Complete Ecommerce Marketing Calendar for 2025

Plan your year with ease and discover key dates, strategies, and tips to boost your online sales in 2025.

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Arrow pointing leftArrow pointing right

New Year's Day

Kick off the year by offering exclusive discounts to your customers

Micro Campaign
International

First Promo: Martin Luther King Jr. Day

Honors the life of Martin Luther King Jr and the first long weekend of the year

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US

Second Promo: Martin Luther King Jr. Day

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US

Third Promo: Martin Luther King Jr. Day

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US

Final Promo: Martin Luther King Jr. Day

  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US

Groundhog Day

Will we get 6 more weeks of winter or will spring come early?

Micro Campaign
US & Canada

First Promo: Valentine's Day

A holiday for romance and love of all kinds

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
International

Second Promo: Valentine's Day

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
International

Super Bowl Sunday

The United States’ biggest sporting event (and a big night for commercials)

Micro Campaign
US

Third Promo: Valentine's Day

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
International

Final Promo: Valentine's Day

  • Send final last call email 
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
International

National Love Your Pet Day

Treat your furry friends to something special on this day that’s just for them

Micro Campaign
US

International Women's Day

Empowering women and celebrating women’s accomplishments since 1911

Micro Campaign
International

First Promo: St. Patrick's Day

Treat your customers to their own pot of gold with a sale

  • Send first email (with discount offer)
  • Launch first batch of social promotions
Mini Campaign
International

Final Promo: St. Patrick's Day

  • Send an email in the morning
  • Publish final social posts 
  • Send last email at the end of the day (with discount offer)
Mini Campaign
International

First Promo: Mother's Day (UK)

Celebrating mothers in the UK

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions

Tip: Personalize your pages to celebrate Mother’s Day for UK shoppers

Standard Campaign
UK

First Day of Spring

Roll out your seasonal products to officially welcome a new season

Micro Campaign
Northern Hemisphere

Second Promo: Mother's Day (UK)

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
UK

Third Promo: Mother's Day (UK)

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
UK

Final Promo: Mother's Day (UK)

  • Send final last call email 
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
UK

April Fools' Day

A day for pranks and practical jokes

Micro Campaign
International

First Promo: Easter

Shoppers spend billions of dollars to celebrate Easter so don’t miss out on this holiday

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
International

Tax Day (US)

A great day to offer a sale in case your customers have a refund to spend

Micro Campaign
US

Second Promo: Easter

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
International

Third Promo: Easter

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
International

Final Promo: Easter

  • Send final last call email 
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
International

Earth Day

A chance to show your brand’s values and support for the environment

Micro Campaign
International

First Promo: Mother's Day (US)

A huge sale opportunity for many verticals, like flowers, jewelry, and beauty products

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US

Cinco De Mayo

Celebrating Mexican’s victory over the French in 1862, today, it’s a day to celebrate Mexican culture

Micro Campaign
International

Second Promo: Mother's Day (US)

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US

Third Promo: Mother's Day (US)

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US

Final Promo: Mother's Day (US)

  • Send final last call email 
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US

International Nurses Day

Honoring nurses around the world

Micro Campaign
International

First Promo: Memorial Day

A day to remember and honor fallen troops and the unofficial start of summer

  • Send first email (with discount offer)
  • Launch first batch of social promotions
Mini Campaign
US

Final Promo: Memorial Day

  • Send an email in the morning
  • Publish final social posts 
  • Send last email at the end of the day (with discount offer)
Mini Campaign
US

Global Running Day

Perfect day for a flash sale for activewear or shoe retailers

Micro Campaign
International

First Promo: Father's Day

A huge sale opportunity for clothing, electronics, sporting goods or personal care products

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US, UK, & Canada

National Best Friend's Day

A lighthearted holiday that’s perfect for BOGO sales or bundles

Micro Campaign
US

Second Promo: Father's Day

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US, UK, & Canada

Third Promo: Father's Day

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US, UK, & Canada

Flag Day

Celebrates the US flag and Americans are encouraged to fly the flag outside their homes

Micro Campaign
US

Final Promo: Father's Day

  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US, UK, & Canada

First Promo: First Day of Summer

The official start to summer! Promote seasonal items or limited-time offers

  • Send first email (with discount offer)
  • Launch first batch of social promotions
Mini Campaign
Northern Hemisphere

