A/B Testing to Increase Conversions

Learn how to optimize your pages for conversions with Page Builder's built-in A/B testing tool. Set up proper experiments and analyze the data to improve your store's customer experience.

During the session, Kalen and Alex walk through:

• The value of split testing
• Setting up variant pages and split tests in Shogun
• Analyzing the results of your split test
• Make optimizations to your store based on test results