Survey | State of AI in Ecommerce Marketing

1. Email (Required)

2. What best describes where you work?Ecommerce brandEcommerce agencyEcommerce consultantEcommerce tool Other

3. How frequently do you currently use AI tools?OftenOccasionallyRarelyNot using any AI tools

4. If you’re not using AI, what’s holding you back? (Select all that apply)Cost of implementationLack of bandwidthLack of internal expertiseDifficulty integrating with existing systems or processesResistance from leadership or team membersUnclear ROI opportunitiesQuality concernsSecurity concernsUnsure of where or how to start implementing AI

5. If you are using AI tools, what tools do you use? (Select all that apply)Chat GPTClaudeShopify MagicSurfer AISynthesiaJasper AIOther

6. What marketing tasks do you most commonly use AI for? (Select all that apply)Copy generationCopy editingIdea generationImage generationVideo generationPage designData analysisWebsite personalizationTesting and optimizationAd creation and optimization

7. How has AI increased your team's productivity over the past year?Too early to tellSignificantly increasedSomewhat increasedNo impactSomewhat decreased

8. If you are regularly using AI tools, how much time do you estimate AI tools save your team per week?< 1 hour1-5 hours6-10 hours11-20 hours> 20 hours

9. Do you have a budget for AI tools?YesNo, but it’s included in our overall tools budgetNo, we are not budgeting for AI tools

10. If you have a budget for AI tools, how much do you budget annually?< $1,000$1,001 - $5,000$10,000+

11. What's the most significant benefit you've experienced from using AI in your marketing work?Frees up my time to work on more complex projectsImproves customer experienceImproves quality of workImproves ROI

12. What are your biggest frustrations with current AI tools? (Select all that apply)CostDifficult to set upLow-quality results/outputDifficulty in tracking ROIDifficulty fitting into existing workflows

13. If you could solve one pain point in your Shopify storefront management with AI, what would it be?PersonalizationPage CreationContent CreationPage OptimizationSEO OptimizationProduct RecommendationsLocalizationOther

14. What concerns do you have about using AI? (Select all that apply)Quality of workLoss of creativity/uniquenessAI replacing jobsSecurity concernsCopyright concernsOver-reliance on tools

15. Is there anything else you’d like to share about how you use (or don’t use) AI in your ecommerce work?

16. Shogun is building an AI Section Builder app for Shopify stores. Would you like to join the waitlist and be the first to know when it launches?YesNo

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The State of AI in Ecommerce Marketing