Juneteenth

Commemorates the ending of slavery in the United States

Micro Campaign
US

Final Promo: First Day of Summer

  • Send an email in the morning
  • Publish final social posts 
  • Send last email at the end of the day (with discount offer)
Mini Campaign
Northern Hemisphere

International Day of Yoga

Celebrated around the world, an excellent time for a sale for activewear brands

Micro Campaign
International

First Promo: Independence Day

America’s most patriotic day celebrated with picnics, parades and fireworks

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US

Second Promo: Independence Day

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US

Canada Day

Canada’s national holiday celebrated with festivals, fireworks, and Canadian pride

Micro Campaign
Canada

Third Promo: Independence Day

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US

Final Promo: Independence Day

  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US

World Chocolate Day

A sweet holiday beloved by chocolatiers and candy companies

Micro Campaign
International

Bastille Day (France)

The national day of France and a celebration of French culture

Micro Campaign
France

Nelson Mandella International Day

This day honors the life and legacy of Nelson Mandela, South Africa’s former President

Micro Campaign
International

International Cat Day

A day to treat feline friends, a must-celebrate date for pet brands

Micro Campaign
International

National Middle Child Day

A day to recognize the middle children in every family

Micro Campaign
US

Left-Handers Day

10% of the world’s population is left-handed and this fun holiday celebrates them

Micro Campaign
International

National Back to School Prep Day

It’s officially back to school season so roll out those sales!

Micro Campaign
US

First Promo: Labor Day

The last big sale opportunity before the holiday season ramps up

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US & Canada

Second Promo: Labor Day

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US & Canada

Third Promo: Labor Day

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US & Canada

Final Promo: Labor Day

  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US & Canada

National Teddy Bear Day

Honoring the history of one of the most beloved and iconic toys

Micro Campaign
US

International Chocolate Day

Celebrating the world’s love of chocolate and a perfect day for sales of chocolate

Micro Campaign
International

National Dance Day

A day celebrating the joy of movement and dance, in all its forms

Micro Campaign
US

Oktoberfest Begins

The world’s largest beer festival held annually for two weeks in Munich

Micro Campaign
International

First Day of Fall

The autumnal equinox and a fantastic time to have clearance sales on summer items

Micro Campaign
Northern Hemisphere

National Cooking Day

A day that encourages people to cook at home and discover the joy of cooking

Micro Campaign
US

International Coffee Day

A day loved by coffee fans and the overly caffeinated

Micro Campaign
International

National Taco Day

A day dedicated to the beloved taco, with endless fillings, toppings, and a side of salsa

Micro Campaign
US

World Cotton Day

Celebrates the global importance of cotton in fashion, industry, and daily life

Micro Campaign
International

Thanksgiving (Canada)

A day for gratitude and feasting with family and friends

Micro Campaign
Canada

Campaign Planning: Black Friday

The biggest shopping day of the year

  • Plan your deals
  • Create your pages and promotional materials
Comprehensive Campaign
International

Diwali

The Hindu festival of lights, India’s biggest holiday of the year

Micro Campaign
International

First Promo: Halloween

A day to honor all things spooky and celebrated with costumes and candy

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
International

Campaign Kickoff: Black Friday

  • Send join the waitlist email
  • Connect with influencers / send influencers promo info
  • Launch paid ads to build email or SMS list / retargeting list
Comprehensive Campaign
International

Second Promo: Halloween

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
International

Third Promo: Halloween

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
International

Final Promo: Halloween

  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
International

First Promo: Black Friday

  • Segment your list and re-send the waitlist email to anyone not signed up
  • Launch themed paid ads
  • Launch on-site promotional banner to join waitlist

Tip: Schedule any on-site changes in advance with Personalization.

Comprehensive Campaign
International

Bonfire Night / Guy Fawkes Night (UK)

Commemorating the failure of the Gunpowder Plot celebrated with bonfires and fireworks

Micro Campaign
UK

Veterans Day

A day that honors military veterans in the United States

Micro Campaign
US

Second Promo: Black Friday

  • Launch social promotion / posts
  • Launch on-site promotional banners promoting sale discounts
  • Send influencer partners sale reminders
Comprehensive Campaign
International

Third Promo: Black Friday

Comprehensive Campaign
International

Fourth Promo: Black Friday

  • Launch SMS campaign
  • Send reminder emails
  • Launch new batch of social promotions / posts
Comprehensive Campaign
International

