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In recent years, Shopify has made a name for itself as of the fastest growing and most trusted eCommerce platforms. Since its launch, Shopify has grown to more than 600k merchants processing over $63 billion as of 2018.

One of the largest draws of Shopify is its ease of use. The platform is offered as a software-as-a-service or SaaS. This approach provides an off-the-shelf model that’s east to customize, so anyone who wants to launch an eCommerce business can do so with little to no coding knowledge.

In fact, after registering you can have a store online in just a few hours.

To accommodate the variety of business types selling through their platform, Shopify has created a number of plans offering everything from the most basic to more robust and comprehensive feature sets.

And there is a wide variety of brands working with Shopify. From sole-proprietors selling a single products to global brands like Nestle, MVMT, Red Bull and Tesla Motors.

brands using shopify plus

Granted, small business owners aren’t likely to use Shopify Plus like those global brands. For SMBs, Shopify has carefully tailored plans at a much lower price point.

Shopify Plan Pricing

Shopify offers three “standard” plans that are a solid fit for most customers depending on the needs of the business. Those plans are: Basic Shopify, Shopify, and Advanced Shopify.

The Basic Shopify Plan – This is the lowest plan available and provides all the basics for starting a new business. At just $29/mo it’s the ideal starter plan for those launching a new eCommerce store for the first time on a smaller scale.

The Shopify Plan – This is the standard plan used by most small- to mid-sized retailers starting out with their first store online (or moving to Shopify) and costs only $79/mo This plan includes all the basics along with features that a new, growing business needs to continue to scale.

The Advanced Shopify Plan – It’s a bit of a jump to $299/mo for the Advanced Shopify plan but it’s an ideal choice for the growing business who needs advanced features and a platform that will grow with you.

Shopify pricing plan comparison

And then there’s Shopify Plus

Shopify Plus is an enterprise-level solution designed specifically for high volume merchants that need more features, more functionality, more room to operate, and more control over their online stores. And like all things, all the added features and functionality come at a price.

The Cost of Shopify Plus

Like each of the plans offered by Shopify, Shopify Plus is transparent with its pricing and starts at a base of $2,000/mo. That is the minimum you can expect to pay for the platform when your revenue is under $800k/mo. Once you revenue exceeds that amount per month you’ll switch to a revenue based model with a fee of .25% of your monthly revenue.

The fee for Shopify Plus caps at $40,000/mo using the revenue-based model, so you’ll never have to pay more than that for your Plus account.

Keep in mind there are other fees associated with a Shopify Plus account that are not factored into the monthly price you pay. This includes:

  • Credit card processing fees
  • Store design and build costs
  • Dev costs
  • App costs
  • Third party services (shipping, marketing, accounting software, etc.)

Shopify Plus Benefits – What You Get With Shopify Plus

As the price increases for each of the Shopify plan a few additional features are added. This changes significantly when you upgrade to Shopify Plus. In fact, Shopify Plus removes a significant number of barriers and turns over a large amount of control to the user.

Here are some of the biggest features available with a Shopify Plus pricing plan.

Custom Checkout Page

What makes platforms like Shopify so popular is the ease-of-use. The entire shopping cart and store has already been coded and designed. To open a store, the user only needs to customize settings, apply a theme that fits their store, populate the products and content, and launch.

There’s no code required – everything works right out of the box.

Customization of the shopping experience and the store is possible, and brands of all sizes frequently work with developers to add new custom functionality to their stores. The only exception is the actual checkout.

While Shopify allows for a range of visual customizations in the check, the standard Shopify accounts do not have access to customize the functionality of the checkout page itself.

This limitation is removed for Shopify Plus merchants. The standard two-page checkout can be fully customized, allowing merchants to alter the checkout into a single page, 3-page checkout, or any other variation. This is a great way to create a fully-branded checkout experience and use A/B testing to maximize the conversions of your online store.

