Create custom site experiences for recent purchasers
Create unique site experiences that encourage recent purchasers to spend more with your brand.
STEP 1
Connect your Klaviyo account to Shogun
Access to the Klaviyo CDP is required to create segments based on purchase history in Shogun. The first step is to get that set up.
- Create a segment in Klaviyo that maps to purchase history
- Access your segments in Shogun via the Klaviyo integration (note: this requires access to Klaviyo’s CDP)
STEP 2
Create experiences targeting previous purchasers
Once the segments have been imported from Klaviyo, it’s time to create variants of your key pages in Shogun based on recent purchase behavior.
- Homepage: Feature complimentary products to what the customer recently bought
- Product Pages: Offer a discount for a customer returning to the same product to encourage them to subscribe
- Collection Pages: Deliver collection page variants to feature products that pair well what the customer recently purchased
STEP 3
Measure impact on customer lifetime value
Once your segments are live, use the reporting dashboard in Shogun to measure the impact of your experiences on revenue and customer engagement.
- See revenue derived from custom experiences in the page analytics dashboard
- Tweak and iterate on the experiences for your most important site pages based on learnings
Personalization through customer data
Tap into your most powerful data sources
Use data from Klaviyo to create segments to power your web experiences and increase the customer lifetime value. Combine post-purchase email sequences with customized web experiences that drive lifetime value.
Create an immersive post purchase funnel
The most crucial moments for a brand’s relationship with a new customer is right after a purchase. Take advantage of this opportunity by creating customized pages that offer complimentary products based on what the customer’s recently purchased.
Drive increased lifetime value of your current customers
The biggest lever brands have to pull for revenue growth is to drive more revenue from current customers. Measure the revenue impact of your experiences right from within Shogun to iterate and outperform the competition.