Thanksgiving (US)

A day to give thanks, enjoy a festive meal, and spend time with family and friends

Micro Campaign
US

Final Promo: Black Friday

  • Final call emails
  • Final call SMS campaigns
Comprehensive Campaign
International

Small Business Saturday

A day that encourage shoppers to “shop small” and shop at small businesses

Micro Campaign
International

Cyber Monday

A day specifically for ecommerce sales and promotions

Micro Campaign
International

Giving Tuesday

A global day of giving that encourages people to support nonprofits and charities

Micro Campaign
International

Hanukkah Begins

A Jewish holiday celebrated for eight days also known as the Festival of Lights

Micro Campaign
International

First Promo: Christmas Day

A religious and cultural celebration of celebrated around the world

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
International

Second Promo: Christmas Day

  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
International

Hanukkah Ends

The final evening of Hanukkah, closing eight nights of light, love, and tradition

Micro Campaign
International

Third Promo: Christmas Day

  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
International

Christmas Eve

The night before Christmas celebrated globally

Micro Campaign
International

Final Promo: Christmas Day

  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
International

Boxing Day

A UK holiday often celebrated with post-Christmas sales

Micro Campaign
UK

First Promo: New Year's Eve

The last day of the year often celebrated with dancing, eating, drinking and fireworks

  • Send first email (with discount offer)
  • Launch first batch of social promotions
Mini Campaign
International

Final Promo: New Year's Eve

  • Send an email in the morning
  • Publish final social posts 
  • Send last email at the end of the day (with discount offer)
Mini Campaign
International

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Final Promo: Martin Luther King Jr. Day

  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US
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January

01

New Year's Day

Kick off the year by offering exclusive discounts to your customers

Micro Campaign
International

January

10

First Promo: Martin Luther King Jr. Day

Honors the life of Martin Luther King Jr and the first long weekend of the year

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US

January

15

Second Promo: Martin Luther King Jr. Day
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US

January

19

Third Promo: Martin Luther King Jr. Day
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US

January

20

Final Promo: Martin Luther King Jr. Day
  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US

February

02

Groundhog Day

Will we get 6 more weeks of winter or will spring come early?

Micro Campaign
US & Canada

February

04

First Promo: Valentine's Day

A holiday for romance and love of all kinds

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
International

February

09

Second Promo: Valentine's Day
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
International
Super Bowl Sunday

The United States’ biggest sporting event (and a big night for commercials)

Micro Campaign
US

February

13

Third Promo: Valentine's Day
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
International

February

14

Final Promo: Valentine's Day
  • Send final last call email 
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
International

February

20

National Love Your Pet Day

Treat your furry friends to something special on this day that’s just for them

Micro Campaign
US

March

08

International Women's Day

Empowering women and celebrating women’s accomplishments since 1911

Micro Campaign
International

March

16

First Promo: St. Patrick's Day

Treat your customers to their own pot of gold with a sale

  • Send first email (with discount offer)
  • Launch first batch of social promotions
Mini Campaign
International

March

17

Final Promo: St. Patrick's Day
  • Send an email in the morning
  • Publish final social posts 
  • Send last email at the end of the day (with discount offer)
Mini Campaign
International

March

20

First Promo: Mother's Day (UK)

Celebrating mothers in the UK

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions

Tip: Personalize your pages to celebrate Mother’s Day for UK shoppers

Standard Campaign
UK
First Day of Spring

Roll out your seasonal products to officially welcome a new season

Micro Campaign
Northern Hemisphere

March

25

Second Promo: Mother's Day (UK)
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
UK

March

29

Third Promo: Mother's Day (UK)
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
UK

March

30

Final Promo: Mother's Day (UK)
  • Send final last call email 
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
UK

April

01

April Fools' Day

A day for pranks and practical jokes

Micro Campaign
International

April

11

First Promo: Easter

Shoppers spend billions of dollars to celebrate Easter so don’t miss out on this holiday

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
International

April

15

Tax Day (US)

A great day to offer a sale in case your customers have a refund to spend

Micro Campaign
US

April

16

Second Promo: Easter
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
International

April

20

Third Promo: Easter
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
International

April

21

Final Promo: Easter
  • Send final last call email 
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
International

April

22

Earth Day

A chance to show your brand’s values and support for the environment

Micro Campaign
International

May

01

First Promo: Mother's Day (US)

