Are you an ecommerce professional looking to optimize your wholesale operations and scale your B2B ecommerce?
With increasing competition, it’s important to stay ahead of the curve. That’s where Shopify and its flexible, integrative wholesale solutions come in.
As an experienced ecommerce manager, you know that the key to success lies in selecting the right tools and strategies to optimize your operations.
But with so many options available, it can be challenging to determine which Shopify apps and platforms are best suited for wholesale operations.
Shopify is one of the most widely used ecommerce platforms offering flexibility and integrations for B2B wholesale solutions.
With Shopify wholesale, you can streamline your inventory procurement process and enjoy the benefits of selling online, such as increased customer reach and reduced operational costs.
So why settle for less when you can elevate your B2B ecommerce game with Shopify wholesale? Start exploring our insights and strategies today to take your wholesale operations to the next level.
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Shopify wholesale is a feature that allows merchants to offer their products to wholesale customers at discounted prices.
This option is ideal for businesses looking to expand their reach by targeting a broader audience while also simplifying their sales process.
What sets Shopify wholesale apart from other product offerings is its ability to integrate seamlessly into your current store, allowing you to manage retail and wholesale operations from a single space.
If you’re interested in learning how to sell wholesale on Shopify, the first step is to set up your initial Shopify store and activate the wholesale channel.
Shopify offers a lot of helpful resources, such as tutorials and guides on setting up and managing a wholesale store to help you along the way.
By incorporating Shopify wholesale into your current operations, you can grow your customer base and simplify your sales process. With the right approach and resources at your disposal, you can easily integrate wholesale operations and achieve significant growth.
Benefits of Shopify wholesale include:
If you’re looking to incorporate Shopify wholesale into your store, follow the straightforward steps below.
Here’s a step-by-step guide on how to add Shopify wholesale to your store using the wholesale channel:
Shopify offers various resources and support options to help you get started with Shopify wholesale and answer any questions, as each online store is unique.
Shopify also offers a range of apps to help you set up a wholesale store, such as the wholesale Club app or the wholesale Pricing Discount app.
These apps offer a range of features such as custom pricing, minimum order quantities, and customer group management to help you manage your wholesale operations effectively.
Discover how these successful Shopify wholesale stores blend appealing designs, user-friendly navigation, customized pricing, and payment options to drive sales and make their business stand out.
Take inspiration from these examples and bring their strategies to life on your own website to help make your ecommerce store unique, effective, and profitable.
Gymshark, a well-known gym clothing brand, offers its wholesale customers a minimum order quantity of just 10 items, making it more accessible to small businesses and individual trainers.
Gymshark was valued at £1.25bn in 2020, making it one of the UK’s most successful startups.
The company’s sales grew by 54% to £401.9m, with its wholesale program playing a significant role in this growth.
SKKN Beauty is a cosmetics brand by reality TV star Kim Kardashian. The brand has used Shopify wholesale to expand its reach and offer its products to beauty salons and retailers worldwide.
SKKN Beauty’s website features high-quality product images and descriptions and a user-friendly interface. This makes it easy for wholesale customers to place orders and manage their accounts.
Koio, a luxury sneaker brand based in New York, uses Shopify wholesale to manage its wholesale operations.
By streamlining their sales process, Koio reduced their order processing time, allowing them to focus on creating high-quality products for their customers.
Brooklinen is a direct-to-customer (DTC) linen home essentials business.
By focusing on DTC sales, Brooklinen could bypass traditional retail channels and offer its products directly to consumers.
Shopify’s B2B wholesale functionality has unlocked a self-serve option for Brooklinen B2B customers.
Placing online orders themselves, instead of placing bulk orders over the phone, frees up Brooklinen’s staff to offer a more personalized shopping experience and spend 80% of their time working with customers.
Laird Superfood needed a solution to automate and streamline the high volume of orders they were receiving 24 hours a day.
They implemented the Shopify wholesale channel to allow their customers to order independently 24/7. The result? 550% increase in sales growth year over year in Q2 of 2017 and a 15% monthly sales increase.
By implementing the Shopify wholesale channel, Laird Superfood can dedicate more time to marketing and manufacturing to increase productivity.
“Being able to automate the wholesale process changes how we build our team,” says Luan Pham, Laird’s marketing chief. “It prevents us from missing 2 A.M. orders and keeps our customers from having to wait to place an order until we’re in the office. It just solves so many problems.”
#cta-mini-pb#Inspired? Your perfect store is waiting for you to build it.Start building today.
When setting up a Shopify wholesale store, there are optimizations and conversion tools that can help you maximize your sales and grow your business.
