19 Proven Strategies For How to Increase Sales on Your Shopify Store
July 21, 2022
Creating a Shopify store is only the first step to building a successful ecommerce business.
The challenge lies in really getting it off the ground—developing a stellar product line, finding the right apps to support your work, and driving traffic to your brand new thing.
For many small businesses, the biggest reason for failing to hit their goals is that they step out of line with their strategy.
Or, they never developed a strategy to begin with.
The top Shopify stores out there have many things in common—the apps they use, the quality of their designs, their dedication to the customer experience—but the main thing they all do is focus on a winning strategy and execute it.
The ecommerce market is only getting more crowded and competitive, so new store owners have to use the best strategies to stand out and grow.
In this post, we’ll dig into how you can get some Shopify sales for your store. But first, let’s talk about why your store might not be turning traffic into sales.
#cta-visual-pb#<cta-title>Build a better Shopify store<cta-title>Make your store look and feel as unique as your brand by customizing with the best page builder for Shopify.Start building for free
Reasons you have traffic but no sales in your Shopify store
Some existing online stores may be attracting traffic just fine but the sales aren’t forthcoming.
In that case, you need to put yourself in the shoes of your shoppers. You’ve gotten people to hang out in your store, but they aren’t feeling it. Why is that?
Here are a few reasons why your traffic isn’t converting:
Lack of trust. Shoppers have become smart about avoiding scams, so they look for reasons to trust the brands they shop with. Create trust by showcasing your customer reviews and other social proof as well as by making your dedication to their security clear.
Poor navigation. You want to make it as easy as possible for your shoppers to find exactly what they are looking for, so your navigation must be on point. Add your Shopify collections in your navigation menu and throughout your homepage to get them to the product they want faster.
Not mobile-friendly. Increasingly, people are using their mobile devices to shop and buy. Don’t miss out on that valuable traffic by not optimizing your store pages for the mobile experience.
Product descriptions. The reason they are shopping is the products, so if you haven’t put in the work to describe them fully and evocatively, they have no reason to stick around.
Low-quality images. Your images, just like your descriptions, are the final piece of product marketing for the amazing wares you want to sell. Ensure you have high-quality images that follow the best practices so that your shoppers can really get a feel for what you sell.
Store design. If your store looks just like everyone else’s, it’ll just get forgotten. Or worse, it looks worse. You want to create custom store pages that are super on-brand so that nobody forgets who you are. Make it look good and make it look like you.
Wrong audience. You could be attracting the wrong crowd. Whether it’s because your SEO is misleading searchers or your paid ad strategy is going after the wrong demographics, you need to fix it so that the right shoppers can find and buy your product.
Wrong messaging. If you are sending all your traffic to your homepage, you could be doing yourself a disservice. Knowing your different audiences is a gift because it means you can send them to landing pages with more specific messaging that will ensure conversions.
Now that you know why you might be having issues with conversion, let’s get into the tactics you can use to get those sales racked up on Shopify.
#cta-visual-pb#<cta-title>Send the right message to the right audience with custom landing pages<cta-title>Start building for free with Shogun Page Builder to create truly custom landing pages that really convert.Get started now
19 tips for how to increase sales in your Shopify store
Whether you are an existing brand hoping to scale your Shopify store or new to the ecommerce game, building a powerful strategy for increasing sales on Shopify is required.
If you are like Kevin Costner, you may have heard a disembodied voice whispering, “If you build it, they will come.”
But, this isn’t Field of Dreams and you aren’t building a baseball diamond.
When building a Shopify store, you’ll have to do a bit more than just waiting for your customers to come through.
Here are 19 proven strategies for driving traffic to your store and converting that into revenue.
For ecommerce brands, Instagram has proven a powerful marketing tool with its focus on images and the ability to tag products for easy shoppability.
In 2025, its global user base is expected to ballooned to over 1.4 billion. While you won’t be targeted all those folks, your ideal audience will certainly be somewhere in there.
While Facebook isn’t as visual a medium, many brands find great success there as well interacting with busy Facebook Groups to drive interest in their brands.
Pinterest is another shoppable visual platform where shoppers congregate to find great new products (like yours) and develop relationships with brands.
With consistent posting, you can start building followers and with it new traffic and brand awareness. You’ve already warmed these leads with great content, so when they land on your store, they are more ready to purchase.