A huge sale opportunity for many verticals, like flowers, jewelry, and beauty products

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US

May

05

Cinco De Mayo

Celebrating Mexican’s victory over the French in 1862, today, it’s a day to celebrate Mexican culture

Micro Campaign
International

May

06

Second Promo: Mother's Day (US)
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US

May

10

Third Promo: Mother's Day (US)
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US

May

11

Final Promo: Mother's Day (US)
  • Send final last call email 
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US

May

12

International Nurses Day

Honoring nurses around the world

Micro Campaign
International

May

25

First Promo: Memorial Day

A day to remember and honor fallen troops and the unofficial start of summer

  • Send first email (with discount offer)
  • Launch first batch of social promotions
Mini Campaign
US

May

26

Final Promo: Memorial Day
  • Send an email in the morning
  • Publish final social posts 
  • Send last email at the end of the day (with discount offer)
Mini Campaign
US

June

04

Global Running Day

Perfect day for a flash sale for activewear or shoe retailers

Micro Campaign
International

June

05

First Promo: Father's Day

A huge sale opportunity for clothing, electronics, sporting goods or personal care products

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US, UK, & Canada

June

08

National Best Friend's Day

A lighthearted holiday that’s perfect for BOGO sales or bundles

Micro Campaign
US

June

10

Second Promo: Father's Day
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US, UK, & Canada

June

14

Third Promo: Father's Day
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US, UK, & Canada
Flag Day

Celebrates the US flag and Americans are encouraged to fly the flag outside their homes

Micro Campaign
US

June

15

Final Promo: Father's Day
  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US, UK, & Canada

June

19

First Promo: First Day of Summer

The official start to summer! Promote seasonal items or limited-time offers

  • Send first email (with discount offer)
  • Launch first batch of social promotions
Mini Campaign
Northern Hemisphere
Juneteenth

Commemorates the ending of slavery in the United States

Micro Campaign
US

June

20

Final Promo: First Day of Summer
  • Send an email in the morning
  • Publish final social posts 
  • Send last email at the end of the day (with discount offer)
Mini Campaign
Northern Hemisphere

June

21

International Day of Yoga

Celebrated around the world, an excellent time for a sale for activewear brands

Micro Campaign
International

June

24

First Promo: Independence Day

America’s most patriotic day celebrated with picnics, parades and fireworks

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US

June

29

Second Promo: Independence Day
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US

July

01

Canada Day

Canada’s national holiday celebrated with festivals, fireworks, and Canadian pride

Micro Campaign
Canada

July

03

Third Promo: Independence Day
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US

July

04

Final Promo: Independence Day
  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US

July

07

World Chocolate Day

A sweet holiday beloved by chocolatiers and candy companies

Micro Campaign
International

July

14

Bastille Day (France)

The national day of France and a celebration of French culture

Micro Campaign
France

July

18

Nelson Mandella International Day

This day honors the life and legacy of Nelson Mandela, South Africa’s former President

Micro Campaign
International

August

08

International Cat Day

A day to treat feline friends, a must-celebrate date for pet brands

Micro Campaign
International

August

12

National Middle Child Day

A day to recognize the middle children in every family

Micro Campaign
US

August

13

Left-Handers Day

10% of the world’s population is left-handed and this fun holiday celebrates them

Micro Campaign
International

August

15

National Back to School Prep Day

It’s officially back to school season so roll out those sales!

Micro Campaign
US

August

22

First Promo: Labor Day

The last big sale opportunity before the holiday season ramps up

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
US & Canada

August

27

Second Promo: Labor Day
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
US & Canada

August

31

Third Promo: Labor Day
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
US & Canada

September

01

Final Promo: Labor Day
  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
US & Canada

September

09

National Teddy Bear Day

Honoring the history of one of the most beloved and iconic toys

Micro Campaign
US

September

13

International Chocolate Day

Celebrating the world’s love of chocolate and a perfect day for sales of chocolate

Micro Campaign
International

September

19

National Dance Day

A day celebrating the joy of movement and dance, in all its forms

Micro Campaign
US

September

20

Oktoberfest Begins

The world’s largest beer festival held annually for two weeks in Munich

Micro Campaign
International

September

22

First Day of Fall

The autumnal equinox and a fantastic time to have clearance sales on summer items

