Maximize ROI with A/B Testing

Create, measure and manage multivariate A/B tests across all Shogun-created pages.

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Deploy and measure multivariate tests with ease

Shogun makes it easy to set up new tests and measure results.

Visual Editor

Design page variants using a flexible visual editor.

Multivariate

Test many variants at once to uncover winning optimizations, faster.

Control traffic flow

Give variants a set percentage of the page traffic to limit the exposure of your tests.

UX friendly

Content for each variant loads seamlessly with the page ensuring a positive user experience.

Measure

Track the impact of your tests on performance and conversion rates through an analytics dashboard.

Select winning variants

Once a winner has been determined easily set it as the new default with a few simple clicks.

No implementation hurdle

Shogun natively integrates with ecommerce platforms allowing marketing teams to start running tests without the need for developer support or a complicated implementation process.

No tracking pixel

No javascript pixel is required to begin testing your storefront. Skip the code bloat and page speed slowdowns with a native solution.

No UX disruptions

Shogun delivers the right content to the right visitor every time the page is loaded. There is no URL redirect or “flicker” of content disrupting the user experience.

The design tools you need to create winning variants

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Grid-based visual design

Control exactly where content is arranged on your page variants by designing with the Grid element in the Visual Editor.

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Developer tools for custom designs

Use Custom Elements when you need to create more advanced content for your variants. Easily create reusable content blocks with custom code that can be shared across variants.

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Launch with more control

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Schedule test releases

Strategically schedule pages and variants to go live on specific dates to optimize holiday promotions and product launches.

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Limit risk by controlling traffic distribution

Release new design concepts and content in a controlled way by setting the variant traffic distribution to a small percentage–limiting risk.

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Variants and traffic distribution UI from Shogun's A/B Testing feature

Measure and amplify performance

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Reporting dashboard for tests

Get reporting on unique users, sessions, bounce rates, add to cart rate, sales conversions and more right from within the experiment dashboard in Shogun.

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Turn variants into templates

Turn winning variants into templates that can be reused across your product catalog or other page types.