A/B testing use cases and inspiration

Discover A/B testing ideas to help you optimize your store.
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Experiment with your product titles.

Low
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Rearrange the order of products on popular collection pages

Low
Collection
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery

Add a "Sale"collection page to your site.

Medium
Collection
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery

Add FAQ to contact page

High
Contact
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Add a product to a blog post

Low
Blog
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Incentivize email opt-ins on a blog post

Medium
Blog
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Experiment with Price Anchoring

Low
Landing Page
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation

Add a custom collection to a blog post

Low
Blog
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Create urgency with a countdown timer on your product pages.

Low
Product Page
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation

Add complimentary products on your product pages.

Medium
Product Page
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery

Include interactive product specifications on your product pages.

High
Product Page
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation

Add product comparison charts to your product pages.

Medium
Product Page
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation

Make it easier to find your return policy details.

Low
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Include shipping info within the product box.

Low
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Include testimonials, reviews and other types of social proof to your product pages.

Medium
Product Page
Social Proof
Social Proof
Social Proof
Social Proof
Social Proof
Social Proof
Social Proof
Social Proof
Social Proof
Social Proof

Include a FAQs section on your product page.

Medium
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Add a video to your product image gallery.

Medium
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Give your Add to Cart Button a new look

Low
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Experiment with your product descriptions.

Low
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Test different types of CTA buttons

Low
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Experiment with different image styles.

Medium
Homepage
Product Page
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization
Content Optimization

Trigger a pop-up offer for site visitors, or vice versa.

Medium
Homepage
Triggered Messaging
Triggered Messaging
Triggered Messaging
Triggered Messaging
Triggered Messaging
Triggered Messaging
Triggered Messaging
Triggered Messaging
Triggered Messaging
Triggered Messaging

Include a sitewide benefits bar at the top of your website.

High
Homepage
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation

Feature different products in your homepage hero section.

Low
Homepage
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery

Replace a static hero image with a carousel, or vice versa.

Medium
Homepage
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery

Include a special promotion in your homepage hero section.

Low
Homepage
Promotional Messaging
Promotional Messaging
Promotional Messaging
Promotional Messaging
Promotional Messaging
Promotional Messaging
Promotional Messaging
Promotional Messaging
Promotional Messaging
Promotional Messaging

Add a shipping information banner to the top of your website.

High
Homepage
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation
Demand Creation

Add an additional section on your homepage to highlight deals and specials.

Low
Homepage
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery
Product Discovery

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