Shopify plus checkout customize
The above example from Perfect Locks shows how the layout of the checkout page can be customized to include things like unique form fields.

The Launchpad Tool

On its own Shopify has strong baseline functionality but there’s always room for improvement and additional features. Shopify knows this, so they’ve created a system that allows for 3rd party tools to be use in conjunction with its platform. Professional developers have created a large volume of applications adding more functionality and customization to the Shopify platform. The best part of these apps is they can be installed with the click of a button and easily customized, just like the parent platform.

Some apps are only available to Shopify Plus merchants, like the Launchpad app.

shopify plus launchpad app

This is the perfect application for merchants who need to easily setup and track automated events such as flash sales or product launches. Through the app, a Shopify Plus merchant can schedule things like a start and end date with correlating price changes as the start and end of an event.

You can even trigger automatic theme changes during events (great for seasonal website design changes), enable reCaptcha during the sale to limit bot/script use, push products out to specific sales channels, and trigger specific scripts to run.

There’s also a real-time analytics dashboard to track the performance and success of your events.

Script Editor Access

One of the things we love about Shopify is that even out-of-the-box stores are stylish and highly customizable. Shopify Plus really takes this to the next level by giving Script editor access to its merchant users.

While normal customization for Shopify stores is typically done with 3rd party apps, the Scripts system allows merchants to develop and write custom scripts that are hosted and run by Shopify. This way you can create your own customized business logic to enhance the checkout and shopping experience. It’s ideal if you need specific functionality but can’t quite find an app that does what you need.

Using the Scripting feature you can create functionality for things like:

  • Percentage based discounts
  • Product bundles and product combination offers
  • Tiered pricing applicable to specific VIP customers or other segments
  • Blocked promotional codes during specific events
  • Modify, hide, or reorder shipping methods and prices or even payment gateway methods
  • Dynamic pricing for volume-based price breaks
custom scripts shopify plus
Source: Burst Commerce

Using line item, shipping, and payment scripts you can implement custom logic and tailor the user experience during a customer’s checkout journey.

Higher API Call Limits

Shopify has a limit on the number of API calls that take place per app used in an online store. In simple terms, an API call takes places when an app takes an action, typically as a result of an interaction between a visitor/customer and your store. Shopify limits the number of calls each app can make per second primarily to manage server load.

For Shopify Plus merchants, who are typically scaling up to much higher traffic volumes, the cap on API calls is doubled.

Access to Wholesale Management

eCommerce platforms have come a long way over the years but one area that many platforms, including Shopify have been found to be lacking is in wholesale management. They work fine for consumer purchases but things like wholesale account management, user group discounts, bulk discounts, and bulk orders, haven’t exactly been possible.

The traditional shopping experience and checkout method isn’t ideal for a wholesale customer that needs to select and buy products at volume.

In 2017, Shopify created a new wholesale platform available via Shopify Plus giving merchants the power to run a separate wholesale website from their existing Shopify account.

Mobile Store Builder

Creating a mobile-first eCommerce experience is vital considering the number of consumers shopping on mobile (to pass 5 billion by 2019). Search engines like Google even factor mobile-friendliness into search rank.

Load times and site speed on mobile can also impact customer conversion rates.

shopify plus mobile friendly
Source: Neil Patel

The Mobile Store Builder allows Shopify Plus merchants to create native iOS and Android apps without having any technical knowledge or code experience. The platform is powered by a template system not unlike the theme system used for Shopify store customization. This will allow merchants to easily create mobile store apps using customizable themes.

Access to Shopify Flow

It’s not easy to keep up with all the little tasks when your store grows dramatically. Managing individual changes to things like customer status become incredibly time consuming when you’re dealing with tens of thousands of customers.

Imagine having to employ someone full time just to track and manage status changes on high-value customers.

