How Leesa saved over $250,000 and increased conversion rates by 30% using Shogun

30%
Increase in Conversion
20%
Average Order Value
$250K
Dev Cost Savings
About:
Leesa
Leesa is an innovative, fast-growing ecommerce mattress brand that is challenging the traditional players in the industry with premium mattress designs, superior customer service and social impact in communities all around the world. Its mission is simple: Help people sleep better.
LOCATION:
Virginia Beach, VA
About:
INDUSTRY:
Home Goods

The Problem

We think about how we can improve the performance of our most important asset, our website, every day. We spend hundreds of thousands of dollars in customer acquisition every year, so we want to make sure we are maximizing the effectiveness of those campaigns. We were looking for a completely new way to engage the nearly 350K visitors that come to the site looking for a new mattress every month.

Rising customer acquisition costs meant we needed to maximize every dollar we spend on marketing, but requiring a development resource for every change to content slowed down all operations — from development of new features to launching timely and relevant marketing campaigns.

We knew we needed a better way, but we didn’t want to sacrifice performance along the way. Performance is really important — that’s something we tested when making a decision. Sixty-five percent of our users start on mobile, so performance and site speed is everything. Our dev team spent a tremendous amount of resources looking at all the alternatives.

We were almost going to go down the road of using WordPress for our CMS. The reason we decided to not go that route was the complexity of managing a WordPress environment. That move made no sense once we found Shogun.

The Solution

The motivation to switch to Shogun was a move toward greater operational efficiency.

Shogun has empowered our marketing team to self-manage content within our design framework. That shift has freed up our development team to work on releasing more features. We finally have the time to take on technical debt and catch up on all the sprints that were constantly derailed due to content changes.

Shogun has completely changed the way we operate.

The Components

Store Syncing

Retailers with large product collections know how important it is to be able to import their product data during an expansion to a new region. The syncing feature has been huge when we roll out a store in a new region; we've been able to cut down the development time to launch a new region from six to seven months to two weeks. The syncing feature alone is a game-changer for us. We've saved an incredible amount of time and resources using syncing to roll out to new regions.

Custom Elements & "Social Proof Bar"

Social Proof Bar
“The Social Proof Bar” ssed 11 times on Leesa.com

We wanted to leverage social proof on all product pages to increase conversions.  We found the perfect solution by creating a custom element called “Social Proof Bar”. The social proof bar was created just once by our development team and reused over and over again on all the other product pages.  Reusing custom elements empowered our marketing team to create beautiful content without involving the development team.

Shogun's Support Team

Products are only as good as the team that supports it — and customer support was the deciding factor for us to fully embrace Shogun. The support experience has been outstanding. As we went through implementation, Shogun was with us every step of the way. Our developers are super happy to work with the Shogun team and are excited to roll things out globally. We see real long-term benefits with our partnership with Shogun — it's been a real asset to our company.

The Results

Shogun has allowed us to be proactive with our promotions, which drove a big increase in conversions. The site merchandising and marketing team was able to plan a recent holiday promotion and make quick iterations using Shogun.  

The results have been nothing short of transformative for our business. We’ve completely changed our workflow and created massive value.
Lessa Mattress Before
Before Shogun (2015)
Lessa Mattress After
After Shogun (2019)

This led to a 30% increase in conversion rate and a 20% increase in average order value after implementing Shogun. On top of increasing revenue, Shogun has made our development team 90% more efficient, which has saved us approximately $250,000 per year in development costs alone.