How The Ridge Increased Revenue by $2.5M Using Shogun
After adding Shogun pages to their funnel, The Ridge increased conversion rates by 15% and yearly revenues by $2.5M
“Carry Less. Live More”
- $2.5M Revenue Increase
- 15% Conversion Rate Boost
- 100+ Development Hours Saved
Founded in 2013
5 years on Shopify
Based in Santa Monica, CA
“We need to be able to build and test these pages quickly.”
It's extremely important for us to be able to offer relevant content and experiences to users depending on where they are in the customer journey.
“The 15% conversion rate increase was huge.”
Increase in Revenue
How Ridge Increased Revenue by $2.5M
What we realized was that some people coming to the site needed a dedicated experience that explicitly explains the features of The Ridge Wallet.
On our home page we added a third banner and call to action for people to see how the wallet works.
Once the customer clicks on that call to action, they are directed to the second page in the funnel, which educates the customer on the product before pushing them to a product page.
That change in the CTA on the third banner resulted in a 20x increase in click-through rate.
“Some people coming to the site needed a dedicated experience.”
This small funnel increased our conversion rates by 15%.
- +$2.5M Increase in Revenue
- +15% Increase in Conversion Rate
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