Flow is an automation tool for Shopify Plus merchants that allows you to create and managed automated workflows for scenarios just like, and it’s all done without the costs involved with hiring a developer.

shopify plus workflow app

You can create a range of workflows like:

  • Adjusting product tags based on inventory levels and purchase behaviors
  • Creating a specific triggered action when a risk order is analyzed
  • Add customer tags when customer value increases to track loyalty
  • Republishing products when inventory is back in stock
  • Sending personalized notifications to customers based on specific order/account behaviors

Flow provides the agility that a growing eCommerce enterprise needs to continue to scale while staying productive and managing overhead.

Store Cloning

One shortcoming of traditional Shopify stores is for those stores who sell on a global level. It’s not easy to create a store that support multiple languages or multiple currencies. As a workaround, Shopify merchants have had to use 3rd party apps that offer translation and multi-currency support, but these apps have been found to be lacking in some areas.

Another workaround is for merchants to clone their stores with the default language and currency being changed for each store. For a typical Shopify merchant that means paying for additional accounts.

Shopify Plus merchants gain the benefit of being able to clone their store up to nine times without paying for additional plans. It’s a great way to setup additional stores to support multiple languages for those merchants doing business in other countries.

Conclusion

Shopify already offers an incredible feature set for it standard users in each of its base pricing plans. For those eCommerce retailers who need more control and a scalable solution, Shopify Plus pricing uses a model that scales with your business and includes a feature set designed to give you more control over the growth of your online store.

eCommerce platforms have become the go-to for anyone launching an online store. BigCommerce’s pricing, functionality, and usability have made it one of the more popular platforms of choice.

Whether you’re starting a new business selling online or entering the eCommerce space with your brick and mortar business, you’ll likely be doing some research of your own to compare eCommerce solutions.

Money is often a factor, which is why so many retailers choose platforms like BigCommerce. They’re easy to customize and don’t require the development of a custom shopping cart. eCommerce platforms also come loaded with benefits and features as an off-the-shelf eCommerce solution.

On one hand, the variety of features means a platform like BigCommerce will continue to meet your needs and demands as your business grows. On the other hand, most small business owners and startups don’t need a ton of features.

Price is important when choosing an eCommerce solution, but you don’t want to go by price alone.

You don’t want to pay too little and short yourself on necessary features or overpay and wind up with a bunch of features you’ll never use.

Instead, determine what your needs are for an eCommerce solution and then compare pricing plans to see which plan is the best fit.

BigCommerce Pricing Plans: Breaking Down The Features

BigCommerce is transparent with its price plans, detailing the suite of features and benefits you get with each of the plans offered. There are three plans available including Standard, Plus, and Pro.

There’s also an Enterprise plan for larger retailers that need a full-service eCommerce solution. The pricing for the Enterprise package varies depending on business needs and BigCommerce encourages you to contact them for custom pricing.

bigcommerce pricing plans enterprise

BigCommerce Standard Plan: The Standard plan is just $29.95/mo and provides all the essential tools and features needed to start an online store.

BigCommerce Plus Plan: The Plus plan is their most popular at $79.95/mo. This plan comes with all the features of the Standard plan with additional tools for customer segmentation and winning back abandoned carts.

BigCommerce Pro Plan: The Pro plan is just $249.95/mo and offers some of the most comprehensive tools and features to scale your business.

BigCommerce does offer a discount on pricing. The prices listed here are based on a monthly plan but you can save up to 10% by signing up for an annual plan.

Which BigCommerce Plan is Best?

Comparing each of the plans side by side along with knowing (or anticipating) the needs of your business should make it easy to determine which plan is right for your online store. If you’re new to operating a retail business or an online store we’ll run through the key features and how they compare to help you make an informed decision.