These tools can help you improve your store’s performance, increase customer engagement, and drive conversions.
When optimizing your ecommerce store to enhance conversions, there are several useful tools and tactics you can use. Here’s a roundup of some of our favorites. Let’s start with a quick overview:
Upselling is a tactic used to persuade customers to add more products to their cart, ultimately increasing their order value.
Bold Upsell appears as a pop-up window with product suggestions related to the customer’s current purchase, encouraging them to add more items before checking out.
This app personalizes the upsell suggestions based on the products added to the cart and displays them in a way that doesn’t disrupt the buying experience.
Displaying customer reviews and ratings on your product pages through apps like Yotpo can help increase trust and lead to higher conversions.
Potential customers may be hesitant to purchase from a brand that doesn’t have any reviews or ratings, as it could indicate a lack of trust and credibility.
Positive customer reviews can encourage potential customers to make a purchase.
Cart abandonment is a common issue in ecommerce.
With apps like CartHook or Klaviyo, you can send targeted emails to customers who abandon their carts, offering discounts that incentivize them to complete their purchase.
This kind of email can remind them of the products they left behind and make them feel valued by your brand.
What’s more, Klaviyo seamlessly integrates with Shogun Page Builder custom forms. Easily embed Klaviyo forms to drive more email sign-ups, increase engagement, and ultimately, drive sales and revenue.
To personalize the shopping experience for your customers, consider using apps like LimeSpot or Nosto.
These apps analyze customers’ browsing and purchase history to create personalized product recommendations and dynamic content.
These personalized recommendations can lead to higher conversions, customer loyalty, and building brand value.
The Tidio app offers a range of convenient features for communicating with customers on your ecommerce website, including a live chat tool, chatbots, and email integration.
Its user-friendly interface makes it easy for website visitors to engage with your brand, while its customization options allow you to tailor the experience to your specific needs.
Using a chatbot can improve customer engagement, boost sales, and build a stronger online presence.
Shogun Page Builder is designed to help you create engaging, high-converting customer experiences.
With its user-friendly drag-and-drop interface, Shogun Page Builder allows you to create and customize landing pages, product pages, homepages, and more, tailored to your wholesale customer needs.
Join the thousands of ecommerce businesses worldwide and elevate your Shopify wholesale business today with Shogun Page Builder.
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By taking advantage of these optimizations and conversion tools, you can improve your store’s performance and drive more sales.
Shopify also offers a range of resources and partners to help you optimize your store, including their app store, developer documentation, and community forums.
Incorporating wholesale into your Shopify store can be a smart move if you’re looking to broaden your customer base and expand your business.
Nevertheless, the abundance of Shopify wholesale apps available can be overwhelming, particularly if you’re new to the wholesale scene.
To help, we’ve compiled a list of the top eight Shopify wholesale apps based on ratings from real users.
This resource is designed to educate you on the various options available and provide you with comparisons and recommendations to aid in your decision-making process.
Bold Custom Pricing: Wholesale is a powerful wholesale app that helps you set up custom pricing rules and discounts for your wholesale customers.
The app allows you to show specific products to wholesale customers based on their shopping behavior and categorize customers into Silver, Gold, and Platinum for VIP pricing.
The Auto-tagging feature categorizes customers based on their purchasing behavior, and you can add conditional logic to upgrade customers to a higher VIP level automatically.
Bold Custom Pricing: wholesale offers tiered discounts, bulk discounts, quantity breaks, and the ability to manage product visibility.
Key features:
Pricing: Customizable pricing tiers. Bold Custom Pricing’s pricing varies based on the plan you choose. Plans range from $19.99 to $99.99 per month.
Free trial? Yes —14-day free trial
Best for: Ideal for businesses looking for an easy way to manage their wholesale operations and offers customized pricing and discounts to their customers.
B2B Wholesale Club is a Shopify wholesale app offering powerful wholesale operations management features.
Creating a second Shopify store or using workarounds for pricing and variants is unnecessary with this app.
Key features:
Pricing: Starts at $39 per month, and you can add the features as you like and pay accordingly.
Free trial? Yes—14-day free trial
Best for: Overall, B2B Wholesale Club is an excellent choice for online stores looking to streamline their wholesale operations and provide a better customer experience.
Shogun Page Builder integrates seamlessly with wholesale stores on Shopify, making it an ideal solution for ecommerce sites of all sizes and industries.
Key Features:
Pricing: Plans start from $0 per month
Free trial? Yes
Best for: Ideal solution for ecommerce teams and businesses of any size and in any industry looking to build a highly customizable and professional-looking store.
