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Your first step is to create segments for each influencer in Shogun by adding UTM parameters to the links.
Now that you have a segment created, you can show that specific customer audience unique content on any of your Shogun pages.
This approach can be scaled across dozens of influencers–all without impacting your core site experience.
Creating visitor segments in Shogun allows you to map certain URLs to customized versions of your most important site pages. This enables an immersive experience of your brand that’s mapped to particular marketing campaigns.
Variants only deliver to the intended segments. Shoppers that don’t come from a defined URL will see your default experience. This ensures your normal brand experience won’t be impacted by your campaign variants.
Create unique experiences for all marketing channels with segments created using root domains, UTM parameters, or fragments of a URL. Layer on additional targeting options like location to get even more granular with your experiences.