First, you’ll have access to a lot of features that come standard with every BigCommerce plan even if you choose the most basic standard plan. This includes:

  • No transaction fees
  • Unlimited bandwidth and unlimited storage for products, images, and content
  • A variety of sales channels to sell on other sites like Facebook, Amazon, eBay and more
  • Simplified single-page checkouts
  • Coupon, discounts, and gift card customization
  • Professional reporting tools
  • Responsive websites that work great on mobile
  • A blog for your online store
  • Access to the same easy to use dashboard
  • Real-time shipping quotes to offer the lowest shipping rates to your customers
  • 24/7 live agent support
  • Access to the leading payment gateways to give your customers more ways to pay
  • Merchant processing through Braintree/PayPal

While the offering is comprehensive, which can make the Standard pricing plan seem “good enough” for just about anyone, there are some key difference to pay attention to.

The most notable is that each plan has a threshold based on your annual sales. In order to subscribe to each plan your annual sales must fall within that threshold.

If you exceed that threshold your plan will be automatically upgraded to the next tier. The thresholds are listed as:

  • Standard Pricing: $50k
  • Plus Pricing: $150k
  • Pro Pricing: $400k
bigcommerce plans transaction limits

For example, if you launch a store with the BigCommerce Standard plan you would be upgraded if your sales exceed $50k per year. If you continue to grow and your annual sales exceed $150k you’ll be upgraded again to the pro plan.

While it may not seem ideal to be forced into a more expensive plan those plans offer features better suited for a business of the appropriate scale. For example, if you’re doing in excess of $150k annually (whether with big ticket items or not) you will definitely benefit from features like the abandoned cart saver and the ability to segment your customer lists for marketing purposes.

A pricing model and feature set that scales with you is ideal for the growing small- and medium-sized business.

It’s worth adding that BigCommerce is big on transparency. When any change is going to occur, especially with the pricing plan you use, you’ll be notified a few different ways. You’ll receive an email notifying you of the change and your dashboard within BigCommerce also includes a notification area to let you know that your account will be upgraded.

The Difference Between BigCommerce Price Plans: Pro and Standard

The Standard plan provides sufficient features for most entrepreneurs and startups that just want to get a store online. There is one feature that’s missing from the Standard plan that can have a significant impact on your revenue.

The Abandoned Cart Recovery feature is absent from the Standard plan but included in the Pro plan. Even if your budget is tight it’s worth the upgrade to the Pro plan for the Abandoned Cart Recovery alone, because that feature will eventually generate far more revenue for you than you spend on the upgrade.

What is the Abandoned Cart Recovery?

Any time a customer shops online and adds products to their cart but leaves before completing the checkout process that is an abandoned cart. It’s a common behavior that happens to every single retailer online.

In fact, it’s so common the Baymard Institute estimates that 70% of customers abandon their carts before making a purchase.

People abandon their carts for a variety of reasons including:

  • Extra costs like shipping and taxes
  • Forced account creation
  • Lengthy or confusing checkout process
  • Website errors
  • Brand/website trust issues and more

BigCommerce’s Abandoned Cart Recovery allows you to create a series of emails automatically sent to customers who abandon their carts. If you’ve ever walked away from a checkout only to receive a reminder email (or three) shortly thereafter then you received an automated email to try and recover the abandoned cart.

These campaigns are highly effective. According to BigCommerce they can help you recover up to 25% of abandoned carts.

Comparing BigCommerce Plus and Plo Plans: Faceted Product Search

The occur significant difference between the pricing plans is the availability of product search in the BigCommerce Pro plan. This feature is absent from the Standard and the Plus plans and depending on what you’re selling and the quantity of products it may be an important feature for your business.

Faceted search is a feature that allows customers to quickly sort and filter products when they’re trying to narrow their search or search for something fairly specific.

For example, a customer could use faceted search to narrow the displayed items using multiple filters like product size, brand, color, price.

A smaller store with a limited number of products wouldn’t necessarily benefit from faceted search. However, if you plan on carrying a larger and diverse product line and/or a variety of brands then it could be beneficial to opt for the Pro plan.

This feature can improve the customer’s shopping experience, making it easier to find the products they want which can improve conversions by as much as 10%.

