9 Top Shopify Landing Page Examples For Every Type of Marketing Campaign
March 14, 2023
Ecommerce marketers are no strangers to the power of landing pages. The fact is, they just convert better than your homepage.
And the biggest difference between landing pages and homepages is the messaging. Your homepage needs to speak to everyone, but your landing pages can target very specific audiences.
That’s their superpower—targeted messaging.
But we’ve already covered what’s so great about landing pages for Shopify merchants and how to build them quickly. This post is all about inspiration.
We’ve assembled nine top-notch Shopify landing page examples from incredible DTC brands, each one built to convert visitors into customers.
Before we dive into the examples, though, we should talk about the different types of landing pages that ecommerce marketers build for their various campaigns.
The examples that follow will cover each type of landing page.
Types of Shopify landing pages
Here are some of the most common ecommerce landing page types top Shopify brands are customizing for their online stores:
- Product landing pages
- Special offer/discount landing pages
- Subscription landing pages
- Product collection landing pages
- Coming Soon landing pages
- Product bundle landing pages
- Collaboration landing pages
- Seasonal landing pages
- Consultation landing pages
Let’s take a closer look at each type.
Product landing pages
You can create a landing page for a particular product line or raise awareness for a particular retail location.
As you can see above, it differs from a product page in some distinct ways. The product landing page design is built to attract, inform, and persuade gently, whereas the product page assumes you are further down the funnel.
This type of page helps visitors add a particular product or service from a collection to their cart or directs folks to where they can make the purchase in the case of wholesale.
Special offer landing pages
Special offer (or discount) landing pages tell the world about your latest big sale.
These pages help you secure potential customers’ contact details (typically their name and/or email address) so you can re-market store promotions via email marketing to interested visitors later.
Shoppers are attracted to your brand for the initial offer and can be nurtured into repeat purchases through smart marketing.
#cta-paragraph-pb#Get inspiration for your next sales event with our free ebook on the best special offer landing pages.
Subscription landing pages
This is similar to a product landing page and a special offer landing page in a few ways. Subscriptions are a product, but they are usually one that enjoys a consistent discount.
This type of landing page can deliver targeted, educational information about the product while also promoting the savings shoppers can get from signing up.
Instead of having to make a decision for recurring purchases based on limited information, this page assures them of the benefits to secure the sale.
Collection landing pages
Once you’ve amassed a collection of products, you’ll likely need especially compelling product collection pages.
They aren’t simply a digital shelf of related products—they create smooth navigational experiences for shoppers, making them aware of products they might not have seen otherwise.
And while Shopify has great options for arranging a basic collections page—many brands want to add custom elements to make these as high-converting and on-brand as possible
Coming Soon landing pages
Have an upcoming product that isn’t available for sale yet?
You can build a pre-launch email list with a “Coming Soon” landing page. This builds excitement in your customers and gives you a clear understanding of the demand.
Once the product is available, you can quickly notify them to encourage immediate purchase. Plus, you know what they like and can build nurture campaigns that convert later on.
Product bundle landing pages
You can create special offers by bundling various products together. You can also provide discounts on these bundles on holidays and other special occasions.
This type of landing page could be classified as a product landing page, but just as with the subscription page, it also often involves a discount.
Collaboration landing page
Do you often collaborate with other companies and individuals on various projects?
Then it might make sense to create a landing page dedicated to these unique collaborations so potential customers can learn more and purchase.
Brands like Hippy Feet (above) and Rumpl use celebrity/influencer collaboration landing pages to target unique audiences with messaging that will appeal to them.
Seasonal landing pages
Consumer demand changes with the seasons. For brands with products that ebb and flow in the same way, it makes sense to shift marketing to fit those demands.
Consider creating seasonal product landing pages that not only promote your products but also provide information relevant to that season.
This could help spike traffic and interest in products that solve common seasonal pain points.
Consultation landing pages
If you offer consultations as a way to help customers find the most relevant products, a dedicated consultation landing page can help you get more bookings.
These pages are a great way to generate high-intent leads and come away with increased average order values (AOV).
9 Shopify landing page examples from top brands (built with Shogun)
Just describing each type of landing page won’t do, though. Let’s look at a real-world example of each type of page to see what top brands are doing to drive up their conversion rates.
1. Kodiak Cakes: Product landing page example
Kodiak Cakes use this approach for their nut butter syrups.
They have a Shogun-built landing page on their Shopify site that directs potential customers to Target where they can buy this particular line of products.
Note the call to action here: “Find a bottle”, wherein visitors are directed to Target to purchase over there:
The page even features ideas for what you can do with these nut butter syrups! And of course, the product specifications:
2. Bootstrap Beverages: Special offer landing page example
Bootstrap Beverages offers site visitors $10 off their next purchase in exchange for their email.
