppers to explore and find new products that way.

Customize your Shopify jewelry store pages to standout

Shopify jewelry stores are some of the best in the industry—from traditional designs to modern, edgy, and Gen Z-focused brands.

These stores embody the core components of what makes for an A+ Shopify jewelry store: easy to navigate, clear calls to action, security, a simple checkout, and responsiveness across devices.

While the competition in the jewelry industry couldn’t be fiercer, adding a page builder tool like Shogun Page Builder can help you differentiate your brand.

Custom landing pages, product pages, blog pages, and more help your brand stay fresh in shoppers’ minds.

#cta-visual-pb#<cta-title>Build a Shopify jewelry store as unique as your brand<cta-title>Try Shogun Page Builder for free today. Learn more