#cta-paragraph-pb#To help you in your social media marketing efforts, you can enlist the help of Shopify tools that enable you to post more efficiently, pull your social feeds onto store pages, and offer live chat through social messaging.
5. Build organic traffic with great SEO
Free traffic is the dream.
With search engine optimization (SEO), that dream is a reality. You just need to put in the initial effort to make your store SEO-friendly to reap the benefits.
Shopify has great built-in settings to create SEO-friendly pages, giving you updatable meta fields (title, description, URL slug), automatically generating sitemaps, 301 redirects, and canonical URLs.
This all ensures that your homepage, product pages, collections pages, and more are indexed and findable on the biggest search engines.
Where it comes up short, there are powerful Shopify apps that can pick up the slack, calling out issues as they arise and making suggestions for updates.
#cta-visual-pb#<cta-title>Start building high-converting landing pages today<cta-title>Shogun Page Builder allows you to create stunning landing pages in no time, without messing with code.Get started now
8. Offer free shipping
The phrase ‘free shipping’ is powerful. It’s a psychological unblocker for the sales pitch to come.
When shoppers know they don’t have to worry about some last minute costs tacked on to their cart, they are more likely to stick around and buy.
A 2019 survey found that 68% of shoppers didn’t make a purchase at least half the time when free shipping wasn’t an option. Most shoppers (80%) actually expect free shipping when their orders exceed a certain dollar amount.
You can either decide to take the hit to your profit margins or increase product costs to cover free shipping. You might be better off by absorbing the costs for all the benefits you’ll get from offering free shipping.
This is especially true if you offer conditional free shipping, where shoppers need to spend enough to unlock free shipping. This is a powerful strategy for boosting average order values (AOV).
You can also offer free shipping for specific products to help clear out inventory or for certain holidays as an extra incentive to buy from your brand.
9. Build better product pages with text, images, and video
Your products are the most important thing in your Shopify store. So, it’s obvious that you want to do as much as you can to highlight what’s so great about them.
Beyond that, even as shoppers are flocking online to do business, it doesn’t mean they don’t miss the in-store experience.
In lieu of being able to turn products over in their hands and inspect the particularities of your wares in person, you need to create a product page experience that does as much as it can to get close to that.
To accompany these visual explainers, your product descriptionshould be detailed and evocative.
Include vital product specifications as well as a powerful story about the product. Commerce is built on great storytelling.
10. Earn trust with great social proof and UGC
While you’d love to think that shoppers make their purchasing decisions based on your great marketing alone, the fact is that they most trust their fellow consumers.
Adding the sentiments of your happy customers to your store can do a lot to convince prospective buyers to take a chance on you.
By taking user-generated content (UGC) and showcasing it on your store, you can show potential customers that your product is well-loved and trusted already.
A popular form of UGC is Instagram posts from customers using or wearing your products out in the real world.
Social proof is powerful and you want to put in real effort to encourage the creation of it and to display it prominently on your store pages.
#cta-paragraph-pb#You can get more customer reviews quickly and show them off on your Shopify store by adding an app that automates the process. Just check out our roundup of the best social proof apps.
If you’ve been featured in publications—like gift guides or great reviews—or you’ve been given an award, that’s a great opportunity to add those logos and quotes to your store to gain the carryover trust from those organizations.
#cta-visual-pb#<cta-title>Quickly drag and drop social proof to your store with Shogun<cta-title>Add logos, quotes, and reviews that earn customer trust to any store page in mere minutes.Start building for free
11. Integrate upselling and cross-selling tactics
Just as the inclusion of social proof on your store pages can have an effect on customer trust, the addition of cross-selling and upselling elements can drive them to buy more.
These two tactics are different but work well in tandem.
Cross-selling is the method of persuading shoppers to add complementary products to their cart. Upselling is the strategy of encouraging people to upgrade their purchase.
So, if someone was buying a laptop, the cross-sell would be a wireless keyboard and mouse but the upsell would be the laptop with more RAM and a higher resolution screen.
Apparel brands often include a ‘Complete the Look’ section that suggests clothing that goes well with the product in question.
Brands most often use these elements on product pages and shopping carts, as the shopper is getting closer to purchasing.
In a brick and mortar store, the closest equivalent are the product displays just before reaching the register. The difference online is that the products can be more personalized to what the customer is actually buying.
