Ecommerce personalization

Adapt storefront experiences for every audience

Different shoppers arrive with different intent, devices, behaviors, and buying needs. Shogun helps ecommerce teams tailor pages, merchandising, and storefront content for different audiences, without rebuilding their storefront.

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Landing page featuring outdoor furniture and an interface showing variant for countries southern hemisphere

One storefront can’t serve every shopper

Every shopper has their own unique shopping experience. But most storefronts still deliver the same messaging, layouts, and promotions to everyone. Shogun helps teams adapt storefront content based on audience context so shoppers see experiences that better match how they browse and buy.
Dashboard showing four personalization campaigns
01

Adapt experiences by audience

Customize pages and merchandising for different customer segments and traffic sources.

User interface showing variant settings for a homepage targeting Australia with delivery promo text.
02

Reduce storefront friction

Create more targeted shopping journeys without duplicating storefronts or themes.

Shopify page editor showing a personalized page for delivering beautiful furniture across Australia.
03

Launch changes faster

Move quickly across campaigns and promotions without relying on developer resources.

Dashboard showing four personalization campaigns
Screen showing variant setup for a localized homepage and text about delivering furniture across Australia.
Shopify page editor showing a personalized page for delivering beautiful furniture across Australia.

Audience targeting built for ecommerce

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Traffic source

Adapt landing pages and offers based on acquisition source or campaign intent.

Location

Launch region-specific promotions, messaging, and seasonal campaigns.

Device

Optimize layouts and merchandising for mobile and desktop shoppers.

Logged-in customers

Show tailored navigation, offers, or merchandising to existing customers.

New vs. returning visitors

Adjust messaging and promotions based on customer familiarity and buying behavior.

B2B vs. B2C

Deliver separate buying experiences for wholesale and direct-to-consumer audiences.

Simplify personalization operations

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Manage audience-specific storefront content without maintaining separate storefront builds
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Move quickly across promotions, launches, and merchandising updates
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Give marketing, merchandising, and ecommerce teams a centralized workflow
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Expand personalization efforts without increasing operational overhead
Dashboard showing sales metrics and two variants of localized homepages for Australia and Canada.

Built for modern ecommerce workflows

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Gummy vitamins on a pink background with text offering 20% off a daily collagen ritual, shop now button.

Paid campaign landing pages

Match landing page messaging and promotions to acquisition campaigns and audience intent.

Wholesale and B2B storefronts

Create tailored buying experiences for logged-in wholesale customers and distributors.
A mobile landing page featuring a skincare product

Mobile-first merchandising

Optimize storefront layouts and shopping flows for mobile browsing behavior.
Global map with 3 map markers

Geo-targeted promotions

Launch region-specific campaigns, product launches, and seasonal offers.
Diagram outlining returning visitor campaign

Returning customer campaigns

Promote loyalty offers, repeat purchase campaigns, and returning shopper messaging.

Create storefront experiences that adapt to your customers

Shogun helps ecommerce teams tailor storefront experiences across audiences, campaigns, devices, and customer types, helping teams launch faster and improve storefront performance without added complexity.
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