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Trigger a pop-up offer for site visitors, or vice versa.

strategy/idea

Test the impact of removing existing popups from your homepage, or adding new ones, to see which option delivers better results.

hypothesis

Pop-ups grab visitors' attention, especially if they contain a special promotion. However, they can also be seen as an annoyance. Visitors who are presented with a pop-up may click through to learn more about the offer.

category

Triggered Messaging

page type(s)

Homepage
,

segment type

data source

effort

Medium
Back Arrow
back to all ideas

Trigger a pop-up offer for site visitors, or vice versa.

strategy/idea

Test the impact of removing existing popups from your homepage, or adding new ones, to see which option delivers better results.

hypothesis

Pop-ups grab visitors' attention, especially if they contain a special promotion. However, they can also be seen as an annoyance. Visitors who are presented with a pop-up may click through to learn more about the offer.

category

Triggered Messaging

page type(s)

Homepage
,

segment type

data source

effort

Medium

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