#cta-paragraph-pb#Need to level up your ecommerce knowledge? Take a look at our roundup of the top 26 ecommerce blogs to bookmark for online success.
The Shopify wholesale pricing discount app is a valuable tool for businesses seeking to enhance their wholesale operations.
Key features:
Pricing: $19.99 a month
Free trial? Yes—21-day trial
Best for: Integration with over 30 popular apps further enhances its capabilities, making it an excellent choice for businesses aiming to boost their wholesale operations.
Wholesale Genius is a powerful and intuitive mobile application that makes wholesale business transactions seamless.
The app disrupted the traditional wholesale marketplace with an array of features tailored for wholesalers and retailers alike.
Key features:
Pricing: starts at $4.99 a month
Free trial? Yes—15-day free trial
Best for: Small to medium ecommerce businesses looking to customize their wholesale pricing options for their customers.
The B2B/Wholesale Solution App for Shopify is a comprehensive tool designed to address the unique needs of wholesalers operating on the Shopify platform.
Pricing: starts at $25/month
Free trial? Yes—14-day free trial
Best for: With its customizable pricing and automatic tax compliance, B2B/Wholesale Solution is a preferable choice for wholesalers dealing with bulk orders.
Wholesale Gorilla is a comprehensive B2B solution designed for Shopify store owners, created by real merchants who understand the complexities of managing a wholesale business.
Key Features:
Pricing: Starting from $39 a month.
Free trial? Yes—30-day trial
Best for: Businesses that deal with large wholesale orders, want to scale their wholesale operations easily, automated invoicing, and customer management solutions for increased operational efficiency and drive sales.
Wholesale Pricing Now is a robust and user-friendly app designed to address the unique requirements of Shopify store owners operating in the B2B domain.
This app simplifies the process of implementing wholesale pricing strategies for your products, providing an efficient and seamless experience for your wholesale customers.
Key Features:
Pricing: Plans range from $0 to $19.99 per month
Free trial? Yes—14-day free trial
Best for: Wholesale Pricing Now is perfect for ecommerce businesses selling to both retail and wholesale customers who need to streamline their pricing process. Whether you’re a small business or an established store, Wholesale Pricing Now can help you simplify your pricing and improve customer satisfaction.
Yes, Shopify offers a wholesale program that allows businesses to create custom price tiers for bulk orders, provide discounts, and manage their wholesale customers’ accounts.
You can also find options for wholesale integrations and customizations in Shopify’s app store.
The wholesale program is only available on Shopify Plus, the enterprise-level plan designed for high-volume merchants with complex requirements.
You can contact Shopify’s sales team to learn more about the features and pricing of Shopify Plus and whether it’s the right fit for your business.
1. Go to your Shopify admin page and click on “settings”.
2. Click on “plan and permissions” and upgrade to a plan that supports the Wholesale channel.
3. Enable the wholesale channel in your sales channel list.
4. Set up your wholesale pricing by creating custom discount codes or using third-party apps.
5. Set up your wholesale customer groups by creating tags with wholesale customer data or using third-party apps.
6. Publish your wholesale offers by making them available to your wholesale customers through the wholesale channel, personalized emails, or draft orders.
1. Sell high-quality products at competitive prices.
2. Have clear and transparent pricing and payment terms.
3. Provide excellent customer service to keep your customers coming back.
4. Optimize your supply chain to manage costs and ensure timely delivery.
5. Have a strong marketing strategy to reach your target audience and stand out from the competition.
1. A built-in wholesale channel or access to third-party apps for custom wholesale experiences.
2. Customizable pricing options for different customer groups and product categories.
3. Streamlined order management and inventory tracking for both retail and wholesale customers.
4. Integration with other Shopify apps to manage your business more efficiently.
5. Increased revenue and profitability by expanding your customer base and selling in bulk.
#cta-paragraph-pb#Figure out what to sell by checking out our big guide to trending products for Shopify.
Shopify has become a game-changer in wholesale operations.
Partnering with Shogun Page Builder’s easy-to-use platform and powerful conversion tools, your ecommerce business can streamline wholesale transactions, save time and money, and focus on growth.
By adopting the right strategies and staying up-to-date on the latest B2B trends for wholesale, you can offer your customers better pricing and more extensive product catalogs, increasing revenue and growing your customer base.
Incorporating Shopify wholesale into your operations can significantly impact your bottom line.
By leveraging the power of technology, businesses can compete in the highly competitive wholesale world and grow operations confidently.
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