Customized site experiences for influencer campaigns
Deliver personalized content based on your influencer marketing campaigns through Targeted Experiences.
STEP 1
Create a unique URL for your influencer
Your first step is to create segments for each influencer in Shogun by adding UTM parameters to the links.
- Generate a unique URL for your influencer campaign by adding UTM parameters to your landing page or product page URLs
- Create a segment in Shogun by targeting that URL using the “contains” attribute. Now anyone that reaches your site through that URL will be automatically added to this segment.
STEP 2
Show exclusive content to the Influencer’s segment
Now that you have a segment created, you can show that specific customer audience unique content on any of your Shogun pages.
- Homepage: Add unique product images that show the influencer using your products
- Product Pages: Add testimonials and product videos from the influencer so fans feel more connected to your brand
- Landing Pages: Deliver unique landing pages that relate to the influencer’s audience
STEP 3
Deliver customized experiences that convert
This approach can be scaled across dozens of influencers–all without impacting your core site experience.
- Create an unlimited number of segments to personalize all of your influencer campaigns at the same time
- Traffic that comes from sources other than influencers will see your default brand assets (homepage, products, etc.)
Personalized experiences for every campaign
Create unique pages based on referring URL
Creating visitor segments in Shogun allows you to map certain URLs to customized versions of your most important site pages. This enables an immersive experience of your brand that’s mapped to particular marketing campaigns.
No impact to the default brand experience
Variants only deliver to the intended segments. Shoppers that don’t come from a defined URL will see your default experience. This ensures your normal brand experience won’t be impacted by your campaign variants.
Unique experiences for all marketing channels
Create unique experiences for all marketing channels with segments created using root domains, UTM parameters, or fragments of a URL. Layer on additional targeting options like location to get even more granular with your experiences.