Micro Campaign
Northern Hemisphere

September

25

National Cooking Day

A day that encourages people to cook at home and discover the joy of cooking

Micro Campaign
US

October

01

International Coffee Day

A day loved by coffee fans and the overly caffeinated

Micro Campaign
International

October

04

National Taco Day

A day dedicated to the beloved taco, with endless fillings, toppings, and a side of salsa

Micro Campaign
US

October

07

World Cotton Day

Celebrates the global importance of cotton in fashion, industry, and daily life

Micro Campaign
International

October

13

Thanksgiving (Canada)

A day for gratitude and feasting with family and friends

Micro Campaign
Canada

October

17

Campaign Planning: Black Friday

The biggest shopping day of the year

  • Plan your deals
  • Create your pages and promotional materials
Comprehensive Campaign
International

October

20

Diwali

The Hindu festival of lights, India’s biggest holiday of the year

Micro Campaign
International

October

21

First Promo: Halloween

A day to honor all things spooky and celebrated with costumes and candy

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
International

October

24

Campaign Kickoff: Black Friday
  • Send join the waitlist email
  • Connect with influencers / send influencers promo info
  • Launch paid ads to build email or SMS list / retargeting list
Comprehensive Campaign
International

October

26

Second Promo: Halloween
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
International

October

30

Third Promo: Halloween
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
International

October

31

Final Promo: Halloween
  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
International

November

01

First Promo: Black Friday
  • Segment your list and re-send the waitlist email to anyone not signed up
  • Launch themed paid ads
  • Launch on-site promotional banner to join waitlist

Tip: Schedule any on-site changes in advance with Personalization.

Comprehensive Campaign
International

November

05

Bonfire Night / Guy Fawkes Night (UK)

Commemorating the failure of the Gunpowder Plot celebrated with bonfires and fireworks

Micro Campaign
UK

November

11

Veterans Day

A day that honors military veterans in the United States

Micro Campaign
US

November

14

Second Promo: Black Friday
  • Launch social promotion / posts
  • Launch on-site promotional banners promoting sale discounts
  • Send influencer partners sale reminders
Comprehensive Campaign
International

November

21

Third Promo: Black Friday
Comprehensive Campaign
International

November

27

Fourth Promo: Black Friday
  • Launch SMS campaign
  • Send reminder emails
  • Launch new batch of social promotions / posts
Comprehensive Campaign
International
Thanksgiving (US)

A day to give thanks, enjoy a festive meal, and spend time with family and friends

Micro Campaign
US

November

28

Final Promo: Black Friday
  • Final call emails
  • Final call SMS campaigns
Comprehensive Campaign
International

November

29

Small Business Saturday

A day that encourage shoppers to “shop small” and shop at small businesses

Micro Campaign
International

December

01

Cyber Monday

A day specifically for ecommerce sales and promotions

Micro Campaign
International

December

02

Giving Tuesday

A global day of giving that encourages people to support nonprofits and charities

Micro Campaign
International

December

14

Hanukkah Begins

A Jewish holiday celebrated for eight days also known as the Festival of Lights

Micro Campaign
International

December

15

First Promo: Christmas Day

A religious and cultural celebration of celebrated around the world

  • Send first email
  • Publish on-site promotional banners
  • Launch themed paid ads
  • Launch social promotions
Standard Campaign
International

December

20

Second Promo: Christmas Day
  • Send follow up email
  • Launch second batch of social promotions
Standard Campaign
International

December

22

Hanukkah Ends

The final evening of Hanukkah, closing eight nights of light, love, and tradition

Micro Campaign
International

December

24

Third Promo: Christmas Day
  • Third email goes out
  • Launch the final batch of social promotion / posts
  • Rollout discount offer for final 48 hours (across all channels)
Standard Campaign
International
Christmas Eve

The night before Christmas celebrated globally

Micro Campaign
International

December

25

Final Promo: Christmas Day
  • Send final last call email
  • Launch last call social posts
  • Final call for discount offer (all channels)
Standard Campaign
International

December

26

Boxing Day

A UK holiday often celebrated with post-Christmas sales

Micro Campaign
UK

December

30

First Promo: New Year's Eve

The last day of the year often celebrated with dancing, eating, drinking and fireworks

  • Send first email (with discount offer)
  • Launch first batch of social promotions
Mini Campaign
International

December

31

Final Promo: New Year's Eve
  • Send an email in the morning
  • Publish final social posts 
  • Send last email at the end of the day (with discount offer)
Mini Campaign
International
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