Shopify Page Templates: How to Customize Shopify Pages to Grow Your Store
April 25, 2022
Shopify page templates allow retailers to quickly launch new content with a uniform look and feel.
This approach is so simple and efficient that it’s possible to go from new account creation to a functional, live Shopify store in just 15 minutes. That’s about how long it takes to make and then drink a smoothie. Not bad!
Shopify About Us page: Your About Us page is a power tool that can be used to engage customers. It should contain information about your unique selling proposition and brand story. Here are some powerful examples.
Shopify product page: When users land on your product page they expect to be validated in their choice and receive answers to their questions. Great product pages can really convert.
Shopify password page: Your Shopify store will need a password page to limit access before its launch. This can become your Coming Soon page.
Shopify blog page: Generate backlinks, promote your products, and create an online community all by publishing blog posts on your Shopify store.
Shopify shopping cart page: Make purchasing your products easy with a simple checkout process.
Shopify 404 error page: When pages are deleted from your store (i.e. a product you no longer sell) without building a URL redirect, visitors are served a 404 error informing them that the page they were looking for no longer exists. You can really make this a fun page.
The theme editor also gives you some basic customization options for the Shopify website templates, as well as the ability to edit the code of the individual template files (more on that below).
Note: In order to use any page templates from a theme, that theme will need to be published as the active theme for your Shopify store.
#cta-visual-pb#<cta-title>Scale content creation across multiple storefronts<cta-title>Designed for larger brands, Shogun Page Builder Advanced enables your team to copy and clone content across your sub-brands and various storefronts with ease.Learn more
What pages do you need on Shopify?
It’s important to choose Shopify pages that will deliver the shopping experience your customers expect.
The pages must both attract their attention and keep them engaged.
That said, your store won’t need every type of Shopify page template available. Only build those that benefit your customers and help drive sales.
Here are the eight most important pages to publish on your store:
Access more page template options from Shopify themes
Each theme available in the Shopify Theme Store will have different features and design options. This includes different page templates that will give you more options for building your store.
These extra page templates are in addition to the basic page templates that exist for every Shopify store as seen in the image above.
Out of the Sandbox is a well-known theme developer for Shopify with a number of premium themes available on the Shopify Theme Store. Many of those themes include additional page templates you can use to change the way content is shown.
The ‘page.multi-column’ template creates multiple columns in a page using a split function, saving retailers from having to mess with code in order to add content modules in columns.
The ‘page.narrow’ template reduces the content field of the default page template, creating more whitespace on either side of your content. This makes skimming and reading content easier for the consumer.
The image below from Out of the Sandbox compares the narrow page template with the default page template in Shopify, demonstrating how much nicer the experience can be with a simple change.
You may need to search through quite a few themes before you find the Shopify landing page template that’s a good fit for your store.
Get more Shopify page templates with Shogun
You don’t necessarily have to buy a premium theme to get access to more page templates in Shopify.
Or, you could go with the easy way, AKA using a visual page builder like Shogun.
Customizing Shopify pages the easy way with Shogun
If you’re not quite happy with the way your page templates look and function in Shopify and just can’t seem to get the coding right, Shogun makes it easy to customize them with just a few clicks.
Once Shogun is connected to your Shopify store, you can import all your pages and template files.
From there, you can use the visual editor to adjust the placement of content, add any element and sections you like, and republish the content on your Shopify store. Super easy.
One of the more popular page elements that Shogun offers is showing off the star reviews of your products.
In Page Builder, you can add tabs to your product pages to display important information like product description, returns, and shipping details. This helps condense a lot of vital info without making your page look cluttered.
You can also place a form on your Shopify page templates, helping you collect customer email addresses so you can keep them coming back with powerful email marketing.
The benefits of custom Shopify page templates
You don’t necessarily need a different page template for every page in your Shopify store. But custom page templates do come with a number of benefits.
We’ve already mentioned how page templates make it easy to change your layout across multiple pages using the same template.
In addition, prebuilt Shopify page templates:
Make deployment of custom landing pages faster for marketing campaigns
Allow you to present content in the best light for specific types of pages
Create high-converting landing pages that match your ads
Increase the chances for a conversion from a new visitor
Optimize your pages for SEO to increase organic traffic
Deliver a good user experience to lower your store’s bounce rate
Yep, you read that right.
Your custom page templates can have an impact on whether or not a customer makes a purchase from your store.
In fact, a study from Marketing Charts that compared conversion data between custom landing pages and standard product pages showed a significant gap in performance.
The results show:
There are more pages viewed per session when landing on a custom page template
Higher conversion rates for custom landing pages
Double the revenue per session with custom page templates
#cta-visual-pb#<cta-title>Want to edit your Shopify page templates?<cta-title>Customize your Shopify page in just a few clicks using the Shogun Page Builder.Learn more
5 custom Shopify page template examples from Shogun
When it comes to building your Shopify page templates, great design is a must.
A well-designed template that contains high converting elements will put your store in the spotlight, from the moment users land on its pages to the moment they click that buy button.
Shogun has over 30 Shopify templates for you to choose from to create an exceptional ecommerce experience.
Let’s review five of them.
Your homepage should immediately give a clear idea of what items you sell. That’s why it’s important to showcase your most powerful products.
The Shopify homepage template below allows users to display their most popular products in an uncluttered layout.
It also includes an image gallery, opt-in form, and testimonials.
Product page template
When you create a custom product template in Shopify it should contain the mandatory elements needed to drive sales.
These are seen in the Shopify product page template below—product description, product image, price, add to cart button, payment, and shipping information.
It also contains a pop of color in the add-to-cart button that draws emphasis to the CTA—a particularly useful feature for conversions.
About Us page template
The Shopify about us page template from Shogun showcases the brand’s story in a clean style.
An About Us page is important, as shoppers want to know who they are buying from. Trust is a major factor in buying online and showing the face behind the brand can do a lot to put shoppers at ease.
It also has plenty of whitespace which helps increase the reader’s focus. The whitespace is broken up nicely with the images, which provides an easy reading experience.
Blog page template
The striking typography and content take center stage in the Shopify blog page template.
Its elegant layout makes a great first impression and the use of context images makes reading the post an enjoyable experience.
Collection page template
Make your products stand out by arranging them into categories with the Shopify collection page template below.
It removes all unnecessary distractions while having an attractive layout and colors. It also includes stunning visuals that can inspire your own.
Grow your store simply with Shopify page templates
Not only do page templates make it easier to load new content and edit existing content, but the templates you use in Shopify can also improve revenue by streamlining the customer’s shopping experience.
You can get more templates with the purchase of a premium theme or through using the Shogun Page Builder.
Whether you’re promoting individual products or categories, or you need a custom template page for your marketing campaigns, use the information above to help you take control of how content is displayed in your Shopify store.
#cta-visual-pb#<cta-title>Get 30+ pre-built Shopify page templates instantly<cta-title>Build custom pages quickly with professionally designed page templates using Shogun Page Builder.Learn more
Michelle Deery is a writer and strategist for B2B SaaS companies. She writes content that helps brands convert visitors into paying customers.