If you’re still not sure which pricing plan is right, or if BigCommerce is the eCommerce solution you want to choose for launching your store, there’s no worries. You can upgrade your plan at any time to get access to the features you need, even if you choose a lower plan and decide to upgrade later.

Also, BigCommerce offers a free 15-day trial to help you decide which plan is right for you.

Conclusion

There’s a reason BigCommerce is one of the leading eCommerce platforms. The lack of transaction fees, suite of features, and accessible no-contract pricing make it easy for anyone to launch an online store. In fact, the pricing is so affordable, and setup is so easy you can register and have a store online in a matter of hours.

If you’re interested in hosting your online store using BigCommerce then click here to start your 15-day free trial now.

Shopify Plus Features - Shogun

If your business is growing quickly, to the point of outgrowing the limits of Shopify, it may be time to consider upgrading to Shopify Plus. In short, Shopify Plus is the enterprise-level beyond Advanced Shopify (the highest tier in their standard pricing model) that’s specifically geared toward businesses with exponential growth with increasingly higher sales volume.

Think this might be right for you? Let’s outline the differences between Shopify and Shopify Plus features to make sure that the addition cost is worth the additional benefits to your e-commerce business.

Who is Shopify Plus for?

First and foremost, there are some clear signs that Shopify Plus might be right for your business:

  • You’re already using Shopify for your e-commerce store.
  • You’re hitting limits with the number of accounts, stores/brands, transactions, etc.
  • You’re unwilling to uncouple and thereby bring everything in-house.

If these bullets describe the current state of your business, it’s likely that Shopify Plus is a good next step to take.

How much does Shopify Plus cost?

While Shopify requires that you contact them to get a quote, it’s generally known that Shopify Plus starts at around $2000/month and goes up from there depending on your business’ needs. (We go in depth here)

Shopify pricing - Shogun
Shopify Pricing

To put that in perspective, Advanced Shopify is $299/month with payment fees for transactions. So what are these additional Shopify Plus features that come with the significantly higher cost? Let’s dive in.

Shopify Plus Features

Unlimited Staff Accounts – While Advanced Shopify caps out at 15 individual logins to the admin, there are no such restrictions with the top tier plan.

Custom Reporting – No other plan allows you to modify the default reports that Shopify provides, or create brand new custom reports to your liking. If analytics are paramount to you, this feature can be priceless in of itself.

Advanced Reporting – Not only can you customize reports, Shopify Plus give you insight into otherwise inaccessible data. For example, showing you the stats on your most loyal customers, or the customers that are most at risk of churning.

Real-Time Calculated Shipping – You can provide better service to your customers at checkout by providing accurate shipping rates from third-party services, right when they are placing an order.

Lowest Credit Card Transaction Fee – As an incentive for shops with high volume, Shopify will charge 1.6% for each credit card order (when not using Shopify Payments). That’s a fairly substantial drop from the 2.4% you see with Advanced Shopify.

Up to 10 Clone Stores – Especially important for selling across multiple countries with different domains (.com, .co.uk, etc) and accepting multiple currencies, having the ability to clone your e-commerce store up to ten times with variations can help you quickly scale to an international business, as well as help with your SEO.

Sales Tax Automation – Shopify Plus gives you Avalara integration to help you manage sales tax across the fifty states.

100+ Payment Gateways – A fancy way of saying you have more options and flexibility when creating different checkout experiences for your customers. Now shoppers can checkout via Facebook, mobile, etc.; as well get personalized offers and discounts.

Shopify Plus Checkout Options - Shogun

Access to Shopify Flow – This app is only available to Shopify Plus accounts. Shopify Flow automates tasks such as sending emails/Slack notifications or segmenting customers. This can help you manage more with a smaller team, as well as help businesses scale up.

Access to Scripts Editor – Much like Shopify Flow, you’ll have access to write and edit scripts via the Scripts Editor app. Using Ruby, your dev team can create scripts to automate tasks depending on customer actions.