As we mentioned earlier, shoppers most trust other shoppers when making purchase decisions online. Reviews from your customers are a valuable barometer of how good your products are.
According to Statista, 53% of shoppers say that reviews and ratings are the most important attributes of the online shopping experience, only behind navigation.
To take advantage of this, you want to ask your customers for reviews and add them to your product pages. Especially positive reviews can be excerpted and used throughout your store in customer testimonial sliders.
Both Yotpo and Shopify’s Product Reviews are directly integrated with Shogun Page Builder to make adding reviews super easy, no matter what page you are building.
13. Make your customers into brand ambassadors
Loyalty and referral programs are powerful engines of word-of-mouth (WOM) marketing.
Rewarding your best customers is a no-brainer, especially when it means even more business coming your way. Seventy-seven percent of consumers say a good customer loyalty program is more likely to make them stay with a brand.
These programs not only boost your customer retention, but they also make those loyal customers into brand ambassadors—a valuable addition to your marketing team.
Increasingly, consumers are willing to not only tolerate personalization in their online shopping but expect it. One study found that 80% of customers are more likely to purchase if the experience is personalized.
Ecommerce marketers love when customers share their data.
But, what do you do to personalize their experiences?
One powerful way to use personalization is through product recommendations. Amazon uses this to great success, showing shoppers products that relate to other items they’ve viewed and recommending product bundles to increase average order value.
Or they show you what you were last shopping for to keep the sales process moving forward.
You can also leverage email marketing sequences based on customer behavior, like browse abandonment, cart abandonment, and products added to wishlists.
This targeting can easily extend out to one of the cheapest forms of paid advertising—retargeting. Follow visitors across the internet with visuals of the product they were looking at in your store.
There are so many ways to create a great personalized experience for your shoppers, so it’s great to know they are game for it too.
15. Optimize the shopping experience for speed and mobile
When a store takes forever to load, shoppers don’t bother to wait around to see what the fuss is about. There are so many stores out there and no reason to deal with a slow one.
Further, it’s been shown that a delay of one second in load time equates to an overall 7% loss in conversions.
All that to say, speed up your store pages!
Speed is just one dimension of the experience though. Given that so many people are now shopping from their mobile devices (and that Google specifically looks at your store’s mobile version), it’s no longer an option to ignore the mobile experience.
When you make changes to your pages, make sure you only do one thing at a time.
If you make multiple changes, the resulting improvement or decline can’t be attributed to one particular update.
Once you’ve completed a test and found a change that works, you can add that element to your page and start a new test with another changed element. And so on.
There are great tools for doing A/B testing that are super easy to use, such as:
Google Optimize. A free tool for merchants just starting their design experimentations.
VWO. Enterprise-level A/B testing tool, with pricing based on your business details.
Optimizely. A good option for businesses big and small, pricing determined by call.
There are many other tools you can choose from, so do your research beforehand.
19. Use wishlists to drive future purchases
Visitors to your store may not be ready to buy right at that very moment.
But if they like something you sell and they were reminded of it at some point in the future—say, when they are ready to buy—you would want to create a way to keep them updated.
Giving customers the option to add products to their wishlists gets them to subscribe for email updates and allows you to develop a relationship with them going forward.
You can create a segment of these potential customers and create specialized email marketing campaigns to get them to convert later on.
Also, you can gain insights on inventory demand and plan your purchasing with that data in mind.
#cta-paragraph-pb#Featured in our roundup of the best Shopify apps, Growave not only helps you create powerful loyalty and referral campaigns, but you can also enable wishlists for you store.
The little things can make a big difference
You don’t need to do everything in this post to start seeing big impacts to your sales numbers. Start with low-hanging fruit and go from there.
Every business is different and the returns from any particular implementation are going to vary. The biggest thing you can do to make positive changes to your business is to listen to your customers and learn what will work for them.
A lot of these suggestions are easily implemented through the use of apps or tools, so you just need to determine what works best for your store and your customers.
#cta-visual-pb#<cta-title>Start increasing sales with compelling landing pages<cta-title>Try Shogun for free and start building out custom Shopify landing pages that really convert.Start building for free
Sean is one of Shogun's tireless content marketers. When he isn't creating exciting ecommerce content, he's probably biking or at the park.