Createur needed a way to rapidly deploy solutions for its Shopify Plus clients without putting an extra strain on the development team. Some of the retailers we work with have grown so rapidly, their content teams have trouble keeping up. They’re often the first to admit they need help understanding how their content strategy requires some level of quantifiable conversion analytics.

Our storytelling pages used to be fully custom-designed, which took a ton of time and limited what we could do. Any changes required development time. We had to grow quickly to adapt to the content work demanded of our team and it didn’t make sense to allocate expensive and skilled developers to make these changes on the fly — often at short notice. We needed a solution that was almost entirely self-serve.

One of Createur’s core value offerings is conversion strategy, driving more value for qualified visitors. The more tests you want to run, the more of a developer’s time you’ll take in running it. As an agency, it can be tricky to balance costs and benefits.

Shogun enabled the Createur team to rapidly test and iterate on landing and product page designs without straining development resources, in addition to helping us deliver more value to the client quicker than we could before.

Shogun allows us to move the content workload on to other team members, which makes us a lot more attractive to developers we want to hire.  It’s enabling them to do more creative, fulfilling work. Additionally, Shogun Custom Elements played a huge role in saving our team time.  Once our developers make a custom element once, we get to reuse it again and again throughout the project.