Access to Launchpad – Another exclusive app, Launchpad is an intelligent scheduling tool so you can automate when products are published, launch a sales campaign, or run a time-sensitive sale event.

Exclusive APIs – The top tier plan allows your store access to exclusive APIs that promise better, faster, and more reliable integration.

Sell B2B/Wholesale – You’ll be able to give access to a part of your store (or an entirely new store) that’s geared toward selling wholesale to other businesses. Comes with custom shipping rules, ability to provide bulk discounts, and everything else you need to function as a wholesaler.

Shopify Plus Support Deserves Its Own Section

If you read any reviews of Shopify Plus, you’ll see nearly universal praise for the dedicated customer support that businesses receive when signed up for the most expensive plan. If you know you’ll be relying heavily on the Shopify brain trust to help run your store and troubleshoot, this might be worth the cost alone.

Shopify Plus Support - Shogun

Besides the standard 24-hour phone support that comes with other Shopify plans, your business will be assigned a Dedicated Merchant Success Manager who will be your point person to answer questions and vouch on your behalf. Instead of having to explain your company’s unique situation to some random phone rep, you’ll have a Shopify expert who already knows and understands the specifics of your needs.

From this main hub, you’ll have access to other dedicated Shopify individuals including a Launch Engineer (for setting up any new aspect of your store), a Solutions Engineer (to get your tech in sync with their tech), and Consultants to audit your store and proactively suggest improvements.


Shopify Plus is costly, but can ultimately save your enterprise money in the long run by lowering fees and taking care of all hosting duties, while providing automation and support that can cut down on your in-house hours. If your e-commerce store is running into any sort of limitations, it just might be time to upgrade to Shopify’s premiere plan.

The built-in functionality of eCommerce platforms like BigCommerce is why they’ve become incredibly popular. These off-the-shelf platforms require very little customization and templates make it easy to launch an online store in hours (or less).

While BigCommerce is bundled with everything you need to successfully launch a store, the basic bundled features leave something to be desired for growth-hungry entrepreneurs.

Thankfully, BigCommerce works closely with 3rd party developers who have created a vast marketplace of apps that integrate with the platform to expand on its functionality.

Below, we’ve listed some of the best BigCommerce apps for 2019 that will help you optimize your store’s conversions, improve customer loyalty, simplify marketing, and create a more engaging shopping experience.

Sumo

sumo bigcommerce app

Conversions in eCommerce aren’t just about getting sales. Any action you want a visitor to take is a conversion, and that includes getting customers to sign up for your email list. That’s an important conversion point when you consider just 98% of customers won’t buy anything the first time they visit. Email marketing allows you to touch base with them later to get them to come back with a bonus offer, promotion, new product launch, and more.

But first you have to capture their information.

Sumo is one of the best apps for BigCommerce if you want to turn more visitors into customers. The app includes visually stunning and customizable opt-ins to help grow your email list. In addition, Sumo allows you to configure a progress indicator that shows customers just how close they are to getting a discount based on the value of their cart. Coupled with the exit-intent offers to reduce cart abandonment, Sumo can significantly improve conversions while also boosting average order value storewide.

Receiptful

receiptful app bigcommerce

A common mistake retailers make is to assume that the completion of checkout is the end of the shopping experience. What many don’t realize is just how much potential there is for additional sales once the customer is finished shopping.

Every engagement point with a customer is an opportunity to market, and that includes the transaction receipt. In fact, receipt emails have an average open rate of just over 70% compared to traditional email open rates of around 16%.

Receiptful is a great app for adding marketing and upsell opportunities in your transaction receipt emails. When a customer opens one of these beautiful designed receipts, they’ll get all the information for their last transaction combined with dynamic upsells more likely to bring them back into your sales funnel.

