While traditional ecommerce platforms may get you up and running quickly, retailers often come to find the visual themes available a little cookie cutter or restricting. You can quickly create a store and get global promotions live, but you may sacrifice the on-brand look and feel you want in the process.
As such, many brands end up relying on custom themes, or continuing to develop these despite their limitations, too.
But with headless commerce, there are no more design compromises. You can customize to get entirely the shopping experience you envision. Retailers who understand the brand loyalty an especially rich storefront delivers, crave consistency and accuracy over the confines and compromises of a monolithic experience.
If you are looking to get total control over the design of your store, headless commerce may be for you!
This is one of the greatest advantages of going headless and it’s unique to brands transforming their stores into progressive web apps (PWAs).
When a customer lands on your site you have under three seconds (especially on mobile!) to ensure your page loads to maintain their attention. But traditional ecommerce solutions were not architected with site speed top of mind, so they are more cumbersome and slow down site performance. (Think: heavy checkout pages, third-party reviews, large images, and forms—which all make ecommerce sites drag, and cart abandonment more likely).
Implementing a headless storefront with underlying PWA technology can help you achieve sub-second load times across all channels, not just mobile. This is because when your store is built as a progressive web app, heavy backend functions are kept entirely separate from the customer experience.
Your customer won’t know your architecture’s different, but they’ll definitely notice your site goes from homepage, to product page, to cart, at breakneck speeds. Moreover, you’ll notice what this speed boost does for your store’s bottom line.