Shogun vs Optimizely

Learn about the differences between Shogun and Optimizely's A/B testing features to determine which tool fits your needs better.
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Shogun

Optimizely

Pricing
Shogun
Starts at $249 / month.
Optimizely
Starts at $3,000 / month.
Implementations
Shogun
Shogun natively integrates with ecommerce platforms. No dev support required!
Optimizely
Developer support is required to implement Optimizely.
Tracking
Shogun
Shogun automatically handles tracking for you.
Optimizely
Developer support required for custom tracking pixel implementation.
User Experience
Shogun
Shogun delivers the right content to the right visitor every time the page is loaded, with no URL redirect or “flicker” of content disrupting the UX.
Optimizely
Users may experience a URL redirect or “flicker” of content disrupting the user experience.
Shopify Plus certified
Shogun
Shogun is Shopify Plus certified to support established brands with more complex needs.
Optimizely
Optimizely is not Shopify Plus certified.
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Why Shogun is the best choice vs Optimizely

Shogun makes it easy to set up new tests and measure results.
1

Visual Editor

Design page variants using a flexible visual editor.
2

Multivariate

Test many variants at once to uncover winning optimizations, faster.
3

Control traffic flow

Give variants a set percentage of the page traffic to limit the exposure of your tests.
4

UX friendly

Content for each variant loads seamlessly with the page ensuring a positive user experience.
5

Measure

Track the impact of your tests on performance and conversion rates through an analytics dashboard.
6

Select winning variants

Once a winner has been determined easily set it as the new default with a few simple clicks.

The design tools you need to create winning variants

•

Grid-based visual design

Control exactly where content is arranged on your page variants by designing with the Grid element in the Visual Editor.
•

Developer tools for custom designs

Use Custom Elements when you need to create more advanced content for your variants.  Easily create reusable content blocks with custom code that can be shared across variants.
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Shogun's grid-based visual editor

Launch with more control

•

Schedule test releases

Strategically schedule pages and variants to go live on specific dates to optimize holiday promotions and product launches.
•

Limit risk by controlling traffic distribution

Release new design concepts and content in a controlled way by setting the variant traffic distribution to a small percentage–limiting risk.
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Variants and traffic distribution UI from Shogun's A/B Testing feature

Measure and amplify performance

•

Reporting dashboard for tests

Get reporting on unique users, sessions, bounce rates, add to cart rate, sales conversions and more right from within the experiment dashboard in Shogun.
•

Turn variants into templates

Turn winning variants into templates that can be reused across your product catalog or other page types.
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Promoting a page variant in Shogun

Start running tests in minutes

Try A/B testing on Shogun today with a risk-free 10-day trial.
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