Personalize your store based on who’s shopping

Deliver the right content to the right audience—automatically. Easily personalize pages based on location, UTMs, customer history, and more to increase engagement and conversions.

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Example of a landing page being personalized for returning customers and instagram followers

Make every visit feel personal, automatically

Every shopper is different, your content should reflect that.
Example of a personalized landing page for 'Europe Location'

Launch campaigns faster

Quickly tailor messaging, creative, and offers to match your marketing campaigns—no developers or duplicate pages required.
Conversion rates for a personalized ecommerce landing page

Turn more visitors into customers

Shoppers are more likely to click, stay, and buy when the content speaks directly to their intent, context, or behavior.
Creating an audience in Shogun Personalization

Move fast with tools built for marketers

Test and personalize content quickly with an intuitive workflow built natively into Shopify for ecommerce teams.
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Creating an audience in Shogun Personalization
Conversion rates for a personalized ecommerce landing page
Example of a personalized landing page for 'Europe Location'

Target the right audience every time

Create tailored experiences for defined audiences—personalization based on who’s shopping and how they arrived.
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Location

Show localized content or translated pages based on where your visitors are.
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UTM Parameters

Personalize landing pages for paid campaigns, emails, or influencer traffic using UTM parameters.
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Referring URL or Domain

Customize content depending on where shoppers came from like affiliates, partners, or external promos.
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Logged-in Customers

Deliver loyalty perks, exclusive content, or member-only offers to signed-in customers.
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Returning Visitors

Greet returning shoppers with fresh content, new arrivals, or tailored offers.
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Built natively for Shopify

Personalization that fits seamlessly into your existing workflow. No third-party tools, no new interfaces to learn.
Managing Shogun Personalization directly in Shopify Admin
Ecommerce landing page with fast load time
Editing an ecommerce landing page in the Shopify Editor
Editing an ecommerce landing page in the Shopify Editor

Personalize within the Shopify Editor

Build page variants using the tools you already know. No extra apps or custom code required.
Ecommerce landing page with fast load time

Lightweight and built for performance

Shogun is lightweight and purpose-built for Shopify so your storefront stays fast and smooth.
Managing Shogun Personalization directly in Shopify Admin

Manage everything in Shopify Admin

Define audiences, launch variants, and track performance—all from the same place you manage the rest of your store.
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More relevance. More conversions. Less effort.

Start creating personalized content that speaks to every audience.
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