Shogun seemed like a no-brainer with all the positive reviews and features. I told the IT team to get me this as soon as possible and I’d show them what I could do with the right toolkit. K-Swiss ultimately decided to embrace the Shogun platform because of the speed it gave them to launch new campaigns.
I can come up with a design and have it done in the next 15 minutes. If you’re making mockups and specs — that used to take days. If I have an idea I make it happen on the fly and have it approved within the hour using Shogun.
K-Swiss has seen a big shift in operational efficiency after starting to use Shogun. We’ve been able to cut our development time from three months to two weeks when launching new markets.
We’re always running promotions with a variety of products, in-line and collaborations. The more we can take on internally, the quicker we can deploy campaigns to meet the demand that’s being driven by our customers and the fast pace of technology and shopping culture.