ShipperHQ

shipperhq app bigcommerce

One of the top causes of cart abandonment comes when customers are surprised by unexpected fees and charges during checkout – like additional shipping costs. With the average cart abandonment rate hanging at around 70%, you want to do everything you can to eliminate friction and surprises.

ShipperHQ is one of the top BigCommerce apps to give you more control over shipping. It can help calculate shipping costs on the fly by IP address which can even eliminate those extra fees that hit international customers on delivery.

Aside from the very accurate automated calculation, ShipperHQ fully supports shipping rules to help you with the most accurate rates based on product weights and accurate package dimensions. The depth of rules ensures your customers aren’t charged too much for shipping and that you’re getting the best rates from your shipping carriers.

Yotpo

yotpo app bigcommerce

Social proof plays a big part of customer purchases. When customers are considering a purchase online, they often turn to reviews to check for issues others have encountered. Product reviews directly on the page can put their mind at ease and may be the one thing it takes to get a customer to make a purchase.

In fact, 92% of consumers turn to reviews before making a purchase online.

BigCommerce, like other eCommerce platforms, comes with basic review functionality so customers can leave a product review at any time. We love Yotpo for the added functionality it brings including notifications prompting customers to leave a review after their purchase, rich snippet integration to display product reviews in organic search, showing product ratings in on-site search, customizable designs, deep performance analytics to review how reviews impact your sales, and even integration for user generated content like images and videos submitted by customers.

Apptive

apptive app bigcommerce

Just about every theme you’ll find for BigCommerce will be responsive ensuring your site displays properly on mobile devices. You’d be hard pressed to find a design agency who wouldn’t give you a custom storefront without optimizing your store for mobile. Still, a responsive site can’t beat a clean, customer-friendly mobile app.

It used to be a costly process to develop a mobile app from scratch but Apptive has changed the game with its integration for BigCommerce stores. Through an innovative drag-and-drop interface you can transform your store into a mobile experience for both Android and iPhone users. The best part is that you don’t have to know a single line of code to make your app.

This is a terrific app for online stores with frequent return shoppers. You can even market to them directly through your app with push notifications. When it’s time to update your store, you can access your dashboard and make quick updates on the fly.

Optimizely

Remember that statistic about the number of customers who bail before making a purchase? If upwards of 70% of people abandon their carts, and only around 2% of first-time visitors make a purchase, it would be great if there was a way to shorten how long it takes to test out changes in your checkout process and retain more of those customers.

Enter Optimizely, the best app for significantly lifting your conversion rates in rapid time. Optimizely lets you perform A/B split testing, serving up different versions of your site to different customers in order to see which version converts better.

With detailed analytics you won’t have to guess at performance based on an average conversion rate. Optimizely will show you performance and conversion metrics side by side for each test, distribution of visitors, conversion rate over time and more.

FOMO

fomo app bigcommerce

If there’s one thing we’ve learned over the years about conversion rates, it’s that optimization is as much of art as it is a science. There’s also a certain amount of psychology behind getting customers to click. It’s not always easy to establish trust and convince a customer that you’ve got the right solution to their problem.

Social proof helps – a lot. Reviews are helpful but sometimes it takes a little more to get a customer fixated on a product. When customers see a rush on a product in a retail store it can create interest along with a fear of missing out.

The FOMO app allows you to replicate that experience in an online store. With the app installed you can configure small notifications to trigger during the shopping experience that show products other people have purchased. They even include an image of the product. Shoppers can click the notification to be taken to the product page.

They’re effective, too! According to BigCommerce, adding elements of social proof like this can boost conversions by as much as 40-80%.

Klaviyo

klaviyo app bigcommerce

Email marketing is a big part of customer retention as well as customer acquisition. It’s also not easy to manage when your plate is full trying to focus on growing your business. There are plenty of email marketing apps that integrate with BigCommerce, but one of the reasons we love Klaviyo is the depth of functionality.