Here’s a closer look at above the fold on this page:
- Below the fold, Bootstrap shows related products you can add to your cart
- They showcase social proof in the form of company logos (presumably the brands they sell to) and some selected 5/5 customer reviews, and lastly
- They showcase imagery of the product being enjoyed
3. Copper Cow Coffee: Subscription landing page example
The coffee brand, Copper Cow, sells single-use pour-over Vietnamese lattes. Their subscription program ensures customers get a regular supply of this delicious drink delivered to their doors.
They built a subscription landing page to drive customers from consideration to purchase faster. And it worked! Their Shogun-built landing page drove conversions big time.
“We saw our conversion rate double when we directed them to this explainer page first.” — Kate Strollo, Director of Digital Marketing
They highlight the benefits of the program above the fold and then go into the savings and what you’ll get as you scroll down the page.
By highlighting not only the savings but also the ability to control what you get and when you get it, Copper Cow does a great job of selling their subscription on its basic merits.
#cta-paragraph-pb#Learn more about how Copper Cow used Shogun Page Builder to educate and convert their target audience.
4. Craft: Collection landing page example
Craft has a landing page for their new Charge collection.
The products are displayed from various angles, giving visitors the full picture of the new collection, plus product details to encourage further research.
They use text elements to introduce the collection at the top of the page, slider elements to showcase featured products, and generally lots of slick imagery to spotlight different items.
And, of course, the call to action here is “Shop the collection”—directing visitors to individual product pages to checkout.
By showcasing the whole collection instead of just one product, shoppers could be enticed to add more products to their cart.
5. TKEES: Coming Soon landing page example
Here’s the “Coming Soon” landing page that Shogun customer TKEES used to build a waiting list for their new collection.
Take note of the call to action: “Join the waitlist”:
They keep the page simple and to the point, with a powerful photo of the new product collection on four very different models.
By joining the waitlist, shoppers can be the first to buy the new look.
#cta-paragraph-pb#Editor’s note: A countdown timer can really help add urgency to a coming soon page like this one from TKEES. Look for opportunities to let your audience know when a special offer is ending.
6. ManCave: Product bundle landing page example
ManCave has created a landing page for their self-care bundles.
The landing page displays information about four separate bundles—the XL shower bundle, the workout bundle, the shower essentials bundle, and finally, the advanced skincare bundle.
On this page, you’re invited to join the company’s email list to get exclusive access to discounts. This grows the brand’s email list and helps bring customers back to the website.
Mancave is able to use this list to send targeted nurture emails to potential customers with high purchase intent.
7. Rumpl: Collaboration landing page example
Rumpl has Shogun-built collaboration pages for all of their incredible cross-over products as well as their artist collaborations. Whether it’s bringing a small artist into the national spotlight or working with well-known DTC brands for comarketing, Rumpl does it right.
In this example, they’ve teamed up with Solo Stove to sell their cobranded blanket.
Just below the fold, they clearly state the benefits of the blanket with cool icons declaring that they are packable, fire-resistant, and clippable for cape-wearing (there’s a superhero in all of us).
The obvious overlap for these two brands is on display throughout the page with awesome photos of a woman staying cozy with her friends around the Solo Stove.
Every image is a link leading back to the Rumpl homepage, allowing visitors to start shopping the whole collection.
This sort of comarketing allows both brands to access the customers they might have in common. And, collaboration campaigns are a genius way to get in front of niche communities and build trust with influencers that people follow.
8. Flow: Seasonal landing page example
Flow has an autumn landing page where they share seasonal beekeeping tips. It allows them to target specific visitors around the autumn and winter months of the year.
Knowing that this campaign might not be as relevant in Spring and Summer, Flow can cycle in the right landing page for the right time of year.
In this instance, they know bee enthusiasts are starting to think about their honey-hoarding setup.
9. Briogeo: Consultation landing page example
Briogeo offers hair + scalp consultations and has a separate landing page where you can book one.
It’s awesome they include information on what you can expect when you book a consultation, booking instructions, and a calendar where you can select a time and date!
It’s a simple page that allows the right audience to get in touch and learn more about the products they should buy. This sort of high-touch sales process can lead to bigger sales and increased loyalty.
Start building high-converting Shopify landing pages today
As you can see, Shopify landing pages can take many different forms. In each case, the landing page is designed to inform, persuade, and build trust.
Ultimately, they are built to drive potential customers further into the sales funnel, matching the messaging of whatever marketing campaign got them there.
Brands that neglect to take this targeted approach hazard losing valuable lead generation opportunities and, in the long run, sales.
Take a note from the above brands to create click-through landing pages that smooth the customer journey and boost conversion rates.
In order to build and launch these pages quickly, use a powerful tool like Shogun Page builder to simplify these high-converting opportunities. With powerful pre-built landing page templates at the ready, you can create in no time to impact revenue more quickly.
Michelle Deery is a writer and strategist for B2B SaaS companies. She writes content that helps brands convert visitors into paying customers.