With Klaviyo, you don’t have to guess at what campaigns to send and which customers to target. The platform lets you leverage a wide range of data from customer behaviors to sales data to create laser-targeted campaigns much more likely to convert.

Best of all, you don’t have to spend too much time trying to design the perfect campaign. Klaviyo comes loaded with templates and layouts along with a library of customizable automated content to help you get started.

Rewind

rewind app bigcommerce

Cloud platforms like BigCommerce and Shopify have made it incredibly easy to launch, maintain, and grow an online store. But even with your entire store running online in the cloud in secure data centers with redundant servers, accidents can happen.

The best way to protect your business from data loss is to backup all your data on a regular basis. Hosting platforms often come with a default backup, and you can reinforce that with a backup of your own.

Rewind gives you a means of quickly creating a backup of your data with a single-click, including your entire order history, all product details, all customer data, and more. If there’s ever an issue all you have to do is rewind your data to the last restore point.

S Loyalty

sloyalty app bigcommerce

Customer acquisition is important and it’s likely a significant portion of your marketing budget, but that first sale isn’t nearly as important as a customer’s second purchase. Only about 20% of first-time buyers will make a second purchase but if you could keep just 10% more of your existing customers you will easily double your revenue.

If you boost customer retention by as little as 5% you can boost profits by 25% to 95%, which is why it’s smart to use loyalty and rewards apps. S Loyalty is one of the best apps for a BigCommerce store looking to reward its customers. The S Loyalty app offers sophisticated features including scheduling campaigns, customizing your storefront overlap, multi-user support, automated points expiration, automated discount code generation, automated engage to prompt customers to use points. It even integrates with Referral Candy so you can introduce referrals, loyalty points, and rewards all through a single app interface.

Over to You

The app marketplace for BigCommerce has a variety of apps that cover everything from loyalty rewards and marketing to accounting, shipping, customer management and more. This short list of our favorites is only a fraction of some of the great apps you’ll find to help optimize your store.

If you’ve got a favorite app that’s helped grow revenue and scale up, by all means let us know. We’d love to hear about your experiences with BigCommerce and the apps you rely on for success.

A great way to sign up visitors on your Shopify e-commerce store to your Mailchimp email list is to use a popup prompt asking them to subscribe. In fact, a study by AWeber showed that popup prompts drove 1,375% more email sign ups than a sidebar form.

If you use Mailchimp as your email list platform, there is a simple way to create these prompts for your online store. Let’s take a look at where to put your Mailchimp popup code on your Shopify account to make this work.

1. Find Your Mailchimp Popup Code

Start by locating the right Mailchimp popup code that you want to use. Each popup you generate will populate the list it is connected to, so you’ll want to choose the email list you want your subscriber to join.

Log into Mailchimp and click on Lists. Then choose Signup forms for the list you want to add to.

Mailchimp popup code - Shogun

Next, select Subscriber pop-up.

If you haven’t created/designed any popups yet, you’ll be prompted to do so. Once you’ve designed on to your liking, you can generate the code that you will copy over to Shopify. Note: once you’ve generated the code, the “Generate” button will change to “View Code” each time you return to this popup.

Mailchimp popup code - Shogun

The code will look similar to this:

Copy all the code you see.

2. Add the Mailchimp Popup Code on Shopify

Now login to your Shopify admin and head to Themes. Here, select Edit code from the drop down Actions menu.

Mailchimp popup code - Shogun

On the next screen, you’ll choose the theme you are currently using under Layout. This will populate your theme’s code where you’ll be adding the Mailchimp popup code you copied.

Scroll to the bottom of the code and you’ll paste in the Mailchimp popup code right before the </body> tag:

Click Save.

3. Test your Mailchimp Popup on your Shopify Site

After clicking Save, your Mailchimp Popup should now be working across your entire Shopify store. You can test whether the code was added successfully by using a new browser or Google Chrome’s incognito mode (to make it so you seem to be a brand new visitor to your own site).

Mailchimp popup code - Shogun